Essays on Social Class

1. The 80/20 rule applies to my product which is a car. This is because in the world, 80% of cars are owned by a 20% population. Although 80/20 rule applies in the case of a car, it does not apply in the case of a mobile phone. Ideally, the possession of a mobile phone is almost equal to the population in world.
2. List of phases of consumer decision process
- Problem recognition
The consumer grows a need of having a car following the changes in his or her income status and the need to be self-reliant and

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Nature and role of marketing

Marketing is a process of selling and communicating the availability of goods and products to consumers. It is an act of enticing public by giving information of the location of the products. It is an organizational function of delivery, creation and giving customers value. It is extended to customer's relationship that benefits institution in improvement of the product sale. Marketing is described as the science and art of choosing the market target. It is made possible through market analysis and segmentation. It is projected to customer understanding in their purchasing behavior. The marker is given a chance to give

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The Story of an Hour by Kate Chopin

The Story Of An Hour is a short story that narrates the time that pass by between the moment protagonist, Louise Mallard, leans of the news that her husband died and later discovers that indeed her husband is still alive. Once she hears of her husband’s death, Mallard perceives herself as a liberated woman but her perceived joy is short-lived.

Symbolism

The troubled heart
The heart trouble that Mallard suffers from depicts a woman’s perceived physical weaknesses. It further represents Mallard’s hesitancy regarding her troubled marriage and her need for freedom. Mallard’s heart illness is the

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Integrated Marketing Communication: Easy Jet

Executive Summary
UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as

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Based on the nature of countryside people, the story is set to clearly distinguish them from the urban people who are modernized and composed. Connor inputs various characters, Hulga serving as the main character to emphasize on the four sections that the author divides the story into and to show the role of the four central characters. He focuses his main theme on intellectual of country people who end up suffering the same fate no matter the degree of intellect. Basically, the story implies that people are not what they really think they are nor are they what they

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Introduction

Parenting is an aspect of supporting a person to develop socially, emotionally, education wise and physically from a child to an adult. Parenting usually exists in an individual biologically related to the infant in question, but in some instances, biological relationship is not a big deal in child bearing. Raising a child to be a responsible adult in the society involves the whole society as other family members, neighbors and the governments besides the biological parents take part. Parental skills are vital because they shape the behavioral appearance of the child in the society, and parental skills could be

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Introduction

George Bernard Shaw is one of the most notable playwrights in history because of his ingenious and though-provoking plays. Shaw’s works are influential because they urge people to ask the difficult questions. Many people may disagree with Shaw’s views, specifically those that he writes in his plays but through his works, he helps people think about society and life. By Shaw’s criteria, we can call him a gentleman playwright because according to him, “A gentleman is one who puts more into the world than he takes out.” By sharing his ingénue with the world through

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Analysis of the Film “The Best Years of Our Lives” Using Stuart Hall’s Reception Theory

The film, The Best Years of Our Lives highlights cultural artifacts for the establishment of the social identity in the transnational society. One may face serious challenges in establishing and maintaining a social identity in a transnational community. This is evident in The Best Years of Our Lives, as the film shows that most characters are experiencing difficulties in regaining their social identity after World War II. The film casts some extraordinary and complex situations that characterize civilians as they struggle to establish their identity (Jameson 36). The film wishes to offer closure and catharsis; however, the myth assumed

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Sociology aspects play a vital role of enabling people to comprehend the family and how it operates under different theoretical structures. This indicates that the work of the sociology mainly lies with the fact that it enables us to explain the social behavior by different individuals in the real world. In order to advance the theory, various sociologists have identified ways to come up with answers concerning the relationship as well as how these families operate. Sociologists utilize three main theoretical approaches, which may include structural-functional approach, social-conflict approach, and symbolic-interaction approach in explaining how various people understand a

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The film, Sleeping with the Enemy reviews interesting ideas that are relevant to the modern society. The film highlights that many developments happen in a society with the aim of improving people’s welfare. However, the ethical backgrounds of the events in the lives of common people dictate many elements about the relations of the people with their environments. Political and economic differences among the people lead to social deviations and disagreements among the people in the society. The ideas of death and social distractions are apparent in the film, sleeping with the Enemy. This film depicts a perfect

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Introduction

As the process of migration continued to rise in America, it led to increased consumption of goods in the market. Ethnic groups expressed unique norms and values on the consumption behavior. Among the ethnic groups were the Jewish communities, which immersed themselves into cultural groups and portrayed great deal in their purchasing power, which put them in the upper socioeconomic class. The important thing about American Jewish is their connection between consumer decision making and ethnicity. It is believed that Jewish ethnicity exerted more effect on behavior of individuals as compared to other ethnic groups in America. Jewish consumers

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The media has a number of roles and responsibilities, one including informing the general public of the current and ongoing affairs and acting as a mirror to the society. In its efforts to share information with the public, the media sometimes goes too far beyond the boundaries of its source of information leading to exposure of secretive, personal and private details that were never intended to be exposed. These actions of the media come with effects, both positive and negative but most certainly, more of the negative effects. It has been often known that the targets of the media

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Introduction

Many people have done an analysis concerning the reality of the American dream. The American people have identified critical factors of consideration if the country were to realize her destined achievement. The factors include those that enhance the realization and those that pull behind. The positive ones are encouraged whereas the cons are obliged to get into extinction. This is the perfect way to achieve the American dream. For the purpose of this paper, it will take a critical look at the ideas of Harlton Dalton and Gregory Mantsios towards the realization of the American dream. A dream of

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Introduction

The community shapes the life of its members by promoting certain activities within the society. The essay describes how the following short stories applies in a real life setting: “The Ones Who Walk Away From Omelas,” 2BR02B by Kurt Vonnegut, “Truth or Consequences” and the “Arts of Contact Zone” by Mary Pratt. The thesis statement is behaviors that develop into an immoral society.
A short by Ursula K. Le Guin, “The Ones Who Walk Away From Omelas” bases it claims towards the pursuit of Righteousness. The author states that, “for an individual to stay happy, he or she must

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Child labor is prevalent in India and Peru. According to the International Labor Organization (ILO) Convention No. 138, a person in normal circumstances may participate in economic activities provided that he is older than 15 years old. Following this, a person within aged 15 and below is considered a child. The child is then referred to as a laborer if he is economically active. This constitutes being gainfully employed or working on a regular basis for which there is remuneration or that the output from his labor is intended for the market. Both these definitions serve as basis for

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William Shakespeare is one of the most influential ancient writers. His books and plays have been used in the present time, in different scenarios including education and entertainment amongst several other considerations. However, it is notable that, in his famous The Merchant of Venice, William Shakespeare borrowed his storyline from several other plays including The Gesta Romanorum and Giovanni Fiorentino’s Il Pecorone. In these plays, several similarities are witnessed including characterization and thematic compositions as well as the storyline. In this paper, I will consider the excerpt from The Gesta Romanorum and compare the storylines, thematic compositions and

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Introduction

Music disparity is the literal difference in music based on various grounds such as social and geographical background of the music, its producer and listeners, the genre of the music, age factor and the social class associated with the music industry. Music serves many purposes in the society today, and it is because of these disparities that people tend to classify music according to the suit to its fans and lovers. Equally, different genres of music have risen today in the music industry that tends to identify and create its own group of followers. Everyone likes music but one

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Race and social class affect the way children experience their upbringing. To begin with, children from middle social class miss a lot on leisure time and relationships with the kinsmen (Annette 4). On the other hand, this group of children has a higher propensity to meet schooling and institutional advantages. This gives them an advantage when it comes to the job market. They are empowered with skills which are valuable when they access job opportunities. The class has children who view themselves with a positive attitude about themselves. This is enhanced through child rearing that shape lives and family

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In the world today, there are people that have the desire to live according to society’s rules so as to keep from being the odd person out, and that desire is even stronger today than it was 25 years ago.
People either scramble into groups or are put into them because of how the world views them or how they grew up, and both have a critical impact on how a person views the world or the people around them.
There are also other evils in the world or about society that makes people yearn to be loved,

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Introduction

Bullying entails the use of aggression or threats and force to impose power over other individuals. Bullying happens in the society constantly and it assumes diverse forms. A bully is an individual who uses force or coercion to intimidate his or her peers or members of a group (Dosani, 2008). Bullying takes place in schools and other forums that present a chance for interactions. It occurs mostly in groups where members are between ages seven and twenty. This paper aims to highlight the events in the US, which led to legal decisions about bullying in schools. The paper will

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How does the level of social awareness distinguish the historic preservation movement in the United States?

In the 1960s, people had a unique view of social awareness. The view of people to the community meant that everything around them had to have been in place for as long as they can remember. The definition of social awareness during this time was the consciousness of an individual to their neighbors and the history they shared. It was a matter of who lived here and whether that person was born in a place or was he or she a “newcomer.” Another key aspect of social awareness during this time was in the economic status of individuals with

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- Introduction and Thesis Statement
Sociologists believe that both deviance and race are things that have been socially constructed in the society and have been embedded in people’s way of life (Innes, 2003, p.34). Deviance attributes to the actions of one defiling the social norms engrained in the society, which causes one to be marginalized in a given society. Race is also a social construct of the society based on one’s phenotype, which often results to the stereotypes of certain people in the society (Lemelle, 1995, p.56). This paper will discuss how race impacts deviance behavior and

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Introduction

Consumer choice of college is influenced heavily by a set of cultural, personal and social characteristics. These characteristics are different for every individual and marketers cannot control these factors, making these factors important while taking into account the choice for college program. Thus, the choice of college depends on a complex interplay of the cultural, social and personal factors (Kotler & Armstrong 135).

Characteristics Affecting College Choice

The cultural factors that affect the customer choice for colleges are the consumers’ culture, social class and subculture. Cultural perception of a college such has Wharton or Harvard having better educational program in comparison to a non-Ivy

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The role of class, wealth and social standing in the play

Blanche DuBois and Stanley Kowalski are the major characters in this play that portray wealth, class and social standing. This plays displays a great variance between two worlds; the upper and the lower class. The most evident difference between Blanche and Stanley’ world is their divergent backgrounds. From the beginning of the play, one is able to immediately recognize that the names DuBois and Kowalski are complete contrast of one another. It is from this point that the author of this play began to mould personalities. It is correct to assume DuBois is the renowned aristocratic name while Kowalski

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Introduction

Undoubtedly, the internet is one of the greatest technological advancement ever witnessed in the modern world. It is associated with almost everything that affects the people, especially when it comes to flow of information. In fact, it has emerged as one of the things than people cannot do without (Chadwick, 51). With the internet, the world has been reduced into a single large society because the distance from one place to another has been reduced as people can communicate from wherever they may be in real time. Through the internet, new practices of human interactions in form of internet

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[Client’s Name]
[Client’s Professor]
[Client’s Subject]
[Date Passed]

An Alternating Arrangement Analysis
The portrayal of women in the short stories “I Stand Here Ironing” by Tillie Olsen and “The Garden Party” by Katherine Mansfield are quite similar to each other. The four most prominent themes when it comes to women and feminism in both stories are the image of a mother, women and physical appearances, assigned tasks to women, and social class. In the succeeding paragraphs, this essay will try to analyze and explain how those themes are present and are related from one story to

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Physical beauty or lack of it has a great influence on how we see ourselves. The physical state and appearance of our bodies has a direct link to how we think about ourselves and subsequently on our own identity. In relation to Grealy’s situation, our physical appearance seems to control our thinking. Any abnormality on our appearance tends to control our thinking and places the burden of thought and envy for other people whom we think has a better physical appearance than us. Grealy’s deformed face for instance became an issue of concern to her as she

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Sociologists believe that both deviance and race are things that have been socially constructed in the society and have been embedded in people’s way of life (Innes, 2003, p.34). Deviance attributes to the actions of one defiling the social norms engrained in the society, which causes one to be marginalized in a given society. Race is also a social construct of the society based on one’s phenotype, which often results to the stereotypes of certain people in the society (Lemelle, 1995, p.56). This paper will discuss how a given race is treated different in the society based

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Worker Alienation in a Modern Economy

The term “worker alienation” was coined by Karl Marx decades ago. Built on the principles of capitalism and socialism, it addresses the concept that workers feel apart from the products of their labor. The result is a loss of his sense of humanity. In a capitalist society, exploitation of the worker exists through selling his labor and not the product of his labor. His labor is sold as through it were an intangible product. The product is sold and the profit goes to the capitalist. The proletariat now owns neither his labor nor the product it produced; however, he

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1: Application of friendship theory

In sociology, there are many themes that exist and shape the way of life this is mainly due to the existence of a broad nature of the sociological perspective in our daily life.Human being are commonly called social animals due to their desire to desire close relationships. It is normally through language, self-conception and presentation that normally define a person in a society. The theory of friendship will be discussed in this essay where it shall analyze my relationship with people in my daily life and the sociological nature that is brought about by friendship theory (Ritzer 82).
In

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Executive summary

Business operations are based on effective marketing campaigns that focus on sustenance of profitable outcomes through the inculcation of diverse operational strategies. Thus, from the analysis of G-spot, marketing is pivotal towards sustenance of profitability. Through the inculcation of plausible marketing strategies, the business is bound to generate effective marketing campaigns that are construed towards sustenance of revenue yield and market position within the business environment. Thus, as a plausible approach, it is imperative that its new shoe line, Beana undergoes effective marketing campaign towards profitable outcomes. Thus, this paper will evaluate the marketing approach towards effective performance in

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According the article by Blume Butrymowicz’s (2013), the majority of high school dropouts and students who graduate from school by meeting minimum college-prep requirements are blacks and Hispanics. Conversely, students who successfully graduate from traditional high schools without transferring to alternative schools or/and dropping out are dominantly whites and Asians.
Why do these achievement gaps exist? Lareau (2013), the author of "Unequal Childhoods: Class, Race, and Family Life”, argues that parents deliver cultural capital to children based on their parenting styles, which strongly correlate with the social class of parents. To be specific, middle-class parents tend to use “

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- What are the basic elements of the conflict theory in sociology? How would a conflict theorist explain the family? How would a conflict perspective on family differ from a functionalist perspective on family?
The basic elements of the conflict theory in sociology include class, race and ethnicity, gender and religion. From the perspective of a conflict theorist, the family acts toward the persistence of social inequality within a society through strengthening and maintaining the status quo. Wealthy families have the opportunity with regard to social position for their members, on the other hand, poor families and its members do

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HOW DOES RELIGION AND GENDER STRUCTURE PLAY A ROLE IN SWAHILI PORTS TOWN BEFORE AND AFTER 1500’s THROUGH THE CONCEPT OF WEALTH IN PEOPLE?
How does Religion and Gender Structure Play a Role in Swahili Port Towns Before and after the 1500’s Through the Concept of Wealth in People?

Introduction

During the ancient period, the coast of East Africa where the Swahili cities that comprises the civilization in the region are thriving from maritime trade, which in time became the source of immense wealth for most of its people. In the acquisition of wealth among the people of

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Today, every time a mass or school shooting or act of terrorism occurs in America, one thought races through the minds of many Muslim individuals: Please don’t be brown. In light of the events that took place on September 11, 2001, Muslim families and people across the globe become a scapegoat for the tragedy that ensued on that date. Every time a person of color commits an atrocity their actions are immediately linked with the Taliban or Islamic extremist. The idea of Muslim people has become essentialized as a group of people who want to “destroy the Christian

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African Americans are the oldest immigrant group in the United States and are of African descent. They are however not purely of African descent, but are mostly a mixture of different groups comprising of black, white, and Native Americans in some cases. They are the only minority group that came to the US involuntarily and are also the only minority group that lived as slaves in the US for two centuries (Marger, 178). The slavery they underwent and their race has in a large way influenced their experiences as an ethnic minority group and this reflects in several ways

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According to the Division of Labour as proposed by Adam Smith, growth is rooted in the constantly increasing division of labor. This thought relates predominantly to the interest of the labor power, precisely with relation to the breaking down of big jobs into several unimportant components. In such a scenario, every single worker becomes a specialist in a secluded vicinity of production, consequently rising his competence. The reality that it is not necessary for laborers to toggle responsibilities during the course of the day additionally saves more time and money. Interestingly, this was what exactly permitted many factories in

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Social class and money have been one of the factors of the society since the olden days. The two factors come to play together because money within the society can get individuals almost all the material things in the world. The amount of money that one has will determine the level of lifestyle they have within the normal society. The society has gone through a series of modifications up to now to realize the importance of having a unit and the different levels of social lives that are offered by monetary materials. However, it is still evident that the

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Has sex and sexuality inspired advertisers for marketing products and increasing sales by targeting consumers through sex appeal?

Introduction
Sex has been used in advertising since time in memory. Early forms of sex advertisements included the use of female wood carving usually half clothed with the upper part of the body barely covered. In early cases, most of the ads with sexual content only included female models, but with time and as the society became more gender sensitive the use of male models is also incorporated into advertising. The level of sex content in an advertisement ranges from simple cosmetics to enhance the beauty, to pin up girls or masculine males to complete nudity depending on the

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1.0 Introduction
It is important to critically scan the macro environment before producing a product or expanding into new market or region. Moreover, the detailed analysis of the marketing strategies helps to correctly identify and target potential customers (Cant, Strydom, Jooste and Plessis 2009). This report will briefly discuss the macro environmental scan and marketing strategies which will be followed by detailed recommendations.
2.0 Product Description
The product is the toy that will be especially launch for the occasion of Christmas and will be branded under the name of “Santa Christmas Spin”. The top will spin along with a

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