The purpose of this paper is to explain the difference between two categories of data, describe conditions under which one data set is selected over the other presenting differing viewpoints, along with a conclusion.
Quantitative data consists of numbers that can be categorized, ranked, or measured. It’s refereed by some researchers to “reflect reality” since complex mathematical and statistical modeling can be used (2014). Whereas qualitative data is not collected using a numerical format to ascertain descriptive responses. Words are analyzed to determine how people think or feel about a specific variable (e.g., topic, service, product).
Selecting an Approach