915 Words
Despite complaints that $2.50 is an outrageous price to pay for a cup of coffee and despite the availability of cheaper coffee at places like Dunkin Donut and McDonald’s, individuals still storm to Starbucks and wait in long lines for a cup of coffee. What motivates people to storm into a place in droves and buy what they consider to be overprized coffee? Most of all it is just coffee. This evaluation paper seeks to explore Starbucks service and customer behavior and the reasons that draw individuals to Starbucks despite complaints and cries that it is overpriced. It further ...
