Section 1: Marketing Organization
The Director of Marketing Communications oversees the following departments: public relations, advertisement, creative services and marketing sales force. The organization structure connects with marketing in a number of ways. Recently, the Director of Marketing Communications has made launched a campaign to effectively advertise the company online (Drumheller, 2011). AT & T ensures that it reaches out to numerous websites so that it can look for opportunities to advertise. Another strategy in advertisement includes broadcasting about the Company in TV especially in the prime time (Drumheller, 2011). This helps the company to reach out a wide target market.
Under the Director