Essays on McDonald's

Executive summary

McDonald's Corporation was founded in 1948 with its headquarters in the United States, Illinois. The Company has diversified its operations and customer base, serving over 56 million customers in a day, in 119 countries. McDonald's Corporation deals with food and beverage products such as hamburgers, French fries, milkshakes, chicken, and desserts among others albeit the company's products vary in different countries. McDonald's Corporation has undertaken various strategic business measures in ensuring diversification and expansion across the world. In the recent past, the company has exhibited significant improvement in production capacity, product differentiation, and training and development of employees.
McDonald's Continue reading...

Executive Summary

The current research relates McDonald’s – the largest fast food restaurant chain in the world. Nowadays, the company is operating in many countries and succeeded to develop a strong brand. The current tendencies of the food industry include healthy nutrition that is inconsistent with the concept of McDonald’s. The company faced the necessity of changing menu towards more healthy, introducing more healthy products, and changing its concept (IBIS World, 2014). The current paper contains SWOT analysis aiming to analyze the situation and make propositions related the new concept of McDonald’s. There were suggestions related the new products Continue reading...

Introduction

Slavery remains as one of the widely discussed topic in history. This can be accredited to the fact that the slavery period is a remarkable period in history. While much has been hypothesized regarding the slavery, it is of the essence to note that its scope dates back to the close of the year 1619. This is the year when the first crop of African slaves were shipped into Virginia in North America. Many at times, these slaves were “acquired” to serve various roles, particularly assisting in activities aligned with cash crop production. It is imperative to note that Continue reading...

SWOT Analysis and its importance

SWOT analysis is a basic framework that evaluates and monitors the external and internal environment of an organization and measures its strength, weakness, opportunities and threats. In order to understand the essence of SWOT analysis, it is important that we break down its components with respect to its operating environment.
External Environment: This consists of several external factors which explore the different opportunities that are available for a particular organization. Apart from this, it also evaluates the potential and current threats that might disrupt the organization’s strategic goals.
- Opportunities: This is an area in which a particular Continue reading...

Introduction

The food service business, in which McDonald’s engages in, is one of the most challenging industries when it comes to meeting corporate responsibility and sustainability expectations (Gagliano). This is particularly because of the allure to provide the cheap, tasty foods with little or no nutritional value to consumers. In many cases, restaurants prefer to choose the easiest route: to produce foods that consumers love with little regard to the nutritional value that the food would add to the consumer. This goes against the spirit of corporate responsibility and sustainability because it would encourage the growth of unhealthy generations Continue reading...

McDonald’s has come under sharp criticism lately due to our advertisements that are aimed at children. This public outcry highlights the ethical dilemma that is marketing to children and youth especially for products that are unhealthy. Seeing as McDonald’s is the world’s largest fast food chain with 34000 outlets worldwide (Simon), it is imperative that we ensure that all our advertisements are not only legal but also ethical. The negative publicity is hurting our company’s image and may lead to a decline in our profits which are currently at $ 27 billion annually (Simon).

Those in our marketing department believe that marketing to children is ethical because of the following reasons;

- There Continue reading...

Competitive Analysis of McDonald’s and Subway

It is not easy to attract customers inside the restaurants! The restaurants and large food companies are trying several strategies like increasing the variety in their menu, offering discounts, offering healthier options and offering customisation in order to attract customers and build customer loyalty. Speaking of fast food chains, the competition is pretty intense with McDonald’s and Subway holding large market share respectively. Apart from these, the market is fragmented with many other fast food chains. Price-wars, advertising across several mediums, store decor, variety and quick service are some of the factors that affect the competition in fast Continue reading...

Analysis of McDonald’s “I’m lovin’ it” ad Campaign

In January 2011, McDonald’s announced that its earnings in fourth quarter in the previous year rose 2.1 percent despite of a slump in demand in December due to extreme weather in U.S. and Europe. Analysts credited the success of McDonald’s to the “Plan to Win” strategy which was first introduced by James R. Cantalupo in 2003 after overexpansion caused the chain to suffer heavy losses. The core of the plan was to increase sales at existing locations by enhancing the menu, redesigning the outlets, extending hours and advertise the brand across the world. James Cantalupo cut back Continue reading...

In the book "Fast Food Nation" it’s author, Eric Schlosser, described and analyzed pros and cons of the fast food business for the employees and franchise holders.
The chapter entitled Behind the counter” familiarizes us with Colorado Springs - the favorable place for the modern business development, including a restaurant industry. One of the most illustrative examples of the rapid growth of chain restaurants in the territory is McDonald’s.
As the company aimed at innovation, McDonald’s Corporation chose Colorado Springs to be the launch pad for the approbation of new technologies and machines. These enhancements have Continue reading...

- Identify at least two separate examples of native non-Western cultures that have been impacted by globalization.
Two separate examples of native non Western cultures that have been impacted by western globalization are the India‘s women participation in politics, which has liberated them through the impact of globalization in their environment; another is the Japanese Indians whose food culture was altered by this process also (Hoxie, 1996).
- Describe in detail what the circumstances were within each of these cultures both prior to the transformative event and after it.
Prior to the 1990s women in India were deprived Continue reading...

Starbucks vs McDonald´s Business Ethics and Compliance

This document aims to compare Business Ethics and Code of Conduct of two competing companies: McDonald´s and Starbucks. Strategic values and the image of the brand illustrate the differences between the two companies and their approach and formulation of the constructs of Business Ethics. Starbucks mission statement is: “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time”. The statement is concise and inspiring, bringing the core idea of the business – be part of the community and grow together with internal and external stakeholder. Starbucks does not try to position itself Continue reading...

McDonald's book is one that helps one get back on the track of life organization of life especially after the chaos experienced during the holidays. Chapters twelve and thirteen are especially important in tackling the issues and challenges of everyday life. Other than the bible, this is one of the most direct books that provide guidance on how to handle issues of everyday life. One of the most important advices evident in the book is especially important for people who have a tendency to procrastinate and overload their calendars. Apparently, this is how people lose sight of the structure Continue reading...

Marketing for Kids: A New Perspective

EXECUTIVE SUMMARY
With the help of new, kid- friendly technologies, are savvy marketers gaining a sort of advantage over parents? Are toy marketers like Ganz , food marketers like McDonald’s and kid-apparel retailers such as 77kids by American Eagle too desperate to target kids? Some of the kids like Isabella Sweet spend almost an hour a day on Webkinz website. The site posts ads that reward kids with virtual currency that they can use to create sophisticated rooms for digital version of their Webkinz pets.
The world of kids-marketing has become extremely complex and tech-friendly. Marketers have become innovative Continue reading...

Strategic Development and Challenges for McDonald’s

Strategy addresses the why and what of marketing activities. Marketing involves satisfying needs and wants of the customer. The task of any business is to deliver customer value while being socially responsible. In a highly competitive economy with increasingly intelligent buyers, a company can win only by fine tuning its value delivery process and providing superior value. In January 2011, McDonald’s announced that its earnings of fourth quarter in the previous year rose 2.1 percent despite of a slump in December due to extreme weather in U.S. and Europe. The analysts attributed the success of McDonald’s to Continue reading...

Compare the significance for Canada of the Treaty of Washington, and the Alaska Boundary Dispute.

Introduction
The Treaty of Washington and the Alaska Boundary Dispute both were significant incidents in the history of Canada. Both share some amount of similarities. At the time when the Treaty of Washington was signed in 1871, the Dominion of Canada was newly formed but still it was under the imperial control of the British Empire. The Alaska Boundary Dispute also took place at the same time when the Dominion of Canada was formed in 1867, but all the foreign affairs of Canada were still controlled by the British Empire. The Treaty of Washington was signed on the basis Continue reading...

Strategic Analysis

McDonald´s Corporation
Current analysis involves strategic position of McDonald´s relative to Starbucks Coffee Company. Recent decades brought a number of challenges to the McDonald´s Corporation, related to changing external environment. Such companies as Wendy´s and Burger King came to the market with innovative proposition and strong investment portfolio, putting pressure on McDonald`s market share on its major markets and sharing the growth potential in emerging geographical segments (McDonald´s, 2013). While the company continued to pursue its strategic direction on organic growth and quality of service it made a number of changes to diversify Continue reading...

Companies and enterprises that have been successful in different countries all over the world do not happen overnight. They have been vigorous, competitive, and principled. They have adapted to various countries they do business with. What is most strategic and encouraged to be heavily invested on is the supply chain management (Peleg-Gillai et al, 2006, p.5). As local and domestic business owners very well know, the supply chain is the life blood of their operations. But to expand it into the global scale is an all-together different arena – wider, more varied, and more complicated in colossally tremendous proportions. Be Continue reading...

29th Jnaury, 2014

McDonald’s Business Strategy
Founded in the year 1940, McDonald’s is the world largest restaurant chain which sells hamburgers in around 119 countries. The company is headquartered in United States and serves around 68 Million customers on a daily basis. Although, primarily, company view itself as Franchisor but also operates its stores through affiliation or by itself. The company while operating under eateries industry, serves hamburgers, cheeseburgers, french fries, drinks and many other food items. The company has constantly modified its service menu according to changing consumer taste and now also includes, fish, salads, smoothies and wraps.
McDonalds Continue reading...

Analysis of Fast Food Industry: McDonald’s

A porter’s model is a powerful tool for understanding where power lies in any particular industry or business. It helps the businesses to understand their position in the market, the steps they need to take to improve their sales by beating the competition and become the market leaders. There are five basic components in the porter’s model, they are: 1. Threat of New entrants 2. Threat of substitutes 3. Competitive Rivalry 4. Power of buyers and 5. Power of Suppliers. If we look at today’s fast food industry then we can easily apply porter’s model Continue reading...

McDonald’s is the one of the largest foodservice retailer in the globe. The company has consistently built up an appealing global brand that has significantly contributed to its huge success. Another primary reason that has led to the success of this global enterprise is its distinct organization culture. The organization has a well-defined culture, which is visible in all its outlets in the world. Form support staff to managers, every of this famous food retailer is aware of the attitude and behaviour that they are supposed to exhibit in accordance with the organization culture. Every member is essentially Continue reading...

8A: Product Positioning Map

The Product Positioning Matrix (Appendix I) reflects the analysis of McDonald´s Product positioning relative to the core competitors on international arena. The matrix is based on two critical criteria: differentiation of the product and availability of the product. Under differentiation we understand the unique characteristics of the product offered by McDonald´s and the competitors. Availability looks at the market presence and overall access to the product by the customer. The analysis includes the comparison of McDonald´s, Burger King, Wendy´s and Hardee´s store.
It is possible to argue that target customers for all stores are Continue reading...

Introduction

The concept of leadership is complex and multidimensional that includes intrapersonal, interpersonal, intergroup and situational variables (Grohar-Murray & DiCroce, 2003). Grohar-Murray and DiCroce (2003) also state that a leader is a person who inspires, develops, gains trust, and relies on people . Nowadays, nurses at all levels of organization are expected to have and exercises leadership skills (Grohar-Murray & DiCroce, 2003) . In this paper, I have chosen Florence Nightingale as a leader to be discussed. I will explain why I have chosen her, what leadership style best describes her, and both positive and negative aspects of this style. I will also give Continue reading...

Business Ethics Case: Application of Ethical Tenets

Introduction
Contemporary organizations have increasingly promoted social responsibility and conformity to ethical standards. Two of the most popular global organizations are Wal-Mart and McDonald’s. According to Wal-Mart’s official website:
- “Wal-Mart operates over 11,000 retail units under 71 banners in 27 countries
- Wal-Mart employs 2.2 million associates around the world — 1.3 million in the U.S. alone” .

- Established “more than 35,000 local restaurants;
- serving nearly 70 million people,
- in more than 100 countries each day” .
As such, these two organizations touch and influence millions of people through the products and services being Continue reading...

Both China and India are fast developing into consumer superpower and a large part of the consumers are the youth of both nations. The products mostly bought by this section of consumers from both nations include mainly products purchased for the “Passion” and “Vitality” values i.e. values of thrill and not price based values. Today’s young consumers from these nations focus their expenditure on such consumer products as smart phones, tablets, laptops, clothes, skin care products etc. as can be seen in the following Chinese consumer survey result.
Figure 1 Spending Preferences
Another area of consumption is the Continue reading...

Introduction

Strategic management refers to the process of initializing and implementation of particular goals by the top executive in relation to the specific attributes of both the internal and external milieu. Strategist management is always guided by the market trends of various products. A comparison is done with the sales trend and increase of market niche of the competing companies (Macdonald, 2008). This essay seeks to examine the SWOT analysis and strategic management tactics of MacDonald.
As a point of departure, the MacDonald, various companies always seek to be at the top and this compels them to seek ways of Continue reading...

Literal analysis is crucial elements that help in critical analysis of the works of literature. In the context of the play ‘Goodnight Desdemona, good morning Juliet' is an n indication of a play that can be applied with the help of the theories. A vindication of the right of women according to Mary is evident in the play. Critically, we seek to understand the cries of women in the play and their representing to find out the root causes of their problems and the best way to curb them. Her thought indicates that women should have access to education Continue reading...

Strategic Management Analysis

STRENGTHS:
- Large Brand Name: McDonald’s is present in the market for the 50 years now, and is serving more than 50 million customers. This shows the bigness of the brand, and how long it has been serving the consumers. It is as a result of this customers trust McDonald’s and new products introduced under the umbrella of this brand are going to win the consumer’s trust..
- Largest fast food Company: McDonald’s has around thirty thousand retail outlets around the world. This has given McDonald’s a unique advantage in terms of economies of Continue reading...

Executive summary of the case

The case study starts with a brief history of Mc Donald’s; how it came into being. McDonald’s “competency center” in each country uses their acquired to knowledge to innovate and develop strategies for growth of the company. The case focuses on the company’s Switzerland strategy. In 2001, McDonald’s diversified into hotel industry in Switzerland by setting up two hotels in Zurich and Lully. The hotels were operated under the brand name of "Golden Arch Hotel”. They were positioned as 4 stared hotels that were highly modern and technologically advanced in terms of interiors of the Continue reading...

Introduction

Super Size Me, the 2004 documentary directed by and starring Morgan Spurlock, explored Spurlock’s own experimentation with going on a McDonald’s-only diet for a consecutive thirty days. Being a vegetarian and generally active person, this transformation became incredibly dramatic, with dramatic changes in weight, mood, chemical makeup, sex drive and more. The documentary poses the question of how culpable McDonald’s customers are in their own health habits, or whether or not McDonald’s themselves are responsible for the increasing obesity and health problems found in America. Looking at these questions, and the documentary itself, through the Continue reading...

The book “Google AdWords for Dummies” written by Howie Jacobson, Joel McDonald and Kristie McDonald published in the year 2011 by John Wiley & Sons is one of the unique books that maximizes the AdWord campaign when compared to other books of the same genre. The authors describe how one can make money the right way by using the AdWords. The book not only allows fine geographic targeting, but also allows the advertisers to edit, pause or delete the ads in real time whenever required. The authors included tips and techniques that enable to improve the advertising return on investment Continue reading...

Persuasion refers to the use of signs occasionally together with images by one social individual with the intention of shifting or sustaining another collective person’s opinion or behavior (Aliaa & Julia, 2010). The earlier statement suggests a degree of urgency and consideration on the part of the communication creator, though not essentially a great deal of complexity. In fact, much persuasive discussion can be seen in unplanned reply to a perceived instant of opportunity. Additional persuasive efforts, mainly those of initiated by marketing unit and political campaigns, are carefully developed and intentionally coordinated. The description also gives a nod Continue reading...

The Fast Food Industry

The American fast food business has in the past recorded unprecedented growth rates, with some of the most successful chains such as MacDonald’s, Burger King, Dairy Queen, and MacDonald dominating the marketing. This has seen a cut throat competition with every business implementing strategies to outweigh their competitors. Most of the fast food stores sell almost the same products, with MacDonald selling burgers, sandwiches, snacks, beverages and meal bundles consisting of bacon and sausage Mcmufin. Burger King also sells chicken sandwiches, shakes, smoothies, salad bars, and salads. These are the mainstream products, compared to dairy queen, which has Continue reading...

McDonald’s product positioning is aligned around the company’s customer experience. The company’s global operations center on a strategy known as the “Plan to Win Strategy”. This strategy focuses on an exceptional customer experience that comprises of people, products, location, price, and promotion. At the core of McDonald’s operations, is the commitment to continually improve as well as enhance their customers’ experiences. The product positioning at McDonald’s is therefore first in their corporate strategy. This is because by focusing on superior customer experiences, the company endeavors to continually improve food quality as well as service, Continue reading...

MacDonald`s Corporation is regarded as the American powerful, fast food service economy. Currently, the organization serves approximately 68 million clients on a daily basis across 119 nations. The organization has managed to make a profit of about $5.5 billion with a deep cultural pride in its “patrimonial culinaire” (Schlosser et al. 4)
Theories indicate that the culture/cognitive trend in MacDonald Corporation have led to the trend of homogeneity and standardization. Given the large scope of globalization cultural trend, MacDonald Corporation has been able to address the principles of its fast food dominance in the easiest and efficient manner. Continue reading...

McDonald’s is the largest food service retailer of the fast food industry. Ray Kroc started the group of McDonald’s in the year 1955 in Illinois, United States. The company employs 444000 employees in 35429 restaurants located across 119 countries . A majority of the restaurants operated by McDonald’s belong to individual franchisees. The key factors that contributed to the success of McDonald’s are its suppliers and franchisees. Over 80 percent of the restaurants run by McDonald’s belong to the franchisees. McDonald’s has a market share of 57 percent . The company enforces the “Plan to Continue reading...

Introduction

Study of change is the study of how organizations and individuals use different approaches in transitioning to new ways of doing things. A world-renowned change management expert and professor at Harvard Business School, John Kotter, introduced an eight-step change process in the 1995 book, “Leading Change”. The process is mainly referred to as Kotter’s model for change management. Scholars of change and other people studying change use the change management model. Leading directors and managers of companies to fasten the change process can also apply it.

The Three Significant Errors

Various significant errors are made out from these change stories. Firstly, the Continue reading...

McDonald’s franchise.

Problem Recognition
No matter what type of business to start it always involves some risk rate. However, it is possible to establish less risky business. Therefore, it is necessary to perform analysis and decide how to launch the required business through the choice of effective option among business from home, part time business, selling products online, buy an existing business, buy a franchise, etc.

Alternative Options

1. Buy an existing McDonald’s franchise or,
2. Create own shop called:”lakeside burgers”.

Factors to Be Considered

The choice of location is very important. Often people don’t have much time for the breakfast or lunch, so Continue reading...

First M. Lastname

Educational Institution
Morgan Spurlock wanted to answer the question of “What would happen if someone ate McDonald’s food for every meal of every day for a month?” in light of criminal suits leveled against the fast food giant. Throughout the documentary, he highlights the philosophic dilemma at the center of the litigation: Where does the responsibility of the obesity epidemic fall? On one hand, you could ask, “Shouldn’t a person know not to eat fast food too often and that it’s harmful for them? If they eat too much, then that’s their fault.” And, on Continue reading...

Management

McDonalds in Asia
- Introduction
McDonald’s is easily among the most recognized brands in the world with branches stretched across seven continents and still expanding. However for a business such as McDonald’s, overseeing thousands of branches and the task of ensuring the efficiency of all the stores in closely adhering to quality standards is astronomical. The fast food giant has branches licensed to franchisees in China, Malaysia, Indonesia, the Philippines, Singapore, Japan, Thailand, and among others. The case study encompasses the crucial elements that that are directly attributed to the McDonald’s operations in Asia and includes Continue reading...

Qualitative Research

Overview Issues
McDonald success in fast food or junk food business has failed to reflect in its new green menu. The good news as part of our lifestyle the junk food is still flying off McDonalds counters. However, these are certainly not long lasting; people of all classes are shifting slowly towards greener foods putting McDonald in an uncomfortable situation that demands immediate action to save the future.

Problem statement

This marketing research addresses the inherent problem, of people’s perceptions to McDonald green menu, which does not show the expected success. McDonald competitors like Chipotles already control the green food Continue reading...