Essays on Subway

Internship Paper

The purpose of this paper is to explain the entire internship experiences that I personally and professionally encountered during the timeline of internship position as “Subway Assistant Manager”. It firstly determines the challenges and difficulties that arose during the internship program. It then describes the duties and responsibilities of the internship with respect to the performed tasks and undertaken activities. It also gives an overview of the company description including its name, location, the category of product/service, and the approximate size of the company. It then explains how the internship prepared me for the workforce through gaining of three ...

Introduction p. 3

Significance p. 4 Trend Drivers and Patterns p. 5 Impact on the Hospitality Industry p. 7 Subway: A Case Study p. 7 Impact on Future Professional Development p. 9 Conclusion p. 10 References p. 11 Chemicals in the food chain and the relevance to the hospitality industry. 1.0 Introduction: In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

McDonalds Strategic Plan

THE COMPANY Vision statement Mission statement Company objectives INDUSTRY ANALYSIS Market size and characteristics Competition: Major firms and market share Key risk and success factors SWOTT ANALYSIS/INTERNAL AND EXTERNAL ENVIRONMENT Strengths Weaknesses Opportunities Threats Trends APPENDICES Perceptual map STRATEGIC PLAN THE COMPANY 1.1 Vision Statement Our company’s vision in the next 3 to 5 years is to be the most valuable company to customers and shareholders in every part of the world. The vision states the company’s aim to be the first choice for customers in every corner of the world. This implies gaining dominance in each ...

INTRODUCTION

There are some events in the course of the world’s growth and development that seem likely to occur; people will experience conflict, social unrest, possible warfare and any number of natural disasters that can devastate communities all across the globe. In the modern era one of the most terrifying of occurrences are terrorist attacks. Terrorist threats can exist unnoticed; no one knows when they may occur and what public place, government buildings or function that may be targeted. This makes terrorist attacks a huge source of stress, fear and shock for the people and for the governments involved. ...

(Student’s Full Name)

According to Peter Capelli, “52% of U.S. employers surveyed say they have difficulty filling positions because of talent shortages” (par. 10). However, at the time that The Wall Street Journal article was written the unemployment rate was around 9%. The writer explains further that American employers are still complaining about “talent shortages” because they would like to employ persons who do not require any “training or ramp-up time” (Capelli par. 10). These employers hardly hire anyone despite having an “abundance of workers to choose from” (Capelli par. 10). The unwillingness of U.S. employers to hire ...

Introduction to Public Relations

The Subway yoga mat social media campaign was informed by the leak that the company was still using a chemical component used in the production of rubber and yoga mats in the preservation of food. The large corporation did not apply universal standard when deciding on the regions that would use the component. Even though the chemical has been approved by the food and drug agency in America, other parts of the world have restricted its use even in the non-food industries. Therefore, from the perspective of the company’ and the management, the use of the component in the ...

Successful planning, construction, and completion of a large scale project like the one undertaken for completing the One World Trade Center is not easy since it requires a strategic focus on the construction plans in a realistic manner. Project leaders need to give external reviewers an opportunity to have an outside view of the whole project and suggest ways that can ensure completion within the stipulated time while avoiding deviations from the initial budget. The delays experienced during the construction of the Freedom Tower create the impression of how ineffective functional operations can lead to major changes in designs ...

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Subway Corporation Subway is the world’s largest fast-food restaurant for sandwiches which is based in Connecticut, US and founded in 1965. Its main products are submarine sandwiches and salads. It is the third largest fast-food business in the world behind MacDonald’s and KFC. It is a multi-national corporation with 44,672 restaurants in 111 countries, even surpassing the number of that if Macdonald’s. The future outlook is bright with a projection of 100,000 outlets by the year 2030. It has five regional centers in the US, Europe, Australia-New Zealand, Asia and Latin ...

Abstract

The terrorist attacks on the United States in 2001 revealed the need for information sharing between different local, state, and federal agencies. This resulted in the formation of Department of Homeland Security to coordinate the counterterrorism efforts. The Department created fusion centers that served as facilities of gathering and analyzing information from relevant agencies. The fusion centers have faced constant criticism from researchers regarding their effectiveness and spending but have been successful in stopping several terrorist plans. This has saved thousands of lives and millions of dollars. However, the numerous agencies working towards the same goal has brought about ...

The story “Sonny’s Blues” provides the reader with information about the hard and complicated relationship between two brothers. The narrator of the story is a person who leads a normal life. He is a teacher of algebra who obviously has to work with little children. Therefore, a reader has a certain amount of trust towards the narrator. At the same time, a reader can see the story of Sonny who appears to be narrator’s brother who is always in trouble. The story shows the reader how brothers go from being close and then fighting which leads them ...

Seoul Metropolitan Rapid Transit Corporation

The Seoul Metropolitan Rabid Transit is a significant an influence transportation structure embedded in Korea’s capital, Seoul. The Seoul Metropolitan Rapid Transit Corporation hereinafter also referred to as “SMRT” was founded in 1994. SMRT operates the biggest and most extensive metropolitan subway system in Korea with 148 stations and serves 2.7 million passengers daily with a reach of 152 kilometers (Moon, Kim & Park, 2013). SMRT is an important component of the public transportation system in Seoul and the fourth biggest metropolitan subway corporation in the world. It has a huge customer base and more than 6,000 workers ( ...

Abstract

It can be exciting to create a subway car print campaign for a brand such as Nike. There are so many elements that go behind the design of the artwork and loads of creativity. The essay looks at the designing of a subway car print campaign for Nike as Herbert Matter, the designers. The design would focus on the elements used by the designer in his work and the way he used images fonts and graphics in his compositions. The print campaign will take inspiration from his works and will be based on his thought process. It should be ...

Following the guidelines of the course ID guidelinesStudent’s NameUniversity

Introduction The paper has been prepared after analysing the video from YouTube. The video about the paper is based on a popular series known as UnderCover Boss ("Undercover Boss US Season 5 Episode 9", 2016). This is a set; wherein in each episode, a high-ranking profile from any organisation in the United States of America disguises himself as a commoner and goes to work undercover in the lower tiers of the organisation. This process helps them to have a proper understanding of their business and the operations of the business. This also helped the higher ups in the organisation ...

List of Figures

Figure 1: Simon Sinek's Golden Circle 4

List of Tables

Introduction Subway, the world’s largest restaurant franchise, was founded in 1965 by a 17-year old college going kid, Fred DeLuca as a means of fulfilling his dream of becoming a medical doctor. He was looking for a way to earn money to pay for his college and had money only to eat burgers in restaurants. His family friend, Dr. Peter Buck, loaned him a 1000 USD and suggested that he open a submarine sandwich restaurant in Bridgeport, Connecticut. Based on his experience of eating unhealthy burgers, Fred DeLuca wanted to focus ...

A Tale of Two Markets: NYC Subway Line

Executive summary of the case The case, “A Tale of Two Markets: NYC Subway Line” speaks about the various business establishment strategies applied by Lynne Lambert during her pursuit to establish her brand NYC Subway Line and the line of products used the New York Lifestyle based positioning. The case describes how Lynne tried to channel across the conventional distribution system of the apparel retail markets and tried to develop retail sales for her products in two different markets, the gift retail, and the apparel retail markets. The case study provides an elaborate detail of the competition, costing, distribution, ...

Communication is a vital tool in handling critical issues in an organization. The essence of globalization has made the world get firsthand information as it happens elsewhere in microseconds. The advancement in technology is accredited to the continued looming crisis experienced in offices and business. Similarly, the digital word has experienced particular content going viral often shared in social media, for example, Twitter, Facebook, and Instagram. Clients raise such complaints. The article highlights the plights client and individuals go through in trying to solve communication crisis. Further, different scenarios are presented to reinforce the author’s main argument and ...

The Hurricane Sandy was a devastating experience that contributed to the long-term recovery of the New York’s infrastructure, in particular the flooded subway system and tunnels. Even though it is rather challenging, Feuer states that the locally-responsive design should be used in order to enhance the resiliency of waterfront communities. In this regard, the BIG U project is focused on integration of hedonistic sustainability into the urban infrastructure. To be more precise, this project is aimed at flood and storm protection, as it offers a unique system that encompasses 10 miles around Manhattan. Thus, a sustainable ecosystem is ...

Business Perspective

Part One The first franchise offering is the UPS offering. In order to be a business owner, one will need the seed capital to start up the operation. UPS requires that a franchisee to have $167,825 - $535,580 when the franchise is opening in the traditional locations and $139,673 - $254, 562 when the franchise is opening in a non-traditional location as the startup cost (Franchise Direct, n.d.). UPS requires an additional $150,000 as the net worth of the franchisee and $60,000 -$100,000 as the liquidity (Franchise Direct, n.d.). The biggest challenge ...

Urban growth and development can be attributed to all changes that engulf the particular urban setting (Jacobs 78). Moreover, the increase of an urban city should be planned for, lest social evils, as well as uncontrollable urban population and congestion, can ensue. Apparently, Toronto is an urban area that has grown rapidly over time, creating concerns about the future of urban planning, to cater for growing population, pollution, and urban traffic. Since the early 1970’s, Toronto has made the use of subways, buses and streetcars to ease congestion in the city, and also to provide an ambient environment ...

“Successful international firms frequently introduce standardized products covering most market needs, thereby replacing many specialized products"

Introduction The globalization and internationalization has increased the concerns of international business and international marketing. The firms have been involved in developing themselves into the Multinational Corporations (MNCs) rather than local and national firm. It has resulted in various MNCs across the world such as Coca Cola, McDonalds, Pepsi Co., KFC, Wall Mart, Zara, Unilever, Nestle etc. Marketing strategy is defined as the development of the decisions for the resource allocation, relationship of the company with the investors and the timings for the actions. With the growth in the internationalization, the management of the companies is now more concerned ...

The Dubai Metro (UAE) was commissioned on September 9, 2009, when the "red" branch started its work. (Sambidge A., 2009) Today, the Dubai Metro comprises two branches - the "red" and "green." Much of the route passes through both branches of the earth at a height of 10-15 meters. Dubai Metro - the longest fully automated rail system in the world. The length of the two branches of the subway, "Red" and "Green", is 74.7 km. "Red" branch of the subway was also recognized as the longest automated metro line in the world, the length of which was 52 ...

Abstract. In recent time, connectomics which is filed aimed to construct wiring diagram of the brain at the level of synapses and their connections has gained an increasing interest and is very promising for neuroscience. Advance in technology allow to acquire huge volumes of data and the challenge for researchers and scientist now is storage, visualization, and processing of the data. Developing GPU technology provides effective solutions for computing on large datasets and its visualization. Moreover, several recent work propose techniques for optimized segmentation, reconstruction, proofreading, and visualization of connectome. However, existing solutions are still not efficient enough and ...

Yeager by Tom Wolfe

Summary: ‘Yeager’ by Tom Wolfe is an essay about a wonderful U.S airline pilot named Chuck Yeager. The essay begins with an airline emergency situation in which the airline has had trouble with its controls and its pilot Yeager handles the situation very comically and adeptly. It was hard for the passengers that they were in an emergency situation, judging by the way in which the pilot spoke. These, according to Wolfe’s descriptions, are greatness of Yeager, who with his enthralling Appalachian accent, could move mountains in a very casually seeming way. Yeager had fought during the Second ...

CHANGING LIVES WITH CELL PHONES

A phenomenal innovation in this age of technology is the mobile phone or the cell phone. Cell phone usage has entwined our life in the belief that all technologies make lives easier, better or more efficient. Amongst all mobile technologies, cell phones have become part and parcel of our lives such that many of us cannot think of life without a cell phone. For some people, the cell phone is simply a “phone”. However, for many, a cell phone means so much more. This is in light of the amazing usages of the cell phone today. The cell phone ...

Introduction

Subway is a U.S franchise-based chain of fast food restaurants, whose major specialties include salads and submarine sandwiches. Doctor’s Associates, Inc acts as an owner and operator of Subway. Subway is one of the fastest expanding franchise networks in the world that encompasses more than 44 thousands fast food restaurants in 111 countries and regions (Subway, 2016). The headquarters of Subway are located in Milford, Connecticut. It also owns a range of regional offices in Europe, Australia, New Zealand and Africa. Subway’s expanding to each new location requires an in-depth analysis of factors, forming external and industry ...

Market Research

Kenzie’s buffet is a newly launched fast food restaurant in the food and beverages sector, in Ontario. It was founded in May, 2015 by partners Rissy and Harold Carroll who moved to Canada from Kentucky in the US. The restaurant is in the fast food industry and this industry is very competitive. The restaurant can sit up to 300 patrons and has a separate pizza hut and a separate fun room for kids to eat in. The menu consists of hamburgers, French fries, chicken sandwiches and a special burrito named Kenzie’s burrito. It is constructed in such ...

Introduction

Through its franchise model, McDonalds has been a leader in the fast food market. However, understanding the success of the business requires an analysis of its environment and strategies. With that, it is crucial to understand how the competitive environment it operates affects it and how it responds. Further, understanding the brand’s global marketing strategies is crucial. To achieve that, this report provides an industry analysis and the brands marketing mix analysis. To begin with, the competitive industry analysis uses the Porter five forces to analyze the competition the business faces from rivals, competitors and substitutes and the ...

Intelligence Policies and Legal Issues

Introduction

Circumstances of creating the Patriot Act Reasons for including sections for an expiry date Reviewing of Act. Adding newer and more effective sections. Some sections were violating existing US Laws. They were necessary to arrest any imminent threats to the nation soon after 9/11.

Time bound sections are redundant after a period of time.

They were a temporary measure. (Barrett, 2015)

Extended Patriot Act Sections

Section 201 – Tapping approvals for all electronic communications pertaining to terrorism. Section 202 - Tapping approvals for all electronic communications pertaining to fraud. Sections 203 (b) & (d) – Sharing tapped electronic information. Section 204 – Detailed description of justification in sharing tapped electronic communication. Section 207 – Specifies the timeframe ...

Article Critique – Burger King

Article Critique – Burger King

Synopsis

The article “Why Burger King gave Masks to Korean Commuters” elucidates about the busy work schedule of the Koreans and the lack of sleep they get. The article helps to describe how burger king designed a mask that read “wake me up at my stop.” The campaign would allow Koreans to take a quick nap on their subway ride without worrying they would miss their stop. The mask contains two coupons, one for the person wearing it and the other who wakes him up. These coupons could be utilized in any Burger King restaurants in ...

In reading Henry Mintzberg’s article, Organization design: fashion of fit? (1980), I was pleased that it was so easy to follow, that his concepts included examples that I could understand, and it was well organized. Mintzberg was clear, to the point, and engaging in his writing. Even though the article was published in the Harvard Business Review, it was written at a level that the average college student could understand, even a non-business major.

Mintzberg begins by tackling the assumption that too many people make: all organizations are alike. Indeed, they are not. He also clearly points out that ...

Contrary to the perceptions of non city dwellers of the city dwellers blasé attitude, city dwellers are in fact extremely helpful and supportive of each other especially in times of calamities and disasters.

In the article Let’s not forget Superstorm Sandy’s victims Steph Goralnick, highlights the assistance activities of which he was a part of that the city dwellers have been involved with in the after math of the devastating hurricane.

Goralnick’s home in Brooklyn was never affected but he took some time off with friends and headed to lower Manhattan where together with other ...

Community Location

According the population census conducted in 2000, the total population of District 13 is 106, 120. However it has been observed that the population of the region has been on the rise. The people in the district live in different locations. These locations include; the Coney Island the Brighton Beach, Bensonhurst, Gravesend, Bath Beach, Homecrest and the Sea Gate.

The Coney Island is an urban residential neighborhood located in the Southwestern side of Brooklyn in New York City. The Coney Island is around 4 miles long and half a mile wide. The Coney Island creek that ...

- Introduction

Experts define graffiti as ‘writing or drawings scribbled, scratched, or sprayed illicitly on a wall or other surface in a public place.’ (Uschan, 2011) These drawings can be seen in most major towns all over the world. There is no threshold as to how big or small a drawing in the street can be in order to be classified as graffiti. More often than not, such drawings are intended to communicate good information or address challenges in the community. Graffiti is often made using spray paints available in cans. Despite this, other paints and materials can be used to make graffiti.

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- Analysing the DRI report of the fast food intake, it shows that; - Majority of the micronutrient intake are below the 50% value of the DRI except 5 micronutrients which are above (iProfile, 2011). - Thoses micronutrients are; Vit A (5%), Vit D (15%), vit E (4.0%), Niacin (47%), Pantothenic Acid (23%), pyridoxine (38%), folate (38%), vit B12 (40%), potassium (20%), Calcium (38%), magnesium (26%), and zinc (40%). - Out of that 5 micronutrients, 2 were too high than the required intake: Those that are above the average are: Vitamin C (105%) and Sodium (120%). ( ...

In an Undercover Boss USA Program, the Subway’s Chief Development Officer Don Fertman was chosen to go undercover and perform several jobs in different franchises of the subway. This assignment will analyse the job of sandwich artist and a store manager. The Sandwich Artist, Jessi was observed in the store # 562 Orlando, FL. To analyse Jessi’s job, Don Fertman personally practiced the job of sandwich artist. Later, he interviewed Jessi regards her qualification, age, and background information. The other job analysed was of the store manager, Duane at store # 31255 Buffalo, NY. This store was in an unusual ...

What You Can Learn from Starbucks http://www.inc.com/resources/marketing/articles/20050401/starbucks.html

Starbucks is an experienced company that serves good quality coffee, and besides this it delivers great customer service, from which managers have only but to learn, as Adam Hanft, the writer of the article “What Can You Learn from Starbucks” observes after analyzing the setting and the environment that Starbuck creates for its clients. The author of this article provides some useful customer service related advices based on his own Starbucks experience and he encourages managers to use them or to go visit the nearest Starbucks whenever they need to ...

Each member of the society wants a peaceful, crime-free neighborhood. In the desire to obtain such an environment the government commissioned the work of policemen to main peace and order by enforcing the law. However, despite the importance of their role in the community, police personnel continue to earn negative image from the public. It should be noted that the publics’ perception to law enforcement officers play a crucial role in maintaining peace and order. A positive perception will more likely help in meeting such goals. It is therefore important to understand the causes of the negative perceptions against the police. ...

Personification

One of the most commonly used devices in literature is personification. Personification refers to a figure of speech where an inanimate object, an idea, or an animal gains human qualities. In this device, the portrayal of non-human objects is in such a way that they appear to possess human like ability. This device is important since it connects the personified object with the reader. Personification has the ability to improve the vividness of description of non-human objects. Another advantage is that it can help the readers to understand non-human characters and to sympathize with, and react emotionally to non-human characters. In ...

The speed with which information spreads fast across the digital media has played a huge role in changing the way people and organizations alike react to issues that they face in their search for market competitiveness. The connectivity that comes along with digital communication and distribution has led to a faster response by people and organizations alike to various issues, as seen in the subway case.

Summary of Crisis and Article

The social media fallout crisis for this case was based on the fact that an ingredient that is used in the manufacture of bread at Subway is an aging and bleaching agent. There were claims ...

Business

Business location is considered to be a very crucial and important decision to make. The decision depends on the nature/ type of the business, the availability of the equipment and resources that are required for the business to operate and lastly the customers. The business must need to know their target customers and must identify where they are situated/ located. Since competition is will influence organizational policies, the 4Ps of marketing can be a great help. Along with price and product, place is an extremely important factor is business successes. Place can determine price. Factors like who the final consumer ...

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Abstract This report delves into John Fitzgerald Kennedy Airport (JFK). It provides a brief history as well as the old and new structure of the airport. As well, it gives a panoramic view of the old and the new structural features of the Airport for the future needs.

John F. Kennedy International Airport (JFK) Airport: An Introduction

JFK is run by the Port Authority of New York as well as New Jersey, under a charter ratified in 1947. It is amongst the leading passenger-volume airports all over the USA, as well as the busiest international air passenger entrance, managing more air ...

- Drawing the line between crime and art - Graffiti, the Purest form of Art - What is Street art? Vandalism, Graffiti or Public art - The Culture and Politics of Graffiti Most people would be hesitant to call graffiti an art, because the current law treats anything painted on a wall or any surface, without the owner’s consent, as a form of vandalism. Nonetheless, while some people view graffiti as vandalism, members of the art community view it as an art of strange beauty on doors and walls scarred by spray paint and markers. In ...

Public administrators need to be able to ensure high level of productivity from the people who work under them. This can be achieved easily if they perceive good leadership skills and traits in order to bring about positive change especially in difficult situation. There several renowned leaders in the world who exhibited significant leadership skills which enabled them to cub social, economic or political problems. One of such leaders is the New York Police Department Commissioner Bill Bratton in the New York City (NYC, 2014). Bill Bratton positively influenced the state of security in the New York City by ...

Competitive Analysis of McDonald’s and Subway

It is not easy to attract customers inside the restaurants! The restaurants and large food companies are trying several strategies like increasing the variety in their menu, offering discounts, offering healthier options and offering customisation in order to attract customers and build customer loyalty. Speaking of fast food chains, the competition is pretty intense with McDonald’s and Subway holding large market share respectively. Apart from these, the market is fragmented with many other fast food chains. Price-wars, advertising across several mediums, store decor, variety and quick service are some of the factors that affect the competition in fast ...

Business

Attracting customers to buy food from the restaurants is the key element in the food industry business. The ‘subway’ is one of the largest fast food chain restaurants that are adapting different promotion tactics to enhance their profits. The main tactic in managing the profits and maintaining the market share is to keep the prices of the products low and affordable. Good and quality food for the customers is the main reason for the success of ‘Subway’. The ‘subway’ has the affiliations with the health associations in the United States of America and United Kingdom. These associations help ...

China is one of the world greatest emerging economies, which comes with a wide range of opportunities for foreign investment. In as much as the country possess a huge potential and ability for economic growth that offers access to large markets as well as considerable savings in terms of labor costs, evaluation of cultural and political must be done as they pose uncertainty and create risks for foreign investors. After opening to the global world and reforms of more than a quarter century, China's economy was the second largest in the world in 2005, when measured in terms of purchasing power parity. ...

Strategic Development and Challenges for McDonald’s

Strategy addresses the why and what of marketing activities. Marketing involves satisfying needs and wants of the customer. The task of any business is to deliver customer value while being socially responsible. In a highly competitive economy with increasingly intelligent buyers, a company can win only by fine tuning its value delivery process and providing superior value. In January 2011, McDonald’s announced that its earnings of fourth quarter in the previous year rose 2.1 percent despite of a slump in December due to extreme weather in U.S. and Europe. The analysts attributed the success of McDonald’s to the “Plan to ...

Abstract

The project deals with the relationship between Homeland Security, transportation, and logistics management. The nature of the interconnection between the Department of Homeland Security, public transportation, and logistics is the focal point of the research. Measures elaborated by the state department for the protection of transport, passengers and hazardous goods delivery are scrutinized based on the data retrieved from governmental reports, programs and articles. Keywords: homeland security, transportation, logistics management, terrorist, attack The USA is a reputed peacemaker that stands up for peace and equality throughout the world. Valiant though these efforts are, they come up against a serious ...

A Greek immigrant founded Leo’s Coney Island in the 1970s, during that time, Leo started business with basic offering in their menu. With years, the food chain company diversified into offering a variety of foods and snacks that fit ones whole family. Leo’s as dedicated a lot of time in serving great foods and services including dining experience offer to its customers during events and gathering. To improve on customer-staff relationship, Leo’s introduced variety of ways to interact with its customers by offering special events day for families where kids are face painted and balloon animals insulted for ...

One of the most basic elements of human behavior is sociability. We thrive in the ability to communicate and interact with others. It is essential to the continued propagation of our species. We meet, we mate, and we survive by companionship. There are even studies that show that companionship is almost as important to our health as food and water. What makes humans different than almost every other creature on the Earth though is that we can gain our companionship from varied sources, and sometimes different forms of companionship fulfills different emotional and mental needs. Male lions don't ...

Introduction

I watched three past episodes of Undercover Boss via online streaming on November 14, 2014. From all the episodes, I selected the Subway episode in season 2 (https://www.youtube.com/watch?v=y1MHpTiz0kI); the Philly Pretzel Factory episode in season 3 (https://www.youtube.com/watch?v=OrA0dHRsWXM); and the Menchie’s Frozen Yogurt episode in season 5 (https://www.youtube.com/watch?v=L81k_oLFvjM).

Subway Episode

The first episode I watched was the Subway story. In this episode, Chief Development Officer Don Fertman worked undercover as a sandwich artist in four Subway branches across the United States. The most interesting part of the episode was Don’s life in the kitchen. He got to know the people who ...

Introduction

The term ethical intelligence has been coined by the American ethicist Bruce Weinstein, who in his book "Five Principles for Untangling Your Toughest Problems at Work and Beyond", describes the five principles of ethical intelligence that determine the level of one's success in his job, how strong his relationship is with his friends and family, and what he feels about himself. The five principles of ethical intelligence identified by Bruce Weinstein include 1) Do Not Harm, 2) Make Things Better, 3) Respect Others, 4) Be Fair, and 5) Be Loving (Weinstein, 2011, p. 6). According to Bruce, a society or culture ...

Women and Gender Studies

Media Analysis The Lincoln MKC commercial with Matthew McConaughey The Lincoln advertisement is for people who can afford luxurious products. The advertisement clearly targets high income earners with a taste for luxurious cars. The tone in the advertisement is serious. The character in the advertisement points out serious reasons why he drives a Lincoln and the general tone in the advertisement is serious. This advertisement appeals to people who are rich and well-educated, more like corporate elites. The character is a famous and award-winning actor Matthew McConaughey. He dressed in a suit like a rich, well-educated and powerful person. McConaughey looks well-groomed ...

- Analyze McDonald's efforts to market Happy Meals that contain free toys to children. The efforts by McDonald to market its happy meals arise from the fact that food marketing influences children food preferences, health, diet and food choices. The company spends millions on this initiative to reshape the unhealthy food practices and help in preventing and reducing childhood obesity and overweight. The company uses games, toys and puzzles to give children with meals at a minimal cost when they purchase a meal from McDonald. The practice of McDonald is a good initiative because it focuses on improving the nutritional quality ...

Electricity and magnetism will propel the future transportation system, and it will make our travel safe, smooth, but faster than other conventional transport system. The new transportation technology is magnetic levitation or Maglev, and in this transportation technology, the train remains suspended and move in the air freely without any support but, under a strong electromagnetic field. The speed of maglev vehicles can be between 300 to 500 kmph. The technology is based on the familiar property of magnets that the opposite poles attract and same poles repel. For example, the north pole of a magnet will attract the South Pole of ...

Brand Personality of Subway

SUBWAY® brand is the world’s major submarine sandwich chain possessing more than 42,000 locations around the world. Each year about 1,000 new restaurants are opened. Subway was recognized as the best franchising system in the world for 15 times. As the franchising company, it has low start-up costs and is based on a proven idea. Customer feedback stays outstanding, and the company’s obvious intention is to speed up the strong growth in customer statistics. Subway products are essentially consumer driven because it mostly sells sandwiches and salads, which are made according to the consumers’ tastes. The ...

Impact of Emotional Appeal on the Subway Brand

Impact of Emotional Appeal on the Subway Brand

Introduction

Subway has become an important brand in the fast food segment, in the US as well as globally. The brand was founded primarily to serve submarine sandwiches in 1968 by Fred DeLuca and Peter Buck. From a single restaurant in 1965, the group managed to expand to 40,000 restaurants worldwide, and far exceeding McDonalds in restaurant penetration in the US. This report seeks to explain the importance of Emotional Appeal on consumer behavior, and the benefits obtained by Subway using this concept in its ads. Emotional appeal is defined as ...

The Promotion of Mixed Income Neighborhoods in Hollywood, California

Chapter I: Introduction The facts are impossible to ignore: focusing on places, health and walkability requires increased public transit infrastructure, which creates new jobs, enlivens neighborhoods, creates local business opportunities and connects communities, both vulnerable and thriving, to vital amenities and resources. (Raphael &Espiau, 2010, par. 9) Transit-oriented development (TOD) is a neighborhood development plan focusing on easy access to major transit stops. The Federal Transit Administration (FTA) defined TOD during the 1990s when undertaking a project consisting of initiatives to promote livable communities: “Transit-oriented communities are characterized by design and development patterns that are conducive to the ...

Impact of Noise Pollution on Mental Health

Introduction Noise is increasingly becoming a major threat to both human and animal life. In last few decades, noise pollution has increased considerably in every urban area with an ever-increasing population and heavy load of traffic on roads. Since noise is not a palpable matter one can see, taste or smell, over the years noise pollution has received very limited attention compared to other types of pollution like air or water pollution. Due to the increasing urbanization and industrial growth, environmental noise caused by transportation systems and machines, aircraft, motor vehicles, trains, loud music and constant hubbub of city life ...

Abstract

This paper is on the fast food industry of United States. The first part of the paper will include the advantages which customers get while consuming fast food and how it is important in people’s lives. The second part of the paper will discuss the disadvantages of consuming fast food and how it is affects the society. Finally the paper will be concluded with a common ground over this issue.

Introduction

Fast food or Junk food is a term which is a debatable topic in context of today’s America and its society. The debate is between two groups, the first group ...