Comparative scales used to measure attitude towards beverages taken during breakfast.
The five types of beverages selected are: Coffee, Tea, Milk, Fruit Juice and Soda. Paired Comparison
The paired comparisons include the following. Milk or coffee, Milk or Tea, Milk or fruit juice, Milk or Soda, Coffee or Tea, Coffee or Fruit Juice, Coffee or soda, Tea or fruit juice, Tea or soda, Fruit juice or Soda. Most respondents prefer coffee or tea given the fact that the morning is normally cold and only a beverage served cold would warm them up.
The biggest challenge here is inconsistency and slow decision making. The respondents preferences are linked with the beverages ...