Essays on Endorsement

I understand that University’s Academic Honesty Policy (3.01.01) holds learners accountable for the integrity of work they submit, which includes, but is not limited to, discussion postings, assignments, comprehensive exams, and the dissertation. Learners are expected to understand the Policy and know that it is their responsibility to learn about instructor and general academic expectations with regard to proper citation of sources in written work as specified in the APA Publication Manual, 6th Ed. Serious sanctions can result from violations of any type of the Academic Honesty Policy including dismissal from the university. I attest that this document ...

Describe the transactional and transformational leadership characteristics that Don Green and Michael Budman possess.

According to the available literature, some assumptions are held regarding the transactional leadership. Transactional leadership style believes that leaders are motivated by the reward and punishment the satisfaction of such leaders is on seeing the company excelling (Kurland, Peretz and Hertz-Lazarowitz 8). They also believe that social network works best with a clear and defined chains of command from the top. Again, they believe that the primary purpose of the subordinates in the organization is doing what they are instructed to do. Transactional leadership involves a situation where leader works by creating a clear structure of what should be ...

Introduction

One could hardly imagine a resident of the developed country who has never delved into such aspect of popular culture as sport – either by buying a soccer ticket, buying exactly the same sneakers model David Beckham was wearing in that Adidas commercial, following the Olympics on TV or hunting some rare baseball cards. In the modern world, sport activities have become extremely different from the leisure games they used to be as they were invented. In the recent decades, significant societal, economic, political and cultural transformations turned sport not just into a socially meaningful phenomenon but rather in an ...

Purposes of the Report

The goal of the report is to update and actualize a succeeding system for the company’s customers. As a system Designer, I have designed a system to be presented to the CEO of the firm on the concept of a model that is an ideal solution for the current contemporary market. This would constitute a working database that contains the current information about the customers. Similarly, the database can and or will be controlled remotely and managed by the company’s techs.

Introduction

The company, an industrialist of heavy-duty power equipment, currently uses manual advancements methods to take record ...

A sports endorsement deal is whereby a company makes an agreement with an athlete for marketing purposes. The sports personality is usually at the peak of his or her career and rides on a huge wave of success. This situation makes the individual very famous; and as such, any brand that markets itself using the athlete's name is sure to sell its products. The athlete, on the other hand, is supposed to show support for that particular product or brand. In return, he or she gets compensation. A good example is Michael Jordan who endorsed the Nike Air Jordan ...

Response Paper

According to Chapter 1 of the Podolny reading, for status to flow through exchange, there is need for the actors to maintain their reputation when it comes to exchange. This means that if an actor in the hierarchy of exchange has earned a good reputation over time, it is not worth ruining for in order to make quick profits from an item whose hype may be short-lived. Maintaining one’s reputation for a service ensures that every actor is able to maintain his or her image and position thereby making sure that the exchange of services flow seamlessly within ...

I understand that Capella University’s Academic Honesty Policy (3.01.01) holds learners accountable for the integrity of work they submit, which includes, but is not limited to, discussion postings, assignments, comprehensive exams, and the dissertation. Learners are expected to understand the Policy and know that it is their responsibility to learn about instructor and general academic expectations with regard to proper citation of sources in written work as specified in the APA Publication Manual, 6th Ed. Serious sanctions can result from violations of any type of the Academic Honesty Policy including dismissal from the university. I attest that this ...

Abstract

The above paper seeks to explain the significance of celebrity endorsement in marketing and its rationale in enhancing brand awareness. However, the paper indicates that celebrity endorsement may have a negative or positive influence on consumer behavior. The paper starts with an introduction to the significant use of celebrity endorsement in advertisements. The paper then indicates the application of the concept in integrated marketing and how it is used as an effective tool to enhance communication. In a different section, the study suggests the importance of celebrity endorsement in influencing consumer behavior with a warning that efficient management of ...

I understand that Capella University’s Academic Honesty Policy (3.01.01) holds learners accountable for the integrity of work they submit, which includes, but is not limited to, discussion postings, assignments, comprehensive exams, and the dissertation. Learners are expected to understand the Policy and know that it is their responsibility to learn about instructor and general academic expectations with regard to proper citation of sources in written work as specified in the APA Publication Manual, 6th Ed. Serious sanctions can result from violations of any type of the Academic Honesty Policy including dismissal from the university. I attest that this ...

After the American Civil War of between 1861and 1865, the federal government abolished slavery in the United States through the endorsement of the Thirteenth Amendment to the Constitution. Subsequently, before the law, persons of African descent were free from the yoke of bondage and concurrently, the Fourteenth and Fifteenth Amendments declared black people as citizens of the United States and gave them the rights to vote respectively. In other words, racial divisions were no longer recognizable before the law and as a result, equality among blacks and whites was possible. The problem was that white supremacy was not a ...

Introduction:

This study seeks to examine the relationship between famous athletes in television commercials and consumer behavior. The research topic is significant since celebrity endorsements are common techniques used to market products by companies. Many local and multinational brands utilize celebrities in advertising. The main reasons for this is that celebrities have large followings of fans that greatly associate with the celebrity. Therefore, the celebrity can easily sway this target market towards purchasing a specific product. Brands pay celebrities to become brand managers, brand ambassadors, brand characters, offer expert advice, and as role models of a desirable brand quality. The ...

Term Paper

Term Paper Higher mortgage rates: the 30-year mortgage fix is likely to come to end with the result of increase in the mortgage rates. With the higher rate, analysts saying that it is manageable, as the housing clients (buyers) will have several techniques to mitigate some of the risks (Barker, 2004). However, with higher rates in place, the monthly payments will tend to increase rapidly in with increase to debt-to-income ratios. Secondly, there is the trend of higher rents. As reported, rents are going up at a rate that is greater than the prices of homes. Since most of ...

Gender inequality is a predicament of all women, especially the Muslim women, but musawah, an Islamic movement, is on the right path of rescuing Muslim women from this bondage via encouraging them to make their own interpretation of the Quran- will the movement succeed in bringing gender equality? The musawah movement was coined with the intention of enlightening Muslim women in order to achieve gender equality. The movement has adopted several, relevant, mechanisms that will aid in the achievement of its goal; for example, providing education programs that are intended to enlighten the Muslim women as well as encouraging ...

22nd of April 2016

Globalization of information processes based on the latest technologies has changed many forms of human existence, but the biggest transformation has occurred in the structure and media system. The main source of information for most people have become electronic media and mainly - TV. All of them now propagate pop-culture. Popular culture has many scientific definitions. However, they all agree on one thing: pop-culture is a unity of widespread cultural elements in any society. Pop culture now includes music, film and animation, literature, the media (including comic books and the Internet), fashion, cooking, advertising, sports, tourism, and many other ...

Governor Wilson ran full-page ads in the major California newspapers, the New York Times, and the Washington Post, to launch his anti-immigrant based re-election campaign. The ads were in the form of a letter to President Clinton, demanding that he halt illegal immigration to the State of California as well as reimburse the state for the cost of federally mandated health, education, welfare services, and the incarceration of undocumented immigrants. Remarkably, Governor Wilson was able to narrow the complex political and economic conditions besieging California. It proved to be a politically astute move. In doing so, Wilson obfuscated the ...

Brand Management

Introduction As per the American Marketing Association (AMA), the definition of a brand is a name, term, symbol, design or a combination of them, which is intended to identify the goods or services (Cohen, 2011, para. 3). These products may belong to one seller or a group of sellers and to differentiate them from those of competitors (Korchia, 2012 p. 13). However, there exist several other definitions for the term "brand." In such circumstances, it is always good to use a standard definition that can be used under every circumstance. The AMA definition is the best one ever definition ...

The campaign dubbed “healthier you” (HY) seeks to bring together various stakeholders from the Northeastern University to fight unhealthy eating and especially obesity. The realization that the university’s dining halls do not offer the students healthy food choices informs the campaign. The dining halls are filled with junk foods which are likely to make the students obese. The root of the problem of unhealthy eating in the university can be traced back to the policies that the university applies when renting out university space. Over the years, the policies look into whether an individual or an organization renting ...

A contract can be defined as an agreement that is private and voluntary in nature that binds at least two parties. For instance, a car buyer could enter in an agreement with the seller to pay him the agreed amount of money over a given period while the seller delivers the car to the buyer. It can be viewed as a way of ensuring a promise is kept with the use of law which is aimed at protecting the consumer. Stakeholders in sports have the need to work based on contracts which bind these parties. Sports contracts are formed ...

Reasons for the severe decline in Chinese Stock market in 2015

Between June 2014 and June 2015, the CSI 300 Index rose by 150%, reaching the peak at 5,166.3 on 12th June 2015. What follows was a severe decline in the stock index. Within just one month, the CSI 300 index had lost 30% to 3,507 on July 8. Several factors caused the fall.

Short selling

In the run-up to the stock market decline, investors were aggressively involved in short selling and margin trading. Short-selling and margin trading allowed investors to purchase shares using borrowed money thereby increasing the demand for stocks. Investors engaged in short-selling sell stocks borrowed from ...

The 1964 Volkswagen television advertisement “Snow Plow” uses rhetorical persuasion including ethos, pathos, and logos, to convince the audience that their Beetle is a reliable and resourceful automobile that drives well in snow. The one minute black and white commercial begins when a man enters a garage on a dark and snowy morning, gets into a VW Beetle and begins driving down treacherous and snowy roads. When he gets to his destination, the narrator asks the audience “have you ever wondered how the man who drives a snowplow, drives to the snowplow? This man drives a Volkswagen, so you ...

Introduction:

There are many iconic brands all over the world that have created an impact that has lasted centuries, Levis and Coke are two major names that have been serving the consumers for a long time, however, one brand that created and impacted a revolution on how women’s relevancy was identified and laid a brick for ‘women empowerment’ is Avon. The main landing page of the Avon website illustrates the iconic brands vision; beauty, pride, empower and strength and all the Avon brand claims very aptly communicated with the one liner ‘Beauty is the journey, empowerment is the destination.” ...

The question of conformity is a complex one. For cultures endorsing individualism, non-conformity is promoted as independence and innovation. For cultures endorsing collectivism, conformity is sanctified. This difference in approaching conformity is highlighted in handling dissent. More specifically, in expressing views not abiding by acceptable normative influence, dissenters are handled differently in individualistic and collectivistic cultures. For individualistic cultures (e.g. U.S.), dissenters, or whistleblowers, are differentially endorsed or rejected by boarder community based, primarily, on a given issue. For collectivistic cultures (e.g. Asian), however, dissenters are predominantly "brushed off" as outcasts, if not disrespectful to established conventional norms and ...

Introduction

Patty Murray is the incumbent senior Senator of the United States for Washington State. She was born on October 11th, 1950. She has been a senator since January 5th, 1992 to date. She is a vocal member of the Democratic Party. She broke the record by being the first female senator in Washington. She is currently serving her fifth term, expected to end in 2016. However, she announced that she will run for the sixth term in 2016 (Brunner 2014). She has previously been known for her advocacy of children issues and investment in education. During her terms since ...

InstructorQUANTIFYING THE CONSENSUS ON ANTHROPOGENIC GLOBAL WARMING IN THE SCIENTIFIC LITERATURE: A CRITICAL REVIEW

The subject of climate change has been a topic of research among several scholars. Cook et al., (2013) in their article “Quantifying the consensus on anthropogenic global warming in the scientific literature” focus on the subject of Anthropogenic Global Warming by analyzing scientific studies on the subject. The researchers analyze literature from 11,944 abstracts from 1991-201. The abstracts analyzed express both support and dismissal of AGW, but one of the primary consensuses is human population actions are the primary source of global warming. This critical review analyzes various aspects of the articles such as aims, approaches, and arguments ...

Question: Explaining the Strategic Management Process and how a Corporation can use this Process to Achieve Strategic Competitiveness

The strategic management process refers to a complete set of decisions, obligations, and actions needed for a corporation to attain strategic competitiveness and receive above-average returns (Hitt, Ireland & Hoskisson, 2014). The relevant strategic inputs resulting from analyzes of external and internal environments are essential for effective formulation and implementation of the strategy. In turn, effectual strategic actions are a precondition for the realization of the desired outcomes of strategic competitiveness and above-average returns. Accordingly, the strategic management process is utilized to match the ever-changing market conditions and competitive structure with the corporation’s constantly evolving capabilities, core competencies, and ...

Introduction

The Rational Choice Theory is one of the most common and widely accepted theories in criminology. This theory is useful to deter criminal activity by changing the environment that might invite the attention of criminal elements. This theory has a crime displacement application. Most of the initiatives for crime prevention use the Rational Choice Theory. This theory proves that criminals make a rational choice when selecting targets by weighing the pros and cons (Akers, 1990).

Origins of the theory

The history of this theory traces back to the inspiration of Cesare Bonesana-Beccaria’s book, On Crimes and Punishment. Beccaria contended that people decided ...

Introduction

The topic of my fashion report will be celebrity fashion endorsements. The use of celebrities in the fashion industry is a quickly rising trend (Schroder and Mai 2). It is almost very necessary to the fashion experts around the world, due its power in influencing the success of a line or brand (Lea-Greenwood 12). In my article, I explain the power of celebrity endorsement in the fashion industry. In the modern world, designer wear is becoming the new craze, especially for the young generation (Sagin para 2). Additionally, considering that celebrities are such a hit in the industry, starting ...

Microsoft’s Advertising Activities

The core purpose of advertising campaigns is to promote products or services with the purpose of influencing sells growth, but for succeeding in doing so, advertisers must know their target audience and customize the commercial message to fit their communication register (Hofeman and Bateson, 2010). For a company like Microsoft, which benefits of long – lasting worldwide presence through iconic hardware accessories and software programs, communication needed to adjust to different environments and social changes. This is why, there can be observed various trends in Microsoft’s advertising campaigns over the years. Nevertheless, an important aspect that contributes to its ...

Report

Sally Melly is facing the challenge of the determining the quantity of kites to be produced annually in her newly starting high-end kite company. She desired to sale at $75 dollar per unit but she is also considering to sale at a rate higher than $75 by raising it to $90. Her main objective is to determine the quantity of units she can produce annually to breakeven if she sells at her desired price or at the raised price. Sally had come up with two techniques to improve sales in which one is by desires to earn small profit ...

Description of the HCAHPS Survey

Provision of high quality care in health centers is vital owing to consequent patient-satisfaction that positively influences the center’s HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) scores. The HCAHPS Survey is a quantitative and assessment tool used for overall evaluation of the qualitative link between staff and patients in a health center (Nickitas, Aries, & Middaugh, 2014, p. 153). The survey widely targets patients aged 18 years and above during their admission to a health center, and additionally includes patients who have spent at least one night as inpatients within the center. Generally, the survey addresses nine ...

Safety Issue that was Ignored

There were safety issues that were apparently ignored in the Elaine Bromiley case . The issues allegedly stem from the inability of health care professionals to adhere to the Difficult Air Society (DAS) guidelines (Difficult Air Society, 2013) especially when the patient exhibited “can’t intubate, can’t ventilate” situation . As such, one of the safety issues that was obviously ignored in the case is the lack of cognizant observance of the crucial essence of time that the patient has been in recognized to experience lack of oxygen. In fact, a review asserted that “the clinicians appeared to become oblivious ...

Summary

Belstaff is a clothing company that came on board as the most sophisticated clothing company. The technology it used was important to ensure that the company made clothing that symbolized superiority. The company used cotton wax material to create cloth that was waterproof and yet breathable. Another benefiting factor is that the company invested in advertising. It branded its superior quality clothing with sophistication and made its use befitting to men. The branding affected the female part of the market for the company. The women felt left out and even though the company gained a lot of customers in ...

Bio in 2014 in his article entitled Save Your Money: Celebrity Endorsement Not Worth the Cost mentioned the probable cost aftermath of using celebrity endorsement. He shared that although the use of celebrity endorsement may draw a (temporary) huge following for a product, it may also take a toll on the company’s bank account. This is due to the obvious payment demand of having big celebrities endorse a product. The concept of using celebrities for endorsement came from their undeniable legion of fans and not to mention media coverage. Celebrities have social influence especially to people who follow them religiously. But, at ...

“Social Goals and Youth Aggression: Meta-Analysis of Pro Social and Anti-Social Goals ”

The above phrase describes the title of the meta-analysis paper which will be summarized and discussed in this paper. The area of study that will be focused on will be sociology and psychology, particularly the relationship of social goals and youth aggression on pro social and anti-social goals.

Summary of the Research Paper

- Questions being explored

The objective of the paper is to identify if there is an existing relationship between social information processing and youth aggression and determine whether the existing relationship is a positive or a negative relationship. 21 ...

Abstract:

The ever-increasing demand for health care services and the decreasing workforce number has made it possible to recognize the services of nursing practitioners. NP’s are individuals licensed under Australian law to conduct advanced assessment of patients, prescribe medications, order diagnostic tests, and as well refer the patients to other health care practitioners. The Australian Nursing and Midwifery Council (ANMC, 2006) requires NP’s to undertake further training to gain accreditation for a minimum of three years after being registered. The work of a NP also includes working in a collaborative capacity and a wide range of other health professionals to achieve positive ...

NIKE AND ADIDAS

Promotional strategies of Nike and Adidas Nike is an American multinational firm which was started in September 8, 1969. It is a firm which designs, develops, markets and sells footwear, apparel and accessories on a worldwide scale. NIKE is a top seller in athletic shoe wear category as well as athletic apparel worldwide. Nike is not only the leading supplier of athletic shoes and apparel but also sports equipment and miscellaneous other products. The company was born in 1965 by Bill Bowerman and Philip Knight under the name of blue Ribbon Sports. It came to know as Nike in 1978. There ...

Introducing

Human resources are an important aspect of every organization. They are the key founders who play the role of the mentors, trainer and development for the organization. The human resources lay the foundation for the respective businesses as well maintain eh respective business related performance. (Altman 2006: 769) The human resources should maintain the respective business aspects that shall consider about the appointments, developments and the training of the employees in the organization. The human resources maintain the respective business development aspect and manage the resources of the organization.

Cenlow Limited is concerned about the expansion and developments program ...

Question 1

A hardware security module is identified as a secure Crypto processor, which is liable for managing digital keys and accelerating the system, in terms of digital signals per second. Therefore, this provides a strong authentication to access some of the significant keys for server applications (White & Edward, 2007). It is essential to have the hardware security function since; they provide a foundation for data protection in an organization. This enables organizations to take advantage of rights movement, data encryption and digital signing within the organization itself (Safford, 2002).

On the contrary, this hardware security module is faced with certain challenges. Some of ...

Introduction

In order for any organization to survive in the knowledge economy, it needs to have a better performance tomorrow than today and yesterday. The organization should always be on the lookout for the best ways of preventing occurrence of problems and correcting the existing ones. An organization should also seek to carry out improvements, on a continuous basis in order to achieve business sustainability. All these call for better knowledge management. According to Wei and Mohammed (2005) “knowledge management makes sense to first organize what people know as a division and then share it, which leads to a whole host of cultural ...

Introduction

Apple Inc is a multinational technology company that was founded in 1976 as Apple Computer Company and incorporated in 1977 in California USA. It later re-branded to Apple Inc. to capture its expansion into the production of consumer electronics products (Linzmayer, 2004). Among its globally recognized brands which include Macintosh computers, iPhones, iPods, and iPads have received the greatest attention by consumers, the media, and the industrial players. Apple has a workforce of about 35,000 employees spread across the world. Its sales during the period ended September 2009 amounted to US $ 42.91 billion (O'Grady, 2008). Its advertising campaigns are quite ...

Introduction

Debit and credit cards are used by customers for post paid and pre-paid transactions respectively. They promote cashless society since individuals do not carry their money with them while going to shop. The holder of the cards can use them to either debit or credit their bank accounts at any transaction terminal where the holder will have to produce the card for reading confirmation through the assistance of the system of computer before the actual transaction can be completed. The debit card for instance is a payment method which can be accepted at the terminal of transaction using PIN or ...

1. The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. This research example may be categorized under the exploratory research. Exploratory research is the research of a new topic or phenomena on which prior information is less or not available. As the example at hand aims to uncover the root cause of the problem, exploratory research may provide the ideal foundation for conducting research. The solutions required are supposed to be unique in nature; therefore, exploratory research might contribute towards identifying these new methods. Furthermore, ...

[Professor’s name appears here] [Date appears here]

The issue of adult literacy in Canada: An Introduction The issue of adult literacy emerged on the Canadian public agenda, just before the 1988 federal election. For the first time in the Canadian history, the political parties respond positively to government initiatives to the literacy issue. It should be noted that high rates of poor literacy amongst minorities, and disabled as well as the older people, are correlated to limited to these groups. Hence, those people with poor literacy are more probable than the others to become poor. ...

- What is brand resonance? Can every brand achieve resonance with its customers? Why or

Why not?

Brand resonance refers to the nature of the ultimate relationship and the level of identification that the customer has with the brand. Particularly, brand resonance is significant for the brand. It includes the attachment with the brand, brand quality, engagement with the brand, and community of a particular brand user. Not every brand achieves resonance with its customers because of one possible reason, inefficient marketing activities. There are several reasons to be brought under consideration that not all brands achieve resonance with its customers; ...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...

A manager is usually an individual regarded as one who takes control of the management processes in an organization or a firm. In most circumstances, he is the supreme planner, organizer, a decision maker and a supervisor who monitors various humanitarian activities, information and finance resources of the organization (Mohammadi, 2007). According to Budding & Groot, a manager is one who is well acquainted with leadership skills and holds an administrative position of an organization and ensures the main objectives are realized in confined conditions despite all the risks encountered (Budding & Groot, 2008). G. Baillod however, holds a different opinion and states that not ...

ABSTRACT

The advancement in technology has made the mobile market the most expanding market in the world. The mobile is a device of choice world over in this age because of its accessibility fueled by cheap prices. Short Message Service in mobile phones together with Multimedia Message Service has emerged to fulfill most of the user requirements and subsequently become an effective communication and information delivery model. The use of mobile extends beyond the personal needs and can be used to access sophisticated applications in a convenient and secure environment. Technologies such as Near Field Communication provide the phone with an interface ...

Abstract

Iconic brands are authentic which people can relate to. The Nike brand entertains a wide variety of customer segments of all ages.

The global customer base is the strength of Nike’s business, which is always expanding.

The consumers all around can relate to the iconic status of Nike, which is its foremost success. The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner. Key Words: Nike, icon, status, brand, marketing, customer

Introduction:

In order to achieve the iconic status, a brand requires consistent performance. For that reason, the brand promise must represent the fundamental functional and emotional ...

Strategic Context

Charlie Crist is the representative candidate of Democratic, who is vying for Florida governorship in 2014 gubernatorial elections. He had political backgrounds since he had served as a governor from the year 2007 to 2011, as a Republican representative. However, in the year 2010, he abandoned the Republican Part to vie as an independent for the U.S. Senate. Unfortunately, he lost the race to his opponent Marco Rubio. After two years later, in the year 2012, Crist endorsed and back up President Barack Obama, who was contending for the presidency with Democrat Party. Therefore, Crist shifted his gears and announced to ...

They can be described as sensible and detail oriented and just like the skeptics, they have a strong personality. They are prone to making decisions without consulting others and make remarks that may make people alienate them hence being loners. They look for facts and accuracy in everything but rarely consider these facts while making their decisions. They tend to pass the blame when something goes wrong.

Followers

They are responsible decision makers, tend to take less risk and always seem to see things from their own perspective however, despite their cautious less, followers have been seen to spontaneous at times. They ...

1) The internet is a part of our daily lives. Discuss how the internet is changing the way we think today and in the future. Had there been a voting, which innovation in the 21st century had the greatest impact on the daily lives of the people; it is no doubt the Internet technology. As a result of phenomenal growth of Internet, its application has significantly impacted lifestyles of the people all around the Earth. Now, it has become parts and parcels of our lives. The Internet had caused significant great ease to education, vocations, and almost every aspect of human ...

<Put your name here> <Put the name of your school / University here> Nike – the winged Goddess of Victory in the battlefield is the symbolism of inspiration for every athlete to perform better and higher. It is the inspiration for the common man to meet his innate desire for athleticism and physical fitness. Nike’s brand promise of attending to every customer’s cravings desires and demands are reciprocated by the customer’s willingness to purchase Nike products. The incredible strategy of Nike is to have the best of athletes endorsing their shoes. It is a ...

Sexual Harassment

Conflict Resolution Project Paper

Background2-4

Literature Review..5

Analysis.6-8

Conflict Resolution Recommendation..8-10 Reflection11 References..12 Background The sexual harassment case concerning an employee of Kleiner Perkins Caufield & Byers, one of Silicon Valley's best-known venture capital firms, Kleiner Perkins Caufield & Byers, is the conflict situation that will be the emphasis of discussion. According to one allegation relating to this specific case, Ellen Pao claims that in 2006 an male employee at the firm "made inappropriate sexual advances" toward her that caused her to feel as though her job at the company mightcould be in jeopardy if she refused rejected those ...

What role does 1) institutional choices (parliamentary vs. presidential system in Eastern Europe and type of electoral system) play in post-communist democratization? Institutional choices, such as political regime types or electoral system designs, play a significant role in post-communist democratization in Eastern Europe because they are in the position to steer these countries’ political direction. Electoral systems play a more significant role not only in the degree of democratization, but also in the extent of representation (Andreev 2003, p. 12). Similarly, the political regime type, i.e., parliamentary or presidential, of governance also significantly impacts the democratization process, in some instances ...

Introduction

The term Integrated marketing communication (IMC) has been defined in several ways to suit a general purpose within which it describes the use of various forms of media to convey a message about a product that would ultimately promote the product. Whether working as complementary or supplementary forms; the various forms of communication media work in tandem with a central aim of promoting the product. Hence, the common factor in all definitions of IMC is that IMC puts into consideration various forms of communication disciplines to provide clarity and consistency that develops impact on the consumer of the product (Clow & Baack, 2006: Duncan ...

Abstract

The concept of human rights has evolved over time and today, human rights are used as the yardstick upon which people measure a government’s treatment of its people. Human rights have been proffered as universal rights that occur to man by his being human. It may well be stated that human rights in modern day are synonymous to religion. They seek to define the moral code within which a government treats its people. Several theoretical approaches have been put forward in an endeavor to explain the basis of human rights. some of the theoretical approaches include the natural rights theory ...

Product Placement in Movies

Abstract Conventional advertising methods are considered intrusive, annoying even and people are trying to avoid them using various methods, zapping being one of them, which implies that they are not as effective as the marketing managers conceptualized them, because the targeted audience is not totally exposed to their messages. Moreover, because people are exposed daily to a multitude of commercials under the same advertising strategies, they tend not to differentiate one message from another. For these disadvantages of the conventional advertising, the product placement offers an alternative, proposing another way of advertising, integrating brand promotion in movies, which diminishes ...

Executive Summary

With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be ...

Legal Environment of Admin

Minimum Procedure: Matthews v. Eldridge, 424 U.S. 319 (1976) Issue - Does receiving a notice and opportunity to comment in writing a valid ground to cut a person’s legal benefits without going through a full evidentiary hearing? This is the central issue pertaining to the interpretation of due process in the Fifth Amendment. Decision - The Supreme Court ruled the due process in the Fifth Amendment does not require evidentiary hearing given that the right to receive notice and opportunity to comment in writing was provided to the plaintiff. Reasoning - The court argues that the determination of the ...

The main difference between the two interrelated terms, fraud and abuse is the intent that influences the actions that are termed as fraud or abuse. Fraud connotes the intentional misrepresentation of facts or deception with a view to misleading another for gain while in the full knowledge of the falsity of such misrepresentation. It follows, therefore, that innocent misrepresentation cannot amount to fraud. On the other hand, abuse consists of actions that are inconsistent with the accepted norms and standards in a societal setting. These actions may result in unnecessary expenditures for an organization and may also involve immoral acts on ...