Essays on Celebrity

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected Continue reading...

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected Continue reading...

Communication

Some paintings can make people mad, make them ask questions, and make them see things differently (Heppermann, 2001). In the case of Andy Warhol, he was known for being the “Prince of Pop Art” when he first started during the 1930s in Pittsburgh, where he spent most his childhood. He rose to fame in 1966 and became a visionary artist with his innate qualities of perseverance, hard work and dedication. As a young artist, Warhol was often seen drawing pictures of flowers in his sketch pad based on his autobiography. Long before Warhol’s “pop art” was born, he Continue reading...

The Role of Stereotypes, as Portrayed in the Mass Media and the Impact on Youth Behavior

The society plays a significant role in shaping and building attitudes and behaviors of individuals who form part of it. Individuals are bombarded with information and ideas from all corners of the universe that influence their way of thinking, and also play a domineering role in shaping attitudes, and beliefs. In the past, these influences came from sources such as family, community, and schools. On the contrary, today, the aforementioned institutional influence has declined as the society transforms into a more advanced technological and information age. The development of mass media in the society has caused an imperative change Continue reading...

Introduction

Communication has been a significant part of human existence right from the stone ages. There exist diverse means of communication that has culminated in shaping our contemporary world. Tracing the historical use of tools of communication it is seen that the same pattern of transmission and reception has always been a constant factor; though advancement in technology has speedup the time of transmitting and the mode of transmission. For instance the use of telegraph in past era is transmitted via electronic means and the receptor receives sent information and could send reply which could take several days. According to Continue reading...

The media has a number of roles and responsibilities, one including informing the general public of the current and ongoing affairs and acting as a mirror to the society. In its efforts to share information with the public, the media sometimes goes too far beyond the boundaries of its source of information leading to exposure of secretive, personal and private details that were never intended to be exposed. These actions of the media come with effects, both positive and negative but most certainly, more of the negative effects. It has been often known that the targets of the media Continue reading...

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Do Thin Models Warp Girls’ Body Image? (705)

Models have followers and fans in the name of young girls who are driven into wanting to look like a particular model. However, the course of a model’s life is not an easy one that an ordinary girl would love to walk through. According to research, the issue of body has outgrown with time so that, when a girl is growing, there is one particular look that she would love to appear in. Take for instance, the cheerleaders in Continue reading...

Pop culture has a tendency to glorify certain aspects of femininity, while constraining women into certain prescribed roles. Women who do not fit into these roles are shamed by the media; for instance, women who do not fit the prescribed role of beautiful and thin are often backhandedly complemented by the media. Women who work in media-- whether they are actresses, models, singers, or journalists are constrained by very real gender roles that are slow to change. If, for example, a woman does not behave in a manner that the media deems appropriate, she is often spoken about in Continue reading...

Introduction

The two advertisements are based on the use of women as figures or means of advertising products in the market in order to attract the attention of both women and men in buying the product. In the both advertisements, it is shown clearly that the women are used as the main channel of advertising cigarettes in the US. The potential and women who are renowned are used in the adverts in order to attract most buyers or customers in order to purchase the product being advertised in the advertisements. These advertisements portray the women using cigarette, and how it Continue reading...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’ Continue reading...

In the automobile industry, having a competitive edge helps a company outshine others in the market. Companies in this sector specialize on producing products that target a specific market segment (Chan, Chan & Jain, 2012). In the automobile industry, Mercedes Benz and Toyota lead in product differentiation and product quality due to the variety of products that they give in the market and the market orientation of their products. The two companies thrive because of their high differentiation levels in their products and the marketing strategies. Producing products that meet customers’ needs also helps the two companies in enhancing demand Continue reading...

Influence of Facebook on the Body Image of Adolescent Girls

Media and peer pressures usually influence the way many teens especially girls see or observe themselves. Additionally, the media generally distort their mental perception, which normally pushes them to engage in risky behaviors in circumstances when they feel that they may not meet the stated goals or objectives. Mass media such as Facebook have emerged to become a massive part of almost every adolescent girl. It is evident that self image issues usually lead to a lot of negative risky behaviors such as eating disorders, cutting, drug and alcohol abuse, sexual addictions, and bullying among other threats. Therefore, the Continue reading...

Introduction

Nike and Adidas are the two top companies in the sports apparel industry. The two have aggressively put in place strategies to ensure they each attain great market share. Their promotional and advertising strategies employ creativity, innovation, and technology, which essentially explains why the two firms are market leaders in the sports apparel industry. The two companies also have continued to tap effectively into their key competencies in their effort to topple each other from the market leader in the sports apparel industry (Anthony, 2011). The promotional strategies have notable similarities and differences, which will be discussed in this Continue reading...

Analysis of McDonald’s “I’m lovin’ it” ad Campaign

In January 2011, McDonald’s announced that its earnings in fourth quarter in the previous year rose 2.1 percent despite of a slump in demand in December due to extreme weather in U.S. and Europe. Analysts credited the success of McDonald’s to the “Plan to Win” strategy which was first introduced by James R. Cantalupo in 2003 after overexpansion caused the chain to suffer heavy losses. The core of the plan was to increase sales at existing locations by enhancing the menu, redesigning the outlets, extending hours and advertise the brand across the world. James Cantalupo cut back Continue reading...

The Hollywood wax museum is located in Los Angeles at 6767Hollywood Blvd, Los Angeles, CA 90028, United States. The phone number of the museum is +1 323-462-5991. The museum operates from 10.00am-12.00am, 365 days a year. The museum is located on the well-known Hollywood Boulevard along the renowned Hollywood walk of fame. It is the leading wax museum in the United States. The museum has operated for more than 45 years. The same owners have owned the museum since opening in the year 1965. The reason the museum is very productive due to the celebrity figures that are figured Continue reading...

The mass communications industry has undergone various developments and changes in various parts of the world. The changes and developments in the mass communications industry have undergone growth in relation to political, social, economic and technological aspects in various nations in the world. The history of mass communication dates back to about 500 years. The developments in the early world played a crucial role in relation to technological advancements and social change in creating the current status of the mass media.
The books form the first and earliest component of the media communication. This time the books were not Continue reading...

Today, the most popular media through which the public get to know about the pharmaceutical products is through Direct-to-Consumer Advertising. Since drugs and other pharmaceuticals are involved, it is consequently referred to as ‘Direct-to-Consumer pharmaceutical advertising DTCPA’ (Pardun, 2009). Though the Federal Drug Agency ‘FDA’ regulates this sector, there are many critics that have been leveled against it. The critics say that the rules and regulations are too relaxed. Some also say that DTCPA is both detrimental and beneficial to the society. These arguments are balance, with opposes and proposers both making good points. There have been actions aimed Continue reading...

Today, the most popular media through which the public get to know about the pharmaceutical products is through Direct-to-Consumer Advertising. Since drugs and other pharmaceuticals are involved, it is consequently referred to as ‘Direct-to-Consumer pharmaceutical advertising (DTCPA’ (Pardun, 2009). Though the Federal Drug Agency ‘(FDA’ regulates this sector, there are many critics that have been leveled against it. The critics say that the rules and regulations are too relaxed. Some also say that DTCPA is both detrimental and beneficial to the society. These arguments are balance, with opposes and proposers both making good points. There have been actions aimed Continue reading...

Hair transplant is one of the latest services in the health care sector. However, this procedure has been used in the United States since the 1950s. It involves taking a narrow strip from the back of the head where there is hair and placing it where there is totally no hair or where the hair has thinned out. The reason why it’s a modern service is because of the advancements in technology, making the process of hair transplantation and the aftermath appear as naturally.

Target Market

In addition to this, there are those people that have the hereditary gene for Continue reading...

English

Advertisements are made with an already formulated target audience in mind. The media has put together efforts that aim at maximizing their reach to the target audience so as to guarantee sales at the end of the day, like prime time advertising. Advertisements tend to sell perfection, especially when targeting a huge market base like women or teens, and sell an idea of fixing a problem that could be common among the target audience(Craig’s Article,2006). An example of such is the Quick Trim, which is a weight loss program that largely targets women, and tries to Continue reading...

Sociology: DS2 Part 1

The first theme selected for this discussion is social construction of reality. This theme is related to a theory with assumption that reality is relative to the socio- cultural environment where people live and interact. It consists of one’s country, religious affiliation; city, education among a few other variables (Korgen, 52). From my personal point of view this theory contains inconsistencies because reality is relative to one’s personal experience. As such, it was my proposal to investigate this occurrence by conducting a brief survey asking a small sample of respondents to explain their views of reality. The Continue reading...

Lady Gaga, a famous American singer and songwriter, was born Stefani Germonatta on March 28, 1986 in New York. Her strong musical inclination was observed even when she was very young. She started playing the piano at the age of four, and has strong fascination over the hits by Michael Jackson and Cyndi Lauper. She started out her career in music as a songwriter for other artists, while performing for rock and roll bands. It was when she was eighteen that she decided to quit school and pursue a fulltime career in music. With the stiff competition in the Continue reading...

Introduction

Artists Roy Lichtenstein and Andy Warhol were among the first Pop artist in America; their artwork made them very famous in America and across the globe. Pop art is referred to as an art movement that began in 1950s in Great Britain and later spread to United States of America in the late 1950s.It is a type is art that showcases challenge to cultures of fine art through involving imagery from renown cultures like news, advertising and many others. This paper will clearly show the comparison between the motives for painting, personal life, works of art, style of painting Continue reading...

Critical Thinking on Media Theology

Today people in the West can hardly imagine communication without internet. The massive involvement with social media affected also the Christian community that learned to use tools to communicate with congregations. Social media helps educate Christians on religious matters. It is involved in events management and organization of church activities, that use social media options to connect and stay informed about forthcoming occurrences in church life. Internet offers diverse sources for information on Christian issues. Generally, Christian communities benefit from social media that keep them connected and give them new resources to encourage each other in their faith.

Today Continue reading...

Introduction

Topshop claims a stake as one of the top retail brands in the field of fashion. The brand is based in the United Kingdom, and it is an Arcadia Group’s central brand. Topshop started off from humble beginnings in 1964 and has grown to be a trendsetter across the world (Topshop USA Website). Internalization of Topshop store’s business was prompted by the need to explore new markets. However, such a kind of expansion poses problems for the brand since the company has to embrace various cultures and still uphold a congruous brand image. On the other hand, Continue reading...

For my presentation I decided to make fettuccine Alfredo. It’s one of my favorite foods and when I read about its history I realized how interesting it is. The recipe is very simple and the ingredients are really easy to find. It takes less than 30 minutes to prepare this food. The food is quite heavy (because of the creme) so it can’t be eaten in large portions. Anyway, I hope you enjoy this recipe. But first of all, let’s take a look at the birth of this amazing dish.

Slide 2

There used to be a cooking Continue reading...

Abstract

Iconic brands are authentic which people can relate to. The Nike brand entertains a wide variety of customer segments of all ages.

The global customer base is the strength of Nike’s business, which is always expanding.

The consumers all around can relate to the iconic status of Nike, which is its foremost success.
The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner.
Key Words: Nike, icon, status, brand, marketing, customer

Introduction:

In order to achieve the iconic status, a brand requires consistent performance. For that reason, the brand promise must represent the fundamental functional and Continue reading...

The E-news article written by Zach Johnson presents typical Hollywood characters, it shows their busy acting careers and how their careers affect the decisions they make. Liam Hemsworth and Emily blunt are trying to adjust to their new lifestyle in the USA and are plunged into a tradition that they are not used to, they are, however, very receptive and adjust to the change. Liam, although not excited about thanksgiving, accepts that he has celebrated past Thanksgiving Holidays. Since the article is about a public holiday which is seen in positive light by many people, the writer digresses into Continue reading...

Magical or Scary?

My uncle is only 60 years old. He says when he was a kid, he used to dream about a day in which you are able to walk in the streets and simultaneously talk to your friend at home. He says it sounded like magic in his head.
Magic. Aren’t all the things we called magic in the storybooks and disney movies happening one after another? In the past ten years the technology of smart phones and social networks has progressed so much that anyone can contact any other person in any other place of the world within Continue reading...

Inquiry Research Paper

Parents experience feelings of achievement when they watch their children excel in sports activities. Hence, many parents encourage their children to perform better. Problems start when parents encourage their children too much and expect much more. Excess encouragement starts when parents believe that their children could be star athletes in future. Children are being introduced to sport activities that are competitive at a very early age. Putting such a commitment on a child is not healthy for their mental and physical development, especially when they reach teen years. Due to being over trained, children pushed too hard can burn Continue reading...

The concepts related to homosexual marriages have been a part of a lot of criticism right from the time of its initiation. This concept continues to exist as a cause celebre, standing firm with a quite many people defying its exercise and a many others justifying it. The highly controversial topic has been continuously striving to be entitled as a legalised civil right with a many countries still not giving it the title of legally acceptable practice. But the condition has surely improved to an extent in comparison to its initial status. Gay marriages, after passing through a highly Continue reading...

As advertising executive and in an effort to identify the new business for the agency the plan as directed by management for Rockstar energy drink.
The brand is a success in term of creating a niche for its drinks and having revenues exceeding $1 billion annual threshold, still the brand as stated in the chart below is a far third player in the sports drink industry dominated primarily by Red Bull and followed by Monster.
As stated on caffeine informer (2014), the chart clearly showcase Red Bull as the dominant leader, with the growth of Monster evident, however the % Continue reading...

Introduction

Market Review
Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior Continue reading...

Early origins of folklore-knitting

Knitting is a popular art form that has been practiced and practiced by societies all over the world for ages. It originates from the human need for clothing to protect them from the weather elements. However, studies have shown that the term "knitting" was not in Europe language before the renaissance. Recently, knitting has become more of a hobby than a skill due to the mass production of clothing by industries. This art has been passed from one generation to the next from as early as the 3AD in Egypt when it was still a colony of the Roman Continue reading...

Business Law

Introduction:
The business environment are governed by laws and when it comes to business law it encompasses numerous topics related to the mechanics of business in relation to the running of the business in a manner that is within the parameters of the laws.
The running of the business that entails the start of the business, the buying and selling for starting the business, and the subsequent managing and then the closing of the business. The lawmakers govern the laws.

The lawmakers are the establishment that in essence sets the course of laws concerning the running of the business. Continue reading...

INTERNET MARKETING AND DIRECT MARKETING CAMPAIGNS PROMOTIONAL MIX

Internet Marketing and Direct Marketing Campaigns Promotional Mix
[Institution’s Name]
Internet Marketing and Direct Marketing Campaigns Promotional Mix
- Objective:
The objective of the presented promotional campaign is to establish the brand image as the product of passion which can bring spark in the routine life. The purpose is to modify the perception of the consumer and divert the attention towards the rigour of the product. The objective is to approach consumer through internet marketing and direct marketing through mass media and other options that allow direct connections with consumers. Top line promotion and below the line promotional Continue reading...

- The rise of tattoo popularity
- Millennials between 18 to 29 years have a high preference for tattoos.
- 9% of people between 18 and 24 and 32% between 25 to 29 years have at least one tattoo.
- Media and tattoo popularity
- Television shows
- "Miami Ink," "NY Ink," and "Ink Master" were very popular in the United States.
- The show "LA Ink," premiered in 2007 receiving a 2.9 million viewership.
- "LA Ink" made tattoo shops a less scary experience.
- Celebrity influence
- Youth’s uptake for tattoos is influenced by celebrities.
- Continue reading...

How the ways celebrities acted and dressed in the light of the media changed and influenced the way teenagers live and experience their lives
As generations come and go, teenagers have proved their desire to be associated with the famous in the society. The need to be appreciated and recognized makes most teenagers set standards basing on a celebrity they love. They will hence put in more effort to dress, talk and even live like a celebrity of their choice. Unfortunately, most of such celebrities are only virtual role models to the teenagers who judge them according to how Continue reading...

Celebrity worship syndrome has become a prevalent problem in the contemporary world. According to research carried out in America, there was evidence that a third of the population suffered from the condition or developing the same symptoms. The obsessed fans tend to create a certain connection with the celebrities, and some go to the extent of stalking them. Experts have discovered that celebrity adoration is accompanied by poor psychological well-being of a person. The discussion below will look into possible issues associated with .celebrity worship.
One reason associated with this kind of worship is loneliness and shyness. These factors Continue reading...

Leadership Qualities of Steve Jobs

Apple has been spectacularly successful under the leadership of Jobs. It has introduced many product ideas that revolutionized the way people do things. It introduced the whole concept of desktop publishing with the Macintosh and whole new kind of entertainment package with the iPod and later the iPhone and the iPad. All of these innovations have been attributed to its co-founder and leader: Steve Jobs.
Jobs never personally invented any of Apple’s products and innovations. They were developed by almost everybody else. Jobs has the uncanny ability to recognize the other uses, especially by the ordinary consumer, of Continue reading...