Essays on Chipotle

MEMORANDUM

Re: Proposed changes in the marketing strategies. Recommendation: Avail the opportunities optimistically and with sustainability. Increase market share of Bakery Segment. For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants. Come up with new and unique food menus frequently. Opportunities Available Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

Between 19th October and 1st December 2015, the CDC reported an outbreak of the Escherichia coli O26 (STEC 026) in Delaware, California, Illinois, Oregon, Kentucky, Maryland, Minnesota, Washington, New York, Pennsylvania, and Ohio. The CDC linked the outbreak to Chipotle Mexican Grill restaurants.

The intestinal symptoms of E. coli infection show up within the first five days after infection and may include:

Loss of appetite Gas Nausea Vomiting Fatigue Sudden watery diarrhea that may turn to bloody stool Cramping of the abdomen Fever In severe cases, the skin becomes pale, urine in blood, a decrease in urine output, and dehydration (Pietrangelo and Kim). Infected people per state include Another short outbreak of a different strain of STEC O26 ...

Analysis of the Chipotle Mexican Grill Service

Introduction The purpose of this assignment is to conduct a multifaceted and complete analysis of the service, provided by the Chipotle Mexican Grill restaurant, operating in direct customer service in own physical space as well as catering. To narrow down this analysis and due to the limitation of the personal experience only to direct customer service in the restaurant, this document will look specifically at this aspect of the business. To better understand the proposition of the restaurant it is important to look at its business model. Founded in Delaware in 1993, today the organization operates over 2000 restaurants ...

News that the man who was supposed to recover the company Chiptole was arrested on the charges of drug possession does not surprise me to a certain level. The reason for this is that he had a lot of burden on his shoulders and was responsible for regaining the good ratings and the customers’ loyalty after the outbreak of E. coli. According to the article (2016), “Chipotle saw sales at established locations drop 30 percent in the first quarter of the year“ (Choi). The executive had to regain the trust of the customers and even though that was his ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

Internal Analysis of McDonald’s Corp.

Introduction McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...

Communication tools

There are various digital marketing tools that a brand can use to reach its target market with information about the overall brand as well as specific products. The platforms provide means of providing varying content including videos, pictures and written details on the products. With that, the Chipotle marketing campaign will entail the use of various platforms to deliver different content to the target segments in ways that are captivating and capable of catching the audience attention. In that respect, the following is a summary of the digital platforms through which the brand will reach the target market across ...

Introduction

It is common for an organization to fall into some predicament once in a while. The concept reveals itself by the aspect of organizations having contingency plans that leverage them in the case of an impromptu or ongoing scandals. I have always observed that companies have insurance covers for such incidences. Most of the problems that organizations are likely to encounter include organizational ethical dilemmas. Recently, one of the well-known fast food joint, Chipotle Mexican Grill, alias chipotle. Chipotle encompasses a chain of fast food restaurants. The chain is allegedly accused of breaching the food policy protocol regulations by ...

The institutional affiliation

Customer satisfaction is crucial to the company. Negative experience of a single client can result in a significant revenue decrease. Moreover, dissatisfied client is likely to share their bad experience with another people. Client satisfaction results in their retention while customer dissatisfaction leads to their lost. Many companies go through big crisis due to the fact that either the quality of the product they offer or the customer care service fail to meet the clients needs. Chipotle Mexican Grill, a famous restaurant chain, faced an extremely unpleasant incident which has resulted in a closure of 43 locations. E.coli issues ...

I am a 40-year-old blonde living with a dog, Max and trying to make sense of why I chose to live with him in the first place. Guess what? Still trying to figure it out! I like to spend most of my time thinking about Chipotle while I pretend to act as a VP in a tech start-up; fortunately, nobody ever notices me drooling over the visuals of food on my laptop screen. Yep, not even the camera in the corner of my office, I make sure my hairdo is blocking the view entirely. You must have gathered by ...

Chipotle Mexican Grill (CMG) is a leading restaurant in the fast-casual or limited-service sector restaurant industry. Limited-service restaurants are a place where customers have the option of eating inside the restaurant, purchasing food through the drive-thru, or just ordering to go. These customers pay for their meals before they eat them. Limited-service restaurants fall into the fast food industry along with cafeterias and buffets. Business models for these restaurants are not very complicated, they typically either own their restaurants or they franchise them out. Some companies own several different types of restaurants that serve different varieties of food. There ...

MacDonald’s earnings for the quarter of 2012 were beyond the expectation of many but the company was well aware that it will continue to face challenges in the coming years. In the year 2012, the world’s largest restaurant chain reported the greatest in nine years as a result of the turbulent global economy. This slide in performance was a big surprise to money investors who had keenly noted the firm’s robust performance for nine years from the year 2003 with the net effect being an increase in profitability as well as the stock price for the ...

Chipotle Mexican Grill is a food store that operates in the United States of America, Canada, United Kingdom, Germany, and France. The business faces various managerial problems and challenges. Some of these difficulties include the inability to locate new areas where restaurants can be put up. The other problem emanates from competition from the other strong restaurants. The other challenge that the management faces is the difficulty in negotiating leases with acceptable terms with both the government and the local communities leasing their premises (Moran 13). Chipotle Mexican Grill operated as a business where there was a significant level ...

Porter’s Five Model application for Chipotle

The model is used by different companies to make their products as diverse as possible for the market. To ensure that the goods and services sold are one of a kind. Threats of substitutions is a challenge as the food market has changed over the years with many cuisines being created by other franchises. The availability of options such as Asian food makes options more diverse. The company, therefore, needs to keep being creative to ensure they maintain their clients. The new entrants make the company interested in making sure they keep up with research for the sake of ...

Effect of Chipotle’s new strategies

Effect of Chipotle’s new strategies

Introduction -

Chipotle has so far secured the industry leader position by positioning itself as a food chain that sources fresh products and natural ingredients. The recent E.coli outbreak that made 55 people sick led to drop in sales of the organisation. The company is now taking steps to strengthen its market position and survive competition (Newman & Jargon, 2016).

Porter’s Five Force Model Analysis of Chipotle

Threat of new entrants - (High) - In the fast casual food industry the threat of new entrant is very high as there are less entry barriers and a food business requires low start-up costs. The ...

In the past few years, smartphones have become more ubiquitous as a staple technology of our everyday lives, seeing a popularity that no one had expected. (Ankeny 2010) As a result, businesses have been attempting to use this unique technology to get their businesses closer to the consumer, creating new applications and ways of interacting with their prospects. (Barnes 2003) This resulted in the m-business market, a spinoff of e-business whose purpose is to provide electronic applications to customers with smartphones, in order to let them shop or use their services right from their phone. (Lee 2006)

At the same time, other environments ...