Essays on Drink

INTRODUCTION

Soft drink is also popularly known as soda, soda pop and pop. They are usually non-alcoholic but contain carbonated gases. Regular soft drinks contain fructose and diet soft drinks contain aspartame instead of fructose. Aspartame is 160 times sweeter than sugar. Fructose has been associated with high visceral fat accumulation in mice, which ultimately results in obesity. Obesity does not just mean being overweight, but also means the person is at risk of hypertension, heart problems, high blood pressure, fatty liver syndrome and is at risk of developing diabetes. Studies show soda drinks corrode the calcium out of the Continue reading...

1. Executive Summary

Recently, the Hong Kong’s population is characterized by a large and growing segment of young and affluent consumers as they have plenty of disposable income to spend on alcohol beverages. With the widespread westernized drinking habits by the young and affluent Hong Kong population, the demand for beer is expected to rise steadily. Furthermore, the established social scene in Hong Kong is characterized by restaurants, pubs, night clubs and other social gathering venues, which constitutes an ideal starting point for the international brands looking to enter a new market. Thus, the Hong Kong beer market Continue reading...

Red Bull was established by Dietrich Mateschitz in year 1985. Company introduces energy drink exclusively in Austria in year 1987. After five years of exclusive operation in Austria Market, Company expanded its business in European market. Company decided to slowly enter into foreign markets in order to create buzz and anticipation. This paper intends to analyze brand equity and other related aspects of Red Bull.

Answer 1

Brand Equity
Brand Equity reflects value premium earned by the company from its product that has well recognized and establish brand name in the market as compare to competitors. Company creates brand equity by Continue reading...

Abstract

Red Bull GmbH began its operations in 1987 with three shareholders which are Chaleo Yoovidha with 49% shares, his son with 2% shares, and Dietrich Mateschitz the CEO having the rest of the shares. The company is headquartered in Austria and has a global presence in over 145 countries. The company deals with energy drinks which are manufactured in the headquarters in Austria and distributed through regional centres located in Tokyo, Singapore, and Dubai. The report will analyse the company through looking at its leadership, organisation culture and structure, product lines, corporate and business level strategies, Continue reading...

Advertisements are important for manufacturing and processing companies. Through advertisements, these companies are able to make their products popular with the market and also ensure that more potential customers are wooed to buy their products. Advertisements also help in making the customers aware of the product’s strength, uses, ingredients and advantages. Therefore, advertisements play a major role in marketing any kind of product because it helps to attract new clients as well as maintaining the existing ones.

In the advertisement of a drink called bud light, the advertisers use a funny approach to advertise the drink. The advertisement Continue reading...

ZICO- a high energy drink

Introduction
ZICO is a company that mainly specializes in the sale of hydrated coconut water. The company’s main objective is to provide and supply its customers with natural coconut water that is highly energized. Although coconut water is originally natural and free of any artificial contents, ZICO has managed to come up with formulas to hydrate the drink in a bid to make it more energizing. The company was started in Central America by Mark Rampolla who was a volunteer with Peace Corps. Mark was also a great athlete who valued coconut water as his most favorite drink Continue reading...

Is drinking alcohol while pregnant an unnecessary risk to prenatal development.

In the course of their pregnancy, women are usually warned by doctors concerning the possible risks of taking alcohol during pregnancy period. Some women will still prefer to drink alcohol during their pregnancy either way, but have a limitation a reduction of the drinks they should be taking. For a long time, pregnant women have been indulging in alcoholic beverages and have found that no harm is done to their children. Currently a controversy issue among many people is whether women would compromise fetal development by engaging in the consumption of alcohol, and this issue has left people torn Continue reading...

Energy drink is among the alternative beverages that have shown rapid growth in the beverage industry in the mid-2000s in the United States. As a response to the declining demand for carbonated soft drinks due to shifting consumer preferences towards beverages like energy drinks, sports drink, bottled water, fruit juices, ready-to-drink tea, vitamin-enhanced beverages, ready-to-drink coffee, and other types of beverages, PepsiCo had relied on these alternative beverages for its sustained growth in mature markets, and prospectively, market expansion for alternative beverages to emerging international markets.
In 2009, PepsiCo led in the beverage industry in most beverage categories other Continue reading...

Marketing ethics is defined as the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Ethical practices in marketing of products affect all aspects of the marketing mix. Marketing ethics is a dimension of social responsibility that involves principles and standards that define acceptable conduct in marketing. Marketers should be aware of ethical standards for acceptable conduct from several viewpoints customers, special interest groups, and society at large. Ethical standards should be upheld all times in company, industry, government and customers . Marketing as a whole is an awareness campaign that touches Continue reading...

and Alcohol Knowledge

The Effectiveness of Prevention Programs on Underage Drinking

and Alcohol Knowledge
The U.S. Department of Health and Human Services (2007) considers underage drinking a major public health problem. In 2008, emergency rooms treated around 190,000 juveniles for injuries related to alcohol abuse (Substance Abuse and Mental Health Services Administration, 2011). Alcohol is the most widely used drug by minors in the United States, accounting for 11% of all alcohol consumption. Binge drinking accounts for more than 90% of juvenile alcohol abuse. According to Substance Abuse and Mental Health Services Administration (SAMHSA), even though the level of alcohol use among juveniles has dropped significantly Continue reading...

<Name>
<Subject>

Introduction

Humans could not live without drinking. Apart from breathing, drinking is one activity humans must do in order to sustain themselves naturally. In fact, not even eating could satiate the feeling of thirst – if a person becomes thirsty, he must get a drink or else he could perish earlier than another person deprived of food does. Water stood as a natural resource humans consume for drinking. Yet, innovation led humans to use water to develop various kinds of drinks. Therefore, Tom Standage bases his book A History of the World in 6 Glasses on the Continue reading...

In the United States, the legal drinking age is 21 years as prescribed by the laws. However, the individual states are allowed to set their own legal drinking age. Some of the states have lowered the drinking age to 18 years. However, most of the states have maintained that the legal drinking age should remain to be 21 years. Looking at the neighboring countries and the developed countries like United States, the legal drinking age is 18. This is for countries like United Kingdom, France, Australia, Germany and china. Research has shown that 78 percent of the people in Continue reading...

Executive Summary

Leaping Lizard is a new company in the beverage industry that has introduced the new Leaping Lizard drink. The company has a strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. The energy drink motivates individuals who work early in the morning and late at night (Hardy, 2010). The company’s choice of introducing energy drinks had led to competition from other companies. These companies include Red Bull and Monster and other similar energy drinks producing companies Continue reading...

Polly Persuader

Persuasive Speech
General Purpose: To persuade
Specific Purpose: To persuade or reinforce the ideology that Smirnoff is the best alcoholic drink that has ever been manufactured and persuade people to start buying Smirnoff.
Thematic Statement: There are people that believe that Smirnoff is not the best alcoholic drink that has ever been made. Smirnoff is a brand of Vodka that is produced by a British company named Diageo. It has many varieties and has great taste too. Some of the products that are produced under Smirnoff include Vodka, Malt beverages, and flavored Vodka. These have been time and again Continue reading...

In our modern country today, many Americans due to their freedom tend do whatever they want. Even their younger populations usually engage in acts that are deemed for grown man people only. Examples of these activities are smoking cigarettes, sexual activities, and buying alcoholic drinks. However, the United States imposed the right selling age of these alcoholic drinks and cigarettes. That is why in convenient stores, the sellers in the stores usually ask the people buying alcoholic drinks their identification cards that would indicate their age to verify if they are already in the right age.
This is where Continue reading...

Executive Summary

Athletic drink market is continuously growing. Currently, this market is worth $7 billion, and it is expected to grow into a $20 billion market by 2020. The products available in the market are of “one size fits all” type with Pepsi and Coca-Cola dominating the market share. Since the nutritional requirements vary from one person to another on the basis of size, weight, height and type of sports, the “one size fits all” type of products fail to fulfill all the bodily needs of a sports person. Customade is a product that has been designed to provide customized nutrition Continue reading...

[Institution’s Name]

Introduction
Organizations have been termed as a place which surrounds by different departments in particular, and every department is different from the other which has different functions in particular. Every organization strives hard for the economic prosperity of the company. Every department of a company strives hard for expanding the networks of the companies in particular. Among the number of departments, the name of the marketing department is one of them .
Marketing department is an essential department for an organization, and almost every organization of the world has effective marketing department in it which is used Continue reading...

Soft drink manufacturing in the United States (US) is currently wrought with challenges resulting to the decreased sales of soft drinks. Trends among consumers lowering their intake of sugar and calories have primarily contributed to the declining sales of soft drink products. It is also noteworthy to consider the expansion of the beverage market, which has led consumers to veer away from soft drink products by trying out other options. Health risks also became a major concern of consumers against soft drink products, leading soft drink manufacturers in the US towards lower sales figures (Euromonitor International).
In response to Continue reading...

Introduction

A type of beverage consumed to get an instant mental and physical stimulation is referred to as energy drink. Some of the most popular drinks known to give wings to their consumers include Red Bull, Adrenaline Rush, Erektus, Venom and ISO Sprint. In the US, people in quest of quick gratification take to addiction of some form of energy boosters through coffee, tea and highly caffeinated energy drinks. Energy drinks are very popular among young and adults both; especially adolescents and young adults drink the energy beverages at a shocking rate. The easy availability of energy drinks in the Continue reading...

How Alcoholism is shown in the Media Sector

Introduction
Visual culture refers to all the things in a culture that have a visual appearance and play a major role in their existence. It entails the provision and utilization activities of the elite groups' personal and popular types of media. Media refers to all channels of communication, targeting the masses in the form of sports, news, social sites, education etc. These include; Television, radio, newspapers, social sites such as face book and twitter, and the internet. The media portrays alcoholism in various ways; both good and bad. The media generally plays a crucial role in determining the intake Continue reading...

It was last Monday morning. The conversation of everyone was the activities of past weekend. Frequently, explaining how drunk a person was as well as the unavoidable mishaps was fascinating. Some of the unavoidable mishaps as a result of drinking alcohol were not remembered until the following day. For instance, friends would tell one another how wasted they were the previous night. Some even confessed of drinking 10 beers. They all said this with a smile signifying a repeat of the same the following weekend. This habitual occurrence got my attention, why do people brag themselves and usually offer Continue reading...

Introduction

Food and drink habits in a given society are important aspects of cultural identity. Different foods and drinks are consumed in a different civilization and different historic times. The differences in the feeding habits amongst various civilizations are affected by a variety of factors such as geographical placing that determines which foods can be produced in certain places. Travel and trade also influence the food and drink varieties available to the community. Trading expeditions may introduce new foods and drinks, but also with their interaction with the cultures they trade with, different feeding and drinking routines. Despite the cultural Continue reading...

Launching Bubble Tea in UK

Proposed By:
Executive Summary
Lollicup is a beverage and restaurant company based out of California, USA. This is a small chain of restaurants which offers products in the tea and coffee ready to drink segment. However, the products of Lollicup are distinctly different from the traditional tea and coffee based product. Bubble tea is the flagship product of the company and within 13 years of opening its first store in USA, the company is already an established name in the alternate beverage solutions market. Lollicup now wants to expand beyond USA. It plans to launch its bubble tea products Continue reading...

Coca-cola, the cool drink company follows the market segmentation strategy to promote the drinks manufactured under this brand. Coca-cola has a marketing policy in which the products are not marketed to children below the age of 12. As stated by Thomas (2009) every product that sell has a tale to tell and an audience in mind to tell it to. Coca-cola is mainly aimed at the youngsters, male and female teens than any other group to market its product. The company has come a long way from its adult audience to all the members in the family as it Continue reading...

Mecca cola is a carbonated cola-flavored beverage and the flagship product of the Mecca Cola World Company. The soft drink was first introduced by Tawfik Mathlouthi in 2002 in France (Sathish, 2009). The marketing strategies of Mecca cola aims at providing “pro-Muslim” consumers alternatives to US cola brands such as Coca-Cola and Pepsi-Cola. Mecca Cola is now sold in several Arab countries, parts of Europe, USA, India and Canada. The company relocated from its French founding base and now operates from Dubai, United Arab Emirates. Though the company has experienced substantial growth since inception, the marketing strategies employed for Continue reading...

Introduction

Even few decades ago alcohol was mainly a man's issue, but such is not the case now. In the US about 15.1 million people are alcohol dependent with 4.6 million or about 1/3rd out of them being women. In the USA women alcoholism mainly came into picture after the women received their emancipation following the feminist movement which caused a revolutionary change in the society with more and more women going out to work abreast with men and attending colleges. The National Institute on Alcohol and Alcoholism reports that about 5.3 million American women consume alcoholic beverages in a Continue reading...

and Alcohol Knowledge

The Effectiveness of Prevention Programs on Underage Drinking

and Alcohol Knowledge
The U.S. Department of Health and Human Services (2007) considers underage drinking a major public health problem. In 2008, emergency rooms treated around 190,000 juveniles for injuries related to alcohol abuse (Substance Abuse and Mental Health Services Administration, 2011). Alcohol is the most widely used drug by minors in the United States, accounting for 11% of all alcohol consumption. Binge drinking accounts for more than 90% of juvenile alcohol abuse. According to Substance Abuse and Mental Health Services Administration (SAMHSA), even though the level of alcohol use among juveniles has dropped significantly Continue reading...

As advertising executive and in an effort to identify the new business for the agency the plan as directed by management for Rockstar energy drink.
The brand is a success in term of creating a niche for its drinks and having revenues exceeding $1 billion annual threshold, still the brand as stated in the chart below is a far third player in the sports drink industry dominated primarily by Red Bull and followed by Monster.
As stated on caffeine informer (2014), the chart clearly showcase Red Bull as the dominant leader, with the growth of Monster evident, however the % Continue reading...

The sense of achievement obtained after successfully completing a goal cannot be expressed casually. It is important to set goals, have a clear vision and plan to achieve the goals. Any vision without actual action is negligent. Accomplishing a goal has several benefits, as achievement makes us realize the value of commitment as the mind is clearly focused. Decision making skills are improved as there is more freedom of thought. A major benefit of setting goals is that we learn from failure, and learning from failure is one of the best ways to achieve success. Having a personal goal Continue reading...

Many people use deception to either cover up their deeds or to try to uncover the deeds of others. As one of William Shakespeare’s greatest tragedies, Hamlet is a play that has many deception themes throughout its story. Three forms of deception can be seen in Hamlet that is the fear of some of the characters that they are being deceived by others, the act of deceiving others, and the outcome of the deception. In the play, many of the characters such as Claudius, Hamlet, and Polonius all used various forms of deception to either hide information from Continue reading...

The drinking age in all the states in the United States is 21. This is relatively higher than many other countries which have their drinking age limited to 18 years. People have debated for years on whether drinking age should be reduced or it should stay at the same age. Some have even advocated the drinking age to go below 18 years of age. There have been many reasons that have surrounded the reasons on why the steps should be taken to either decrease the age of drinking or leave it at the current age. Top psychiatrists have also Continue reading...

Abstract

Alcohol abuse related problems contribute to numerous deaths in the United States. These involve heath and non-health related circumstances. This paper reviews alcohol related problems in a deeper perspective. It analyzes the psychological toils that prevail in an individual who abuses alcohol. Secondly, it analyzes the advanced stage of alcohol abuse which is alcohol addiction. The problems encountered by an alcoholic and the symptoms are listed to act as guidelines when analyzing an alcohol dependent individual. The psychological implications of excessive consumptions of alcohol are discussed and it is advised that if people must engage in drinking, they should Continue reading...

Ban on Super-Sized Sugary Drinks

Mayor Michael Bloomberg proposed a 16-ounce maximum limit, for fountain and sweetened beverages that are available from street carts, movie theaters, delis, restaurants and sports venues. The prevalence of obesity in the American population prompted Bloomberg to advocate for the ban, which aims at reducing obesity, and encourage the population to consume with these drinks with moderation (Petrecca, 2012).

Advantages of the ban

Sugary drinks are one of the contributors to obesity since they are not as satiating as solid foods therefore an individual can consume lots of sugary drink in a day because they do not provide a feeling of fullness. At Continue reading...

It is widely accepted that a sufficient food and water consumption is an integral part of living and health promotion. Food safety and quality are therefore considered to be a major concern for food manufacturers, policy makers and general public. Although there is a significant progress in advisory labelling practice, undeclared allergens can sometimes be added into food as a result of a manufacturing process. Allergens can be defined as a substance capable of triggering immediate hypersensitivity (AAAAI, 2014). Food Standards Agency (FSA) (2014) has calculated that each year approximately 10 people die from food-induced anaphylaxis. Poorly controlled production Continue reading...

The legal drinking age in the Unites States of America is one of the highest in the world and stands at 21 years of age. It is defined as the minimum age at which, an individual is allowed to consume alcohol at public places without fear of legal prosecution. This law does not extend to the household, where individuals are generally allowed to consume a few spirits before this age as per celebrations or holiday traditions.
The United States did not always have the highest drinking age. Dating back to World War II, the minimum age limit was 18. Continue reading...

Introduction

The coca-cola company is a multinational company dealing with manufacture and retail marketing of nonalcoholic beverage and syrups. Incorporated in 1892, the coca-cola company has its headquarters in Atlanta, Georgia. Over 31,000 around the world work in the coca-cola company and its subsidiaries. The company offers a myriad of coca-cola brands across the world. According to the company’s report, more than 500 coca-cola brands are distributed over 200 countries. The company’s first attempt to manufacture soft drinks was in 1963. Tab was the first soft drink to be manufactured by the company with the use of Continue reading...

The Asian market feature numerous soft drinks including, RTD tea, Sports and energy Drinks, carbonates, concentrates, fruit/Vegetable juice and bottled water and lastly RTD coffee. The main leaders in Vietnam features RTD tea, Sports and energy drinks, Vegetable/fruit juices and bottled water. This is similar to other Asian markets. For example Singapore's leading soft drink remains to be RTD tea with Unilever Singapore holding the largest market share. In Thailand, the main drinks include Asian RTD tea and Asian juice drinks. In Taiwan, due to the plasticiser contamination scandal in 2011, their main drink is cereal/pulse based while the Continue reading...

Essay

Nestle – is a Swiss company and the largest world producer of foodstuffs ( coffee, breakfast cereals, snacks etc). It also specializes in the production of pet food, pharmaceuticals and cosmetics as one of the main shareholders of L'Oréal.
Nestle is divided into seven worldwide major strategic business units. These units make the high level strategic decisions on a worldwide basis regarding each business unit. One sector of the merket is controlled be at least one business unit. The strategic business units are the global insturments to define and control the strategic development of the firm. Nestle also has the Continue reading...

Drugs are substances that can act as medicine, intoxicants or something that can be used to enhance performance of a person or an animal when taken and it cannot be taken as food. They have for a long time played big roles in human being’s life (DUFFER &FULLER 2010). When drugs are well taken or consumed, they can have medicinal value. Drugs range from alcoholic drinks to soft drinks taken by people either for refreshment or for making funs. Among the elderly, alcohol has been considered as the most abused of all drugs in the world. Alcohol has Continue reading...

Abstract

Plethora of reasons weighs for a company’s choice of marketing and to a large extends operation. While many of these factors such as the presence of resources, capabilities, and knowledge are internally driven, other factors, however, arise outside of the entity. This paper explores Leaping Lizard’s marketing strategy for the new soft drink aimed at competing with established brands like Red Bull and Monsters. The company embarks on a campaign to use online tools such as social media to reach the market.

Introduction

Leaping Lizard is a new company in the beverage industry Continue reading...