Introduction
We have chosen energy drink for the purpose of identifying the marketing and branding strategy. The energy drink is newly launched by a renowned beverage company. Ever since people all around the globe become aware of the benefits of a healthy lifestyle, the concept of energy drinks has started gaining popularity. The first type of energy drinks were introduced in Europe some twenty five years ago. Many popular beverage brands came up with their versions of energy drinks. People preferred consuming energy drinks over soda as they possessed less number of calories, little or no preservatives and leave the ...