Essays on Volkswagen

Mountain pine beetle (MPB) (Dendroctonus ponderosae Hopkins) is a bark beetle that lays eggs within the vascular system of the mature trees of lodgepole pine (Pinus
contorta). First known epidemic infestation was recorded in 1994 in the forests of British Columbia (BC). Prior to 1994, the infestation was negligible, owing to the fact that extreme low temperatures of winter killed the beetle, thereby curbing the problem. In the past two decades, however, due to global warming the winter temperatures are not low enough to kill the beetle. This has escalated the problem of deforestation and thereby has unbalanced the ...

What had been a question of values and ethics has now become an issue of corporate policy. Corporate Social Responsibility (CSR) has been globally accepted by the firms in the twenty first century, in order to fulfil their moral obligations to the society that is giving to them profits and gains. One can get several examples these days where big multi-national firms (MNEs) are lending a hand towards the betterment of the society. For example: Volkswagen India initiated a programme in Maharashtra's draught stricken community by offering to expand their water reserves. This would help the local population get ...

INSECT HABITAT

INSECT HABITAT

Average and Median
What was the average number of arthropods found in the unvegetated microhabitat? ___0.46___
What was the average number of arthropods found in the vegetated microhabitat? _____0.14___
What was the median number of arthropods found in the unvegetated microhabitat? ___ 0_______
What was the median number of arthropods found in the vegetated microhabitat? ______0_____
What was the average number of beetles found in the unvegetated microhabitat? _____ 0.39_________
What was the average number of beetles found in the vegetated microhabitat? ____ 0.79_______
What was the median number of beetles found in the unvegetated microhabitat? _______0___
...

Every ad aims a particular group or class of people. The features used in the ads for luxury cars usually target to attract the attention of certain people. For instance, the ads for the Mitsubishi car and the Volkswagen car are different in their design and features but all have been properly tailored to appeal to their audiences (Sean Sheep).

Description of ad 1

This is an ad used by Volkswagen in advertising their cars on Magazines. The ad comprises of a young man flying in the air as he plays a guitar. Right behind him is a Volkswagen car and some people ...

After establishing a plant in Chattanooga, Tennessee, Volkswagen needs to decide whether to take a position against or in favor of the union representatives. Taking into account the fact that Tennessee has a long tradition of being anti-union and Germany, where the company is from, has a positive experience in having unions to represent workers, the company is thought to be between a rock and a hard place. Most of the companies set up in the USA try to avoid supporting union-elections. However, given the situation, it is better for the Volkswagen Company to stay neutral in the process, ...

The natural selection is regarded as the principle central to the theory of evolution. It can be defined as the process in which the species adapt to the environment in order to survive. In addition, natural selection leads to evolution when certain species with greater survival probability reproduce and pass on their genetic characteristics to the next generation of species. This grand theory of evolution is simple yet greatly misunderstood. In order to get a bigger picture of what theory is all about, imagine specie of beetles that comes in red and brown. Both of the beetle variety exists ...

<Put our name here>

Volkswagen AG
Sirs:
The Volkswagen AG has recorded a turnover of GBP 1.4 in the year ending December 2013 the highest ever in the history of the group. The operating profit of the group recorded an impressive 66% growth to GBP 137.9 million during the same period. This makes the group the largest car and automotive manufacturer in the world. The automobile industry today faces significant competition and market saturation. One of the main strategies that we have adopted is to offer more than one car in the same segment to ensure we gain ...

Brand dilution

There is the imminent problem of a high possibility of brand dilution. There are some steps that could lead to brand dilution like when we examine the expansion strategy utilized by the other automobile manufacturers. One would notice that they are manufacturing variants for specific market regions; for example, there would be models for the European, African, Asian and other markets (Meredith, 2000). When this approach is adopted the customers in some regions would feel short changed because there is no uniformity. They are likely not to take pride in these models since they have a feeling that some ...

All people dream of having their car, and I am not an exception. I have only one dream that is to buy my favorite car 2014 Porsche Cayenne. I want it in white color as white is considered the color of excellence. This car is more attractive because of its good shape, especially from the front, which looks extremely remarkable. Apart from it the headlight of the car are just speechless. A complete luxury vehicle is perfectly designed for elite class.
2014 Porsche Cayenne is a symbol of prestige and elegance. It has powerful and responsive engine with improved ...

Volkswagen and the United AutoWorkers (UAW) in Tennessee

This business case looks into the an issue between giving workers a voice through unionized labor and the potential business impacts that it brings. Volkswagen is putting up a state-of-the-art manufacturing facility in an area of the United States that many consider to be very averse towards unionized labor. It is very peculiar to know that this kind of business issue has been around for more than 40 years and has remained complicated, unresolved and still highly detrimental to the United States’ manufacturing industry and the country’s economy in general.
UAW’s strategy is to enter the non-unionized ...

VW Group Strategy

Introduction
Volkswagen (VW) is a global automotive industry based in Germany. The industry specializes in the manufacturing and distribution of vehicles in Germany and other parts of the world. With the current challenging business environment and the high competition in the automotive industry, VW group ought to come up with effective business strategies to make her succeed. The company composes of experienced employees that dedicate their time and efforts to produce unique products into the automobile market. VW Group has set a 2018 strategy aimed at positioning the company as a business leader among all automobile manufacturers globally (Volkswagen, ...

Introduction

The world automobile industry has undergone considerable changes influenced by various challenges and priorities. As a result, automobile producers have to apply effective tools managing challenges and problems. They must introduce efficient strategies to successfully meet their business goals within the shortest period of time. Porsche SE is a well-known world leader in sport and luxury cars manufacturing, which was established in 1900 by Ferdinand Porsche (Hitt, Ireland, & Hoskisson, 2008). The company is located in Germany and is presented all over the world in main automobile markets. The success of the company is the diversification of produced models and ...

Jesse L. Morris, Andrea R. Brunelle and A. Steven Munson

Western North American Naturalist, 70(2):175-188. 2010

- What Journal was this article published in? (2) Ans. The article was published in BioOne. It is a nonprofit, online website of core research in the biological, ecological, and environmental sciences. It provides a sustainable online platform for over 170 journals and books published by nonprofit societies, associations, museums, institutions, and presses.
- What are three of the human-caused disturbances that can alter the ecology and appearance of the landscape? (3)

Ans. Human caused disturbances that can alter the ecology and appearance of the landscape is:

1. Logging
2. Mining
3. Livestock Grazing and agriculture
- What three research questions that are investigated ...

The Marketing Mix: Products and Brands

A brand is simply a product but other dimensions are added to make it different from other products which are specifically designed to satisfy the same purpose (Kerin & Regan 2008). Any product can be branded in such a way that it attracts a particular group of customers. Advertising this brand name is also of very much importance. Porsche used this idea of branding to attract many customers and made the company to expand.
Porsche have brand image and core values which can best be described as sporty, good tradition and greater performance. The brand is prestigious, premium, luxurious with ...

Abstract

Volkswagen and General Motors source their raw materials from different sources. This calls for a systematic system through inventory management. The inventory management applied by the two companies is recording raw materials ordered and delivered, units of vehicles produced (finished and finished), and units sold at a given period in a region. The two companies integrate good and service design concept by integrating new technologies in order to design products as per customer specifications. Therefore, the importance of inventory management in the two companies entail: improving service to customers, product operations continuity, risk and loss reduction, and minimal administration ...

1.0 Background and introduction.
Porsche Automobile Holding SE, also known as Porsche, is a Germany company with numerous investments in the automotive sector. The headquarters of Porsche SE is based in Zuffenhausen and is mainly owned by the Pieche family and Porsche family. During June 2013, Qatar holdings ended up selling their 10% ownership giving the founding family 100% control. Porsche currently owns about 50.72% of voting rights in Volkswagen AG and also 50.1% in Porsche Zwischen holding GmbH, the main manufacturer of sports cars. In July 2012, Volkswagen AG ended up taking over Porsche completely, which is one ...

Introduction

Volkswagen is one of the pioneering companies in the automobile industry. It was founded on May 28, 1973 by Ferdinand Porsche. Its headquarters are in Wolfsburg, Germany. Volkswagen manufactures a range of cars to suit the preferences of customers around the world. This wide variety of cars as well as the reliability with solid manufacturing process makes these cars one of the best in the world today. However, for its success Volkswagen has to conduct effective planning, controlling and organizing so as to enable it provide best services to its clients while at the same time operating optimally.

SWOT Analysis

SWOT ...

Biography of Ferdinand Porsche

Ferdinand Porsche is a German automotive engineer born in 1875 in Maffersdorf Austria. He had an honorary degree in engineering. He was an engineer operating in two countries, Austria and Germany. His early love towards cars and electricity landed him his first job in Vienna in 1893 when he was only 18. He enrolled for part-time studies around the same time at the Imperia Technical University in Reichenberg (current Vienna University of Technology).
He is popularly known a remembered for his design of Beetle vehicle, first hybrid vehicle while which could use both gasoline and electricity. He also went ...

Globalization

Over the years, neoliberalism has come to rival liberalism as a political ideology. This is in tandem with the suggestion that liberalism, as a political ideology, has gone through change to reemerge as a neoliberalism. To this end, there exists a suggestion as to the existence of a common experience for both concepts. A general definition of neoliberalism states that neoliberalism is a political ideology inclined towards favorable constitutional changes in bid at achieving democracy and freedom . On the other hand, the definition of neoliberalism is encapsulates it as a “a modified form of traditional liberalism.” Liberalism took root ...

After considering a number of options, VW decided to consolidate its production for all North America in Puebla. The decision served in the right direction toward ensuring that the firm maintains its operation in this region. Consolidating production in Puebla is advantageous to VW due to the relative low cost of conducting business in Mexico. In addition to projected increase in cost efficiency and volume growth in the medium term, Mexico offered a more viable option as compared to the United States. VW market in the US is small with dwindling market share while in Mexico, VW is the ...

The target market sought by the Porsche 911 and the Chevrolet Cruze is the standard family car market. This type of market exists almost everywhere on the globe. Most families seek an affordable car that comes with both speed and class. Porsche AG of Stuttgart has tailored its adverts towards attracting standard family customers by showing a family dropping and picking up their children from school. On the other hand, GM has taken upon a low entry price strategy that is a major attraction for most families around the globe.

Customer Breakdown

The Chevrolet cruze targets young, average income earning families. ...

Introduction:

The new Volkswagen Beetle is a car which demonstrates that innovation in design can truly be married with the past. First and foremost its shape is highly original and it has a lot going for it in terms of sleekness and rapidity.
The car imbues the best factors and characteristics of the Volkswagen brand which are sturdiness and reliability as well as a propensity to travel fast. The brand is marketed to the younger generation of drivers who are relatively affluent as the price tag is pretty steep but it is also affordable for practically every sector of the ...

Introduction

The case study by Rebecca Henderson and Cate Reavis, entitled What’s Driving Porsche? Is an investigation into the current realities for the Porsche car company (Henderson and Reavis, 2009). Porsche has made some significant changes in recent years, ceding control and gaining control within certain parts of the automotive industry; the purpose of this report is to give a thorough discussion of the changes that are occurring in the automotive industry, particularly the luxury automotive industry, and examine how these events have affected Porsche as a company and as a brand. The transitory nature of the automotive industry ...

GLOBAL AUTOMOTIVE INDUSTRY

The global automotive industry maintains its status as a growing and profitable industry. According to a recent survey by “Strategy&”, the market of global automotive industry is uneven. So the competition to get into the right market is very intense. According to Forbes these three are the major players; Toyota, Audi and Volkswagen, which are battling for international market share. Toyota has the largest market share and is positioned number 8 on the list of 100 Best Global Brands. Forbes News suggests that Volkswagen and Audi are showing the greatest improvement and are positioned 31st and 43rd in the ...

Analysis of an Advertisement

Introduction
The car company Volkswagen has been known to produce clever commercials. One of the most notable was the commercial entitled ‘The Force,’ which was aired as one of the Super Bowl commercials in 2011. The ad featured a kid, probably 3 to 5 years old, dressed as the Star Wars villain, Darth Vader. It can be seen that the toddler goes on trying to influence various objects with an imaginary force. All his attempts failed until his dad arrived in his Volkswagen 2012 Passat vehicle. While at the car was parked at the driveway, the kid tried again ...

Introduction - Theme

Art is all about celebrating something, and what better way than celebrating oneself. The human body is one of the most complex, alluring and fascinating things on earth, so many artists are naturally drawn towards the body. There are may artworks that celebrate the human body as the underlying theme. These paintings and sculptures have a sense of honesty around them, and they show humans simply as they are.
and fascinating things on earth. This art exhibition uses the human body as a theme to highlight the many issues surrounding physical abuse, sexuality and a general lack of appreciation ...

Answer to Question

Introduction
Social interaction is apparent in almost all aspects of daily living, whether a teacher talking to his students or a car salesman selling the latest car model to an eager client. Within this interaction people makes a good realization of another person’s personality and how the other person perceive the other’s personality through interpersonal perception. The concepts of attribution theory, interpersonal perception relates to the tenets of social psychology (Krauss, 2008). The application of interpersonal perception to daily social interaction considers how people understand the world for what it is, but responds to the cues that ...

Allocating Fixed Costs

Allocating Fixed Costs
Activity Based Costing (ABC) is different from the other traditional costing methods. The traditional costing methods, such as marginal and absorption costing methods, has only two absorption basis. These two absorption basis for the allocation of overheads are labor hours and/or machine hours. However, in Activity Based Costing, every cost unit has a separate cost driver to allocate the overheads more effectively and efficiently. The activity based costing is a more refined method of allocating the overhead costs and separate the loss making products from the profit making products. Therefore, as compared to the traditional costing ...

Eventually, Ted Bundy was "fried" on the electric chair in Florida in 1989. A local, shouted to the onlookers that crowded the prison gates that day: "turn off your coffee makers, all the electricity will be needed here today!"
Ted Cowell was raised in a perfectly fine, absolutely normal family, with loving parents and 4 other siblings. Well, according to him. However, the official version is a little bit different. He was born to a single mom, which at that time was considered to be despicable, thus, his grandparents, took him in as his son, and he grew up ...

Introduction

Automotive industry plays a key role in the development and engineering in general and transport engineering in particular. Automotive industry world is capacious and very important sector of the world economy and international business, it's not only the cars, but also a variety of goods on car servicing, as well as, to a large extent, the market for the production and sale of spare parts. Car Market has a number of related markets and industries from the most closely adjacent (market parts and blocks of cars and the oil industry) to the less obvious (roads, production of accessories for ...

- Explanations
- Food miles and 100-mile diet
A 100-mile diet refers to a diet that consists of foods raised and grown within 100 miles of a dinner table (Tancock). Usually, food travels some 1,500 miles before reaching the dinner table in North America (Tancock). The traveling miles are called “food miles” and affect the environment, quality of food and farming practices. Food miles increase carbon emissions through the numerous planes, boats, and trucks involved in the transport of food materials. In addition, food miles promote unsafe agricultural practices because the consumers are unlikely to visit the farms ...

The Native Americans that can be found in North America have their myths explaining how they were created and the reason as to why they occupy certain regions in America. Moreover, these myths are seen to be very different from each other and have different concepts and ideologies. The reason as to why there is no unified body associated with the mythologies is due to the different tribal groups that make up the Native Americans (Birrell, 1993). The tribes have their own creation stories in relation to how the world came into being, the appearance of people, and the ...

Background

BMW was awarded the 'Outstanding Corporate Innovator (OCI) award in 2002 as a result of outstanding and innovative growth strategies. “This award was the culmination of continuous innovation, product development and brand loyalty exhibited and the company “(Oswald, 2002). This award came as a major milestone for the company that had been on an innovation and growth strategy to further its overall company long term objectives. Most industry observers expected that such an award would further assist the company reposition itself as a leading player in the automobile industry. However, this global recognition was not without its challenges that ...

Industry Analysis of luxury car Industry

This memo provides an overview of the Luxury Car industry analysis and discusses the attractiveness of the industry in terms of competition and sustained profitability. The memo provides a background of the industry and the uses the Porter’s five-tool to analyze the industry’s attractiveness (Porter 81). The selected industry is the automotive industry and focuses on global operations of BMW AG. The vast scope of focus is vital because the top 3 competitors in the automotive operations have extensive global presence.
The automotive industry has many firms, but I will focus on three key competitors, which are ...

The years 2013 and 2014 have showed a unique utilization of trade-manipulating instruments among different countries across the globe. Putting into consideration the devastating effects of the economic depression, various countries are trying to bring their economies back to feet using trade-manipulating instruments such as taxes and incentives.
Taxes and incentives have historically been used by different economies to control trade. For instance, tax incentives may be applied for renewable sources of energy to encourage the use of renewable sources of energy for a sustainable future. In this relation, energy forms an integral aspect of the economy. Production and ...

<Student’s name>
<Professor’s name>

Introduction
A hybrid car is a car used to drive the drive wheels more than one source of energy.
Modern car manufacturers often resort to sharing of the internal combustion engine and an electric motor, which avoids the mode of the internal combustion engine in low loads, and also to realize the recovery of kinetic energy, increasing the fuel efficiency of the power plant. Another common type of hybrids is vehicles, in which ICE is combined with engines running on compressed air.

It should be distinguished from hybrids vehicles with electro-mechanical transmission, such as locomotives, some tractors and tanks.

As it written in the Analysis of Hybrid-Electric Vehicles ...

Introduction

Lamborghini is an Italian based automobile company that manufactures of luxury sports cars.it is owned by the Volkswagen group via its subsidiary Audi. Its headquarters are in Sant'Agata Bolognese. Its current Chief Executive Officer is Stephan Winkelmann.

- Ferruccio Lamborghini is the man beyond the formation of Lamborghini in 1963.
- His main objective was to manufacture refined touring cars that would compete with those that were being manufactured by well-established marques among them Ferrari.
- Its first models were released in the early 1960s and actually intensified the competition for automobiles. People could easily note the models power, ...

On the basis of the case study, explain what is flexible manufacturing and how is it being used worldwide? Use your answer to explain one example of flexible manufacturing in the market.
Flexible manufacturing is primarily associated with the use of similar technology on different designs. Flexible manufacturing can be related to a modular design, modular manufacturing and maintenance; this concept requires a standardized format of production system which can be multi-skilled to create different products using the same concept, technology or equipments. Only the primary owner and the supplying partner are said to be engaged in a particular ...

Section I. Define the selected engineering field including areas of expertise in the field and types of work done.

The field I have chosen is mechanical engineering. It is interesting for me, as it represents application of the physics and materials science principles for design, analysis, maintenance and manufacturing of mechanical systems (“Mechanical Engineering” n.d.). In this branch mechanical power and heat are produced and used for production, design and operation of tools and machines. It is also known to be among the oldest engineering disciplines with particularly broad scope of interest.
Mechanical engineers design and develop everything that can be classified as a machine, which is why their profession is extremely interesting and important for the development ...

[Interpretive Question: Why does Adrienne Rich enjoy her moments with her lover when she seems to be against the practice of cohabitation?]
Adrienne Rich’s poem, “Living in Sin”, explores her viewpoints regarding cohabitation, or the mutual decision between lovers to share a single house even if they are not yet married. This poem is not only romance-based, but also suggests implications on the problems concerning cohabitation and having sex outside of marriage, more particularly from the side of a female lover. These conflicts involve the poet’s belief on society’s discrimination against cohabitation, her own sense of ...

Introduction

Success is an abstract concept which is difficult to be defined in one single sentence. Success means different things to different people. One may weigh success in terms of material gains; another may weigh success in terms of spiritual values. Most of the people define success in terms of achieving a mission or a goal. For instance, in Genesis 1.28 of Bible, God while entering into a covenant with Noah blessed him with "Be fruitful, and multiply, and replenish the earth, and subdue it: and have dominion over the fish of the sea, and over the fowl of the ...

Background of the information

The workers of Volkswagen Chattanooga, Tennessee voted for their choice of whether to join the US Auto Workers Union (AWU) or vote against it. The management for the firm stayed neutral and facilitated their election by providing them the venue that was the premises for the company as well as signing a waiver not to interfere with the elections. The reason for the company taking this step was because it wanted to adhere to the business ethics and stay away from unethical procedures that it noted many companies have been drawn into that in the long run has affected ...

Sources of Media Power and Politics in the Media

Introduction
News making is one of the most important parts of media management. It is important to establish early at this point that there are a lot of ways how mass media can be used by the politicians. Most of the time this often greedy group of people deal with influential and key people in the mass media to further their political and other self-interests, which we all know is against the principles and standards of ethical practices in mass media and communications. Below is a list of eight sources of media power or media strategies with specific examples ...

How does aging affect the family unit, and what theories can be used in your current nursing practice and future APN practice to limit the stress for families involved with caring for an older family member? Aging affects the family in various ways such as emotionally and financially. Taking care of aging family members such as parents may elicit emotions as guilt, anger fear and anxiety. It can also have positive impacts such as the creation of enriching relationships as well as the caregivers feeling like they can give back to the community. Family connections may also be strengthened ...

Introduction

The existence of Cane toads in Australia has become a pertinent issue to the question of whether it propagates or impedes sustainability in the country. Various suggestions and views have been expressed from different quotas by the relevant theorists, researchers, and academicians. As such, it evokes various sustainability issues, including diversity, population increase, and predation among other aspects in the country. This paper will discuss the Cane Toads in relation to its advantages and shortcomings in the country’s sustainability quest. Evidently, the main focus of this discussion will be centered in Australia due to that fact that Cane ...

The Definition of Genetically Modified Food (GMF)

Genetically modified organisms (GMOs) are organisms that through the introduction of foreign genes genetic code given new properties.
GMOs are divided into the following types:
- Genetically modified organisms;
- Genetically modified animals;
- Genetically modified plants.
Each animal and plant has thousands of different characters. For each feature meets certain gene, which is a small segment of the molecule of deoxyribonucleic acid (DNA). If you remove the gene responsible for the appearance of any sign, the sign itself and disappear, and if we introduce a new gene, the animal or plant there a new quality.
Genetically modified organisms ...

Introduction

The Uniform Commercial Code (UCC) is a law adopted by US legislators, which is concerned with many commercial issues, covering sale of goods, banks and securities interest. However, it does not apply on sales of real estate sale, security interest, employment contracts, marriage settlement and contracts involving labor.

The Crazy Jill

The proposal by a merchant to contractor to sell a good at a given stipulated terms and conditions is an offer. An offer goes hand in hand with acceptance; acceptance terms do not vary with the offer’s terms. If the acceptance terms vary with the offer terms, it will then ...

Volvo/ Scania Merger

Introduction
Mergers and acquisitions is a situation where a corporate acquires another corporation, with the resulting outcome being an increase in the size of the corporation as well as earnings enhanced by combination. The merging and acquisition process comes in two broad dimensions: Horizontal acquisitions: this occurs when a corporation acquires the competitor`s combined shareholdings in the same industry and then systematically reduces the costs of the acquired corporation as it integrates its operations into a careers company. Vertical acquisitions: this occurs when corporations acquire their own supply chain. It mostly occurs in business holding companies or enormous ...

Introduction

Visualizing hand as a flying plane, making swooshing sounds like a train, and building mud houses, are some of the examples commonly seen while children play. Play is therefore very important as it greatly contributes to the overall development of a child. Various forms of play such as fantasizing, role-playing, and rough and tumble are seen to benefit the development of a child. Play is another name of experience whereby which children see the world from another angle and continues to see the world through the views of others. Play increases growth and development of brain by establishing neural ...

Introduction

The analysis of situations in a global marketing environment involves determining the internal and external aspects that help understand the potential abilities, the potential customers as well as the environment in which the business aspires to take part in. It involves using various methods put together by the company’s managers and consists of the SWOT analysis, the five forces described by Porters model and the 5c’s. The process also requires formulating good and clear marketing plans that will be used as a guideline for articulating the benefits related to the company’s products to the market. The ...

The luxury cars industry in the United Kingdom has been resilient over the recent years despite the global recession. In particular, the United Kingdom luxury car makers continue to make increasing sales to other booming markets such as Russia and China. This research paper seeks to conduct a competitive analysis of the whole luxury car industry in the United Kingdom in a bid to examine the market situation of the individual car makers. This paper shall look into some of the significant brands of luxury car makers such as Rolls Royce, Land rover, BMW, Tesla, and Chrysler in this ...

Allocating Fixed costs

Fixed can be described as those costs the form or organization incurs whether or not it is producing any goods or services in the current period. In simple terms, costs that do not decrease or increase with change in production. They are only affected by structural changes or changes in the rate of inflation (BPP, 2013). Fixed costs are only variable in the long run but constant in the short run hence their name fixed costs. Allocation of cost can be said as the process of aggregating, identifying costs and allocating cost to cost entities. Hence, allocation of fixed ...

Introduction

Endangered languages are languages that were ones in used but are currently is the risk of being Out dated due to the shift of using second language as the preferred language. This is the case close to over 1000 languages globally. Endanger languages have a rich cultural value that if preserved the world can earn something out of it. That is, socially or economically. Endangered languages are languages that face numerous threats due to modernization and according to statistics, there are over 500% languages that will not be in existence in 2030. There are a number of organizations that ...

Introduction

Kale is one of the favorite cool-weather crops that are mostly planted by many gardeners. The great qualities that kales have include delicious, nutritious, and versatile. Kale has the capability of growing in any climate zone (Vanderlinden). Some of the popular varieties of kale include the Red Russian, which has light purplish stalks, grayish-green leaves, and purplish veins. The Red Russian variety is the most delicious variety. The other variety is the Lacinato, which is also referred to as dinosaur kale, cavolo Nero or Toscano Kale (Rutherford-Fortunati). This variety is extremely hardy with the leaves getting very tough when ...

Slowly but quietly, spring is coming towards us. The weather is getting warmer and warmer, branches of trees begin sprouting new leaves, and all different kinds of birds fly merrily in the sky. Color is everywhere, above all green. It stays lighter longer, a wonderful respite from the dull, dark, dreary days of winder. Flowers begin to blossom. A new year, full of life, has begun.
Looking at the tender green leaves of the trees through the window, I can't help thinking of my childhood. When spring is coming, wheat begins to grow after a long winter, and its ...

Apple Computer, Inc. was formed April 1, 1976.

Global innovator of computer based products for over thirty years.

Publicly held company.
The most successful products that Apple Computer, Inc. manufactures is the iPod and iPhone.
Product and label exposure are Apple Computer, Inc. marketing techniques.
Apple Computer, Inc. presently employs a cost differentiation strategy.

Introduction
The BFs assess the economics, stakeholders management and marketing mix to gauge a general view of the general business environment so that Apple Inc is better prepared to compete.

Economics

Apple Computer, Inc. has been a founder of the information age. The technology and entertainment industries are repetitively and rapidly changing. It brought about changes ...

1. Think about some innovations with which you are familiar and try to classify them in terms of the key dimensions mentioned in the module. Key dimensions which are important include:

Product, process or service

An example of product and process innovation is the green marketing technique of selling Method, a home and body–care product that seeks to safely remove all harmful chemicals from people’s lives. Method was founded by two former school mates and friends namely Adam Lowry and Eric Ryan back in the year 2000 (Sanjiv 2012). The founders successfully came up with green philosophy together with an emphasis ...

Automobile Industry: BMW

Introduction
The automobile industry is a very lucrative sector in terms of revenue when economies of scale are taken advantage of. It involves designing, developing, manufacturing, marketing, and selling motor vehicles (Datamonitor, 2011). More specifically, in the US a quarter million vehicles are in use and globally 806 million are on the road according to 2007 automobile production statistics (Automobile Industry Profile, 2011; Table 2). The same trend has resulted to an average growth of 0.8% as shown in table 1 below.

Figure 1: Percentage growth of automobile industry between 2006 and 2010 (Source: Datamonitor, 2011)

Figure 2: Volume of automobile Industry from 2007 (Source: Datamonitor, 2011)
These vehicles consume a lot of ...

Company Description

Tottenham Hotspur Plc is engaged in the operation of a professional football club in England together with related commercial activities. The Company has two segments: football and property. In addition, the Company continues to acquire numerous properties with a view to a new stadium development.

The sponsors of the club include Autonomy, Investec, Puma, Thomas Cook Sport, Sporting bet, Carlsberg, TNT, EA Sports and Glyn Hopkin. The Company's Tottenham Tribute Trust is an organisation that reaches out to members of the Spurs family who are fighting hard times either financially, medically or both. The clubs patron ...

Introduction

Globalization refers to the integration of economic activities with local and foreign companies competing in the host country. It involves the liberalization of the markets so that trade can be conducted freely. It brings in technological advancement into a country and the customer benefits greatly since the transaction costs have been reduced.

Globalization has led to the increase of multinational corporations in the world market due to the liberalization of trade policies and practices. The spread of globalization is based on the capitalist theory of free trade. With globalization there are winners and losers.  The bilateral and multilateral trade agreements contribute to globalization as countries in the same region open up to one another through trade agreements on import, export taxes and tariffs.

...