Essays on Destination

Introduction and Background of the Research

For three years in a row, in 2013, Melbourne once again has been voted as the “World’s Most Livable City” by the Economist Intelligence Unit (EIU). It is widely acknowledged that Melbourne is celebrated for its cultural creativity, sports activities, stunning historical architectures, world caliber performing & visual arts centers, cafes culture and world-class meeting facilities. It is only natural if Melbourne tourism has been enjoying a boost for the past years; an average annual growth of 5.3% from 2008-2013 (Tourism Victoria 2013). However, having such assets and benefits translate into a number of challenges to the tourism marketers ...

Introduction

Tourism has developed into one of the biggest industries in the past few years. According to Lai & Vinh (2012), growth rate in the tourism industry has exceeded that of other industries. In addition, the tourism sectors of many countries are proving to be the driving forces behind regional development. Successful tourism can raise the number of tourists visiting a particular destination, infrastructure, income employment opportunities and government revenues. The approaches used to attract tourists to a given destination determine the level of success of the tourism sector to which the destination belongs. Undoubtedly, destination image has an effect on ...

Tourism is one of the most fast developing sectors in the world. Many countries that have good beaches have found the need to develop tourism destinations that will assist in marketing their attraction sites. The research below shows the development of New Brighton tourism destination. It offers an introduction to tourism followed by the background information on New Brighton. A review on different researches conducted on the same topic is analyzed in order to come up with the research gaps. Moreover, the proposal gives the recommended method of data collection. Primary data collection method is preferred for this research.

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Analysis of celebrity endorsement as an effective destination marketing tool

TABLE OF CONTENTS

CHAPTER I INTRODUCTION 1.1 RATIONALE FOR STUDY While promoting destinations, the primary and secondary characteristics are usually emphasised and it includes various qualities of the destinations including scenery, climate, hospitality of the local people and traditions. There are secondary factors as well, which add or reduce the value of a particular destination and they are basically the events, transportation, public facilities etc. The communication-saturation in the society is sufficient to adequately promote the above qualities, and the buyers and sellers get aware of these in advance. Morgan et al. (2002a) comments on the above situation, and ...

27-May-14

Tourism destination image Tourism destination image

Introduction;

The tourism industry is a rapidly growing yet competitive industry of present times. Meanwhile, the demand of the field in the light of consumer satisfaction with ever changing environmental factors that require a vigilant approach supporting constant upgradation for sustainable development. Thus, it is essential to determine and acquire information regarding the relationship between destination image，satisfaction of international tourists and behavior attention of international tourists. The referred features of investigation are directly relevant for the exploration of the element of an image that renders major influence to comprehend and respond to the ...

- Destination Description Yellowstone National Park is located in the state of Wyoming in the United States. However, the national park extends into Idaho and Montana. More precisely, the park is located on coordinates 44°36′North of the equator and 110°30′ West of the Prime meridian. The park was established on the 1st of March in 1872 through an Act of Parliament signed by the then president. Yellowstone National Park extends in five counties of the Wyoming, Montana and Idaho states. The population of the Park County in Wyoming according to the 2010 census was 28, 205. ...

ABSTRACT

Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the ...

Introduction

Tourism contributes significantly to the social, cultural and economic growth of a country. Development of sophisticated competitive strategies ensures a tourism industry receives more tourists and achieves a competitive advantage. Most tourism destinations conduct surveys on the potential areas where to receive more visitors bearing in mind the strategic flexibility of the changing environment (Steers, Runde & Nardon 12-14). The Slovenian tourism strategy aims at developing a plan the will ensure the destination wins the global competitive advantage in the tourism sector. In addition, the strategy falls under the Ministry of Economic Development and Technology that is assisting in the ...

1. Singapore as a country and its tourism: the overview 1.1 Singapore country profile Republic of Singapore is a Southeast Asian city-state located on 63 islands. It is separated from Malaysia and Indonesia by the straits of Johor and Singapore Strait respectively. The population of the country amounts to approximately 5.3 million and is constantly growing, and with total area of just 710 km2 Singapore is in the world top-3 by the density of population with 7,315 people per square kilometer, which implies that there is a need for land creation, which is being done through land reclamation. ...

Introduction

This report will analyze the scope, prospects and challenges of Venice as a tourist destination in the 21st century and beyond. Venice, a city in Italy has been chosen for this report mainly because of its great historic and cultural importance in the eyes of tourists due to its symbolic museums, churches, architecture, recreational spots, scenic beauty, historic buildings, canals, bridges, etc. Moreover, this city has also been chosen for this report due to availability of various research journals and reports on Venice. The tourism mix of the city will give an insight into the seven P’s that ...

Sunshine Coast Destination

Sunshine Coast, located in Queensland, is one of the best tourism destinations in the world. The destination is located approximately 100 Km to the North of Brisbane. Visitors to this place enjoy seeing national parks, rich coastal culture, Glass House Mountains, tourism experiences, among other attraction sites (Abel 2010). Accommodation is also available at Sunshine Coast. An advert obtained at www.sunshinecoastholidays.com.au was advertising Sunshine Coast’s new brand, Sunshine Coast, Naturally Refreshing. According to the advert, the destination is refreshing because it has beaches, subtropical forests, rivers, warm sunshine, and fresh water lakes. Sunshine Coast’s brand is “Sunshine ...

In response to your request of an analytical report on two travel destinations, I have comprehensively researched on Milan and Buenos Aries travel destinations and presented the below paper. I have researched on the two travel destinations and used five factors as criteria to analyze and recommend one of them. These factors include; weather, price, hospitality, diversity, and culture. This report is useful in understanding the factors that one needs to know before deciding on a travel destination, and also what people in the tourism sector need to understand on the preferences of tourists. Therefore, from the research and ...

Q.1 Tourism planning is a concept that can be explicated as a form of economic development planning that has the primary aim of achieving tourism related objectives, which vary greatly between the public and the private sector. Most of the planning is carried out by the government in the public sector. Such tourism planning involves analyzing socioeconomic factors, environmental aspects, land and estate policies, infrastructure development, employment and labor concerns, and so on. However, the private sector concerns itself with investment objectives which include aspects of marketing, management, operations, finances and product development. Tourism planning is essential in order ...

Problem approach

Destination images in Melbourne play a vital role in the tourism sector taking the perspective of the international tourist. According to Tucker and Hall, (2004), tourism can be considered as an industry where imagery is a critical element; “its overriding concern is to construct, through multiple representations of paradise and imagery.” When the foreign tourist observes the images, they are able to learn different elements regarding the destination. However, the result of these images to an international tourist can be explained by some developed ideas and theories (Aramberri and Butler, 2005). According to these ideas and theories, the impact ...

Introduction

The Association of Australian Convention Bureaux (AACB) is a destination marketing organization that consists of individual city and regional bureaux dedicated to marketing of their regions as appropriate destinations for Meetings, Incentives, Conventions and Exhibitions (MICE). However, the bureau is concerned with the promotion of Australia as a whole. The AACB is particularly mandated with the responsibility of marketing Australia as a destination where visitors can find a variety of attractions and facilities that can suit their business and pleasure needs. The objectives of the AACB are twofold; first, it’s mandated to conduct sales and destination marketing activities, ...

Metaphors have become a way of life and expression. They help us bring some pictures together so that the explanation becomes more meaningful. We are therefore able to understand the meaning of something in a different perspective. Metaphors have found their use in describing the current forms of careers (Inkson, 2007). Traditional career forms are fast fading due to factors like outsourcing, automation, and changing economic landscapes. This paper will look at four metaphors that have been associated with careers. The four metaphors that are discussed in this paper include a career as relationships, career as a resource, ...

Tourism Business Analysis and Planning

Tourism has today become one of the fastest growing industries. The rapid expansion of the industry globally contributes to economic improvement by creating employment opportunities and especially developing foe host countries like Malaysia. Statistics put it that in 2005 there were 806 million tourists worldwide, and the number of tourists is expected to increase to 1 billion tourists annually by 2010 (Bok and Holland, 2007). Malaysia is a South East Asian country that covers an area of 336,700 square kilometers and has two regions, west and east Malaysia. The Western region shares its borders with Thailand to the ...

List of Figures

Figure 1 Torrey canyon supertanker and surrounded with oil spills 6 Figure 2 A-Geographical location of the disaster. B-Route at the time of accident 9 Figure 3Torrey Canyon and Air strike: World’s first ever environmental disaster 11 Figure 4 :The Renown Torrey quarry 11 Figure 5: Dead bird in Torrey Canyon query 12 Figure 6Plumes emitting from burning Torrey Canyon 13

Abstract

On 18th March 1967, the ship Torrey Canyon, carrying a load of 120000 tons of crude oil dashed against Pollard's Rock of the reef of Seven Stones near Cornwall, England. The resultant oil spill contaminated beaches, caused ...

Tourism Management 3700

Introduction In Kenya, tourism provides the second largest source of revenue to the national government after agriculture; people travel from all over the world to visit tourist attraction cites. According to the assumptions of most of the Europeans and Americans who have never visited Africa, these assume that there are very many wild animals in the continent that people just mingle with them in the streets. The former part of this assumption is true. Yes, there are very many wild animals in Africa, especially in Kenya, but these wild animals are organized in places where tourists can view and ...

Introduction

The growth of the hospitality industry plays a significant role in the development of country’s economy in terms of income generation, employment opportunities, social and cultural transformation. Hospitality and tourism is a service-based industry due to which utmost importance must be provided to promotional campaigns (Ernst & Young, 2013). A promotional campaign for hospitality is unique as it deals with tangible products, like bed and food, but also deals with the intangible aspects such as experience and social status (Barrows, & Powers, 2008). The aim of this study is to develop a promotional campaign to significantly influence the travelers and ...

The ping function is an inbuilt command used by a computer to access a certain resource on the internet by command. The most common ping function is done from the command window in Microsoft windows operating systems. This function allows a person to send a command to a certain internet connection (IP address) and receive a reply from the pinged resource or device (ftp.arl.army.mil/~mike/ping.htm, paragraph 2).

In the ping function, a computer sends a command to the device it wants to access or resource and waits for a reply. The reply time varies according to the strength of the connection and the connectivity if it is done remotely. In windows environment, this function is in .Net Internetworking directory and is used mostly to test for connectivity (ftp.arl.army.mil/~mike/ping.html, paragraph 4) ...

Part.1 Country Background:

- Neighbouring Countries: Gaza, Israel, Libya, Sudan, - Territorial Size of the Country: 1,002, 450 square kilometres - Size of the Population: 86,000,000 (2014 estimate) - Type of Political System: Democratic System, multi-party system - Who is the Prime Minister, President?

Acting Prime Minister: Ibrahim Mahlab

Acting President: Adly Mansour - What Political Party is in power? Democratic Alliance of Egypt - Derivation of the form of law: common, civil, other: The country has mixed legal system which is based on Napoleonic civic law and Islamic religious law. - How would you classify its economic system? Egyptian economy is diversified and ...

Abstract

Definition of indicators Indicators are sets of information selected in a formal manner so as to measure the issues that are vital in the sustainability and development of tourism (UNWTO, 2012). An indicator can, therefore, be noted to be a means of measurement of potential need for action or risk at a tourist destination (Manning 1999). Indicators can be early warning indicators, indicators of stress such as crime rates and indicators of impacts of tourism in a tourist destination society (Yunis 2006).

WTO indicators

In 1993, the WTO commissioned a task force to develop indicators that the tourism industry could use ...

2 The Singapore Tourism Board (STB) is a government body which comes under the Ministry of Trade and Industry of the Government of Singapore. It plays a pivotal role in the development of Singapore’s tourism sector, which is the country’s key economic sector. Besides the development, it also undertakes marketing and promotion of Singapore as a preferred tourist destination. The role of STB can be exemplified by the fact that the tourism sector currently contributes around 4 percent towards Singapore’s gross domestic product. It also supports around 160,000 jobs. Tourism also plays an important role ...

Paper #2 - Draft

Life’s Journey The poem ‘Ithaca’ by Constantine Cavafy written in Greek in 1910 and first published in its original language in 1911, is a dramatic monologue written in five stanzas and characterized by its lyricism, rhyme in its original language version, and symbolic meaning. The poet addresses his audience in second person, thus making the poem easily accessible to and individually adopted by his readers, talking immediately to their souls. The thematic core of the poem is the journey that every individual is to fulfill in his / her own life, having chosen or drawn his/her own path. ...

Tourism is mainly renowned of the exclusive merits that it brings to the society such as enhancement of economic potentials trough job creation, leading to increased income as well as development of regional markets. Also, tourism is extremely significant in protection of natural as well as cultural heritage, preservation of cultural values through proper interpretation and education as well as enhancement of research and development of excellent environmental practices. The other merit that tourism poses to the society is enhancement of quality life following improved infrastructure, proper intercultural relations, as well as cultural valuation for residents of a given ...

Section A

Question 1: Read the case study ‘Dyson’ and - Critically evaluate the long term sustainability of Dyson’s global competitive advantage in view of the changing situation in the case study. After saturating the local UK market and achieving a new market share in the US, Dyson vacuum cleaners manufacturer still has to outcompete the mature global market of vacuum cleaners. It has to struggle and overcome many challenges as it aims to take its brand to the next level and to expand into new grounds. This is a critical time for the UK company since it has receded ...

Introduction

Immigration law deals with the state administration policies which direct the occurrence of immigration to their nation. Illegal immigration is the movement into a country in contravention of the immigration laws of that authority. Illegal immigration brings about many economical, political, and social matters and has developed into a basis of chief controversy in the developed nations and the more flourishing developed countries (Proper, pg 203). This paper proposes to examine the U.S. Laws governing illegal immigrants and the need to be reformed.

The purpose of this proposal is to show an overview of my investigation of U.S. laws ...

Introduction – Role as change agent & OD specialist:

This is the New Zealand’s largest airline operating in more than 15 international and about 27 domestic destinations. It has been included in the world’s largest 20 airlines after the acquisition of Ansett Australia group. It carries almost 12 million travelers and millions of cargoes through 2 laces flights per year and has more flights than any other airlines in New Zealand, Australia and other pacific regions. It was started in 1940 with the name of Tasman Empire Airways limited which provided service across Tasman Sea with the flying boats. In 1953, it was owned by Governments ...

Introduction

Different protocols are in use to ensure end-to-end delivery of data packets between networks. These protocols use different types of metrics in determining the best path to take in delivering a packet to a destination network. The use of routers in internetwork communication necessitates ensuring that the routers have the required information to determine the paths to a destination network. Some of the information needed by a router to route packets between networks include the destination address, the routers connected to it, the possible routes to other networks and the best route to networks. A router determines information about ...

“Mass tourism destinations are now evolving into mega tourism destinations.”

(Weaver 2008, xi) Tourism became a major industry after World War II and has expanded ever since. Even outer space has become a destination for tourists who can afford the trip. (Weaver, 2008, xi) Tourism has evolved since the 1700 and 1800s when the Grand Tour of European capitals was an aristocratic pastime. (Hanna, 2009, p. 5) As the Weaver quote above exclaims, mass tourism is growing to the point where it will soon become mega tourism. Experience over the last 60 years has shown that tourism can have both positive and negative impacts on an area. The objective ...

Introduction

Modernization and globalization are some of the current trends in international relationships. These principles have ensured that members of the international community interact in different forums and platforms. Tourism is one of the most internationally engaging and interactive platforms, which has seen millions of tourists travel to the international territories for different reasons including enjoyment, adventure, education, and weather change among several other special needs. Despite the increasing modernization and globalization, the diversities of different cultures have been a challenge to the managers and marketers in the tourism industry. It is very important to understand every culture and ensure ...

14 What the photos have in common with other well known pilgrimages, especially religious pilgrimages, is the fact that they represent the location or the desire to attain fulfillment in one’s journey. Pilgrimage is very important to a pilgrim as it denotes the attainment of significance or completion to the pilgrim’s journey or quest. Pilgrimage in this refers both to the journey and the ultimate destination. The reasons people take pilgrimages vary from person to person, but the ultimate goal is fulfillment or accomplishment. Pilgrimage to a pilgrim is akin to self actualization under Maslow’s hierarchy ...

EXECUTIVE SUMMARY

Computer networking is an important concept in a given organization. There is a need to ensure that the connections provide room for future expansion and problem diagnosis is easy to undertake. Computer networking is a process that should be undertaken after careful analysis of organizational needs. This is an important step that is done before delving into the technical details of the computer network. Computer networks allow organizations to communicate effectively and share resources. This paper will focus on the connectivity of XYZ organization and the provisions for the various subnets that will be created. XYZ locations are linked ...

Routing is one of the fundamental parts of an infrastructure that keeps the network operational. It is therefore important that the routing protocols are sufficiently secured to minimize tendencies of compromising it. Super-W is a large retail company based in Mid West U.S. The company has traditionally operated with a single corporate campus location and a single distribution center serving 20 retail locations. Currently, Super-W has a single corporate campus and 4 large distribution centers that support more than 200 retail outlets. In this respect, internetwork is necessary for an upgrade to support the expanded remote locations with security ...

Before we proceed any further let us first understand what the definition of tourism is. As per Guyer Feuler “Tourism is a collection of activities, services and industries which deliver a travel experience comprising of transportation, accommodation, eating and drinking establishments, retail shops, entertainment businesses and other hospitality services provided for individuals or groups travelling away from home”. As per UNWTO definition “Tourism comprises of the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”. For tourism to happen people must travel ...

Theories of Foreign Direct Investment

A Company’s interest in investing in foreign markets is guided by many forces. There are several theories that explain the justification of FDI in the countries of interest. Among them is the theory of imperfect markets (oligopolies and business advantage) (Chiang, 1995).This theory is majorly cantered on the fact that companies operate on an area of market advantage. A research carried in Stephen Hymer in 1959 at MIT showed that this type of investment was common in markets where oligopoly was the order of the day (Gwarney& Somida, 2000). Companies which were losing their domestic ...

Introduction

This paper will explore existing literature on the topic of eco-tourism as a form of sustainable business. It is argued that eco-tourism has been around for 20 years however during this time it has been hard to define, this is due to the complex nature of eco-tourism. This paper will provide annotated bibliography based on the form of eco-tourism to discuss the link between eco-tourism and business. The annotated bibliography will look at cultural variations and different eco-tourism products to identify any common patterns.

The research identified the use of a holistic approach to eco-tourism which ...

Istanbul has always occupied a strategic economic position acting as a bridge between Europe and Asia. Presently, the city is home to THY or Turkish Airlines, a flagship air carrier that has come close to dominating the global market. Company’s history of the past several decades is a history of tremendous success. From humble beginning did the company start its commercial journey becoming what it is these days through the wise use of strategies by company management. THY signed deals with movie and sport celebrities to connect with their audience, conducted commercial campaigns, and sponsored football clubs having ...

Abstract

This paper is on the topic of how brand image influences customer loyalty and satisfaction in the Taipei Hotel industry. The first section of this paper will discuss the background study on this topic with the comprehensive analysis related to the topic. The second section of this paper will discuss the purpose of this study, rationale and research questions related the topic. The third section of this paper will describe the methodology used to answer these questions and limitations in this study. The final section of this paper is the action plan that will summarize all topics discussed in ...

Introduction

Economic consequences are extremely essential for the sake of an economy, as it is the only thing through which the power of economics of a country will get appreciation and upper hand in the market (Angermuller, Maingueneau & Wodak, 2014). Escalating stock market recognition, increasing economic power, Gross Domestic Product and Per Capita Income are some of the important aspects that found interactive and effective in the entire field of economics and management (Angermuller, Maingueneau & Wodak, 2014). In terms of significance, the subject of economics has its diversification in different themes that will be considered accordingly in the picture. The ...

Introduction

Thomas Alva Edison famously justified when his 10,000th attempt to invent the incandescent light did not work, “I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work. Failing ten thousand times did not motivate Edison to quit. Instead, he made the failures stepping stones to embrace success waiting for him patiently on the next step. Edison failed ten thousand times to succeed once. In fact, Edison’s success comprised of his journey to success, which was interpreted as failure by the world, and ...

Introduction

The internal and external developments in the tourism sector over the past half-century has brought emergence in the paradigm of sustainable tourism. The notion of sustainable tourism developments has been widely recognized by local and international organizations in the tourism sector. The distinguished properties of alternative tourism are reflected in mass tourism for the organizations working at a small scale comparable to externally occupied large scale organizations. The objective of this essay is to address the issues that are evolving in alternative tourism sector and how these issues can be monitored and controlled by using contemporary models proposed by ...

Introduction

Human trafficking is one of the worst atrocities which can be committed against humanity. This atrocity can be traced back to the 17th century when slave trade began due to the large need for human labor in the American plantations. This led to great immigration which was mostly in form of human trafficking (Laura, 2008). In the contemporary society, human trafficking involves mainly trade in human beings. The process is so rampant to a point that no country in this world can claim to be free from human trafficking either as the source of the people being trafficked, destination ...

Many people view an island destination getaway as a well-deserved treat or a dream come true. When one begins to research locations, it can be overwhelming at the number of choices that are available. In an increasingly environmentally conscious world, sustainability practices are being researched along with amenities, location, price, and other factors.

Maldives

There was limited contact between Maldives and the rest of the world until the mid-1900s. The nation sustained itself and exported copra to India and some smoked fish to Sri Lanka. It was not until President Nasir, who was himself an entrepreneur, began his rule in ...

Tourism is one of the most productive economic activities that earn several countries all over the world foreign and domestic income. There are many types of tourism. The type of tourism is determined by the kind of issues focused on and the expected outcomes out of the tourism activities. There are 6 major types of tourism; adventure, luxury, independent, organized or group and eco tourism. These forms of tourism have different benefits to the host country. Therefore, a country chooses to practice a type of tourism that would best suit its objectives and bring maximum benefits. There are two ...

Abstract

Travel agents help clients with travel arrangements and provide information on destinations, transport expected weather and accommodations. The job of a travel entails several tasks from providing information to advising clients on their travel information. This is just one of the arrays of careers available in the large tourism sector. In order to gain entry and succeed in the profession of travel agents there are certain educational and skills requirements. Most travel agency require that the person seeking the job of the travel agent to at the very minimum posses a certificate or associate degree from a vocational ...

Introduction

All over the worlds, people, travel for either business or pleasure. For an individual to be a tourist, on has to travel away from home and spend a period of not less than 24 hours in the destination. In general, tourism has both benefits and impacts that may be affecting both the environment and the general population of the destination areas. Sustainable tourism is a concept of tourism that is supposed to meet the needs of the people travelling to a destination and the host people in the destination areas while protecting and enhancing the opportunities for the future. ...

International marketing plan

Executive Summary This paper seeks to explore the marketing strategy of the creative company in Brazil. Being the first time in gaining entry into the economy, the company will have to undertake market research of the region in order to establish the customer’s wants and needs. This will give the company a clear understanding of the market destination. This paper also provides the STEEP and SWOT analysis of the market in order to determine the market composition of this region. Implementation and control of the outlined strategies needs to be followed and adopted to the later.

Background Information

Creative is ...

NETW206: Introduction to Switching

In practice, it is common to interconnect switches to achieve redundancy. When switches are interconnected, the network is redundant and cannot fail even if one of the connected links gets faulty. This is a common technique in computer networking. However, this interconnection introduces serious problem in the network known as Layer 2 Switching loop. Layer 2 traffic is traditionally classified as unicast, multicast and broadcast. Unicast, multicast, and broadcast are varieties of network communication mechanisms required for the normal operation of the network. In the case of multicast and broadcast in MAC, for instance, the switch needs to forward ...

(Submitted to: ) (Institution Name) (Department) (Submission Date)

Introduction

Over the last several decades, the contemporary world has experienced and witnessed an extraordinary and unmatched level of intenrational migration. Debatably, the people in the present times are living in an ‘age of migration’ distinguised by widespread spatial mobility of human beings. It can be said that this trend is currently running parallel to cross-border tourism or home-work/work-home movements (Nijkamp, Poot & Sahin 2012). It is significant to mention that “such developments are caused by an open space economy, by modern ICT developments, by the introduction of cheap and efficient transport systems, and ...

Introduction

Tourism, like any other human activity, has it fair share of positive and negative impacts. Hall & Lew (p.192) provide a myriad of effects of tourism. Among the positives effects are those of cross-cultural interaction, self-fulfillment and monetary gain by the visited place/country. For the negative impacts, these range from pollution of the environment and culture, change in local economies such as market values of housing and rise in vices such as sex tourism. The environmental effects of tourism are more severe as they threaten the very existence of man as a species. Issues such as climate change, pollution, loss ...

Abstract

This paper describes a proposal for conducting a research to determine the effective marketing strategies that would enable GNTB to attract Japanese tourists to Germany. This paper provides overviews on the organization’s profile, including its revenue and profit and its products and services. It then provides a brief description of the current undesired situation as well as the desired future situation and how the research will be conducted.

Organizational Profile

The GNTB (German National Tourist Board) (GNTB, 2014) works on behalf of the German federal government to promote Germany as a travel destination for Japanese tourists. Founded in 1948 (Bloomberg, ...

Introduction

Sociology is useful for travel planning or migrating to other countries outside the United States because applying sociological concepts will help acquaint an individual with the social behavior and way of life of people in a particular destination or country (Korgen, 228). When traveling or migrating to another country, an individual is expected to make adjustments because of cultural and social features in these countries or destinations. Hence, applying sociological concepts to study behavior and way of life in a particular country will help an individual know what to expect and anticipate changes or adjustments that he or she ...

An Analysis of Logistics Drivers in Urban Areas; Drivers, impediments, and Implications

Introduction The term logistics has been used for centuries to refer to a number of activities that facilitate trade and specifically the movement of goods and services from the point of origin through to the final destination i.e. the consumer. Logistics therefore is the management of resources between the points of origin and the point of consumption. It involves among many factors, the management of physical goods such as food, materials and equipment etc. as well as the management of abstract items such as production, transportation, warehousing and security etc. In a nut shell, the management of logistics is ...

Essay Questions on Marketing

Q1. Identify three separate tools that can be used for analyzing a market and explain using examples how companies can use these to aid their decision making when planning to expand their export marketing operations A PESTLE (political, Economic, Social, Technological, Legal and Environmental) analysis is one market analysis tool. The PESTLE factors are a framework for examining all the external factors that affect a business (Murphy, 2004). These factors are then weighed on how they support or impede marketing operations. They are a good indicator of growth and decline in a business. In addition, they can show the ...

INTRODUCTION

The protocols at the transport layer of the OSI reference model provides an end-to-end data delivery service for application processes to exchange messages over the Internet. Protocols operating in the Transport layer use the services of the Internet Protocol (IP) to deliver messages. Many protocols exist at his layer and one of the most important protocols at this layer is Transmission Control Protocol (TCP) for the delivery of data between the Application Layer and the Internet Layer. The shortcoming of IP to guarantee the delivery of datagrams is overcome by TCP by setting up a virtual circuit between the ...

Market segmentation, targeting and positioning, being technically separate elements of strategic marketing plan, are in practice closely interrelated (Fyall&Garrod, 2005, p.99). For the purposes of the following assignment I will consider market segmentation, targeting and positioning with regard to touristic products. The product I am going to concentrate on is a one-week summer bus tour to France from Belgium. In order to create the plan of the tour, it is necessary to understand which categories of clients can be potentially interested in spending one week in France in summer. With regard to tourism-related choices it is recommended to conduct ...

Introduction

South Beach, Miami is an iconic symbol of waterfront luxurious holidaying, surfing and sunbathing. South Beach is the most popular beach destination in USA and one of the most popular beach destinations in the whole world. South Beach was not always a hot spot like it is today. In its early days it was a marshy land full of mangrove trees with no easy access from land because of Biscayne bay between South Beach and mainland Miami. However, some of the early forefathers while developing this island for agriculture realized that the island had the potential to become a ...

Affiliate institution

With the proliferation of information technology organizations and businesses have adopted its usage as leverage in boosting its business activities. Networking is inevitable in 21st century business environment. This networking involves businesses, customers, suppliers, regulatory authorities among other key business participants. Each party has its own system which is not compatible with each other. Internetworking technologies comes in handy to solve the problem of interoperability amongst the various business systems (Comer, 2008). Computer network has been defined as the interconnection or linking of two or more computing components and resources (Akyildiz, et al., 2002). Internetworking emerged as means of ...