The construction of new fashionable residential housing in California has been vigorous in the past few years. The constructions have led to the creation of novel communities that greatly need neighbourhood services and stores. As the shift of population continues, opportunities emerge for retail trades ready to embrace this growth and capitalize on the current trend. Cali Wines intends to venture in the strategic locations around California that will enable the neighbourhood population to easily access wine. The company’s sales will be measured through the increase of wine orders as well as the ratings and opinions printed by the media. The company will computerize sales and inventory records to exploit and identify best retailing wine products in California. Equally, the company intends to match profitability and volumes to service levels, manage the flow of cash, anticipate demand, and optimize distributor/supplier relationships. The company will be situated at the Southside Towers 200 meters from California’s newly constructed residential houses.
The company targets to sell its wine to the population that lives in the new classy neighbourhoods. Most people in the targeted houses love to spend most of their time relaxing inside the house or in the nearby shops as they take wine. Additionally, other customers will include all discount branch store chains which have good reputations and credit ratings for quick payment. The intended market profile encompasses California’s populaces who are successful professionals, educated; with plenty disposable income and they are alcoholic beverages regular consumers. Many of the wine consumers in California depend on assistance when selecting different wines as well as spirits.
The Problem the Company Aims to Solve
The people who live in the new residential houses constructed in California always travel long distances while searching for their favourite wine. Therefore, the company intends to help the people living in the new houses by bringing their favourable wine close to them. The residents will not have to waste time travelling for long distances because the company will be constructed near the residential houses. On the other hand, the management aims to earn as well as maintain Cali wines’ rating among the finest stores in the California spirits and wine retail business. Since the new residential houses were constructed, there has been an increase in wine consumption in California and clienteles are trading up. Recently, wine surpassed coffee as the highly consumed meal-time beverage in California (Bplans par 4).
How Cali Wines will make Money
The company aims to establish 40% gross profits from its wholesale cost of wine to the people living in California. Within three years, the company plans to attain profitable returns on its retail shops around the new residential houses. Moreover, Cali Wines Company will hire motivated and talented staff that will enable it to win the confidence and trust of both investors and customers. Some of the company’s capital will come from investors who are interested in wine business as well as our partners around the United States. The company will work closely with established companies around the country to boost the marketing of Cali Wine, for example Target, Albertson’s and Wal-Mart.
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