Essays on Hilton Hotels

Module Code

Background Business Situational Context Hilton London Bankside is one of the Hilton hotels and resorts that offer hospitality services in the UK. It is accessible from London Bridge and equipped with state of the art facilities to increase its competitive advantage. The resort operates in a highly competitive environment which consists of other Hilton hotels. Nevertheless, product differentiation helps the hotel to compete favorably and maintain high profits. The goal of Hilton London Bankside is combating the high demand for rooms and offering its clients a comfortable stay. It offers complimentary services including fitness facilities and team building opportunities. ...

Introduction 3

Earth Hour at Hilton Woodland Hills 3 2015 Earth Hour Activities 4

Business Strategies and Commitments 4

Analysis: Significance of Earth Hour Activities 5 Application of Stakeholder Theory, CSR, and TBL Approaches 6 Stakeholder Theory 6 CSR 8 TBL 9 Conclusion and Recommendations for Sustainability 9 Hilton Woodland Hills/Los Angeles Earth Hour Commitment and Sustainability Report Introduction Hilton Hotels and Resorts, one of the leading and most prestigious hotels in the world, is the organization that will be tackled in this report based on its participation in the 2015 Earth Hour. Hilton Hotel is considered to be one of the titans in the industry ...

Executive Summary

The proper analysis of both micro and macro environmental factors of a business is important since it keeps any particular organization ahead of its competitors and also ensures that operations are stable. The environmental analysis provides the business framework upon which the organization leverages for its strategic plan. It is important that companies keep in touch with various environmental changes that take place so as to improve the sustainability of their operations. The hospitality industry is among the sectors that face frequent changes in the environmental factors thereby triggering the need for global companies such as Hilton Hotels and ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Report Plan

Abstract The proper analysis of both micro and macro environmental factors of a business is important since it keeps any particular organization ahead of its competitors as well as ensures operations are stable. The environmental analysis provides the business framework upon which the organization relies for its strategic plan. It is important that companies keep in touch with various environmental changes that take place so as to improve the sustainability of their operations. The hospitality industry is among the sectors that face frequent changes in the environmental factors thereby triggering the need for global companies such as Hilton Hotels ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

Operations Management: Case of Holton Hotels

The success in business operations is possible through skillful and strategic approaches to various aspects of the operations. Every business organization depends on its stakeholders who are essential pillars of the success (Walker et al., 2015). In particular, customers are highly valuable for a business organization. The modern business environment is highly competitive. Some current successful organizations may fail in future due increased competition and the imitation of their strategies as well as intrusion into their business intelligence by the competitors (Walker et al., 2015). Therefore, the managements have to improve their approaches to business operations to align them ...

Hilton Hotels SWOT Analysis

The SWOT analysis identifies the weaknesses and strengths as well as the opportunities and threats for Hilton Hotels in efforts to improve its global competiveness.

Strengths at Hilton Hotel

Hilton has over the years relied on employee motivation as a way of retaining best talents and minimizing turnover rates that are common problems in firms operating in the industry. Through offering employees an opportunity for personal and professional growth by organizing training and development programs and offering attractive remuneration, employees are committed and dedicated to sustain long term success of Hilton Hotels. Lower employee turnover and higher retention rates are among the strengths ...

Recommendations and Conclusion

The Hilton HHonors program is aimed achieving customer retention and brand loyalty, and despite it not being sold to clients, it is recommendable to consider it as a product/service when formulating strategies to increase its efficiency. The recommendations discussed in this section are based on this consideration. As a service, Hilton HHonors has the general attribute of intangibility, which necessitates physical evidence. Hilton uses a loyalty card as this physical evidence, and thus creating a perception of superiority gained by having this card would be interpreted as meaning that joining the HHonors is a status symbol. The status of ...

Strengths

Among Hilton Hotels Corporation's strengths is its diversified product portfolio that comprises of resorts, restaurants, holiday homes and hotels. This diversification is also available in terms of price. An advantage of such a diversified portfolio is that it cushions the firm against economic downturns as it has services available for different levels of disposable income. In addition, this portfolio helps the firm mitigate service failures by a single brand, as other brands are perceived by the market independently. Hilton's global leadership position gives it superior bargaining power in regards to suppliers; furtherance, it ensures the firm enjoys economies of ...

Introduction

The Hilton Hotel HHonors program is a service that is ran in both Hilton Hotels Corporation and Hilton International. Hilton views this program as a highly effective marketing tool set to serve the frequent business traveler. This is at an aim to create and retain loyal customers given the severe competition in the hotel industry. This loyalty program works by allowing regular guests to acquire and accumulate points as well as airline miles every time they use any of the Hilton services offered. This program is among the largest of its kind with over 30 million registered users.

Q1 (A) Strengths and Weaknesses of the Hilton HHonors Program from the Standpoints of Hilton Hotels Corp and Hilton International

Green, ...

a. Hilton Reward Program, named Hilton HHonors Worldwide (HHW), was adopted in 1998 in order to build loyalty to The Hilton brand and attract as many customers. The Hilton brand consist of two independent corporations: Hilton Hotels Corporation (HHC) and Hilton Hotel International (HHI). HHC is responsible for the Canadian and both American regions while HHI controls the rest of the world, preferable Europe. These two corporations have their own executives but one marketing program. The strength of the Hilton HHonors Worldwide is that is works in both corporations. Customers can get free nights and other benefits from the ...

Pepsi and Coca-Cola are periodically compared in the business world. The reason for this is that they are selling very similar products that are compared periodically around the world. Many scholars wondered why Coca-Cola did not fare as well as Pepsi on the first go around in India. The reason for this is that the Indian government wanted Coca-Cola to disclose their secret formula, which is an industry legend in the soft drink industry, (Hills, J., 2005). Coca-Cola would not do this because it would compromise one of their trade secrets that could be detrimental to their business model. ...

Introduction

Hilton Hotels is a global chain of full-service resorts and hotels. The organization is among the market leaders within the hotel industry and is a distinguished name and well-known across U.S and worldwide. The organization started operations under Conrad Hilton leadership in 1919. In 1946, the corporation went public with a portfolio of fifteen properties in eleven states. The organisation concentrated on the domestic growth within the lodging segment and through diversification into vacation ownership and casinos in 1964 after spinning off the intercontinental unit. Hilton Hotels has essentially grown to become the most recognized and successful hotel company in the world.

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Conrad. N. Hilton built the Hiltons chain of Hotels Magnate and worked as the chairman until when he died on 3rd of January 1979. The Hilton hotels were it was the leading hotel empire during his era. He was committed to developing an international chain of high end market hotels. On top of establishing hotels he set ideals of excellence for the whole hotels business in the supervision, organization and set-ups. Mr. Hilton had six offspring’s, all born to an American-German mother and Norwegian father who was an immigrant in the town of San Antonio in Mexico. He ...

Research – Literature Review

Introduction Corporate Social Responsibility has become valuable for many organizations and its concept is growing year by year for many companies. Corporate social responsibility is not only followed by manufacturing industry it is has also become an essential part of service businesses because of positive outcomes. Hilton hotel has a group of different hotel businesses in different countries and these all businesses are operating in an efficient way. Top management of Hilton hotel is also attracted for corporate social responsibility but there is not any research conducted which can provide clear contribution of Hilton for corporate social responsibility. ...

Introduction

The Hilton Hotels & Resorts is an international chain of service hotels and resorts that is under the flagship of the Hilton Worldwide. The company has over 530 Hilton branded hotels in close to 78 countries in six continents. The Hilton Hotels has been an industry leader in the hotel industry and continues to enjoy a huge market advantage in all countries that the hotels are in operation. The company is known for its quality service and its high-end customers. The chain of hotels has heavily invested in its premises and its staff to ensure that they offer quality service to ...

Marketing

Introduction Studies on marketing employ primary and secondary data. Ad hoc surveys are conducted to collect primary data and secondary data is collected from prior data in the form of official statistics, works of scholars and the like (Tasic & Feruh 2012). According to Booth, Colomb & Williams (2008), ‘Primary sources provide the raw data that you use first to test the working hypothesis and then as evidence to support your claim’. Primary data is advantageous because it is relevant and original and hence the level of accuracy is high. Primary data may be garnered by a number of manners ...

The Hilton Group compromises of various accommodation and hotels all over the world. The hotel has some of its hotels situated in Africa, Europe, and America. Each of the hotels has its own pricing criteria according to the location. Marketing strategies employed by individual hotels ensures they get enough customers in accommodation. Their main target of clients is the tourist visiting different countries like Kenya. To capture these customers, the need to create awareness of what services are offered arises. The hotel has marketing criteria where different prices are charged for the different seasonal period in a year. The pricing ...

Operations Management: A Case of Hilton and Etap

With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, ...

Abstract

The journey to being enterprising is not easy. It involves a lot of effort from the entrepreneur (Justin). This report focuses on two entrepreneurs in the same industry. It investigates their background of each of the entrepreneurs so as to be able to determine the success factors in their life. Besides, it gives a comparison and a contrast of these entrepreneurs and above all the obstacles that they had to overcome before achieving their success.

Main Text

Willard Marriott

John Willard Marriott the founder of the Marriott Corporation was an entrepreneur in the hospitality industry. He is an American born who was raised like a ...