Essays on McDonald's

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected Continue reading...

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected Continue reading...

Introduction

The cheetah ( Acinonyx jubatus) is the fastest land animal with a widely quoted speed of 71 miles per hour or 32ms-1 however time trials under controlled circumstances show that the top speed is somewhere around 29ms-1 or 64 miles per hour (Sharpp, 1997). The Cheetah is uniquely adapted for speed and very few other land mammals can boast of such physiological specializations. Cheetah is a member of the group Felidae and they are unique in many ways. To start with, the African cheetah is the only species in the genus Acinonyx. Out of the 37 species in the cat Continue reading...

The options are ideal tools for position trading as well risk management. These options give their holders some right to buy and sell their underlying assets at a quoted price on or before the expiration date. A call gives a holder the right to buy an option while a put enables a holder to sell an option. The three major option strategies are as listed below in the various case studies.

Bullish option strategy

The McDonald Company has, in past five years, expected the underlying stock price of their diversified commodities to go upward. For this very reason, the company financial management Continue reading...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is Continue reading...

Moving away from the middle

Most companies in the food industry are now considering a diversification of their products to cater for the competing needs of the customers. Beverage and cold drinks companies have, in past few years, ventured in bakery business. The snacks made by these companies serve as complementary goods for the drinks. Pepsi is one of such beverage companies that adopted the production of the complementary snacks Pepsi (2010). With this strategy, Pepsi has rapidly increased its sales and customer loyalty. Customers flock in large numbers to find “all under one roof”. The snacks have done a great deal in increasing Continue reading...

According to Sacks, the subtext that is provided over the epidemic of childlessness in the lives of most executives is that men are to blame. According to the women, men are to blame because according to them, men refuse to be left at home and be the primary caretaker of the kids. This would mean that, for a woman who wants to concentrate on her career, she would have to shelve her need to have kids and concentrate on her work first because if she had kids she would have to stay at home to take care of them, Continue reading...

Executive summary

McDonald's Corporation was founded in 1948 with its headquarters in the United States, Illinois. The Company has diversified its operations and customer base, serving over 56 million customers in a day, in 119 countries. McDonald's Corporation deals with food and beverage products such as hamburgers, French fries, milkshakes, chicken, and desserts among others albeit the company's products vary in different countries. McDonald's Corporation has undertaken various strategic business measures in ensuring diversification and expansion across the world. In the recent past, the company has exhibited significant improvement in production capacity, product differentiation, and training and development of employees.
McDonald's Continue reading...

Proposal

Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:

The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).

Competition

There Continue reading...

Overview

Balanced literacy involves language arts acquisition using a program consisting of word study, small strategy groups, and interactive read aloud, along with shared, independent, and guided reading. These essential components help a learner to understand written and spoken communication by emphasizing on reading, writing, listening, speaking, and viewing. Literacy is an important aspect everyday activities and modern social networks emphasize this, people cannot “Tweet” and comment if they do not write.
Yet even with increasing trends in globalization some children are more advanced, and some need to learn solutions to their education challenges. Balanced literacy instruction supports students’ need Continue reading...

NPV= A1/ (1+k)1 + A2/ (1+k)2 + A3/ (1+k)3 + An/ (1+k)n – C

Where; A- Annual cash flow

k- Cost of capital

C- Initial investment

n- Number of years

Therefore;

NPV= 450,000/ (1+0.11)1 + 639,000/ (1+0.11)2 + 700,000/ (1+0.11)3 + 550,000/ (1+0.11)4 + 1,850,000/ (1+0.11)5 – 2,425,000
= 450,000/1.1 +639,000/1.232 + 700,000/1.368 +550,000/1.518 + 1,850,000/1.685 - 2,425,000
= 405,405.41+518,668.83+511,695.91+362,318.84+1,097,922.85-2,425,000
= 2,896,011.84-2,425,000
NPV = 471,011.84
The NPV of the company is 471, Continue reading...

Introduction- What is marketing?

In today’s fast moving world, nothing seems to be constant. The market is changing at a constant pace, and strategies that worked in the past are not applicable any more. We can say that the present is not like the past and future will be different from the present! It is essential that organizations accept this fact and start formulating strategies which can guide them in these uncertain times. Marketing is that part of an organization’s long term efforts which highlights its unique selling propositions to its potential customers. Marketing tries to bring out the positives and Continue reading...

Executive Summary

The current research relates McDonald’s – the largest fast food restaurant chain in the world. Nowadays, the company is operating in many countries and succeeded to develop a strong brand. The current tendencies of the food industry include healthy nutrition that is inconsistent with the concept of McDonald’s. The company faced the necessity of changing menu towards more healthy, introducing more healthy products, and changing its concept (IBIS World, 2014). The current paper contains SWOT analysis aiming to analyze the situation and make propositions related the new concept of McDonald’s. There were suggestions related the new products Continue reading...

Strategic Fashion Marketing Assignment

Introduction
Fashion industry is a competitive market, which permanently renews and adjusts to the technological innovations and marketing trends. Nowadays fashion brands are applying various marketing strategies for remaining competitive, combining them for delivering an integrated experience for their customers. However, the key to being popular in fashion is to innovate and this implies fashion marketing innovation also. Fashion companies that have the potential to adjust fashion marketing trends, such as creating an in-store home-like environment or developing fashion blogs, to their business are successful now and will be able to differentiate in five years from now from their Continue reading...

Introduction

Slavery remains as one of the widely discussed topic in history. This can be accredited to the fact that the slavery period is a remarkable period in history. While much has been hypothesized regarding the slavery, it is of the essence to note that its scope dates back to the close of the year 1619. This is the year when the first crop of African slaves were shipped into Virginia in North America. Many at times, these slaves were “acquired” to serve various roles, particularly assisting in activities aligned with cash crop production. It is imperative to note that Continue reading...

SWOT Analysis and its importance

SWOT analysis is a basic framework that evaluates and monitors the external and internal environment of an organization and measures its strength, weakness, opportunities and threats. In order to understand the essence of SWOT analysis, it is important that we break down its components with respect to its operating environment.
External Environment: This consists of several external factors which explore the different opportunities that are available for a particular organization. Apart from this, it also evaluates the potential and current threats that might disrupt the organization’s strategic goals.
- Opportunities: This is an area in which a particular Continue reading...

Introduction

Starbucks Corporation is known to be the largest coffeehouse organization globally. The company is an American international coffeehouse chain and coffee company having more than 20,891 stores in approximately 62 countries. Its largest store chains are in United States with 13,279, second largest in Canada with 1,324. Moreover, it has 989, 851 and 806 stores chains in Japan, China and United Kingdom respectively.

Expansion of Starbucks without destroying its core business

The primary business of Starbucks is the coffee that is sold in morning hours which is the peak time when drinking coffee is most popular. For many years, Starbucks has struggled attract customers Continue reading...

Following the American Psychological Association’s Guidelines

- After reading both sides of the argument presented in the text, I believe that universities are undergoing de-professionalization, to a certain extent. In an effort to reform the education system for the better, many states have essentially lowered their standards of education. This demeans the education given to students and asks less of teachers. Indiana, for example, passed REPA, and REPA2, allowing anybody with a Bachelors and a 3.0 grade point average to be awarded and “adjunct” teaching certificate. The reform also allowed any teacher to add certifications their resume. For example, a physical education teacher could become Continue reading...

Introduction

Advertising makes products known to consumers and the only way to ensure that an advert reaches the right audience is assessing the needs of a market before coming up with products that would satisfy those needs. This involves a number of advertising strategies that need to be taken into close consideration. In most occasions, corporations choose to advertise their products with the view of informing their targets markets of the importance and the advantage these products have over others that may satisfy the same needs. However, such corporations do not give much weight to the fundamentals of advertisements which Continue reading...

Introduction

The food service business, in which McDonald’s engages in, is one of the most challenging industries when it comes to meeting corporate responsibility and sustainability expectations (Gagliano). This is particularly because of the allure to provide the cheap, tasty foods with little or no nutritional value to consumers. In many cases, restaurants prefer to choose the easiest route: to produce foods that consumers love with little regard to the nutritional value that the food would add to the consumer. This goes against the spirit of corporate responsibility and sustainability because it would encourage the growth of unhealthy generations Continue reading...

INTERNAL MANAGEMENT

Human Resource Management (HRM) went through the process of transformation over the past decades, which transformed it from supportive administrative function into a strategic element of the companies. This process was majorly determined by the changing and increasingly complex external business landscape, where the competitive advantage of the companies, based on price and product availability could no longer sustain and guarantee long-term profitability and effectiveness (Boxhall and Purcell, 2011; Pravin, 2010). With that in mind, more and more organizations started to realize the role of human capital as a core strategic asset and resource of the organizations. This realization Continue reading...

McDonald’s has come under sharp criticism lately due to our advertisements that are aimed at children. This public outcry highlights the ethical dilemma that is marketing to children and youth especially for products that are unhealthy. Seeing as McDonald’s is the world’s largest fast food chain with 34000 outlets worldwide (Simon), it is imperative that we ensure that all our advertisements are not only legal but also ethical. The negative publicity is hurting our company’s image and may lead to a decline in our profits which are currently at $ 27 billion annually (Simon).

Those in our marketing department believe that marketing to children is ethical because of the following reasons;

- There Continue reading...

They say that, “Eating is a moral act” ("Ethics of Eating"). Unfortunately, even though what we eat is a reflection of our character, basic values and beliefs, the American people of today are not giving much thought to what they eat. Whether they are buying their food at a local fast-food franchise or at a supermarket, Americans prefer their food to be cheap, convenient, and quick. The American way of life is built around efficiency and speed, and today, they like things that are easy and fast, that require minimal economic or personal sacrifice. However, there was once a Continue reading...

As the population of the world grows continuously from year to year, the consumption of finished goods and services grows respectively; however, the factors of production are limited nowadays, and the humanity is currently in a desperate repeating search of more sources, technology and information. One of the main sub-divisions of the sources` question is the one of energy supply. Contemporary scholars agree that the most potential in supplying the humanity with energy has the nuclear energy; however, they accept that it should be treated with the highest possible responsibility and safety measures. The argument of implementing such energy Continue reading...

Post-traumatic stress disorder is described as a mental disorder that is accessioned by traumatic events that might have threatened the safety of an individual, and therefore, the individual feels somehow helpless (Koren et al. 276). In most cases, PTSD is associated with soldiers who have served in major battles, as well as with persons who have experienced horrible situations in their life, for instance fatal accidents, violation of human rights for instance rape among others.
According to Koren et al. (277), about 20% of Vietnam War veterans suffered from post-traumatic stress disorder and/depression. However, it is worrying to note Continue reading...

- What are the justifications for workplace drug testing?
For a long time, drug use has been a common problem at the work place in the United States of America. This was not until 1982 when the first random drug test was carried out at the work place. This set the ball rolling for the institutionalization of workplace drug testing. The justifications for workplace drug testing were informed by the accidents at the workplace that were attributable to drug use and abuse. For instance, the first random test for drugs at the work place was in the United States Continue reading...

Evaluation of Personnel Policy at Ozero Dessert and Tea and Recommendations

A personnel policy is a plan of action and group of proposals that act as a reference for managers and supervisors in dealing with their employees. The strategic human resource management means that human resource policies and practices, which produce employee competencies and favourable behaviours, must be planned and well executed. The human resource manager requires a practical way to translate the company’s strategy into the necessary employee competencies and behaviours.
This case deals with the human resource plan of Ozero Tea and Desserts, a small privately run business located in Little Tokyo, LA where I work. The Continue reading...

Competitive Analysis of McDonald’s and Subway

It is not easy to attract customers inside the restaurants! The restaurants and large food companies are trying several strategies like increasing the variety in their menu, offering discounts, offering healthier options and offering customisation in order to attract customers and build customer loyalty. Speaking of fast food chains, the competition is pretty intense with McDonald’s and Subway holding large market share respectively. Apart from these, the market is fragmented with many other fast food chains. Price-wars, advertising across several mediums, store decor, variety and quick service are some of the factors that affect the competition in fast Continue reading...

Analysis of McDonald’s “I’m lovin’ it” ad Campaign

In January 2011, McDonald’s announced that its earnings in fourth quarter in the previous year rose 2.1 percent despite of a slump in demand in December due to extreme weather in U.S. and Europe. Analysts credited the success of McDonald’s to the “Plan to Win” strategy which was first introduced by James R. Cantalupo in 2003 after overexpansion caused the chain to suffer heavy losses. The core of the plan was to increase sales at existing locations by enhancing the menu, redesigning the outlets, extending hours and advertise the brand across the world. James Cantalupo cut back Continue reading...

Music is an art widely appreciated for its effect on the human psyche. Researchers are increasingly drawn to study the effect of music in the day-to-day lives of people with a bias toward quantifying its scope of impact and understand it as they do science. Personality theorists, cognitive psychologists and applied psychologists alike are interested in how a musical distraction has varying effects on the cognitive task performance per individual. Uhrbrock (1961) noted that amongst other observations, the quality of work can be adversely affected by the use of music in the work situation and Instrumental, rather than vocal, Continue reading...

In the context of firm expansion, the word global is used that is used to represent a multinational corporation i.e., MNC. The multinational corporation is, however, a company operating in two or more countries, and leveraging the worldwide environment for approaching distinct markets in order to generate revenue (Shah, Hussain, Yusaff & Hussain, 2012). However, these global operations are performed in consequence of the strategic potential, which is provided by the technological advancements, making novel markets a profitable and opportune pursuit in the sourcing of production and attaining growth.
Globalization in perspective of firm expansion is the assimilation of firms, Continue reading...

In the book "Fast Food Nation" it’s author, Eric Schlosser, described and analyzed pros and cons of the fast food business for the employees and franchise holders.
The chapter entitled Behind the counter” familiarizes us with Colorado Springs - the favorable place for the modern business development, including a restaurant industry. One of the most illustrative examples of the rapid growth of chain restaurants in the territory is McDonald’s.
As the company aimed at innovation, McDonald’s Corporation chose Colorado Springs to be the launch pad for the approbation of new technologies and machines. These enhancements have Continue reading...

Question

The street I will be focusing on is Leystone High Road which is located in East London. Just like City Road which we leant about in the module and larger East London area. It is also one of the busiest streets in the region. Apart from the rows of different shops that cater to people’ general, and specific needs, Leystone High Road is home to many restaurants, coffee shops, public houses among other structures. The street has a lot of similarities to City road as will be seen in this essay.
Leystone High Road is a major street and Continue reading...

Abstract – The solar power technology has been under development for a long time. Solar power has been a sure source of energy for many people living in remote places. One area of concern has been the use of solar panels in tapping the solar energy. There is research going on in the way solar cell performance is enhanced. There are technologies that have been developed to enhance the tapping of the solar energy from the sun. One technology that is gaining attention of engineering researchers is the use semi-conductor material to manufacture solar cells. In this area, there are Continue reading...

The film, Touching the Void, which was directed by Kevin Macdonald is an adventurous and thriller movie. This movie is about two young men who pursued their passion of climbing a mountain in Peru known as Siula Grande (Smith 16). The two men named Joe Simpson and Simon Yates were confident and ambitious to climb the snowy mountain to the top despite the dangers they knew they would face such as dehydration and frost bites. The two young men had the goal of climbing the mountain to the top and come back down as they were trained and professional Continue reading...

- Identify at least two separate examples of native non-Western cultures that have been impacted by globalization.
Two separate examples of native non Western cultures that have been impacted by western globalization are the India‘s women participation in politics, which has liberated them through the impact of globalization in their environment; another is the Japanese Indians whose food culture was altered by this process also (Hoxie, 1996).
- Describe in detail what the circumstances were within each of these cultures both prior to the transformative event and after it.
Prior to the 1990s women in India were deprived Continue reading...

Starbucks vs McDonald´s Business Ethics and Compliance

This document aims to compare Business Ethics and Code of Conduct of two competing companies: McDonald´s and Starbucks. Strategic values and the image of the brand illustrate the differences between the two companies and their approach and formulation of the constructs of Business Ethics. Starbucks mission statement is: “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time”. The statement is concise and inspiring, bringing the core idea of the business – be part of the community and grow together with internal and external stakeholder. Starbucks does not try to position itself Continue reading...

McDonald's book is one that helps one get back on the track of life organization of life especially after the chaos experienced during the holidays. Chapters twelve and thirteen are especially important in tackling the issues and challenges of everyday life. Other than the bible, this is one of the most direct books that provide guidance on how to handle issues of everyday life. One of the most important advices evident in the book is especially important for people who have a tendency to procrastinate and overload their calendars. Apparently, this is how people lose sight of the structure Continue reading...

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www.thestation.com

Executive Summary 3

Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
Appendices 17

Appendix I – Market Statistics 17

AI – I: Income Profile – Holly Springs, NC 17
17
Appendix II – Products and Services 18
Continue reading...

translatable. This author particularly examined the readership in arts. How do we study and interpret visual art? Readership of Visual Art is the primary goal of the art research. Through the art practice, he realized that he has always used two distinctive elements in one set; non-duality. “Form is emptiness and the very emptiness is form” (p. 18). “Emptiness does not differ from form, form does not differ from emptiness; whatever is form, that is emptiness, whatever is emptiness, that is form, the same is true of feelings, perceptions, impulses and consciousness (p. 18).”
It would be much easier Continue reading...