Essays on Snapple

Any person with knowledge of sales and marketing can quickly point out the anomalous growth curve of Snapple from the year 1994 when it attained its peak growth throughout to the year 1996 when the company’s growth was drastically on the decline. It is evident that the different strategies employed by various managements along the company’s lifespan had tremendous effects on the overall growth and performance of the enterprise. Snapple, as it stands out, has not only lost a huge section of its market segment but also lost its first reputation as the preferred brand. The company’ ...

Business Audit: Coca Cola

Business Audit: Coca Cola

Executive Summary

This report takes a look at the business audit of the Coca-Cola Company. After introducing the audit, a brief background of the company is given. This is followed by a macro-analysis of the company. This analysis deals with the management tool i.e. PESTLE which details Coca Cola’s political, economic, social, technological, legal and environmental analysis. This is followed by a micro-analysis i.e. the financial data relating to Coca Cola. The competitor analysis of the company is next in line. This includes the strategic groups in Coca Cola’s line of business. A perceptual mapping ...

Recommendations:

1: Comprehensive marketing research

3: Define the value of the product 4: Identify the gaps in the marketing of Snapple Comprehensive marketing research A study to establish the position of the Snapple brand in the market would be critical in laying the background to turn around the sales of the brand. The survey would be crucial to establish the quality and prices desired by the customers in the beverage sector. The comprehensive research would also provide the level of competition which will enable the company to position the product in consideration of the market realities (Deighton, 8). An intensive ...

Recommendation I: Innovative Promotion Strategy

It is evident that Snapple drink was misinterpreted by the Quaker management, once the decision to turn it from “fashion” to “lifestyle” brand was taken on the top management. While the sales of the Snapple soft drinks fell as consumers felt betrayed and believed that the natural and family brand was “sold out”, people still feel good about the old Snapple experience, based on the following values:

Fun drink with informal and natural proposition;

Sensual experience with high variety, imaginary and special flavors; Taste experience, created by packaging of the drinks; Unique drinks, which is differentiated from traditional Coke-style sparkling drink as well as simple water; ...

Executive Recommendations Letter

The mission statement of Snapple Group is delineated in its company intention of being a domestic leader in the flavored beverage industry. Its reputable and established brand allows it to deliver beverages of superior quality to its existing and potential customers. As such, in order to achieve its mission, the company bases its operations on the following objectives:

Effective marketing

Strengthening its distribution channels Establishing fruitful partnerships. Investing in its employees and the communities the company operates in. Using environmentally sustainable operations in its undertakings. Implementing the best technology to minimize costs and sustain profits. Core Competencies An authentic brand with ...

Tutorial day and time;

Link to the article http://www.forbes.com/sites/greatspeculations/2015/11/10/why-dr-pepper-is-doing-better-than-coca-cola-and-pepsico/#3b9086ba52a5

Synopsis

The technological development continues to have a great impact on various firms, which compete in the global market place for popularity and profits. Corporations are forced to undertake new and innovative methods of gaining different strategies, which are for competitive advantages for worldwide promotion. Among them is the Snapple Group, founded in 2008, with Chief Executive Officer Lary Young. This report will contain the analysis of the peculiarities of Dr Pepper Snapple Group and the whole production, originally formed in 1885 and still popular among masses. While similar beverage companies like Coca Cola and ...

Question 1

Investment is an undertaking with an expected return in a given period of time. Investors focus on the value of return before making an investment decision. The investment value is subject to some elements which investors are concerned with their investments. These variables are as follows:

The expected cash flow of investment.

The investment cash flow can be used to evaluate the investment viability through use discounting techniques such as Net Present Value, Internal Rate of Return and Profitability Index. When the initial project outlay is less than the present value of the investment cash flows, then the project is viable using NPV technique. The firm’ ...

Implementation issues

Snapple has experienced a decrease in sales and sales and revenue after firing of the Company’s spokespeople. The first implementation plan would be bringing back another spokespeople, with similar characteristics as the previously fired. From the first alternative, the sales department plays a major role in shaping the revenues of an organization, and as such, the company should employ massive sales people with the ability of moving a big crowd of customers. In addition, the fired group had a lot of influence towards customers who loved taking juice from Snapple Company. A similar recommendation would be for the company to hire the ...

Guerilla marketing is a strategy used in advertising that yields maximum results by using unconventional tactics in marketing that centralizes on low costs. The term guerrilla marketing was made-up by marketing guru Jay Conrad Levinson from the guerrilla warfare. Guerrilla warfare encompasses the small tactical strategies employed by armed civilians in irregular combat. The tactics include the element of surprise, sabotage, ambushes and raids. Just like guerrilla warfare, guerrilla marketing makes use of such tactics in the marketing industry. This advertising style relies on imagination, high energy and unconventional strategies in marketing. Guerrilla marketing is all about surprising the ...

Management

This case study describes the most important issue facing Coca-Cola’s ongoing expansion in China in 2014.The most important strategic issue facing Coca Cola's current development is localization of the company. Localization of the company plays a crucial role in its growth China. Localization refers to the adaptation to the needs, preferences and tastes of the Chinese people. Coca-Cola faces a strategic issue in customizing its products to the needs of the local people in China.

Element analysis

Economic and policy issues and trends in China The government of China encourages FDI (Foreign Direct Investment).FDI policies in Chain encourage the growth ...

Management

The essence of the firm The Dr. Pepper Snapple Group is one of the most successful beverage companies in North America. The company’s success has been attributed to the over 30 products it offers in various countries in North American and an elaborate acquisition strategy. The acquisition strategy has enabled the Dr. Pepper Snapple Group to expand their operations, which has given the company a significant share of the soft drink market. Since it was founded in 1998, the company has been under the leadership of Larry Young who, has been able to transform the group of companies ...

Affiliated Institution:

1.Introduction Carbonated drinks like Coke have been popular in the US market for a long time. Even so, this trend is slowly changing as many people are shifting to non-carbonated drinks for health reasons. Carbonated drinks have negative effects to the body as they cause diseases like diabetes, obesity, and cell damage. As such, the report on non-carbonated soft drinks is important as it hedges consumers from the diseases that arise from the intake of soft drinks. For purposes of this research, Lipton ice tea will be used to give a clear picture of the marketing strategy employed for non-carbonated ...

Introduction

Dr Pepper and Snapple Group, Inc developed three centuries prior and advanced from a consolidation of revelation, innovation and joint effort. To begin with, it was a medication store, which served Alderton for work. The most seasoned soda in the United States was named Dr. Pepper. Dr. Pepper and Snapple Group, Inc, the leader brands of DPS, have the inceptions that impart Schweppe's entrepreneurial soul. Dr. Pepper and Snapple Group, Inc, is a standout amongst the best gatherings in the region of vitality drinks. It is additionally a real manager of brand, bottle and merchant of non-jazzed up drinks in the Canada, US, ...

Introduction

Extravagantly, there was a wide Snapple price paid for short and long terms business strategies for products value proposition and customer touch points in the Snapple business organization. There was a slump demand floated up by the distribution inefficiencies. Smithburg reasoning can be understood, turning to a winner through high price purchase of Gatorade. Smithburg can be claimed for the faults of demand, the two operations compatibility are subordinately analyzed. With absence of surprises, Gatorade together with Snapple distribution systems would not be made compatible after the sales. A Snapple professional efforts research could have been contacted adequately concerning the purchase magnitude ...

Current global markets

The Coca Cola company license or owns and markets more than 500 non-alcoholic beverage brands, mainly sparkling beverages in addition to still beverages such as juices, waters, sports and energy drinks, ready-to-drink coffee, and enhanced waters. The company serves the global market, which include Europe, Africa and Eurasia, North America, Latin America, Pacific, Corporate and Bottling investment (Coca Cola, 2014). Coca Cola sells more than 230 brands in more than 200 countries (Coca Cola, 2014). While the company currently operates internationally, it has always emphasized local operations, with independent business people with their localities own and bottling and distribution ...

Introduction

Financial statements are formal reports that summarize the key financial transactions and resources owned by a business. They are usually prepared on an annual basis. This paper seeks to evaluate and compare the financial statements of two companies in the beverage industry; Coca cola Company and Dr Pepper Snapple Group Inc. The U.S Securities and Exchange Commission has listed both Coca cola Company and Dr Pepper Snapple Group Inc. under the Standard Industrial Classification (SIC) number 2080; which is the code for the beverage industry. This paper seeks to list and explain the long term assets of both Coca cola ...

Introduction

Snapple is among the top industries producing flavored water, teas and juice drinks. Snapple was founded in 1972 in the Greenwich Village of New York by child hood friends. Hyman Golden, Leonard Marsh and Arnold Green burg envisioned much potential in producing fruit drinks than the well-known snacks in the US food market. Snapple began by selling juice drinks to food retailors using the name; Unadulterated Food corporation (Snapple Museum of Best Stuff on Earth | Snapple, 2013). Snapple has undergone tremendous business growths as a result of the marketing strategies it adopted. At the heart of its success is internet ...

The soft drink industry has become a very competitive industry in the past two decades. It has shown a huge shift in the market model in the recent past, with the major companies in the market seeing their market share take a significant drop due to the entry of other companies into the market. The soft drink industry has of late shifted from a monopolistic into an oligopolistic kind of market competition. This paper will look to analyze this market, in particular the Coca-Cola Company and how the shifts and changes in the in the market models have affected the company’s operations ...