Essays on Singapore Airlines

Abstract

The Air transport industry is growing globally and specifically in the Asia-Pacific region as the demand for air transport services grows and infrastructural development continues. Singapore has emerged as an important air transport hub in the Asia-Pacific region owing to its strategic geographical location, developed infrastructure, connectivity to other regions of the world, and its well-defined regulatory environment. Singapore is a major air transport hub as it is strategically located in the Strait of Malacca which puts it at the crossroads of important air routes, particularly between major economic blocs such as Japan and Europe. The emergence of Singapore ...

Executive Summary

For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...

Introduction

The low cost carriers (LCCs) have been enjoying very fast growth in the past several years. Airlines like Ryan Air, Southwest, Lion Air and Asia have become dominant forces in their respective regions. Opportunities for growth and expansion abound especially in the light of changing consumer preferences and habits stemming from the global financial crisis. To take advantage of emerging opportunities, Air Asia needs to go public and raise funds for expansion. While its business model has so far been very successful, certain aspects of it operations and business model need to be modified for it to be able ...

Introduction

This paper aims at developing an employee communication plan for Consolidated Electricals based on its case study. Employee communications plan objective The aim of Consolidated Electricals (CE) is to deliver an employee communication plan that offers explicit, illuminating and engaging bidirectional communications. Additionally, the communication framework is intended to improve the communication between the employees and D. Emmett Shane the company’s CEO. Also, Mishra (2014) insists that internal communication helps to create transparency between the employees and management.

Employee communications plan goals and strategies

First, CE strategy will simplify the communication between the workers and Shane. Importantly, most of the employees except a few ...