Essays on Cruise Line

Business

How would you measure productivity at NCL? Is productivity measurement important to NCL? Analysis of cruise market watch data is an appropriate way that can be used to measure productivity at NCL. The cruise market data has vital statistics that precisely point out the standing of the various cruise industries in the industry. The data contains market share statistics as measured by number of passengers carried and the revenue generated over a financial year (Eric, 2013). The statistics from a present year can be compared with those of the preceding year to determine the change in revenue and numbers ...

The Need for A Vacation

According to Gump & Matthews (2000) and Hartig et al. (2013), the growing demands that people endure from their daily jobs to other responsibilities, there is very little time for them to fully recover. As such, workers tend to suffer from accidents, distress, illness and other issues. The costs associated with restoration that is insufficient is rather on the high side in both the short term as far as well as in the long term. Employers are continually seeking ways to improve the lives of their employees by mitigating the problems related to overwork and the like. These provisions that ...

It was in January 1986, and Everett’s family were travelers on Carnival's journey ship "Occasion." While strolling along a traveler pavement on the Lido deck of the boat, Mrs. Everett stumbled and fell, maintaining wounds to one side shoulder and upper limb. The boat reached the shore the following day when Mrs. Everett visited the doctor who prompted her to go back to their place to be treated. This family eventually flew back to Pennsylvania where Mrs. Everett was admitted to the hospital (Wyatt 147). That stuff which she stumbled on remained a metallic limit spread for a ...

Public Relations (PR), is at its most dynamic when it is used to handle a crisis situation, since, a crisis can make or break an organizations reputation that has been built strategically over a period of time, the case study of BP’s Gulf Mexico Oil spill is a major PR disaster that was handled inefficiently and BP paid the price both monetarily and most significantly the image was severely tarnished. The company in question Carnival Cruise Lines has been known for bungling the cruise experience and the disasters that have hit the cruise line are the fire in ...

Types of cruisers from Luxury to the bottom line, PRICES, FACILITIES.

Cruise ships vary in size and length from the gigantic Princess of the Seas to the smaller and more restricted ships used by Holland America and other lines. There are several famous routes operating all over the world although the most popular ones remain those in the Mediterranean and those in the Carribean. Cruises are deemed as extremely romantic and exciting to be on although the older generation also seem to take to it more. However the routes may appeal to different market segments when tackled properly.

What are the cruise brands, the famous ones by in Australia and the famous routes

There are several cruise brands which operate all over the world but ...

Statistics has it that the cruise line industry is the fastest growing in the sector of leisure in the tourism, travel and hospitality industries (Jr Brent et al 240). There has been a growth rate of 2100% between 1970 and 2006. Moreover, 68% of the cruises that have been taken have existed for a decade (Jr Brent et al 241). The industry undergoes a 7% growth rate annually. I choose the Norwegian cruise lines ; I feel that it will attract more people because billing itself a ‘freestyle’ cruise line, with regard to dining and was the pioneer to swerve from the two-set ...

Introduction

A lot of things can happen to a ship after it has departed from a seaport and left to travel against the waves of the ocean on its own. This is where the purpose of maritime safety and risk management comes in. Its purpose is to educate officers and crew members of a ship on how to react to certain risks, or in the worst case scenario a certain crisis. In general, the objective of a maritime safety and risk management is to ensure that the current maritime risk does not escalate into a crisis, and if it already did, mitigate the probable effects of ...

Marketing Management

I. Introduction Market research is defined as the systematic and objective identification, collectiom, analysis, dissemination and use of information to improve the decision making process for identification and solutions to problems and opportunities in marketing . The techniques of marketing research shall be used in the current business scenario so as to prepare a business research plan to address the issues faced by Pincess Cruise Lines. The market research for Princess Cruise Lines involves two steps: 1) Identification of the marketing problem and 2) Solving the problems. Princess Cruise Lines has observed that the average age of the guests ...

The hospitality industry encompasses a broad range of formal employment opportunities while at the same time leaving space for entrepreneurial undertaking and free enterprise. A person well versed in the hospitality industry can get a very lucrative job, but the window for self-employment with knowledge acquired from the industry remains ever open. Employment opportunities available in the hospitality industry are captivating and quite enjoyable and may even include travelling all over the globe to the most exotic of places and meeting all sorts of people, in short among the best experiences ever. The food services segment of the hospitality industry ...

One of the most important parts for businesses in successfully selling a product or service is creating advertisements that appeal to and persuade prospective customers. Businesses invest a lot of time, money, and research into understanding who their customers and future target audiences are, the desires of these customers, and how best to showcase their products and services to appeal to customers. In these three examples of print advertisements for cruise ship companies, there are similarities and differences; however, they are designed to appeal to different types of customers and this can be understood by analyzing the images and style of ...

1. What audiences will you need to consider in your response? Since the letter was published in the local newspaper, the response should also be published in the same local newspaper to cater to the particular audiences who read this newspaper within the local community. The response should be sent to the editor of the local newspaper and be requested to be published as a response to the disgruntled customer who allegedly complained on the service and entertainment in the recent cruise. As such, the readers who have apparently read the complaint could also read the response from the ...

Market leaders

The modern cruise industry started to develop in the between 1960 and early 1970 where the establishment of Carnival Cruise Lines and Royal Caribbean International in 1972 and 1968 respectively. This two leading cruise liners have remained the largest cruise line and the market leaders in the industry. Since then, the cruise line services were considered as activities for the elite. It is due to this reason that the two leading companies came up with an idea to establish and enhance mass market. This was achieved through economies of scales where the large ships were developed to hold more ...

Introduction:

The cruise industry is a hugely important arm for tourism and has grown quite phenomenally in recent years. In fact one can say that this industry is probably the fastest growing one for tourism although bargain airlines and cheap travel also have a huge say in the matter. However one must admit that cruise liners are not something which is relatively new as these have been the case in the past. I remember going to St Nazaire in France some years back, which was an important port for cruise liner departures to the American continent both pre war and even ...