Essays on Destinations

The Effect of Social Media on the Selection or the Desire of UAE Nationals Living in Abu Dhabi to Choose a Tourism Destination- Research Prospectus

Abstract

The study seeks to find out the impact of social media on the choice of travel destinations by UAE national who live in Abu Dhabi. The problem that the survey aims to address is the role of social media factors in influencing decision-making by consumers of tourism services. The study acknowledges that social media plays an imperative role in influencing consumers’ choice of their travel destination, which makes an important aspect for the study. ...

Abstract

The Air transport industry is growing globally and specifically in the Asia-Pacific region as the demand for air transport services grows and infrastructural development continues. Singapore has emerged as an important air transport hub in the Asia-Pacific region owing to its strategic geographical location, developed infrastructure, connectivity to other regions of the world, and its well-defined regulatory environment. Singapore is a major air transport hub as it is strategically located in the Strait of Malacca which puts it at the crossroads of important air routes, particularly between major economic blocs such as Japan and Europe. The emergence of Singapore ...

Business

In recent years, the Persian Gulf has had some very strong rivals emerge in the airline business. One them being the government owned Emirates based in Dubai, UAE. They started off with only two aircrafts and has now built an empire of 240 aircrafts in their fleet. In addition, they have arrangements to purchase 50- A380’s and 174- B777 totaling up to billions of dollars. (Kamel, 2017). Emirates has become one the biggest and most powerful international carriers in the sky. This airline is run by Sheikh Ahmed bin Saeed Al Maktoum who is the uncle of Dubai’ ...

The Effect of Social Media on the Selection or the Desire of UAE Nationals Living in Abu Dhabi to Choose a Tourism Destination

Abstract

The aim of this study is to investigate the effects of social media on UAE nationals living in Abu Dhabi in their choice of tourist destinations. The study will identify the challenges the social media users in the city go through as they select the places to visit for leisure as well as offer solutions to these issues. The researcher will collect data from 50 Facebook users in Abu Dhabi using online survey questionnaires. Purposive non-probability ...

Introduction

The issue of choice overload is a real concern in the hospitality industry in the modern era. The problem is informed by the broad range of options that the practitioners in the industry have. As a consequence the organizations in the hospitality industry have a difficult time making decisions due to the wide range of options they have informed from the contemporary trends. It is critical that when faced with so many choices it is extremely hard for an individual to reach a decision whether, in the hospitality industry or any other industry (Slåtten and Mehmetoglu, 2011, p. ...

Introduction

A report following a global study of 44,000 people in the tourism sector by TripBarometer Connected Traveller report states that China is among the few top ten nations with connected travellers and categorises 49% of the Asians as connected travellers as most of them use a PC or mobile for booking trips . TravelBurma App targets the Chinese travellers, local business travellers, and other foreign travellers in the age group of 21-50 years. As Myanmar is a business district unit, people often prefer travelling there than any other part of China. During the year 2015, more than 4.68 million ...

2017-01-05

Five-Force Analysis 3 Key Success Factors of the Company 4 SWOT-analysis 5 Recommendations 6 III. Conclusion 7

Introduction

This paper is devoted to the strategic analysis of the company Ryanair. It is an Irish low cost airline that is well-known in Europe. This company operates since 1985 and offers flights to around twenty seven different countries. There are no any incidents that could be associated with human victims during the whole company’s activity. Ryanair has become a truly budget airline in the 1990s. It has abandoned the business class, expensive airports and long-distance flights. As a result, in 1995 ...

Introduction

Human sexuality refers to the capacity for one to have sexual feelings. It can be expressed in differently including same-sex relationships, heterosexual interactions and even relationships among different partners. The form of sexuality one follows is guided by their life teachings and influences by culture, global interaction, and religion. These factors determine how one would choose to live their life. Over time sexuality has changed especially in the past century. Freedom to express one’s sexuality has increased, and people are more willing to transform due to reduced fear of persecution and reproductive limitations. This paper will explore the ...

Tourism comes in many different shapes and sizes. Tourism can be international or national; it can even be relatively close to one’s home, as tourism is not defined by how far an individual goes, but by the fact that he or she has traveled and the types of activities that he or she participates in while gone from home (Wurzburguer , Pattakos & Pratt, 2008). Tourism can be measured a number of different ways using a number of different metrics; however, from a practical standpoint, tourism is generally understood as being domestic tourism, inbound international tourism, or outbound international tourism ( ...

The health care sector is one of the major sector of any country. In global prospective, the health care system is still undergoing development in poor countries. The goal of global health care is to provide efficient solution that will ensure that all processes are running smoothly. They failure of supply chain can make the full system disabled for certain amount of time. This issues are not really bounded to a community but also a major global issues. The poor countries are suffering most from it and thousands of people are dying each day because they don’t have ...

Introduction

Exports can be seen as a mechanism for economic growth of a country. Increased exportation of products can provide output growth directly as part of aggregate output. An increase of foreign demand of products can result in a country’s growth through employment and additional income for exporters. Another significant contribution of exports is that it can impact economic growth by way of “efficient resource allocation,” including more economies of scale and technological change as a result of “foreign market competition” (Helpman & Krugman, 198; Ben-David & Loewy, 1998 as cited in Awokuse, 2008, p. 593). One of the drivers for ...

Marketing Audit and Plan of QANTAS Airline

Organizational view The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Innovation

Executive summary Business organizations have implemented and embraced different organizational strategies that have contributed positively to the performance, and general business productivity. Product innovation strategy has been one of the strategies used to improve product performance and increase sales within an organization. Innovation models are important features of a successful organization. Advanced technology has led to the use of improved business strategies in increasing productivity and performance. Business organizations have embraced different changes in the social and technological aspect to provide products and services suitable for customers. Multiple innovation models may be incorporated into the business strategy to provide ...

Ancillary Revenue Management in the Airline Industry

Introduction There is a stiff competition between the network airlines and the low-cost carriers (LCCs) in the airline aviation industry. For a long time, the traditional network airlines have been struggling to cope up with the many economic uncertainties in the industry, especially the rising cost of jet fuels and increasing operating costs. Consequently, to survive in the industry, they have been forced to come up with new ways of generating revenue. Like LCCs, the network carriers are now considering unbundling their services to produce additional income. Network airlines are also adopting the trend of selling chargeable services, which ...

Business Problem

Abstract In today’s business world, customer service is a crucial part of the business practices aimed at growing the company and increasing overall effectiveness in the supply chain. Customer satisfaction is an important factor when it comes to customer service and it relates to the customers being satisfied with the services they get in terms of availability of information, speedy responses, and overall convenience. Many companies today have not been active in providing efficient customer service. This is because they rely on traditional communication channels and strategies such as the use of e-mail services and landline phone communications. ...

(College/ University)

Hong Kong International Airport: Discussions

Ever since it’s opening in the late 1990s, Hong Kong International Airport (HKIA) has grown to become one of the busiest air terminals in the world. At least 90 airliners have services to and from Hong Kong as well as other destinations on the mainland. Noted for its architectural design, efficiency, and service quality, the terminal has over the years have received numerous awards and citations from international organizations. Not only is the HKIA is a centerpiece transport infrastructure for Hong Kong, it is a global air transport terminal that provides significant revenue for the state. ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

Emirates Airline's e-commercial initiatives include the renovation of company’s website fully outdated with a new internet booking engine. It allows people from 75 regions in 10 languages book the tickets in real time successfully integrating with the Emirates Airlines central integrating systems (Nataraja & Al-Aali, 2011). Moreover, the client-friendly options such as self-check-in sections, calendar pricing options, home print boarding pass boosted the popularity of airlines among the customers. 90 percent of all tickets provided by the Emirates Airlines have been bought online nowadays. Such demand became possible thanks to the simplification of the booking process when the passengers ...

The Need for A Vacation

According to Gump & Matthews (2000) and Hartig et al. (2013), the growing demands that people endure from their daily jobs to other responsibilities, there is very little time for them to fully recover. As such, workers tend to suffer from accidents, distress, illness and other issues. The costs associated with restoration that is insufficient is rather on the high side in both the short term as far as well as in the long term. Employers are continually seeking ways to improve the lives of their employees by mitigating the problems related to overwork and the like. These provisions that ...

Every airline has a success story of its own, and there may be no better storyteller than a marketing analysis tool, such as the four Ps marketing mix. The analysis instrument reveals Emirates as successful due to its uniquely diverse product, low prices, a vast geography of service, and a wise strategy of brand promotion. Recent years have remained crowded with positive developmental events and the coming years bid fare to be productive, as Emirates looks set to expand its operation. The overall point is that Emirates Airline is a top-league air carrier with well-thought-out, nay, well-working strategies as ...

Current Trends in the Resort Industry

Tourism and recreational industry continue to strengthen its position as one of the major international drivers of economic and social affairs. World Travel and Tourism Council outlines the shift in the strategic direction of development of the industry, where organizations, directly and indirectly, involved in tourism activities should become more aware and concerned with the impact of tourism and related sectors on wellbeing and wealth of the of the global population (WTTC 3-4). With the above in mind, some of the major and newest trends in tourism and the resort industry specifically include ecotourism. The International Ecotourism Society is ...

Introduction

As one of the fastest growing markets within the leisure industry, cruise tourism bridges the gaps between exploration and comfort, providing an alternative way for individuals to envisage the world around them. Due to its increase in popularity, the cruise industry has had to adapt to trends in consumer needs; balancing luxury, exploration and expectation in order to create a unified package that can compete with rival companies within the cruise industry. Focusing on the Viking cruise company specifically, this case study shall illustrate how companies within the cruise industry perform when adapting to pressures and demands by consumers ...

Justification:

The reason for choosing the research question is that Las Vegas like any other tourist destination is facing traffic problems. It has been reported that Las Vegas and its 4-mile strip is congested at peak times. Tourists are stuck in traffic for hours, and it is impossible to reach the destination on time. Moreover, there is immense criticism regarding monorail service in Las Vegas that was built by acquiring a public funded loan of $653 million, but never served the purpose of providing public transport as its network is limited. It, in fact, connected different casinos, Las Vegas Convention ...

Works of art can communicate critical information on the times in which they were created. Different time periods and different cultural backgrounds provide the stylistic and media elements of a work of art. There may be no specific intent to portray the times, but that is what happens when the artist creates a work of art in a particular artistic period. Examples of art works from two distinctly different times and cultures will demonstrate how the art in the Medieval period of European history and Pop Art from the late mid-20th century differ. The Medieval period in art history ...

Doing a market analysis. PESTLE and TOWS analytical frameworks

Launching a successful business in any industry requires doing a market analysis. The latter refers to the process of studying the dynamics, attractiveness and trends of a particular industry of economy. Market analysis is an integral component of an industry analysis. In practice, the majority of all market analyses facilitate in strategic planning and tactical execution of the strategy, supply chain management, designing and implementing marketing strategies and identifying the most appropriate targeting and positioning schemes. This entry analyzes the most essential components of a market analysis and provides basic insights into how to carry out them in tourism ...

More than 60 million people play this sport around the world, and it keeps on growing (Murphy & Wright, 2014). It is a sport that not only is played by many people in the World but also it is an expensive sport. There are countries where the sport is widely spread and relatively inexpensive such as in England, Germany or Spain. There are many courses available offering expensive memberships as well as pay as you go offers. However, the sport remains and expensive sport for the great majority. This sport moves the masses; it has a great adherence of sponsors ...

Abstract

Exploring new territories for business outside known boundaries has become a preferred growth Strategy for business firms intending expansion of business operations. However, transferring business operations to new countries is not an easy proposition as it involves investigation of several factors affecting global business and establishing growth objectives in qualitative and quantitative terms. Business goals and environmental factors act as decisive elements in finalizing the country as well as formulation of strategy for expansion. The expansion goals of PPQ parts have been quantified within a period of 4 years and have been a basis for developing the strategic plans ...

Product Market Analysis

Product/Service Mix With an experience in the airline industry of over four decades, Southwest Airlines has polished its low fare flying policy. Economy flying across various United States destinations is SA’s main product that has become an eponymous for the company (Southwest Airlines official website, n.d.). Its product mix includes rapid check ins, two free checked pieces of luggage under specific sizes and weight, no reservation policy and a friendly crew that engage travelers during their flights, which is SA’s personal signature (Southwest, 2014). Southwest product differentiates from other airlines’ products because it comprises the largest Boeing ...

Executive Summary

For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...

(D.W.B.)

Don’t use the Drone are us, instead call it ‘’ drones without boarders

Introduction The use of dronesareus is a common practice in warfare, and usually brings to mind the image of combative war expeditions (Gold, 1996). The proposed project aims to use this sophisticated technology to reach vulnerable victims of combat who are infected with or at risk of being infected with HIV) who, due to poor transportation networks, have no timely access to medicines The application of this hybrid Drone Technology has been successful in Rwanda, through the dronesareus project, and in simulation in Malawi by UNICEF (Austin, 2010). For example, in Rwanda the dronesareus project in association with ...

Introduction:

The United Kingdom is the world’s eighth largest tourist destination with over 36 million visitors in the country in the year 2015. Direct spending by tourists is estimated at over $22 billion, which is equivalent to about 2% of GDP. Most of the tourists to the United Kingdom are from mainland Europe, accounting for approximately 60% of all tourists. Despite this, the most profitable tourists for the United Kingdom are from the North American market consisting of the United States and Canada (Delloite, 2013). Although this segment accounts for less than ten percent of overall tourist numbers, it ...

Executive Summary

The study focuses on identifying the major issues related to Southwest Airlines. It uses internal, external, and financial analysis for the company and the results show that information system of Southwest Airlines, the risk of competition, lack of long route flights, and integration issues are the current problems faced by the Airline.

The internal analysis reveals that the company faces major threats in the market, and the specific threats are as under.

Competition, Legal infrastructure, Unemployment and inflation, and The shaky economy of the US. The SWOT analysis also explains that the company is dependent on different sources that create specific weaknesses for the business. The dependence of Southwest Airlines is provided below.

Revenues through passengers,

Single provider/supplier, Limited domestic presence, No ...

Introduction

Natural disasters (e.g. forest fire, hurricane, tsunami) and persistent terrorism attacks remind companies, guests, and staffs of the hospitality industry to be ready for all forms of emergency. Security is not confined to only one element. Rather, it has been categorised into different kinds ranging from property damage prevention to potential injury and death within the hotel vicinity. To enhance security, numerous hotels have used closed circuit televisions, smoke detectors, fire sprinklers, and electronic locks. Hence, there are three types of security, namely, security of systems, security of persons, and physical aspects (Kusluvan et al., 2010). This paper discusses ...

Research Paper Draft: The Hospitality Law and Privacy

Introduction Privacy, including information privacy, has become one of the great concerns of our modern information society. Each day, without much difficulty, one can find a news story or report concerning some question of privacy. The main focus of these questions, however, have centered around the age-old debate between what is the best balance between security and privacy. That is to say, very little public, media or government attention has focused on other equally important areas of privacy including privacy in the private sector, such as in the hospitality industry. Nowadays, the hospitality industry increasingly has access mountains of ...

When it comes to the debate about American Airlines, one controversial issue has been found out , as the company is about to make changes to its rewards program. The rewarding miles will be accumulated , but with a little difference, the AAdvantage Program will be based on money spent on tickets, not on miles flown anymore. Most of us would readily agree, that this regulation does not benefit the society at all. On the one hand, this issue is still on the question, whereas most people are convinced that the changes will apply due to the companies’ announcements that the ...

The Dhamani Jewels: Strategic Perspectives. Case Study. CONTENTS I. Introduction 3 II. Background 3 III. Alternatives 4

B. Difficulty in developing future strategy 4 C. Poor system of data-collection 5 D. Non-presence in the e-segment 5 IV. Proposed Solution 5 V. Recommendations 6

References 7

Introduction The analyzed case study revealed that although by the standards of luxury jewelry standards Dhamani is a relatively young company, yet, provided that the company management maintains and improves its grasp on strategic planning and marketing, it has bright future. Thus, both the annual revenues, accrued by Dhamani, its market segmentation, location of its stores, ...

Executive summary 3

Company Description 3 Strategic Focus and Plan The Service and its Value Proposition 4 Marketing Goals 4 Marketing Situation Strengths and Weaknesses 5 Opportunities and Threats 6 Market Strategy Overall Marketing Strategy 7 Market Needs 7 Target Markets 8 Marketing Mix (4 Ps) Product 8 Price 8 Promotion 9 Place 9 Conclusion and Recommendations 10 References 11 Appendix 1 13 Executive summary The following report discusses market strategies and marketing mix, developed by Ryanair, Ltd. The company at hand operates a broad network of low-fare airline routes that connect 186 airports in Europe, as well as Africa (Morocco). The ...

Marriott Hotels: Strategic Analysis

Words Count: Executive Summary Marriott International Inc. is a leader in the global lodging industry. Marriot has more than 4,400 properties spread across 87 countries. The company has also done well over the last 90 years and has transformed itself from a root beer stand in Washington D.C to a hotel behemoth. According to the 2015 survey conducted by American Customer Survey Index (ACSI) on hotel brands, Marriot is the most liked hotel brand in the world along with Hilton with a score of 81 (ACSI, 2015). Hotel industry was hit hard by the sub-prime recession in the ...

The destination is a resort in the mountains that will be secluded from the city.

The destination is created based on the need to have a variety of tour destinations that are not mostly by the beach. The host will be a farm that will have different activities that the guests will have available to them. The hosts will be involved based on the performance of the current destination.

The involvement will depend on the finances invested in the destination.

The destination aims to attract visitors who want a change from the tropical destinations and want to partake in activities that will involve seclusion from the crowds of people in the beaches and cities. For the constructor, there will be a change in the perception ...

The last long-haul trip taken was adventurous as it was a road trip past several towns. The experience was eventful as there were many factors experienced. The trip was not stressful as it was well planned.

Modes of transport used are road, air and train.

There have been incidences of long waits when connecting transport means because of delays and weather interference. Sometimes there was little time in switching from one terminal to another especially when connecting flights. I would recommend a specific itinerary; however, there are some uncontrollable aspects. Ensuring that the set time is followed accordingly will be helpful and by using the best available means ...

Introduction

Any of normal undertakings are considered tourist venues when specific features are attached to it, for instance, they create particular values and meaning with a distinctive appeal to and attract tourists. Therefore, tourist venues are highly negotiated and socially constructed phenomenon. The tourist places encompass specifically two components of place. That is, the meanings created by such places created by the tourist industry, and secondly the meanings of such palaces consumed by those tourists visiting such areas (Saarinen, 2012). There is significant overlap existing between the social constructions in the tourism industry in spite of the probable conflicting on-site ...

Abstract

Tourism has raised major concerns with regards to environmental pollution due to its rapid growth and development. Sustainable tourism has therefore, become the best way to ensure the coexistence between tourism and its environment. In this paper I discuss the initiatives that are being undertaken to reduce impact of tourism to the environment. I conclude with emphasis on the need for such initiatives to be promoted.

Introduction

Tourism has over the time been ranked as the most profitable economic activity in the world. It is a very large industry that attracts many forms of investments that in turn leads to ...

Introduction

The city of Belfast has its fair share of world history that spans thousands of years (Phoenix 2001). Additionally, the bursting apprentice on ship building and heritage pride have placed it at the top of favorite tourists’ destination around the globe. Belfast is a true definition of old and new with a deep history and vast thirst to replicate an ultra-modern way of life for its residents and endless streams of visitors. As such, his paper will analyze its past events, facts, and figures surrounding Belfast. Additionally, it will outline strategies that will be adopted to turn around the ...

Introduction

The U.S. airline industry continues to be fiercely competitive, due to a combination of rising costs, increased government regulation, fluctuating macroeconomic conditions, and increasingly price sensitive consumers (Southwest Airlines, 2016a). Environmental pressures have led to several mergers and acquisitions within the industry, including major carriers as well as regional and domestic carriers (Southwest Airlines, 2016a). Low-cost domestic airline carriers that offer non-stop service to popular domestic and tourist destinations within North America have emerged as formidable competitors to large, international carriers such as United Airlines. Southwest Airlines and Allegiant Air are two carriers that focus on variations of the ...

Assignment 7: Distribution & Pricing Decisions

1. State your product idea and target market. The product device that looks like a kiwi bird that will help tourists navigate through New Zealand while it provides tourists with fun facts, history, and tourist information. The device plays the role of tour guide and further serves as a marketing (advertising) device. The product is GPKIWI that uses GPS technology to detect location and nearby places. Information fed into the device will be used in relation with GPS location, in order to provide relevant and accurate information. The target market for the device includes travel agencies, tour operators, independent ...

MODERN MARKETING FOR AN ANCIENT CITY

MODERN MARKETING FOR AN ANCIENT CITY

Introduction

Belfast is one of the world’s most ancient cities, its location at the mouth of the River Lagan having been continuously occupied since about 2,000 years BCE. There are good reasons for this. Courtesy of the Gulf Stream, the site has a mild climate that seldom gets above 65 degrees F. or below 35 degrees F. Its northern latitude gives it one of the world’s shortest winter, and longest summer, days at the biannual solstices. It rarely snows. The city is ringed by low mountains that create a microclimate to ...

INTRODUCTION

Mongolia is located to the north of China and is said to host 10% of the world’s known coal reserves which is estimated to be equivalent to 162 billion tons. Coal export accounts for the largest chunk of total Mongolian gross domestic product (GDP) at roughly 22%. This is equal to approximately 80% of the county’s exports (Voroshilov 34). In the country, production and exportation of coal, specifically coking coal, is primarily undertaken by the Mongolian Mining Company (MMC). Coking coal refers to a type of coal that is absolutely essential to the process of steel production. ...

Situation Analysis

Company Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).

Goals

The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).

Resources

The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...

Quality management and information technology provide intuitions as to the significance of embracing sustainability in the hospitality and tourism industry. Sustainability's unpredictable and general issues incorporate water, waste, energy, biodiversity and financial shared value; require an exceptional level of joint effort, associations and partner engagement from the interested sides and the production network and government. Sustainability requires that organizations figure a dream and execute a procedure at the same time. The hospitality industry faces challenges such as disaster readiness, demographic changes and patterns, changes in technology and emerging issues and trends (Butler, 1999). Hospitality is resourcefully substantial with an ...

Introduction

Southwest Airlines was launched with an aim of offering cheap, reliable and friendly flights to different destinations around the U.S. The company’s objective is to connect people to their crucial lives (About Southwest n. p.). Importantly, Southwest Airlines has grown to be one of the largest airline companies offering domestic flights in the United States. The acquisition of AirTran is a strategy that aims at expanding Southwest both in assets and international flights. This paper analyzes the market position of Southwest by answering questions on the company’s culture, values, opportunities, challenges and acquisition of AirTran.

SWOT analysis of Southwest Airline

SWOT analysis ...

Corruption as a Political Risk in Business

The global economy has shown good signs of recovery from the previous recessions that have been witnessed by leading global economies of America, Russia, China and Japan. Despite this strong and healthy economy, there are emerging issues of vulnerability of the economy risks associated with foreign exchange transfer, political interference, legal and regulatory risks, supply chain disruption, political violence, sovereign non-payment, financial sector susceptibility, and the inability of local governments to provide stimulus. While the economic sector for both product and services continues to enjoy steady growth fueled by high levels of employment and consumption, the industries have been ...

INTRODUCTION

World exploration and explorers are always hailed in history books and classes as significant events and people because they have opened doors to new eras of trade, knowledge and information, technology and cultural consolidation. The names Christopher Columbus, Vasco de Gama and Ferdinand Magellan are some of the greatest names in exploration. Countries that have often been associated with historical explorations are Spain, Portugal, Great Britain – in other words, Western countries. A closer scrutiny, however, of historical explorations showed that ancient China conducted explorations and voyages even before these Western countries did in the 15th century. The voyages occurred ...

Air Cargo Ships May Soon Alter Global Supply Chains

Air Cargo Ships May Soon Alter Global Supply Chains

Abstract

Most companies across the world applying sophistication in their supply chain designs are engaging in the use of air cargo as a competitive advantage regardless of the costs incurred. These aspects occur with the reflection that air cargo being perceived expensive in terms of an alternative method for supply chains that rely on ocean transportation. However, the focus on air cargo does not emerge on the basis of the accidents or even crisis situations in the incorporation of logistics strategies to global manufacturers. Research indicates that the focus on air ...

Executive Summary

GPV Enterprise was formed February 2009 to provide travel arrangements that include airline, hotel, car and vacation packages to prospective clients. GPV also plans events such as family reunions and tours. The founders of GPV are Marissa and Anthony Gilbert. Both founders have their MBAs and are passionate about GPV Enterprise. An opportunity for GPV’s success exists because the national tourism and travel industry is growing annually. Further, the Nashville travel market is growing at an alarming rate and has no providers who specialize in travel and event planning. GPV is destined to take advantage of this growth ...

A balanced scorecard is a performance monitoring tool, consisting of design methods (financial and non-financial measures) that keep track of the organization’s strategy and observe the consequences of an action in relation to the company’s vision. The scorecard is not to be used as a strategic tool on its own, rather is co-existent with already established strategic planning systems. The Balanced Scorecard framework creates an equilibrium between external and internal measures, financial and non-financial measures and performance outcomes and subsequent tools for future outcomes by clearly defining perspectives that govern its success (Noreklit 2000). The interdependence of ...

The systems theory or thinking can be summarized into five key ideas. Basically, the systems theory suggests that organizations behave like systems; that is, they are composed of various elements or components that exist to attain a common goal or purpose. In this paper, the author relates how one organization embodies the five key ideas of a system based on its operations. The organization that was chosen to be discussed in this paper was the American Tourist Travel Agency (ATTA). For starters, ATTA is one of the largest and most prominent travel agencies in the United States. It caters ...

Chartres, France

The monuments and architecture in ancient times allow talking and narrating about the historical background from the angle of time in which they were built. Through various signs, they inform us about the prosperity, decline of the reigns and empires as well. Thus, they are the major means of communication. They can tell us a lot about the economic, political and religious circumstances of the specific region. They also narrate the contemporary architectural trend. In medieval Europe, especially in France, the Gothic architecture was at its pinnacle. Cathedral Notre-Dame de Chartres is one of the Gothic architecture examples in ...

In the late nineteenth century, America went through a time of progress that was later dubbed the Gilded Age. The Gilded Age is known as a time of economic prosperity, industrial advancement, and population growth. However, the era included many dark times that are masked under the guise of progress and prosperity. The economy took a downward spiral, discrimination was rampant, and corrupt politicians worked with wealthy businessmen to concentrate the country’s wealth in a small population of people. Despite the tough circumstances that were caused by a boom in population growth, immigrants remained a large portion of ...

1. Introduction Marketing refers to the set of all the strategies utilized for the purpose of promoting or selling the services of any company. It always plays a key role in the success of all types of small, medium and large sizes of businesses. And, without the shadow of any doubt, the success of a marketing strategy heavily depends on how well it is planned and implemented, and how accurately it addresses the needs of the target audience for a business (Kotler & Armstrong, 2006).The current paper aims to analyze the marketing strategy of two different airline companies i.e. ...

Introduction

At present, tourism is one of the most promising sectors of the world economy, ensuring the satisfaction of one of basic human needs - the need for rest. Many countries are rich in cultural and historical areas, but Italy should be highlighted among all of them, because of its unique architecture, history, culture, and mainly because of the great importance in tourist activity. The “face” of the country has changed dramatically over the last century. The fame of modern Italy is provided not only by producing automobiles, chemical products, fashionable clothes and shoes, popular worldwide films, but also by ...