Essays on Tweet

Twitter before anything else a tool of communication, which large companies, such as airlines for example, use to improve the relationships with their clients providing them with a follow-up or additional customer care service. However, there are numerous ill-made decisions and misuse of the Twitter potential in terms of branding and upholding the image of the company.

Discussion

The companies that drew attention to their proficient skill in using the Twitter platform are American Airlines, Delta Air Lines, Southwest Airlines, and United Airlines. It is obvious that the general principles of use are similar. However, each company has a specific ...

Research Paper Outline

Introduction The aim of this paper is to examine how the internet has impacted the English language with the use of hashtags. Thesis: The increased use of hashtags on the internet has negatively impacted the English language as young people utilize the shortened tags instead of learning the right spelling of the words as well as how to use proper grammar which they need for school. Hashtag is an official word which can be found in the OED thus promoting the idea it can be used in school and other professional situations.

Main Point #1: Hashtags are aesthetically displeasing “‘ ...

One of the most popular means of communication and spreading information around the globe is by means of social media. Twitter, Facebook, Instagram, Snapchat and many other social media applications have overtaken the means by which people have communicated in the past such as the television, radio, and telephonic conversations. Not that these are not used to the present day, but they have been replaced by the kind of trending communication present only on social media applications. People tend to communicate in short, terse phrases, selective jargon and use different methods to convey a message, which then trends on ...

The new media presents new experiences to the field of authorship and the academia. The new media which is the existence of the digital online content has completely changed the interaction of the authors with their audience and readership. The new media offers a faster and accurate communication so that the marketing of published works has become easier than ever before (Manovich, 2001, p. 12). Despite the emergence of the new media it would not be possible to replace the authors and hence they continue to occupy and enjoy their position only that they emerge at a faster rate ...

Modern society is known for its advancements in technology and for being a 24/7 environment, but how does this impact parenting? Parenting is both a joyful and at times a difficult task. Parents throughout the centuries have struggled with issues specific to their time, and the 21st century is no different. The rise of social media, globalization, and changing demographics are unique to our age. Children are maturing earlier and suffering more from diseases that only affected adults in the past such as obesity. There is more expected of children in today’s world. They are tested earlier and ...

Apple on Social Media

A company such as Apple has such an active persona on social platforms it’s easy to find examples of all six categories on any of their channels. Apple is strategic in their marketing research. Their insights can be seen as the company leverages trends of their audiences. Apple poked fun at the topic of truth in advertising as they joked about iPhone 7 rumors in a Facebook post. There are many rumors circulating the web about the next model of iPhone but the company is not ready to confirm its position (Apple Inc. 2016). On Apple’s Official ...

Yes. Nancy Grace seems to be fast in making conclusions and individual judgements. From the cases cited, Nancy seems naïve in the legal field and the way she manages vital information is extremely unprofessional. Grace used the murder of her college fiancée by a coworker to gather popularity and fame among the general public. Without even waiting for the official investigation reports to be broadcasted, she even reported that a random stranger was behind the incident. Nancy Grace doesn’t seem affected by the murder and her persistent cries for truth and justice are all in a ...

Analysis of the Language of New Social Media

Introduction Recent technological advancements in computers, phones, and internet based communications have become an integral part of people’s lives. Social media sites like Facebook, Twitter, Instagram, and LinkedIn have attracted million of English-speaking users who communicate and connect via the sites on a regular basis. The use of the internet communication technologies has undoubtedly shaped the way people communicate. Users share their thoughts and photos, organize their social lives, or at the very least have their lives significantly influenced through some form of internet-based interaction. This has had a huge effect not only on the physical interaction but ...

Introduction

When growing up, my mother always insisted that I should always THINK before speaking. You may think that I have poor grammar due to the fact that I have capitalized every word in ‘think’ but far from it, it is correct. I am grammatically correct. You see THINK is an acronym. My mother always insisted that my words should always inspire and motivate and not discourage people. She therefore used the acronym THINK to gauge my sentiments. Are my words truthful, helpful, inspiring, necessary and kind? However, it seems that very people have forgotten this acronym as most of ...

A language which does not change during a long period of time is considered to be a dead language. A language that is broadly used by people “is always changing, evolving, and adapting to the needs of its users” (Birner n.d.). The fact that the English language develops and changes significantly during the history proves that this language is alive and active. There are a variety of reasons for the language changes: social, political and economic factors. However, nowadays we frequently witness the changes in language because of the innovations in technology, industry and products. The connection between the ...

Introduction

There may be different views about the influence of social media on the people’s lives, but it is absolutely evident that in the contemporary world the types and modes of communication became sophisticated due to the rapid technological process. The launch of the social media such as Facebook, Twitter or Reddit might have been one of the greatest technological breakthroughs in the 2000s. In 2006, Time magazine recognized the importance of the social media and wrote the following phrase on the cover of the “Person of the Year” edition: ‘You. Yes, you. You control the Information Age. Welcome ...

Domino’s pizza launched in the 1960 in the United States, is one of the biggest leaders in pizza delivery on a global level, the success of the company can be gauged from the fact that more than 500 million pizzas are sold every year, with more than 5,000 stores outside the United States, satiating the taste buds with Domino’s hot and delicious products on a daily basis. Being the pioneer of the pizza delivery system, the company is rapidly growing, and is already serving 80 international markets (International). One of the primary reasons for dominos success ...

Social media is a form of communication that achieved through the use of an information technology know a social network. A social network is an internet website that allows users to create a personal or organizational profile that other users can interact with or that can be used by the creator to interact with other users. User interaction is generally achieved by either posting content in text, image, video or audio format to one’s profile or commenting on the content that has been posted by other users. In addition, to allowing people to communicate with others, social media ...

Public Relations (PR), is at its most dynamic when it is used to handle a crisis situation, since, a crisis can make or break an organizations reputation that has been built strategically over a period of time, the case study of BP’s Gulf Mexico Oil spill is a major PR disaster that was handled inefficiently and BP paid the price both monetarily and most significantly the image was severely tarnished. The company in question Carnival Cruise Lines has been known for bungling the cruise experience and the disasters that have hit the cruise line are the fire in ...

What is Social Networks or Social Media?

Even in the olden times, it’s the nature of humanity to communicate with one another. Back then, they use signs and then developed languages in order to understand each other. Just as the old saying goes, “No man is an island,” most people hate being alone or feeling alone. That is why the development of social media has left a huge impact on our daily lives. Nowadays, you can video call or chat with someone who is thousands of miles away from you with the power of social media. The most popular social networking sites are Facebook, Twitter, ...

A relatively recent publicity campaign that caught the attention of a big population of people on a global scale was the “tweeting Potholes” (Matchar, 2015). This campaign was aimed at drawing the attention of the Ministry of Works in Panama to work on the potholes along the roads and streets. The poor street conditions were becoming a bother to the citizens of Panama and the Ministry was reluctant to take any action. As a result, a team of Telementro Reporta news show, P4 Ogilvy, and Mather advertising agency came together and prepared some motion sensors that were fit into ...

Abstract

The 2003 Iraq War received a wide variety of different opinions throughout the international media. While American networks and press organizations entitled the conflict as Operation Iraqi Freedom, the Canadian media and the channels in some Arab nations referred to the conflict as "attack and occupation." One character in this conflict was Chris Kyle, a deadly sniper in the American military whose life served as the inspiration for the film American Sniper. He wrote a book by the same name that teems with his utter disdain for the Iraqi fighters as well as with his excitement at the chance ...

A company’s culture according to Melisa Agnes is tangible in that outsiders, and customers can sense a real difference between one company’s employee and those of another organization. For instance, one company may have a culture that is characterized by innovation, excitement and collaboration, motivating employees to disregard the regular work hours and do anything necessary to get a job done regardless of the time of day. Conversely, another company may have a conservative culture with the clock –watching employees, doing only what is required and only if it is written in their job description. According to ...

People should get fired because of what they say on social networks because their posts or tweets represent their personalities and manners of conduct. Employees also represent the companies they work for especially if they work in public relations or marketing. The customers relate to the people who represent a certain company and will choose to use their products or not based on their image in public. This image is formed and maintained by key employees and they have to pay attention to good behavior even when they are not working. Social networks represent a person in media and ...

Integrated Marketing Communication (IMC)

Integrated marketing communication (IMC) takes benefit of the effective management of the communication medium. In relation to marketing mix of products, prices, distribution channels and promotions, the organizations that communicate one clear voice are successful to coordinate and integrate all marketing tools. The goal behind the IMC is to have strong and positive effect on consumers, businesses and other end users by delivering positioning strategies (Clow, 2004).

Coca-Cola established in 1919, is a beverage company that owns/licenses and markets more than 500 beverage brands (nonalcoholic) like Coca-Cola, Diet Coca-Cola, Fanta, and Sprite. The segments of the company include Eurasia ...

Introduction

The case for interactivity is well established in new media platforms. By "interactivity" is meant, for current purposes, user-to-user interaction features and/or functionalities enabling exchange of artifacts (e.g. posts, photos, videos, hyperlinks, etc) between (registered or non-registered) users. This interactivity is manifest by different means each according to a platform's preset usability features. For current purposes, four areas are explored in new media interactivity: customization, interactivity strategies, hyperlinking and preset mental structures. Two platforms are selected for investigation: Twitter and LinkedIn.

Customization

For Twitter, customization comes in different shapes and forms using numerous features and functionalities. In setting up an ...

(Student’s Full Name)

Why Hire a Real Estate Professional?

“Oh, dear home buyer (or seller)—we know you can do it on your own. But you really, really shouldn’t.”— Stults, 2016, para. 3 (accessed through her Twitter account, @rachelstults) The above statement, which was made by Rachel Stults a senior writer and editor at realtor.com, advises persons in her article, “6 Reasons You Should Never Buy or Sell Without an Agent (the link for which is provided on her Twitter account, @rachelstults),” not to venture in purchasing and selling real estate on their own without the assistance of a real estate professional, such ...

Marketing as a tool has gone through phenomenal changes in view of the technological advances that has made consumers connect to the digital world at all times, the advent and success of Facebook & subsequently other digital tools (Instagram, Twitter, YouTube) created a marketing spectrum that is amplified on a daily basis. The key to create and sustain a constant image in the minds of the consumers; companies are more focused on the digital world’s marketing & promotional strategies to establish the key product benefits and most importantly create an emotive connect with the consumers. Since all the activities that ...

Introduction

Being a successful businessman is more of a skill than a talent. For some, it can be both but oftentimes; the business administrator’s experience can be one of the major qualities that could spell the difference between a successful and a failing business venture. In fact, it is not so uncommon to see widely talented, skilled, and even experienced businessmen fail in their ventures. Creating a business may be a bliss but the part where a person has to manage it successfully and turn it into an empire and make the enterprise strong for a certain number of times is what is more important and naturally harder. Given ...

CITE: USA Today, Oct. 2, 2013, page 34.

FACTS: Katherine Jackson, mother to Michael Jackson brought a suit on negligence against AEG Live LLC. AEG Live LLC was a concert promotion company that produced Jackson’s comeback concerts. Katherine argued that AEG Live LLC acted negligently in hiring the physician responsible for administering the medication that killed Michael. Conrad Murray, the physician, was found guilty of involuntary manslaughter in November 2011 for administering a propofol overdose that lead to the death of the singer.

In their negligence claim, the family sought to show that AEG Live LLC was responsible for hiring the ...

One of the most prevalent online activities worldwide is social networking. It is extremely big and grows each day. It has evolved to become a platform where consumers can interact, shop, share, engage and obtain news and information. Despite the fact that enormous efforts have been put behind creating social channels and building the social media, few have been capable of generating significant revenue. However, the payoff is increasing as various businesses engage their followers and convert customers. Most social media have been able to generate substantial amount of revenue through advertising and various applications where the members can purchase ...

With the advent of technological advancements, people have learned on how to use Twitter as a tool to share valuable information or tips. Businesses started using Twitter to market their business; they have used Twitter to give away discount coupons for their services and products. There is several business networking events that are being promoted exclusively on Twitter. Twitter is being used to promote business interests. Businessmen use Twitter exclusively for research and to follow fellow leaders in the industry. Businesses utilize Twitter daily to primarily monitor their brand in the market and to spy on their competitors (Prodromou 3). ...

The article “What Twitter’s made of” by Paul Ford talks about how Twitter was conceived and how much it has changed the way people communicate throughout the world. The article looks keenly at twitter as a whole analyzing it in detail from tweets to the technology that runs twitter. It tells us how every tweet once made is designed to stand on its own forever. It talks how each tweet made has the identity of its creator as well as the location and the time it was posted. However, as much as twitter has changed our ways of communication ...

In this modern world, technology has developed a device that keeps the lives of the people easier. This device plays a very important role in every person who embraced the fast changing phase in technology, Smartphone. Smartphone is one of the products of technology that has a great impact to people in the society. It has positive and negative impacts or advantages and disadvantages that should be analyzed independently. Smartphones merely changed the way people communicate, and its functions are more than just a phone. Even though people become addicted to smartphones and users become slaves to this device, still smartphones are significant ...

Abstract

Social media today has become a very critical part of any Brand’s marketing campaign. Social media is a democratisation of media as no single person owns or controls it. This essay tries to showcase some of the important aspects of social media marketing, social media outlets, role of social media marketing manager and some of the effective ways of alternate dispute resolutions used during the social media transactions. It also tries and highlights any kind of agency relationship that exists today in social media marketing. Keywords: social media, social media manager, alternate dispute resolution, outlets. The social media, ...

Introduction

Starbucks Corporation, also known as Starbucks Coffee, is an American worldwide coffee organization with its head quarter situated in Seattle, Washington. It is the biggest chain-based coffee organization with up to 21,160 stores in many different countries such as The United States, China, Canada, Japan and The United Kingdom. Starbucks stores serve hot and icy refreshments, different types of coffees including micro ground instant coffee and whole-bean coffee, snacks, teas and cakes. Most stores additionally offer pre-packaged food items, and things, for example, mugs and tumblers. Apart from this, they also offer a variety of wines and appetizers ...

Global warming has recently been gaining the spotlight as the debate about the issue grows more heated. The trouble however is that scientists and researchers aren’t discussing the causes, effects and solutions pertaining to the problem rather, they are engaged in the discussion of whether or not the problem poses real threat or if it is even a legitimate claim to begin with. It wasn’t long after the tweet that the president Barack Obama posted on May 16 that; “Ninety-seven percent of scientists agree: climate change is real, man-made and dangerous” that the discussions regarding the reality of ...

CMN598 Rhetoric of Social Issues

12-05-2014 Abstract Advances in Information and Communication Technology (ICT) and digital media have led to transformations in the way humans communicate and interact. One of the latest waves of the new media is a social media tool that have “introduced new communication patterns, created new forms of expression and stimulated wide civic participation” (Bardici, 2012). In the recent past, social media platforms have become important in driving social change. A case in point is the Arab Spring. In Egypt, for instance, social media platforms such as Twitter, Facebook and YouTube were instrumental in fuelling the revolt that led ...

(Institute Affiliation) 1. A final-notice collection letter from an appliance manufacturer to an appliance dealer that is 3 months behind on payments, sent 10 days before initiating legal collection procedures

Who is the audience?

- The final-notice collection letter should be sent to the appliance dealer.

What is the audience’s general attitude toward the subject?

- Since the appliance dealer has not paid heed to the matter, his attitude can be construed as casual or lax.

What does the audience need to know?

- The appliance manufacturer should write the following - Dates when he followed up with the appliance dealer for payments - Evidence recorded of these follow ups/reminders (letter, email, texts, etc.) - ...

Communication

Sports Event Analysis Paper – The Southwest Airlines Orlando Pro Summer League (Philadelphia 76ers versus Memphis Grizzlies) This analysis begins with a short introduction on the Summer League followed by an examination of how the game fixture was covered on a live television broadcast. It includes a further analysis of its cover on the league website and a final twitter response that was related to the event.

Introduction

The Southwest Airlines Orlando Pro Summer League began on the 5th of July on a Saturday running through the 11th of July, 2014. The seven day, 25 game sporting event featured renowned teams like the Bolton ...

Abstract

Marketing and advertising are two important aspects of managing a business, or to be more specific, of leading a business towards success. A product or a service offering may be good or even of the highest quality when compared to those that the competitions in the industry offer but if the marketing and advertising strategies used are not effective or not suitable to the target market, or in some cases, simply do not work the way how they are supposed to, then the actual sales and profitability or the company’s product or service may not reach the expectations . The objective of ...

The Election Of Narendra Modi As Prime Minister Of India

The task of the historiographer task is a game of juggling truth from fiction not only because there are numerous news sources; there are numerous variations on a given source. The task of the writer of history is to identify objectivity embedded within a continually flowing subjective digital narrative. But is this possible? With the Internet, international events of import often have a series of documentation that are attached to the event, including video recordings, tweets, and even several articles written within hours of one another. With international news, and outlets from around the world reporting on events in real time, the historiographer ...

Introduction

According to a survey given earlier this year leaders from the U.S. Department of Defense as members of Congress that cyberterrorism posed one of the major threats to U.S. interests. The survey echoes the sentiments of FBI director Robert Mueller when he stated in cyber terrorism may be a bigger threat than conventional terrorism. But with so many high level officials claiming the dangerousness of cyberterrorism, should the public be equally wary? What exactly are the dangers of a cyberterrorist attack? Moreover, if that attack were to ever come, what would its impact be on the U.S. and what measure could we ...

For Beginners

Twitter is a form of social media that you can use from a laptop, desktop, and even from your cellphone. It is one of the programs that people use to communicate with friends, family and even business clients for a variety of things. Some use Twitter for microblogging or people posting things about themselves and being updated on what is happening to friends or relatives living far from them. Some use Twitter as a channel of information. Because several million people actually use Twitter at any given time of a day, information can easily be passed on in minutes. Even news-related shows or magazines ...

Introduction

It came as a surprise to many when the National Football League (NFL) fined Marshawn Lynch of the Seattle Seahawks $50,000 for not talking to the media for an extended period of time (Schefter 1). However, according to the NFL, participation of its personnel and interaction with the media is part of their role because it contributes to the financial wellbeing of the sport and the league. Without this, the league would not be what it is today. This debate is bound to continue, with some of the league’s players feeling that players should not be fined for ...

The use of social media has significantly increased with the last decade. This is as a result of both increased internet connectivity and numerous platforms for people to engage each other, at least online. Technological advancements in the area of information technology has led to the creation of Facebook, Twitter, WhatsApp, BBM, Instagram and Kik among others social media platform. It has also made it possible for millions of people to access and afford to purchase smartphones, iPhones and laptops for which makes communication easier and more convenient. This is a positive development as it has significantly reduced the cost and ...

Introduction

Social networks are increasingly business minded. It is difficult for any business to monetize their presence in social networking sites. It provides complete information about the customers. For example, there are more than 30 million people on Facebook in the UK. The increase of monetization opportunities such as Facebook Deals, Facebook credits and F-commerce provides a tangible difference to bottom line of the business. In this report, two case studies such as Zappos and HCL technologies will be discussed with their present activities that support social networking. Along with this, the impact of social networking sites such as Twitter, YouTube, ...

The name of my product is Refi-back bag and the slogan is “take it with you, everywhere!”Refi-back bag is a small electric fridge that can be carried on the back like a back pack; it serves to keep perishable products such as snacks and drinks fresh when one is out travelling. This product seeks to solve a day to day problem using a simple easy to carry and environmentally friendly manner. The back pack works by keeping its contents cool and thus making it possible for them to stay fresh when one is travelling. It is made of Peltier (thermo ...

Today, Social media marketing is taking the front seat as far as the practice of marketing is concerned. Social media marketing is taken as the process of gaining web traffic and attention by means of social sites. Social media marketing campaigns concentrate on creating content that will draw the attention of readers who in turn share the information with friends and acquaintances (Zarrella). The corporate message stretches from a user to another and appear more convincing coming from a trusted acquaintance as opposed to when it comes directly from the company. This form of advertising is referred to as word of ...

Measuring Business Success on Social Media

Thesis While much has been hypothesized on the pivotal role played by the social media in offering a viable platform in which business firms can attain an enormous magnitude of success (Jilly, 2012), it is imperative to device and note adequate ways in which such business firms can attain their success (Casimir & Doris, 2012). Social media in the recent has past played a major role in creating a platform in which business firms, individual and companies advertise their goods and services. Social media has a huge area of coverage and attracts many followers who happen to be the target clients of many ...

Research question: How does social media affect identity in popular culture?

Background: In today’s day and age, social media is the next big thing and this has become intrinsically part of our popular culture in many ways. As argued in Reading the Signs, popular culture can be defined in several ways which include the portrayal of adverts in a given commercial and other similar issues. However it is social media which is now gaining the upper hand in popular culture and this is reflected in the phenomenal growth and success of sites such as Facebook and Twitter which dominate everything these days. Before popular culture was more centralised in ...

How do males & females use Facebook as a platform to initiate flirtatious activity?

Introduction: Social media has become almost the be all and end all regarding interaction and although it has its own purposes as a business tool, it is mostly used for flirtatious activity. In today’s day and age, social media is the next big thing and this has become intrinsically part of our popular culture in many ways. As argued in books such as Reading the Signs, popular culture can be defined in several ways which include the portrayal of adverts in a given commercial and other similar issues. However it is social media which is now gaining ...

Introduction:

In today’s day and age, social media is the next big thing and this has become intrinsically part of our popular culture in many ways. As argued in Reading the Signs, popular culture can be defined in several ways which include the portrayal of adverts in a given commercial and other similar issues. However it is social media which is now gaining the upper hand in popular culture and this is reflected in the phenomenal growth and success of sites such as Facebook and Twitter which dominate everything these days. Before popular culture was more centralised in issues ...

In the article Can Jury Trial Survive Google?, the author Caren Myers Morrison (2011) describes a budding problem in the American jury system and provides recommendations to address these problems. According to Morrison (2011), the jurors’ misuse of technology is negatively affecting their impartiality, which is supposed to ensure the fairness of trials. Because of the accessibility of information via the Internet and because of the ease of communication that technology affords, more and more jurors are engaging in behaviors that compromise their impartiality towards the cases that they’re hearing. In particular, Morrison (2011) identifies four ways ...

Unemployment is a very sensitive issue in all the countries across the world and the United States of America is no exception. Governments have a duty to create employments to their citizens by directly investing into the economy or indirectly by creating a conducive environment for private investment. Unemployment is a very sensitive issue in any economy and directly affects the citizens socially and economically. It is because of this that many politicians across always try to promise its citizens that when elected into political office they will address the issue. Others go to the extend of quoting to the electorate the number ...

Many different social networking sites exist to help us communicate with each other using the Internet. Thanks to the digital age, we have the ability to access whatever kind of information we want, and that extends to knowing and learning about other people through these kinds of social networking sites. Facebook and Twitter seem to be the two most popular sites of their kind on the Internet - they both allow the user to contact people they know and don't know from all points around the world, and permit an establishment of their own online presence. However, there are ...

Popular Culture Comparisons

Our generation is experiencing the ever-expanding role of social media in our society, as it is being integrated deeply into our popular culture from many different angles. As argued in Reading the Signs, popular culture is multi-faceted as seen portrayed in the advertising media (Maasik, 2010).

Social media is currently dominating our new popular culture, as reflected in the phenomenal growth and success of networking sites such as Facebook and Twitter. Before the advent of social media, the old popular culture was more homogenous and centered around a few core issues that carried a clear and unified message, and which found ...

In the United States of America, the links between journalism and public reaction easily trace back to 1788 when the Independent Journal and The New York Packet published the original essays for the Federalist Papers serially, giving free rein to public commentary on the issues that were later to become The Bill of Rights. . The technology of the day that made that possible was the moving type printing press and improved delivery systems that brought the papers out to the public on a regular basis. Radio brought the news every day into peoples’ homes. However, public reaction to news changed ...

Introduction:

In today’s day and age, social media is the next big thing and this has become intrinsically part of our popular culture in many ways. As argued in Reading the Signs, popular culture can be defined in several ways which include the portrayal of adverts in a given commercial and other similar issues. However it is social media which is now gaining the upper hand in popular culture and this is reflected in the phenomenal growth and success of sites such as Facebook and Twitter which dominate everything these days. Before popular culture was more centralised in issues ...

DQ1: There is a relationship between thinking and language, as we tend to think in our native language. Interestingly, some people who speak two languages fluently say they switch their thinking between the languages, depending on who they are around at the time. However, arguably, humans have always been capable of thought, even before language was developed. Also, it is possible for people to have abstract thought processes without possessing language skills.

DQ2: There are all kinds of slang words now used with reference to technology. Some of my favourites include a technologically based term, combined with an older, ...