Essays on Celebrity

Celebrities have become important figures in the society today more than in any other time in history. Of these, movie stars and singers are some of the most influential people in the world today. Their actions and words are the standards which millions of youths around the globe live and act by. Lil Wayne is one such celebrity whose rap and hip hop music is a reason for living for millions of his fans around the globe. With increased accessibility to media and internet access, news of the lifestyle of the celebrity reaches his fans in real time. In as ...

The Hollywood wax museum is located in Los Angeles at 6767Hollywood Blvd, Los Angeles, CA 90028, United States. The phone number of the museum is +1 323-462-5991. The museum operates from 10.00am-12.00am, 365 days a year. The museum is located on the well-known Hollywood Boulevard along the renowned Hollywood walk of fame. It is the leading wax museum in the United States. The museum has operated for more than 45 years. The same owners have owned the museum since opening in the year 1965. The reason the museum is very productive due to the celebrity figures that are figured in ...

As advertising executive and in an effort to identify the new business for the agency the plan as directed by management for Rockstar energy drink. The brand is a success in term of creating a niche for its drinks and having revenues exceeding $1 billion annual threshold, still the brand as stated in the chart below is a far third player in the sports drink industry dominated primarily by Red Bull and followed by Monster. As stated on caffeine informer (2014), the chart clearly showcase Red Bull as the dominant leader, with the growth of Monster evident, however the % share ...

INTERNET MARKETING AND DIRECT MARKETING CAMPAIGNS PROMOTIONAL MIX

Internet Marketing and Direct Marketing Campaigns Promotional Mix [Institution’s Name] Internet Marketing and Direct Marketing Campaigns Promotional Mix - Objective: The objective of the presented promotional campaign is to establish the brand image as the product of passion which can bring spark in the routine life. The purpose is to modify the perception of the consumer and divert the attention towards the rigour of the product. The objective is to approach consumer through internet marketing and direct marketing through mass media and other options that allow direct connections with consumers. Top line promotion and ...

- The rise of tattoo popularity - Millennials between 18 to 29 years have a high preference for tattoos. - 9% of people between 18 and 24 and 32% between 25 to 29 years have at least one tattoo. - Media and tattoo popularity - Television shows - "Miami Ink," "NY Ink," and "Ink Master" were very popular in the United States. - The show "LA Ink," premiered in 2007 receiving a 2.9 million viewership. - "LA Ink" made tattoo shops a less scary experience. - Celebrity influence - Youth’s uptake for ...

How the ways celebrities acted and dressed in the light of the media changed and influenced the way teenagers live and experience their lives As generations come and go, teenagers have proved their desire to be associated with the famous in the society. The need to be appreciated and recognized makes most teenagers set standards basing on a celebrity they love. They will hence put in more effort to dress, talk and even live like a celebrity of their choice. Unfortunately, most of such celebrities are only virtual role models to the teenagers who judge them according to how they ...

Celebrity worship syndrome has become a prevalent problem in the contemporary world. According to research carried out in America, there was evidence that a third of the population suffered from the condition or developing the same symptoms. The obsessed fans tend to create a certain connection with the celebrities, and some go to the extent of stalking them. Experts have discovered that celebrity adoration is accompanied by poor psychological well-being of a person. The discussion below will look into possible issues associated with .celebrity worship. One reason associated with this kind of worship is loneliness and shyness. These factors are different, but ...

In many great companies, the Level 5 leader has been found to be the most important factor for the company’s factor. It is not because they are able to do a great job themselves. Rather, it is because they are able to bring together disciplined and talented people to do the task. The Level 5 Leader simply sets the way for all the others to do the work. Among the four stages or principles, the Level 5 Leader is the most important to understand and emulate in an education or school environment. The Level 5 Leader is not ...

Communication

When do the PR personnel of a Hollywood star needs to consider rebuilding reputation and image? Entertainment headlines in the news often depict Hollywood stars getting involved in one or two controversies ranging from DUI offense to drugs and marital breakups. The role of PR personnel seriously damaging reputation is to minimize the subsequent effect effects of the controversies. News about Mel Gibson hurling racist and rather sexist remarks on his ex-girlfriend Oksana, or David Hasselhoff’s hospitalization due to alcoholism are just a few of the issues that PR personnel are trying to mitigate to preserve the public image ...

Why are Reality Shows Popular?

Reality shows have become the most habit-forming television programs since most viewing audiences across the globe have followed at least one. This means that these shows have fascinating lineaments that gain popularity for them among television viewers. It connotes that there are different components that make this trend, and simultaneously, there is a correlation of these shows with different audience-related parameters. This paper attempts to play up various issues regarding this fact among reality shows and television viewers. These reality shows enforce a psychological condition that may make specific people die rather than miss the shows. This involves that some people ...

Executive Summary and Critique

- EXECUTIVE SUMMARY The purpose of the study was to determine the improvements that the organization (NASCAR) needs to embrace so that they improve service delivery to their clients. The sponsorship was not the major issue. Though consumer views were not given an eye they are the backbone of business. They are the main reason why the businesses exist and in future they should not be ignored. The main method of data collections was questionnaire this was recommendable because it gives wide coverage data was fetched from the primary source. The consumer are passionate and loyal to ...

We all know who these intriguing individuals known as ‘celebrities’ are, and many of us idolize them. Endless amounts of money are poured into the mass media, simply to find out who is getting divorced or engaged, who is cheating on whom, who is too fat or too skinny. We keep our eyes peeled for “baby bumps” and inspect closely what they wear. However, many of us no longer understand precisely what a celebrity is, or analyze the effects “ the phenomenon known as the Culture of Celebrity” (Epstein) is having on our social understandings as ordinary individuals. Epstein tries ...

Introduction

There is an old saying that goes says that, if a dog bit a man today, it would not provoke any extraordinary reaction from the public. However, if the man bit the dog back, it would certainly create a buzz in society. The essence of this analogy is to illustrate that there are qualities that make something qualify to be in the news. These qualities give an event, or whatever piece of information newsworthiness. Today, one would possibly think that if a celebrity face or story does not appear on the front pages of a newspaper or magazine, it won’t sell at all ( ...

Under Armour’s experience in using celebrity endorsement for enhancing one brand’s value is eloquent and it may be utilized as a “best practice” model. While it is true that Kevin Plank, the CEO of Under Armour, used the advantage of knowing several athletes before launching his business (the T-shirt that stayed dry during on-field games) and he initially based his business on a word-of mouth strategy, he soon began to be aware of the advantages of investing into celebrity endorsement. With small steps, he approached football or basketball players, proposing various deals in order to determine them to wear ...

Spartan PR has negotiated a three-year endorsement agreement.

The Spartan PR is a multi-client public relation agency which is based in East Lansing. The agency is fully owned by Army Hargerstrom. The Spartan PR company has today negotiated and reached a three year endorsement agreement between this our solemn company and the celebrity which the celebrity shall promote the company’s products. The celebrity advertising has been referred to as “youth attractive advertisement” and this is why the company would like to apply celebrity advertising because it is targeting the youths. Today, the celebrity has been granted an opportunity to promote the products of the company by ...

Business Letter

150 S. Arroyo Parkway, 2nd Floor,

Pasadena, CA 91107

Dear Madam, RE: INVITATION FOR AN OBSERVATION SESSION AT SPARTAN CELEBRITY ENDOSEMENT TRAINING Celebrity endorsement is a key factor that most companies use in order to attain their success in the advertisement strategies. However, this may not be the case if there is no effective and sufficient training of the celebrities on how to handle and express the product. External observers act as a source of valuable information on how the training progressed and areas that would need improvement. This is more applicable to media based observers. Spartan PR is having a celebrity ...

Introduction

In any given community, certain individuals possess outstanding traits. Such traits are portrayed through their ways of doing things as well as their careers. Depending on their location, culture as well as the technological development such people are given more attention in the community. The attention that they are awarded by the community prompts them to develop certain traits to enable them to uphold their high status in the community. In some instances, they are given special responsibilities that are geared towards the promotion of certain aspects of the culture e.g. their virtues. Additionally, due to their ability to ...

Introduction

The physical perception that the youth would like to have has been influenced greatly by celebrities. The impact of celebrities in the youth has been seen to be on the increase. The influence they have on teenagers is significant. There is, therefore, need to have the celebrities to influence teenagers in a positive manner. This way, they will have a positive impact on the youth. This is something that has been seen to be wanting for teenagers. There are a lot of internet search regarding celebrities and their information are found to be readily available on the internet (Browne and Browne 39). ...

Analysis of celebrity endorsement as an effective destination marketing tool

TABLE OF CONTENTS

CHAPTER I INTRODUCTION 1.1 RATIONALE FOR STUDY While promoting destinations, the primary and secondary characteristics are usually emphasised and it includes various qualities of the destinations including scenery, climate, hospitality of the local people and traditions. There are secondary factors as well, which add or reduce the value of a particular destination and they are basically the events, transportation, public facilities etc. The communication-saturation in the society is sufficient to adequately promote the above qualities, and the buyers and sellers get aware of these in advance. Morgan et al. (2002a) comments on the above situation, ...

The American Heritage Dictionary defines paparazzi as a freelance photographer who doggedly pursues celebrities to take candid pictures. Paparazzi make money by selling their photos and videos to reputed publications across the world. One single photo or a video clipping is simultaneously sold to several publications. The more famous the person is and the more embarrassing the photograph is to the celebrity, the bigger is the price. The most unique shots of famous personalities can even fetch millions of dollars. These includes situations where the celebrities are drunk, getting angry, tripping and falling or with undone hair. Given the money associated ...

The power of influence shapes the life of a person in various ways. From birth, the parents play a huge role that contributes to the adoption of certain attitudes and behaviors. However, at a later stage in life, celebrities’ influences children to act in specific ways and this may contradict with the influence brought by the parents. If the parents fail to be keen on their children to avoid the influence from celebrities, the children may copy the celebrity's dressing mode, their behaviors and social life. Celebrities may also contribute to the way interaction in the community level is conducted.

Thesis

It’s ...

In today's modern age, the cult of celebrity is at an all-time high. With telecommunications, the world has become smaller, and as a result we know more about other people than we ever have before - even people we have not met. People become famous for many different reasons: they could be important people in the political and entertainment industries, they could be big business figures, and others simply keep themselves in the public eye long enough that people remember them. However, the sheer amount of attention that many people pay to celebrity in today's society give them a lot of ...

Celebrity worship is rife among young people, and in particular among girls and women. This fixation on the rich and famous is significantly contributing to the rise in the diagnoses of eating disorders. Through reading celebrity magazines and watching celebrity television programs, young people are encouraged to believe that they ought to be size zero and that being physically attractive and slim is of highest priority in today’s world. The stories contained in popular magazines types such as Hello and Heat can be as destructive to readers as digitally enhanced and airbrushed pictures of celebrities. Furthermore, what ...

Many celebrity names are instantly recognizable. Examples include Bon Jovi, Cher, Elvis, Madonna, George Clooney, Paris Hilton, Julia Roberts, and Tom Cruise. Celebrities have fascinated American citizens since the silent movie era. Silent movie stars such as Charlie Chaplin, Lionel Barrymore, John Barrymore, and Lon Chaney brought movies and movie stars to fill the public’s leisure time. Frank Sinatra and Bing Crosby are two singers from the 1940s who have left a legacy of music with the American public. The 1930s and 1940s brought movie stars such as Kathryn Hepburn, Cary Grant, Joan Crawford, and Barbara Stanwyck to the ...

For many years the paparazzi have followed celebrities and people of interest with the goal of gathering information concerning their private lives. It is common knowledge that many celebrities dislike the attentions of the press. However, with so many magazines and newspaper columns dedicated to the personal lives of famous people, it is unsurprising that the practice continues. The death of Princess Diana provided the world with a reason to consider placing restrictions on the activities of the press. However, all these years on, the paparazzi are still following and stalking celebrities. Although there are arguments both for and against ...

Celebrities as Role Models

Introduction Generational change or transition is irresistible among the young people. Many of the young people often adopt actions and habits of the new generation once they attain the age of proper inductive reasoning, yet the mentorship and direction still challenges the society (Spurgin 118). Many people who have the right qualities and values to become mentors and idols to the young people; however, celebrities affect youths, who follow them in quest of attaining their status. The question that remains unanswered revolves around the reasons why celebrities command such a level of control over the young people. The drive ...

Since ancient times, man had the desire of transforming the universe and improving his way of life. For many years, man has engaged in activities, which nurtures creativity, innovation, and technology advancement to transform the world into a better place for human existence. Using his ingenuity, skills, experiences, and knowledge, man has been able to create a modern that is different from the one we lived many decades ago. Today, we live in contemporary world that is characterized with technology advancement, internet accessibility, wide application of information and communication technologies, and widespread use of the media. As a result of technology advancement ...

Never judge culture by one man and never judge a man by popular culture.

- Anonymous

Abstract

In “The Death of the Author,” structuralist thinker Roland Barthes suggested the notion of the author as a distinct identity in the creation and interpretation of a text was a thing of the past. Instead, he preferred the use of the word “scriptor” to refer to the person writing or typing a work for the first time. The ideas in the scriptor's mind would have to travel through his or her semiotic filters to make it to the paper – those filters take the ideas and shape them – for ...

In the current highly competitive market, it would be virtually impossible for a business to remain in business without an operational strategy to ensure its survival. This usually calls for ways of enlarging the market outreach of the business. One of the most efficient and recent modes of enlarging the market outreach has been use of messages on billboards, television advertisements and even on the actual products of the firm (Kang, 2007).

So as to come up with the best message, three basic factors are involved. The three aspects are: relevance, originality and impact. The three aspects draw the big ...

In the automobile industry, having a competitive edge helps a company outshine others in the market. Companies in this sector specialize on producing products that target a specific market segment (Chan, Chan & Jain, 2012). In the automobile industry, Mercedes Benz and Toyota lead in product differentiation and product quality due to the variety of products that they give in the market and the market orientation of their products. The two companies thrive because of their high differentiation levels in their products and the marketing strategies. Producing products that meet customers’ needs also helps the two companies in enhancing demand for their products, ...

Human trafficking by its very definition is synonymous to slavery. In fact, it is commonly known as modern day slavery. However its definition according to the Victims Trafficking Protection Act of 2000, human trafficking is the enrollment, harboring, transporting, distributing, or getting a human being for work through the use of force, con, or intimidation for the purpose of unintentional labor or slavery. It is a major issue that concerns human health and a crime that cross transnational lines. Human trafficking is often confused with human smuggling that is when a smuggler sneaks a group of people across the border on a financial basis. This ...

Advertising is an aspect that has been embraced in marketing for many decades. This implies that there are numerous advertisements around the world. This puts an extra requirement to companies to identify ways of advertising their services and products to make them shine beyond others. Many companies have resulted to use of celebrities especially popular athletes as the spokespeople to assist in promotion of their products through advertisements. Undeniably, athlete endorsements are a positive way to promote the products of companies through advertisement, which helps companies to achieve competitive advantage in the marketplace. The athletes are taken to have substantial ...

Introduction

Being famous like celebrities and politicians has its perks, to gain recognition from people in all places in something that only happen in someone are daydreaming. However, some people see celebrities as products of social mediocrity, but despite the negative connotations that celebrities get from the critical public, they too encompass social importance that is also attributed to politics. This importance will be explored to create a correlation between society and fame.

Celebrities

Celebrities symbolize the different facets of human existence; celebrities seen on TV and on cinema portray the different spectrum of social life and society as a whole. A late ...

Most of the strategies used by online media in maximizing profits include online subscription for magazines, which will be sent to the reader maybe on a monthly or weekly basis at relative cost. Despite the fact that competition may be anticipated from other quotas of media, this approach has impressed very many people and has similarly gained preference. As opposed to traditional media, modern day media needs real time investments that are one of in nature and followed by operating and running cost toning down. It is in fact, taking over all the routes of information traffic for its versatility ...

Introduction

The medical field of plastic surgery is growing in popularity among people. Statistics have shown that the rate of awareness and plastic surgeries that have conducted has actually doubled in size and number. It has been found that within 1996 and 2000, the number of cosmetics surgeries that have been conduction has doubled from about one million to three million in the United States (Loftus, Jean) while between the year 2000 and 2008, the rate as actually double again making the procedure one of the fastest medical procedures in the U.S (Loftus, Jean). The rate is being speculated to ...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...

Biography

MacKenzie Phillips was born on 10th November 1959 in Alexandria, Virginia in the United States of America. Her parents were celebrities John Phillips and Susan Phillips. The father was a rock musician while the mother was a ballerina dancer. Mackenzie had four siblings namely Jeffrey Phillips, Tamerlane Phillips, Chynna Phillips and Bijou Phillips. The latter two were a singer and an actress respectively. Her father later married Michelle Gilliam after divorcing his first wife Susan Phillips when Mackenzie was 3 years old. Mackenzie’s family life was troubled given the early family separation. At the age of three, her mother had parted ...

The media is always a watchdog to the society and that it should disseminate information without fear or favor. However, during the1965 student antiwar protest, the media amplified the exercised bias in many ways. The media actively and physically participating in the students protest. Obliviously, this move was unexpected in that the media should stand aloof in seeking the truth of such matters. This move made the organizers of this student antiwar movement initially appear reluctant in embracing it. But in the end, they finally gave in and incorporated the media in their activities. Should some situations overcome the media’ ...

IKEA 25th Anniversary

IKEA 25TH ANNIVERSARY Introduction Recently, more attention is paid to public relations rather than advertising. A good public relations plan can help improve relations with media and stakeholders of a company. The 25th anniversary of IKEA in UK is an excellent opportunity to promote values of the Company and improve public relations. The aim of this public relations campaign is to strengthen positive image of the Company, increase sustainability awareness, and increase sales of furniture.

Company Profile

IKEA Company in UK is a Swedish-based Company founded in 1987. The Company offers a wide range of functional home furniture at low prices. Currently, ...

Analysis of an Advert

There are two principal categories of market segmentation: consumer based segmentation and consumption-specific segmentation. In consumer based segmentation, the consumers are grouped on the criteria of characteristics of the consumers. In consumption bases, the segmentation criterion is based on the consumer’s interaction with the product or potential interaction with the product. Within each category, segmentation may be further carried according to existing facts or according to abstraction, (Charles, 2008). For consumer based segmentation, facts include elements such as age, age cohorts, gender, marital status, family life cycle, income occupation among others. For consumption-specific segmentation, facts include user ...

Influence of Media on Youths’ Thoughts and Behavior

Over the last century, the world has witnessed great innovations in media. Media can take many forms which include newspapers, magazines, radio and television networks (McManus, 2008). The last half century has particularly seen an unprecedented growth in one of the most popular forms of media today – the internet. Other forms of media include video games (McManus, 2008). These media outlets have undoubtedly changed every human society. They have brought about faster communication means and enhanced businesses through advertising. The media has also enabled openness in societies, which has helped expose corrupt activities by government officials and thus aided ...

It is true that the television, newspapers, magazines, as well as other media pay exclusive concern to the personal lives of the famous people. There are a number of reasons why the media, may be interested with the activities of the public figures. It is wise to understand that the business of the media is to attract the attention of the public. Therefore, they will always focus on certain centers of interest to attract more people. The public figures are major centers of interest among people, and they would wish to understand what is happening around them. Therefore, they ...

Neil Gabler’s “Life: the Movie: How Entertainment Conquered Reality” is about the major themes of celebrated culture and how the pursuance of “Life Movie” is influenced by these themes. In his book, Gabler fully examines the emergence of the entertainment industry. Perhaps more importantly, he examines the transformation of entertainment into such powerful force in the American culture. It is exclusive to American culture that the everyday life of Americans is influenced by different forms of entertainment to a significant extent. It can be argued that entertainment would not have manifested itself as a driving force in American culture if ...

Introduction

The media is a powerful force in today’s world. The media has the ability to persuade people to think in a certain manner. Businesses and huge corporations have had their reputation marred by adverse media reports. The media has been able to have such a huge influence as families spend majority of their time glued to television sets. People have mobile phones where they browse and see the latest news in online forums. Young people spend hours on the internet reading about celebrities and watching the latest movie reviews. The media is able to influence the culture of a country. It can ...

Part 1

As the news director of a local television station, I will make the death of the celebrity the lead story.

The primary role of the media is to deliver accurate and relevant news to the public. As the celebrity was a house-hold name, the story will be directly relevant to many of my viewers. Furthermore, the celebrity story, as a headline, will probably grab more attention. The closure of the parks will affect my viewers to a higher level. However, if viewers tune in to learn about the celebrity death, they will be more likely to keep watching for the park story. Another consideration is my station’s social responsibly. The degree of social responsibility required by the media ...

In order to compare sexuality in teen magazines today and compare that with teen magazines of three decades ago, I selected the current issue of the contemporary magazine M Magazine (March, 2014), a magazine directed at teens. To have a standard of comparison, I read a back issue of Seventeen from December 1977.

M Magazine seems to have more sexually charged articles than other articles. If one were reading M Magazine in order to get a grasp of contemporary teenage culture, they would be likely to conclude that teens of today are interested in: what celebrities are doing, who they are dating, tips ...

1.0 Introduction of the Book and Background Information Essentially, USA has become an increasingly capitalistic nation that concentrates on individuality rather than a community-based orientation. This condition is embedded in almost all aspects of the Americans’ lives that include social, environmental, and political activities. The alarming self-centeredness has raised a lot of concern from scientists, socialists, psychologists, and scholars in general. As a result, it has been investigated and researched widely in order to come up with ways of combating and reducing its levels in the social realms. In this line of thought, Twenge and Campbell (2009) addressed self- centeredness and ...

Introduction

Market Review Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior extensive ...

Introduction

The term Integrated marketing communication (IMC) has been defined in several ways to suit a general purpose within which it describes the use of various forms of media to convey a message about a product that would ultimately promote the product. Whether working as complementary or supplementary forms; the various forms of communication media work in tandem with a central aim of promoting the product. Hence, the common factor in all definitions of IMC is that IMC puts into consideration various forms of communication disciplines to provide clarity and consistency that develops impact on the consumer of the product (Clow & Baack, 2006: Duncan ...

Introduction

Natalie Portman is a famous actress. Her fame resides on acting career which she started at a tender age. Her first role as an actress was in 1994 when hitman picked her as an orphan in the action film Leon: The Professional. Her ultimate fame came to existence during her acting in the movie Star Wars Prequel trilogy which she took the role of Padme Amidala. This film was released in 1999, 2002 and later in 2005 (Yang, 2006 p 12). From this time onwards Natalie’s celebrity and obvious her acting and presentation design line has been admired by many. Natalie ...

Analysis of Product Marketing

Analysis of Product Marketing - Product Macro and Competitive Environments - Product Description The product chosen for analysis is crunch breakfast cereal “Cap'n Crunch” made of sweetened corn and pieces of oat. The product is produced by Quaker Oats Company (PepsiCo), located in the US. Cap'n Crunch cereal is very popular in US on the market of breakfast cereals that generated approximately $118.6 in sales in 2010 from supermarkets, mass-market retailers, and drugstores (Joyner, 2011). However, US sales of the company dropped in 2010 by 6.8% because of health activists and government pressure connected with health ...

Introduction

Philanthropy and sports are increasing becoming entwined with each other. This is mainly because professional athletes enjoy augmented attention in the field. Off the field, most professionally renowned athletes engage in conducting charitable activities to enhance stakeholder aspirations and benefit the team, the athlete and the league (Tainsky & Babiak, 2011).

Andre Agassi Foundation for Education

Andre Agassi is one of the most renowned tennis players and his charitable trust, ‘Andre Agassi Foundation for Education’ strives to convert the public education by two different manners. The foundation was launched in the year 1994 (The Andre Agassi Foundation for Education, 2013). The first project is that ...

Apparently, American idol is not a strange name in the minds of the youth in, not only America, but also many countries across the world. Taking after the UK found pop idol, American Idol is arguably one of the most popular reality shows in the contemporary world today. Perhaps this is attributable to the fact that it features the most common music celebrities such as Rihanna and Chris brown. It is particularly important to mention that there has been uproar in the social circles concerning the transparency of the procedure followed in selecting the judges and the winners in the ...

Part One

The role of the media is a complex and multifaceted idea that cannot be understood unless it is critically viewed with reference to the various role-of-the-media models dependent on what an individual is seeking. Various models have been formulated to help in analyzing the role of the media with Nordenstreng, Christians, Glasser and Mcquail’s five paradigms model being one of such proven models. To Nordenstren et al, the role of the media can be argued within five paradigms; Liberal-individualistic paradigm, Social responsibility paradigm, Critical Paradigm, Administrative Paradigm and lastly Cultural Negotiation Paradigm (Fourie, 2008).

From Nordenstren et al’s ...

Introduction

Underage smoking is one of biggest challenges that the American society has to face. In an effort to curb the crime, adverts are being used to discourage the young people against smoking.

The featured advert looks at the irony that surrounds some of the celebrities and their efforts to curb the vice. Ethos has been applied here by using Philip Morris who is loved by the young people even though what he says is not what he stands for. The title of the advert seeks audience of the young people as they can easily associate with the name. This ...

Lady Gaga, a famous American singer and songwriter, was born Stefani Germonatta on March 28, 1986 in New York. Her strong musical inclination was observed even when she was very young. She started playing the piano at the age of four, and has strong fascination over the hits by Michael Jackson and Cyndi Lauper. She started out her career in music as a songwriter for other artists, while performing for rock and roll bands. It was when she was eighteen that she decided to quit school and pursue a fulltime career in music. With the stiff competition in the music industry, the young Stefani ...

Introduction

Topshop claims a stake as one of the top retail brands in the field of fashion. The brand is based in the United Kingdom, and it is an Arcadia Group’s central brand. Topshop started off from humble beginnings in 1964 and has grown to be a trendsetter across the world (Topshop USA Website). Internalization of Topshop store’s business was prompted by the need to explore new markets. However, such a kind of expansion poses problems for the brand since the company has to embrace various cultures and still uphold a congruous brand image. On the other hand, internalization heightens the exposure ...

Writing entails giving information about a certain issue in the society or what people should know about. As such, it is a broad category that is divided into various genres. Each genre of writing has its unique characteristics and approach that makes it distinct from other genres. Not all genres employ similar techniques, meaning that one should first understand the basic requirements before they decide to write about something. Whereas some genres strictly follow formal writing rules, other genres entail a ‘freestyle’ nature and are less strict on grammar and language technicality (Beck et al. 66). Writing a scientific research paper, for instance, ...

Female Genital Mutilation

Female Genital Mutation is a known taboo and has no health benefits whatsoever. Despite it being outlawed in most countries, certain groups and communities still practice it. Girls as young as a few weeks old undergo FGM, with or without any anaesthesia. Although FGM is a topic that is rarely spoken about, it is still one of the most prominent forms of sexual inequality which is seen in many countries throughout Africa and the Middle East. Not only is this a painful experience for the young girls, but severe complications can also take place. These complications vary from urinary infections, fatal bleeding and ...

Introduction

Advertising is the act of coming up with advertisements for various products and services, and putting the advertisements to the attention of the public. This, essentially, involves communication of information from the producer to the potential consumer of the product or service. Advertisements are usually paid for and are meant to persuade potential consumers to buy the said goods and services. Advertisement is usually done through identified sponsors via various media outlets. One of the challenges that face advertising is the fact that there is very limited time to make the sales message. Then, it is not possible ...