Essays on Endorsements

Introduction

Under Armour is the brainchild of Kevin Plank who initiated the company in 1996, which has grown to a multi-billion business venture operating in the American market and producing accessories and sports clothing. It is among the largest suppliers of casual and sportswear apparel in the Americas. The company is headquartered in Baltimore, Maryland with franchises across Houston, Austin, Denver, Texas, New York and other major states in North and South America. Further, Forbes notes that Under Armour’s core business is the manufacture, marketing, and distribution of branded sports apparel including footwear, accessories for men and women and ...

Global Marketing Strategy – Coca Cola

Coca Cola, generally referred as Coke, is an American non-alcoholic carbonated drink produced under the brand The Coca-Cola Company. The drink was introduced about 130 years ago by John Pemberton as a patent medicine and later, the brand was bought by Asa Griggs Candler, and Coca Cola was then marketed as a soft drink. Candler’s marketing tactics brought Coca Cola in the limelight and the brand dominated the global markets and went on to become the largest non-alcoholic drinks brand in the world. The name Coca-Cola, comes from the two words, Coca which means leaves and Kola which ...

Innovation

Executive summary Business organizations have implemented and embraced different organizational strategies that have contributed positively to the performance, and general business productivity. Product innovation strategy has been one of the strategies used to improve product performance and increase sales within an organization. Innovation models are important features of a successful organization. Advanced technology has led to the use of improved business strategies in increasing productivity and performance. Business organizations have embraced different changes in the social and technological aspect to provide products and services suitable for customers. Multiple innovation models may be incorporated into the business strategy to provide ...

Abstract

The above paper seeks to explain the significance of celebrity endorsement in marketing and its rationale in enhancing brand awareness. However, the paper indicates that celebrity endorsement may have a negative or positive influence on consumer behavior. The paper starts with an introduction to the significant use of celebrity endorsement in advertisements. The paper then indicates the application of the concept in integrated marketing and how it is used as an effective tool to enhance communication. In a different section, the study suggests the importance of celebrity endorsement in influencing consumer behavior with a warning that efficient management of ...

It has been a very educative and eye opening experience working on the web presence project. In this age and era, the internet has become a very integral part of our lives. Almost everything in life revolves around the internet. Many interactions; social and business are done through the internet. People who do not know us, therefore, may get their first impression of us from the internet profiles that we have both on the social platforms and professional profiles. For this project, I worked on building my web presence in a professional platform; LinkedIn. The platform is more professional ...

Introduction 3

History of Labeling Theory 4 Critiques of Labeling Theory 5 How Do Current Criminal Justices Policies Demonstrate an Application of the Theory to Practice? 7 Reflection 8 Conclusion 9

Reference List 10

Labeling Theory Introduction Labeling theory is the model of the ways, in which the self-distinctiveness and the performance of various people might be assessed or predisposed by the expressions applied to define or categorize them. This report will explore the strengths and weaknesses of labeling theory, along with the history of the labeling theory and its critiques. This concept is related to the notions of self-fulfilling insight and typecasting of ...

Introduction:

This study seeks to examine the relationship between famous athletes in television commercials and consumer behavior. The research topic is significant since celebrity endorsements are common techniques used to market products by companies. Many local and multinational brands utilize celebrities in advertising. The main reasons for this is that celebrities have large followings of fans that greatly associate with the celebrity. Therefore, the celebrity can easily sway this target market towards purchasing a specific product. Brands pay celebrities to become brand managers, brand ambassadors, brand characters, offer expert advice, and as role models of a desirable brand quality. The ...

Business Strategy Analysis

One characteristic attribute of the fashion industry is its predisposition to change; therefore, an innovative product may become irrelevant and lose market share within a short period. Consequently, this element necessitates for continuous product development coupled with market research to maintain a competitive advantage. In some industries, having a R&D department is a competitive edge, but in the fashion sector, it is a survival tool. These rapid changes in the industry are not limited to products only, as marketing tactics and other business strategies need to be constantly reviewed. The emphasis on customer engagement is increasing in this sector ...

1.0 Description of the Business and the Business Model The parking lot spot finder will be in the form of an app. It will coordinate with a camera that is installed on a traffic light or pole near the parking lot. Upon accessing the app, a motorist will be able to search a location either by name or by address. Based on this search, the app will bring up a visual of the parking lot(s) associated with the location. As soon as the motorist determines which parking lot they would like to park in, they will be able ...

Sexism in sports

Over the years, it has been observed that there is inequality in sports. This fact has prompted many people to research on the matter. The research shows that gender inequality began from the history of the universe. Gender inequality in sports has been depicted in several books and TV programs. An example is sexing the body written by Anne Fausto-Sterling. In the first chapter, the book discusses how people's notion of sexuality and gender is based on social construct (Fausto-Sterling). This fact can be observed from the way women are treated in the society. There are some cultures, which ...