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ABSTRACT

Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the researcher ...

The epic poem The Odyssey by the ancient Greek writer Homer takes us into the life of a man named Odysseus. As the reader learns about Odysseus multiple facets of his character are exposed through the challenges it faces. Although he and his crew face danger and obstacles at every step of the way the character of Odysseus hardly changes. The entire book Odysseus longs to see his wife, but he is a good man and a courageous leader. (Homer. And Lattimore)
Homer is one of the most famous Greek poets, the author of the Iliad and the Odyssey, ...

Business

Restatement of Problem
The topic of consumer buying behavior has researched by a number of scholars, and each one of them has illustrated what are the possible factors that influence or guide consumer behavior. Therefore, when organizations plan their strategies to ‘guide’ consumers, they do so by studying these factors and using them to design and market their products or services. This involves the participation of all stakeholders in the planning and strategizing process. The stakeholders could include the design team, the production team, finance, marketing, purchase and stores to name a few, and it is the collective effort of ...

Never judge culture by one man and never judge a man by popular culture.

- Anonymous

Abstract

In “The Death of the Author,” structuralist thinker Roland Barthes suggested the notion of the author as a distinct identity in the creation and interpretation of a text was a thing of the past. Instead, he preferred the use of the word “scriptor” to refer to the person writing or typing a work for the first time. The ideas in the scriptor's mind would have to travel through his or her semiotic filters to make it to the paper – those filters take the ideas and shape them – for ...