Culture psychology is the study of how behavioural and psychological tendencies are embedded within the culture. This essentially means that one’s culture directly influences how they are “tailored”. The fact that the mind and culture are inseparable serves as a major tenet in cultural psychology. Here, psychological processes are shaped by local cultural practices making an individual stand out just because of their culture. It is within this field of study the 4I’s of psychology come. Namely these are: Individual, interactions, Institutions and Ideologies. These directly affect how individuals behave and relate (“Psychology,” 2002).
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