Essays on Fast Food

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected Continue reading...

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected Continue reading...

(Name of your Institution)
Thesis statement: Computer games do not solely have a bad influence on youth, they can be utilized for good purposes too.

Paragraph 1: Introduction

Paragraph 2: What is computer gaming and how popular is it?
Paragraph 3: The three negative aspects of computer games
Paragraph 4: Lack of sensation and repetitive Strain Injury or RSI due to computer games
Paragraph 5: Obesity, over eating and inactivity due to computer games
Paragraph 6: Negative impacts on communal and academic growth
Paragraph 7: Negative impact on academic performance
Paragraph 8: Negative impact on behavioural growth
Paragraph 9: Hostility and violence Continue reading...

The quality and aggressiveness of the marketing and advertising strategies that a business, especially the startup ones, implements can spell the difference between a booming and steeply declining startup sales figures. Naturally, more innovative and aggressive marketing and advertising strategies would equate to significantly larger sales margins and vice versa for more lame, old school and outdated marketing strategies. Marketing and advertising strategies are so extremely important for startup businesses that it can be one of the primary indicators of the company’s success in future, aside of course from more innate factors such as the necessity index of Continue reading...

Abstract

Background: Many people in the public circles tend to think that fast food is responsible for the increase in obesity cases, particularly in the US (Marlow & Shiers, 2012). There has been a notable increase in the cases of obesity in the US, in the past few decades.
Aim: To find out if there is there a link between the increase in obesity cases and the consumption of fast food in the US?

Approach/method: An analysis of current literatures on this topic.

Findings: They vary. Literatures have revealed that there is a connection between frequent consumption of high calorie fast foods and obesity. Behavior, and not fast food is Continue reading...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is Continue reading...

Proposal

Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:

The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).

Competition

There Continue reading...

Introduction

The paper will focus on fast food industry where the organization on the analysis is the McDonalds Company. To understand the activities of the business, it would be wise to evaluate the market structure of the industry. The analysis is useful in defining how the structure affects the operations of McDonalds Company. Different factors define the unique elements that are present in every market structure in terms of strategies for specific organizations in the industry. The success of McDonalds in the food industry depends on consideration of factors such as the type of goods or services produced, entry barriers, Continue reading...

Background of the Study

The fast food industry is witnessing an unprecedented growth in the recent years. In this era of globalization, multinational organizations are willing to expand their business operations in growth markets. For exploiting this opportunity of global expansion, they must formulate appropriate business strategies according to the targeted market (DePalma, 2002). These strategies are based on host country’s geopolitical and socio-economic environment. Nowadays, companies are aware of the fact that if they want to attain lucrative business then they have to focus on local needs, as well. Glocalization is new business concept, which is used to elucidate the concept Continue reading...

Executive Summary

The current research relates McDonald’s – the largest fast food restaurant chain in the world. Nowadays, the company is operating in many countries and succeeded to develop a strong brand. The current tendencies of the food industry include healthy nutrition that is inconsistent with the concept of McDonald’s. The company faced the necessity of changing menu towards more healthy, introducing more healthy products, and changing its concept (IBIS World, 2014). The current paper contains SWOT analysis aiming to analyze the situation and make propositions related the new concept of McDonald’s. There were suggestions related the new products Continue reading...

SWOT Analysis and its importance

SWOT analysis is a basic framework that evaluates and monitors the external and internal environment of an organization and measures its strength, weakness, opportunities and threats. In order to understand the essence of SWOT analysis, it is important that we break down its components with respect to its operating environment.
External Environment: This consists of several external factors which explore the different opportunities that are available for a particular organization. Apart from this, it also evaluates the potential and current threats that might disrupt the organization’s strategic goals.
- Opportunities: This is an area in which a particular Continue reading...

Abstract

Hypertension is a silent killer that afflicts over 77 million people in USA. The prevalence of this disease is higher among African-Americans than other ethnic groups. Especially, more than half of the population of African-American women suffers from hypertension and the associated disorders. Apart from genetic factors, a slew of environmental factors including obesity and lack of activity, diabetes, poor diet, alcohol consumption and stress are contributive to this growing phenomenon among black women. This paper has discussed this issue in more detail along with the recommended interventions necessary to keep this condition under check.

Introduction

Hypertension is a debilitating Continue reading...

Introduction

Obesity is caused by various unhealthy lifestyle habits, such as poor dieting and lack of physical activity, but obesity in children is a social problem because the behaviors of children are influenced by their social settings, including families, schools, and communities. Obesity needs to be prevented because it is associated with both immediate negative effects (e.g. risk factors for cardiovascular disorders, prediabetes, joint disorders, and social stigmatization) and long-term negative health effects (e.g. type 2 diabetes, stroke, cancer, osteoarthritis, heart disease, etc.) (Centers for Disease Control and Prevention, 2014).
Childhood obesity is relevant to the sociology of health and Continue reading...

Fast foods are not new phenomena; these are foods that are quickly prepared and served. It traced its origin in the US in the 1950s. In a typical setup, these foods are served in restaurants, and other food outlets close to the people. The ever growing popularity of such foods has been to blame on the laziness of the people (especially college students) who seem to prefer precooked meals to well cooked meals. These types of food are common among the children in the colleges, both local college students and international college students. These types of food include, desserts, Continue reading...

Introduction

Overweight and obesity are terms that are used to describe abnormal or excessive fat accumulation to such a level that may negatively affect the health and well-being of an individual (Rossouw, Grant and Vilihjoen, 2012). Over the recent decades obesity and overweight has developed to be a global issue with more and more individuals developing this condition. According to Bahia, Silvia, Barufaldi, de Azevedo, Alves, Pepe and Vianna (2012), in 2005, the World Health Organization indicated that an approximately 1.6 billion adults were overweight and 400 million adults were obese. Additionally, they provided an estimate that by 2015 this Continue reading...

Junk food is a slang term for food that is rich in fat, sugar, salt, and calories, but with little protein, vitamins or minerals. Therefore, this food is of little nutritional value. Salted snack foods, sweet desserts, gum, candy, fried fast food, and soda are the examples of junk food. These foods are tempting because they are widely available, convenient and cheap. For example, in the United States only $165 billion was spent on it in 2010 (“10 States That Consume Too Much Fast Food”). Another research shows that in recent decades consumption of junk food has increased dramatically, Continue reading...

Introduction

For a long, French fries and hamburgers have been the order of the day in most restaurants. This is rapidly changing across many food restaurants. It is not the end of French fries and burgers as such. It is the dawning of an era of quick, affordable and increasingly healthier foods compared to erstwhile fast foods. More precisely, real food is rapidly becoming the new fast food. There is widespread commitment to healthy food choices as a lifestyle rather than a diet. This has developed this new trend where previously fringe foods like vegetable juice, kales and organic produce Continue reading...

International Business-Marketing Sonic Drive-Thrus in the UK

Introduction
Sonic Drive-In is an American fast food restaurant that takes advantage of the drive-in fast food-service. In a drive-in service, customers often do not stay inside the restaurant. They just drive through the restaurant to buy food or whatever type of commodity they wish to acquire from a drive-in store. Sonic Drive-In operates in the food and service industry. The objective of this paper is to discuss what type of management and management approach the Sonic Drive-In company applies in their expansion plans and actions as a whole, and some recommended plans and actions they could undertake should Continue reading...

Management

In fast food industry operations and supply chain is one of the core areas where every company has to focus on to get the desired result. In United States few of the fast food giants provide different experiences of food and services. Hamburgers are one of the favourite fast food for most of the fast food lovers and amongst teenagers. Preparation of food, its taste, ingredients, variety of toppings and delivery on time are few of the issues count in operations that do matter for customers to experience the services and feel the difference. McDonalds and Wendy’s are Continue reading...

McDonald’s has come under sharp criticism lately due to our advertisements that are aimed at children. This public outcry highlights the ethical dilemma that is marketing to children and youth especially for products that are unhealthy. Seeing as McDonald’s is the world’s largest fast food chain with 34000 outlets worldwide (Simon), it is imperative that we ensure that all our advertisements are not only legal but also ethical. The negative publicity is hurting our company’s image and may lead to a decline in our profits which are currently at $ 27 billion annually (Simon).

Those in our marketing department believe that marketing to children is ethical because of the following reasons;

- There Continue reading...

They say that, “Eating is a moral act” ("Ethics of Eating"). Unfortunately, even though what we eat is a reflection of our character, basic values and beliefs, the American people of today are not giving much thought to what they eat. Whether they are buying their food at a local fast-food franchise or at a supermarket, Americans prefer their food to be cheap, convenient, and quick. The American way of life is built around efficiency and speed, and today, they like things that are easy and fast, that require minimal economic or personal sacrifice. However, there was once a Continue reading...

B. Thesis: Improving the nutritional context of school lunches can make a difference in health of America’s youth.
II. Background
A. Current meal policies at public schools.
B. Public Health statistics extent of problem.
III. Can changes in school menus resolve the issue?
IV. Change eating habits
C. Conclusion

Abstract

This research project investigates how parents, teachers and school administrators could work together in creating an eco-friendly school environment. While the concept eco-friendly may have an ecological connotation its adaptation to the school surroundings in terms of meals fed to our children could be interpreted way beyond this perspective. Continue reading...

Fast foods are not new phenomena; these are foods that are quickly prepared and served. It traced its origin in the US in the 1950s. In a typical setup, these foods are served in restaurants, and other food outlets close to the people. The ever growing popularity of such foods has been to blame on the laziness of the people (especially college students) who seem to prefer precooked meals to well cooked meals. These types of food are common among the children in the colleges, both local college students and international college students. These types of food include, desserts, Continue reading...

The fact that America is struggling with an obesity epidemic has become widely acknowledged by now. Concerns over a fast growing number of children inflicted with obesity as well as an adult population struggling with weight issues have led to widespread debates amongst academia, private sectors, the government, and the community at large. While obesity has been traditionally linked to genetic traits, there is an increasing segment of people who believe that obesity results more from a consumer’s personal choice rather than being handed down through familial genes. In the US, obesity has become a lifestyle issue. People Continue reading...

Competitive Analysis of McDonald’s and Subway

It is not easy to attract customers inside the restaurants! The restaurants and large food companies are trying several strategies like increasing the variety in their menu, offering discounts, offering healthier options and offering customisation in order to attract customers and build customer loyalty. Speaking of fast food chains, the competition is pretty intense with McDonald’s and Subway holding large market share respectively. Apart from these, the market is fragmented with many other fast food chains. Price-wars, advertising across several mediums, store decor, variety and quick service are some of the factors that affect the competition in fast Continue reading...

American Women

Human health is a universal phenomenon that affects the body, without which we may not live. However, culture has a special imprint on the way we take care of our organism, and this influence is difficult to counter. Even though it is a condition that affects all of us, different civilizations imply different treatments of the body, which must be taken into account at the time of comparing health conditions. Many aspects must be taken into account, including possibilities of exercising and the tendency of the culture to lead people towards this aim. In my case, because I am Continue reading...

Analysis of McDonald’s “I’m lovin’ it” ad Campaign

In January 2011, McDonald’s announced that its earnings in fourth quarter in the previous year rose 2.1 percent despite of a slump in demand in December due to extreme weather in U.S. and Europe. Analysts credited the success of McDonald’s to the “Plan to Win” strategy which was first introduced by James R. Cantalupo in 2003 after overexpansion caused the chain to suffer heavy losses. The core of the plan was to increase sales at existing locations by enhancing the menu, redesigning the outlets, extending hours and advertise the brand across the world. James Cantalupo cut back Continue reading...

In the book "Fast Food Nation" it’s author, Eric Schlosser, described and analyzed pros and cons of the fast food business for the employees and franchise holders.
The chapter entitled Behind the counter” familiarizes us with Colorado Springs - the favorable place for the modern business development, including a restaurant industry. One of the most illustrative examples of the rapid growth of chain restaurants in the territory is McDonald’s.
As the company aimed at innovation, McDonald’s Corporation chose Colorado Springs to be the launch pad for the approbation of new technologies and machines. These enhancements have Continue reading...

One of the problems in America is child obesity, wherein more children from low-income families have greater tendency to become victims (Saelens, Sallis, Couch, Cain, and Glanz 57). United States faces a childhood obesity epidemic which has been perceived to be a problem that continues to get worse. The changes on the way the children live, go to school and what they eat during snacks and meals, play as significant factors of childhood obesity. Obesity rates of children from low-income families are relatively high compared to children from middle-class families (Muth 68). Genetic, social, economic factors are the prevalent Continue reading...

Question

The street I will be focusing on is Leystone High Road which is located in East London. Just like City Road which we leant about in the module and larger East London area. It is also one of the busiest streets in the region. Apart from the rows of different shops that cater to people’ general, and specific needs, Leystone High Road is home to many restaurants, coffee shops, public houses among other structures. The street has a lot of similarities to City road as will be seen in this essay.
Leystone High Road is a major street and Continue reading...

The thesis statement in the essay: The fast food industry has been identified as the culprit of obesity due to its hidden sodium, sugar and fat content of the food being served.
Studies have shown that there are at least two out of every three Americans who suffer obesity, and one of the major causes of deaths in America is due to obesity-related illnesses. The author explains that the fast food industry had intentionally been producing destructive foods based on the serving portions, high calories, and excessive limits of salt and sugar.
In the first chapter of the book, Continue reading...

- Identify at least two separate examples of native non-Western cultures that have been impacted by globalization.
Two separate examples of native non Western cultures that have been impacted by western globalization are the India‘s women participation in politics, which has liberated them through the impact of globalization in their environment; another is the Japanese Indians whose food culture was altered by this process also (Hoxie, 1996).
- Describe in detail what the circumstances were within each of these cultures both prior to the transformative event and after it.
Prior to the 1990s women in India were deprived Continue reading...

Proposal Assignment

Introduction
I intend to research and write about the area of fast food products. In essence, I intend to concentrate on the health effects of the products they offer to the society. I shall be considering the effects these products have both in the long and short term. I am motivated by the recent occurrences where young children have sought to sue the fast foods and particularly MacDonald’s for their products. This should be considered from a wider perspective. It is should be canvassed in the context of overall health care costs incurred by government, the ethical premise Continue reading...

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www.thestation.com

Executive Summary 3

Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
Appendices 17

Appendix I – Market Statistics 17

AI – I: Income Profile – Holly Springs, NC 17
17
Appendix II – Products and Services 18
Continue reading...

Report on Setting up A Pizza and Pasta Restaurant in Oxford

EXECUTIVE SUMMARY
A pizza and pasta restaurant in Oxford would thrive because of the lifestyle that the people in the city live and their expenditure patterns, which show preference for flashy foods like pizza. The report is about a company that wants to set up a pizza and pasta restaurant in Oxford. The report evaluates the nature of business in oxford and the purchasing trends among the residents in the area. The report also evaluates the realistic nature of pizza and pasta restaurant in Oxford in terms of the profitability and the market catch for a new business.
Data Continue reading...

Strategic Development and Challenges for McDonald’s

Strategy addresses the why and what of marketing activities. Marketing involves satisfying needs and wants of the customer. The task of any business is to deliver customer value while being socially responsible. In a highly competitive economy with increasingly intelligent buyers, a company can win only by fine tuning its value delivery process and providing superior value. In January 2011, McDonald’s announced that its earnings of fourth quarter in the previous year rose 2.1 percent despite of a slump in December due to extreme weather in U.S. and Europe. The analysts attributed the success of McDonald’s to Continue reading...

INTRODUCTION

Developing an action plan aims at defining the policies, strategies and interventions that are effective in both the short term and the long term. This is the efficacy of an efficacy of an action plan (New York State Department of Health, 2010). The major components of AOA action plan are described in this paper in detail. However, it is important to note that the major focus is formulating prevention and treatment techniques for the population of concern. AOA’s action plan is both patient-based and population-based since it focuses on a special group whose statistics indicates a critical health Continue reading...

- What is the type of source you have found for your evaluation?
I have decided to select a book as my source for evaluation as books are more detailed and contain more information.
- What year was the information published or posted? The information present in the book was published in the year 2005.
- Who is the author of the source? The author of the book is known as Tracy Brown Collins, a published author and an editor of young adult books and the publisher/sponsor who published the book is known as Green haven Press.
- What Continue reading...

Strategic Analysis

McDonald´s Corporation
Current analysis involves strategic position of McDonald´s relative to Starbucks Coffee Company. Recent decades brought a number of challenges to the McDonald´s Corporation, related to changing external environment. Such companies as Wendy´s and Burger King came to the market with innovative proposition and strong investment portfolio, putting pressure on McDonald`s market share on its major markets and sharing the growth potential in emerging geographical segments (McDonald´s, 2013). While the company continued to pursue its strategic direction on organic growth and quality of service it made a number of changes to diversify Continue reading...

Companies and enterprises that have been successful in different countries all over the world do not happen overnight. They have been vigorous, competitive, and principled. They have adapted to various countries they do business with. What is most strategic and encouraged to be heavily invested on is the supply chain management (Peleg-Gillai et al, 2006, p.5). As local and domestic business owners very well know, the supply chain is the life blood of their operations. But to expand it into the global scale is an all-together different arena – wider, more varied, and more complicated in colossally tremendous proportions. Be Continue reading...