Introduction
Through its franchise model, McDonalds has been a leader in the fast food market. However, understanding the success of the business requires an analysis of its environment and strategies. With that, it is crucial to understand how the competitive environment it operates affects it and how it responds. Further, understanding the brand’s global marketing strategies is crucial. To achieve that, this report provides an industry analysis and the brands marketing mix analysis. To begin with, the competitive industry analysis uses the Porter five forces to analyze the competition the business faces from rivals, competitors and substitutes and the ...