Brand name
Dataset Technology Company Logo Slogan Brand Extension Dataset’s long-term strategy towards competitiveness in the market is through product extensions (Stokes, & Lomax, 2008). Product extensions for the company will include variations in core software rather than launch new products. Product extensions will mostly target software applications that Dataset is already offering in the market and web designs that provide improved usability for clients. For instance, the educational software applications that the Company has been offering on the market will be extended to a family of related educational software so that clients can have a variety to choose. Secondly, Dataset’ ...