The 1964 Volkswagen television advertisement “Snow Plow” uses rhetorical persuasion including ethos, pathos, and logos, to convince the audience that their Beetle is a reliable and resourceful automobile that drives well in snow. The one minute black and white commercial begins when a man enters a garage on a dark and snowy morning, gets into a VW Beetle and begins driving down treacherous and snowy roads. When he gets to his destination, the narrator asks the audience “have you ever wondered how the man who drives a snowplow, drives to the snowplow? This man drives a Volkswagen, so you ...
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