Essays on Energy Drink

Value Chain

The objective of analyzing Monster’s value chain is to make a product that will become popular to its customers, which includes not only the production segment but also marketing and distribution (Horngren and Data, 2015). This is because products will eventually need to be discontinued due to changing customer preferences and product innovation from competitors. This means that the company’s core operations and its products must continuously evolve and this could be done using the value chain analysis tool. For an energy drink company like Monster, one of its main goals is to continuously adapt to the ...

There are many businesses in the world, all of which are motivated by the urge of satisfying their customers by what they sell, by presenting their brands in the best ways possible. On the same note, there are other several business producing almost a similar product with yet another company, meaning that as the competition on which business to sell more than the other gets stiff, each business desires to provide any possible attraction to capture a larger market share (Pun & White, 2005). Therefore, there are many brands in the market today, and as expected, each person has different ...

Over the past several years, stimulant drinks have become very popular. Going by the names of Red Bull, Monster, Rockstar, Nos, and Amp, these drinks offer a quick “pick-me-up” for people who want an extra jolt of energy during their busy days. But, are these drinks safe, and should they be regulated by the FDA? Based upon the evidence, these caffeine and sugar-laden beverages need to come under closer scrutiny of US governmental agencies, such as the FDA. Modern stimulant drinks have been around for many years. Originating in Japan in the 1950s, the first “energy drinks” contained amphetamines, ...

The evaluation of the company’s project or product can be carried out using Net Present Value (NPV) analysis. The NPV analysis involves forecasting of future cash flows that the business expects to generate from the new project or its product. The cash flows are discounted using an appropriate discount rate that is the cost of capital of the company. The cost of capital is the cost of funds acquired by the company from different sources including equity and debt. The sum of present value (discounted value) is deducted from the initial investment cost to determine the net present ...

Cost structure

Monster Beverage Corporation is a manufacturer and distributor of energy drinks. The cost structure of the company consists of both fixed and variable costs. The unit price for a can of Monster Energy drink sells at an average price of $7.90.

Variable costs

Monster’s variable costs include the cost of concentrates and beverage bases, the cost of raw materials, re-packing costs and co-packing costs. The company’s raw materials include cans, flavours, containers, bottles, packing materials and ingredients. The table below indicates each of the variable cost items and the respective costs per can of Monster’s Energy Drink.

Contribution margin

Contribution ...

Monster Beverage Corporation is a leading energy-drink manufacturer based in the US. The company has been successful in the last few years to generate high demand for its products not only in its main US market but also internationally. The product selected of Monster Beverages Corporation is Monster Energy®. It is one of the most popular products of the company, and it can be expected that the company sell the most number of cases of this product in the last year. It is an important to estimate the total number of cases of this product that the company sells ...

Introducing

Begun in 1987, Red Bull is a Thai-Austrian company that currently sells the world-famous Red Bull energy drink. The company itself was founded by the Austrian Dietrich Mateschitz, who was inspired by the drinks that are common in places like Thailand (Red Bull 2016). The first Red Bull energy drink—that is, the drink that is commonly recognized today, rather than the earlier iterations of the drink—was first sold in 1987. Red Bull is commonly considered to be the world’s first real targeted “energy drink,” and remains a powerful figurehead in the market to this day. According ...

EnergyFizz is a new energy drinks’ company focused on conquering the USA market. The company will not process its products but will acquire them from the East, repackage its products to ensure they fit the regulations and standards set by FDA. The market is ready for a new entrant. However, the entrant should be different from what is already on the market. For that reason, we are focused on exploiting the organic foods. People are currently on the lookout for healthier options to processed foods and drinks and are geared to favor organic foods over processed or Genetically Modified ...

Introduction

The name of the proposed business is EnergyFizz. The name of the founder is STUDENT NAME. The proposed business will create new organic formulas for energy drinks. The company will obtain these formulas from companies in the Asian markets and modify them to introduce in the US market. The idea is to offer a wide range of energy drinks with different tastes in easy handling packaging to consumers across the U.S. market. The idea of the proposed business is motivated by the success of 5-Hour Energy that has become a success in the US for its unique value proposition ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

Introduction

The soft drink industry is one of the fastest growing business sectors in the world today. Different firms compete over the best products that attract customer attention by meeting their dietary, monetary, and refreshment needs. Much of these companies have embarked into the production of energy drinks. Red Bull GmbH is one of the globally recognized companies for its energy drink the Red Bull. The product finds a market in all parts of the world because of its uniqueness in content, flavor, originality, and the ability to supplement customer's energy. The paper discusses marketing analysis of Red Bull energy ...

Energy drinks are a comparatively new phenomenon. They appeared on the market not so long ago, but have already managed to win popularity with consumers. Their target audience is young people – strong and healthy who want and, often, need to stay awake, alert, and active for longer hours. Therefore, advertising campaigns and marketing strategies of energy drink companies aim at this age sector of the market. Producers make packaging bright and attractive; they make the taste sweet and flavored in order to appeal to young people; and they stress the characteristics which can be luring to that age category. ...

Energy drinks contain high levels of sugar and little nutritional value just like soft drinks. For instance, every 250 ml can of Red Bull drink comprises of approximately five teaspoons of sugar. The most significant difference that exists between energy drinks and soft drinks is the substantial amount of doses of caffeine contained in energy drinks. Every 500 ml of every energy drink has approximatively 160-300mg of caffeine. This is too high because a cup of tea contains 20-60mg of caffeine while a cup of coffee contains 40-80mg of caffeine. A tablet of No-Dose contains 100mg of caffeine and ...

Introduction

Energy drinks contain high levels of sugar and little nutritional value just like soft drinks. For instance, every 250 ml can of Red Bull drink comprises of approximately five teaspoons of sugar. The most significant difference that exists between energy drinks and soft drinks is the substantial amount of doses of caffeine contained in energy drinks. Every 500 ml of every energy drink has approximately 160-300mg of caffeine. This is too high because a cup of tea contains 20-60mg of caffeine while a cup of coffee contains 40-80mg of caffeine. A tablet of No-Dose contains 100mg of caffeine. It ...

Branding of Booster Energy Drink

It is really important to the success of an energy drink to give it a brand name which makes it stand out from the crowd. The brand name for our selected energy drink Booster indicates that the drink comes with fresh and natural ingredients which are aimed at lifting up the energy levels during times of extreme physical activities such as sports. Building a brand image in the mind of customers holds prime importance. It can also be linked to positioning where a firm is able to establish the brand name of a product or service in the mind ...

Introduction

Energy drinks contain high levels of sugar and little nutritional value just like soft drinks. For instance, every 250 ml can of Red Bull drink comprises of approximately five teaspoons of sugar. The most significant difference that exists between energy drinks and soft drinks is the substantial amount of doses of caffeine contained in energy drinks. Every 500 ml of every energy drink has around 160-300mg of caffeine. This is too high because a cup of tea contains 20-60mg of caffeine while a cup of coffee contains 40-80mg of caffeine. A tablet of No-Dose contains 100mg of caffeine. It ...

Introduction

We have chosen energy drink for the purpose of identifying the marketing and branding strategy. The energy drink is newly launched by a renowned beverage company. Ever since people all around the globe become aware of the benefits of a healthy lifestyle, the concept of energy drinks has started gaining popularity. The first type of energy drinks were introduced in Europe some twenty five years ago. Many popular beverage brands came up with their versions of energy drinks. People preferred consuming energy drinks over soda as they possessed less number of calories, little or no preservatives and leave the ...

INTRODUCTION

Coca Cola Company (CCCL) was established in the year 1892 in the Atlanta state of USA. The company offers a range of beverages as the world’s largest beverage provider having around 500 variants being served to its customers. Coca Cola is a global company with its foot prints across 200 countries of the world in given below proportion: (Coca Cola)

Some prominent players of the Coca Cola portfolio are as follows:

The share of Minute Maid in the revenue of the Coca Cola was 7.27% in 2009 which grew to 7.88% in the year 2013 (Trefis, a). According to the Report Linker’s analysis, Minute Maid is one of the leading ...

Since 1987, Redbull has been in the market with a verity of product in which the company has found success. One of their prime products that put the company on the map is its energy drink. Through vigorous advertisements and endorsements, the product has grown to be popular. The new product is focused on the same concept of Redbull energy drink. However, the new product will not come in liquid form. The new product will come in small sachets, in powder form. There are a couple of reasons of why the product is being selected as the best product ...

Caffeine is one of the stimulants used around the world with disagreements on who should be using it as it is one of the main ingredients of energy drinks. Whenever people consume such energy drinks to keep alerting they forget to consider the other caffeinated foods that they had already ingested as tea and sodas. Studies have shown that caffeine has adverse side effects on kids making them anxious, sleepless and bedwetting. The substance may also lead to seriously accelerated heart beats, irritability, excitability, restlessness, concentration lapses, dizziness, headaches, abdominal pain and dehydration (The Editor).

Using the Google search ...

Leaping Lizard is newly established company that operates in the beverage industry. Recently, it introduced into the market leaping lizard drink. With the company’s strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. The energy drink has a capability motivating individuals who work early in the morning and late at night (Hardy, 2010). Major industry beverage competitors include red bull and monster. This paper is therefore devoted to the financial and marketing objectives of Leaping Lizard. Besides, it highlights the company’s marketing strategies.

Leaping Lizard ...

Leaping lizard Integrated marketing communication plan

Leaping Lizard Company is a new company that produces a natural energy drink called Leaping Lizard. The drink is purely non-alcoholic and it provides a high amount of energy to the users. The company has just launched the drink and it is yet for introduction in the market. It is obvious that the company has to work hard for a successful capture the market for the product. There is already a stiff competition in the market of natural drinks, the leading competitor being Red bull. The company wishes to reach as many customers as possible. Therefore, the main challenge is to find effective ways ...

Target market

The non-alcoholic beverage market is one of the most saturated markets globally. Apart from the global players like coca cola and Pepsi, there are numerous other manufacturers in the industry. Non-alcoholic beverages range from carbonated drinks, to energy drinks such as Gatorade and red bull and can also include other beverages such as coffee. Our target market is the young consumer interested in a lifestyle energy drink. Our product is an energy drink that is targeted at the young person to be able to support their active lifestyle which demands a lot of energy quickly. America has a population of over 300 ...

The new energy drink, called V8 V-Fusion® + Energy, is the exhilarative, delicious beverage with well-known components, for example, green tea, which gives people the assurance to trust it and feel calm drinking. It includes one hybrid portion of vegetables (V-Fusion® + Energy, 2015).

Marketing Environment

The sales in the international market of energy drinks increased by 5% in 2014 compared to 2013 reaching almost $49.9 billion. The American Beverage Association considers that the global energy drink industry will grow significantly in 2017. The USA, Brazil and China will become most popular markets (Fontinelle, n. d.). There are three segments, namely liquid energy ...

As advertising executive and in an effort to identify the new business for the agency the plan as directed by management for Rockstar energy drink. The brand is a success in term of creating a niche for its drinks and having revenues exceeding $1 billion annual threshold, still the brand as stated in the chart below is a far third player in the sports drink industry dominated primarily by Red Bull and followed by Monster. As stated on caffeine informer (2014), the chart clearly showcase Red Bull as the dominant leader, with the growth of Monster evident, however the % share ...

One of the biggest weaknesses the Nestle Company is facing at the United Kingdom is that Milo is not produced locally. It has to be imported from Kenya, Australia, Malaysia or India to name a few (BBC, 2006). Thus, this makes the price of the Milo high since it has to cover the cost of importation. The product is sold at high price than other beverages. This makes Milo inaccessible to the poor consumers with low purchasing power (Fitzgerald et al., 2014). Additionally, since the product is not manufactured locally, it makes many mothers to object consumption of the drink ...

METHOD

PARTICIPANTS Initially, I identified 963 individuals to participate in the study. The number reduced to 876 after cleaning and identifying those that were not truthful. Eventually, I settled on a filtered sample of 625 participants. I noted the participant sample size both initially and after data cleaning. The inclusion method involved the responses from the participants. Additionally, Psychology 105 students were included in the study. The exclusion criteria involved the participants who did not respond randomly. Eligibility of participants varied from the demographics, to timeline follow back to the AEAS. Firstly, the participants were to be of both genders. ...

INTRODUCTION

Undergraduates and youths in general have different opinions on the outcome of drinking alcohol alone and mixing it with energy drinks. Their perceptions differ because of the variant experiences the individuals have had for long. There are different articles used in this report that have significant information to the opinions of undergraduates concerning the outcome of drinking alcohol alone and mixing it with energy drinks. This report includes different journal articles with different and relevant information on the mixed consumption of alcohol and energy drinks.

The Social Learning Theory

The social learning theory plays an elemental role in the identification and analysis of ...

Industry operations are subject to several factors that shape its attractiveness and determine its players’ success. Such factors determine individual firm’s operations and performance as well as the industry competitiveness. In that respect, this report presents an analysis of the energy and sports drinks industry in view of a possible introduction of a new product concept. Thus, the analysis covers the industry competitiveness that is done using the Porter five forces. In addition, the factors affecting the industry and their implications for the brand have been analyzed using the PESTLE model. Finally, the report summarizes the analysis noting the inherent ...

Marketing focused article

Having over 50 years in the market, it is not shocking the expansion of the product has gone through more than 150 countries in the entire world. Many products have been introduced in the same market, industry by different corporate and it has remained the only outstanding brand in the global market. In the today’s market, target of many people of different beliefs, races, morals and ethnicities has responded positively as they are aware of the energy drink in the market, in the nearest supermarket. This has been projected to those who have not viewed the energy ...

Red Bull was established by Dietrich Mateschitz in year 1985. Company introduces energy drink exclusively in Austria in year 1987. After five years of exclusive operation in Austria Market, Company expanded its business in European market. Company decided to slowly enter into foreign markets in order to create buzz and anticipation. This paper intends to analyze brand equity and other related aspects of Red Bull.

Answer 1

Brand Equity Brand Equity reflects value premium earned by the company from its product that has well recognized and establish brand name in the market as compare to competitors. Company creates brand equity ...

Executive Summary

Numerous arguments have emerged regarding the role and impacts of preliminary marketing plan in the success of businesses in the contemporary dynamic economy. However, studies confirm that preliminary marketing plan is a vital tool that supports successful establishment and management of businesses (Anne and Erin 79). Preliminary marketing plan is a comprehensive blueprint that describes the overall marketing effort in an organisation. The subsequent preliminary marketing plan will outline the Red Bull company’s objective and strategies in Vietnam market. The strategies and ideas in this preliminary marketing plan are based on Vietnam culture and the current market trend of energy ...

The Asian market feature numerous soft drinks including, RTD tea, Sports and energy Drinks, carbonates, concentrates, fruit/Vegetable juice and bottled water and lastly RTD coffee. The main leaders in Vietnam features RTD tea, Sports and energy drinks, Vegetable/fruit juices and bottled water. This is similar to other Asian markets. For example Singapore's leading soft drink remains to be RTD tea with Unilever Singapore holding the largest market share. In Thailand, the main drinks include Asian RTD tea and Asian juice drinks. In Taiwan, due to the plasticiser contamination scandal in 2011, their main drink is cereal/pulse based while the ...

Energy drink is among the alternative beverages that have shown rapid growth in the beverage industry in the mid-2000s in the United States. As a response to the declining demand for carbonated soft drinks due to shifting consumer preferences towards beverages like energy drinks, sports drink, bottled water, fruit juices, ready-to-drink tea, vitamin-enhanced beverages, ready-to-drink coffee, and other types of beverages, PepsiCo had relied on these alternative beverages for its sustained growth in mature markets, and prospectively, market expansion for alternative beverages to emerging international markets. In 2009, PepsiCo led in the beverage industry in most beverage categories other ...

Introduction

A type of beverage consumed to get an instant mental and physical stimulation is referred to as energy drink. Some of the most popular drinks known to give wings to their consumers include Red Bull, Adrenaline Rush, Erektus, Venom and ISO Sprint. In the US, people in quest of quick gratification take to addiction of some form of energy boosters through coffee, tea and highly caffeinated energy drinks. Energy drinks are very popular among young and adults both; especially adolescents and young adults drink the energy beverages at a shocking rate. The easy availability of energy drinks in the market ...

Energy drinks are consumed to increase the concentration levels of an individual. This is normally the case when the energy drinks are consumed in moderation. When consumed in average quantities, the effects are similar to drinking a cup of coffee. Ideally, energy drinks contain caffeine in high quantities. Hayes and Laudan (311) indicate that energy drinks are targeted to the young adults who are normally college students who study late or want to party. Further, there is also an increasing use of energy drinks by online gamers and athletes (Hayes and Laudan 311). Energy drink consumption poses a serious health hazard ...

Essay

Nestle – is a Swiss company and the largest world producer of foodstuffs ( coffee, breakfast cereals, snacks etc). It also specializes in the production of pet food, pharmaceuticals and cosmetics as one of the main shareholders of L'Oréal. Nestle is divided into seven worldwide major strategic business units. These units make the high level strategic decisions on a worldwide basis regarding each business unit. One sector of the merket is controlled be at least one business unit. The strategic business units are the global insturments to define and control the strategic development of the firm. Nestle also has the company ...

Business and Society

The Coca-Cola Company is evidently the biggest soft drink company in the world. The company boasts of having over 146,000 employees who work as associates of the subsidiary branches. The Coca-Cola Company is established on the goal of refreshing the world and inspiring optimism and happiness for its customers. In order to do this, the company works on its code of conduct of business that documents its intended goal for the stakeholders and the employees (Coca-Cola, 2012). The code of conduct is standard guideline that documents the company’s goals and aspirations. This paper attempts to design a comprehensive ...

Abstract

Plethora of reasons weighs for a company’s choice of marketing and to a large extends operation. While many of these factors such as the presence of resources, capabilities, and knowledge are internally driven, other factors, however, arise outside of the entity. This paper explores Leaping Lizard’s marketing strategy for the new soft drink aimed at competing with established brands like Red Bull and Monsters. The company embarks on a campaign to use online tools such as social media to reach the market.

Introduction

Leaping Lizard is a new company in the beverage industry that has introduced the new Leaping Lizard drink. The ...

Executive Summary

Leaping Lizard is a new company in the beverage industry that has introduced the new Leaping Lizard drink. The company has a strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. The energy drink motivates individuals who work early in the morning and late at night (Hardy, 2010). The company’s choice of introducing energy drinks had led to competition from other companies. These companies include Red Bull and Monster and other similar energy drinks producing companies in the market (Paul, 1997).

Current Marketing Situation

Leaping Lizard is a purely is purely ...

Leaping lizard

Leaping lizard is a new company in the beverage industry that has introduced the new leaping lizard drink. The company has a strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. The energy drink motivates individuals who work early in the morning and late at night (Hardy, J. 2010). The company’s choice of introducing energy drinks posses for competition from other similar companies. These companies include red bull and monster and other similar energy drinks producing companies in the market (Paul, H. 1997). What makes the ...