McDonaldization concept was first put into application by Henry Ford in his assembly line so as to increase the production of automobiles. This concept was then later applied by George Ritzer to express sociological events in society. The concept is used to refer to the replacement of sensibly consistent rules for traditional or rather irrational rules. In other words McDonaldization is a rationalization process at acute levels. To be more specific, according to George Ritzer it is the process that has led to the principles of fast-food restaurant dominating most sectors of the American society and the entire world at large, (Ritzer, 2010). In application, the process involves breaking of tasks into smaller tasks levels that are then rationalized to find a single method of completing each task efficiently.
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