Executive Summary
The UK TV market has been marked by slow adoption of smart TVs. That trend is also identified as being in line with the global trend in other markets including Germany and US. However, the market is expected to grow with various factors driving demand. Some of those factors include increasing demand for one device solutions and increased access to the internet. In addition, the industry is subject to other factors like technological advance, improving economic, social influence, political and environmental factors. Further, the industry is highly competitive marked by a few firms that have significant market power. Thus, a ...
