Essays on Supermarkets

Abstract

Using the regression equation and given values of independent variables, we estimated the elasticity of each of them and ascertained that the product is highly elastic to price levels and therefore, the firm can consider to decrease the price levels in order to increase their market share. At the same time, cross elasticity and income elasticity were also significant in relation to the demand of the product, although advertisement expenditure has negligible impact on the product’s demand. Hence, own price, price of related goods and income of consumer are three major factors which the firm should incorporate while ...

Day One: 26 January 2017

I attended a funeral in the early morning, in a Catholic chapel. It was a traditional Requiem Mass, so there were several hymns involved. All of these except one were sung in a call-and-response manner, accompanied by an organ, with a lone soprano singing the verses, and the congregation singing the chorus sections. The last hymn, the recessional hymn, was sung by everyone all the way through. As is usual for hymns, they were slow and quiet in nature, and had one single line of melody, as this was not a professional choir. This was live music, accompanied by ...

Briefly describe the product you plan to market abroad.

The insatiable appetite for new technology presents an ever-growing demand for technological products in line to meet the ever-changing consumer needs, preferences, and choice (Saif & Aimin, 2015). The Huawei smartphone provides a technologically advanced mobile phone that is set to take over the mobile phone market as well as meets consumer needs. The product’s appearance, operational simplicity, size and weight, operating system, screen size, mobile hotspot, and battery life outline some of the unique qualities of the Huawei phone (Saif & Aimin, 2015). The price of the smartphone is moderate to entice the customers since a significant proportion of ...

Whole Foods Company was founded by John Mackey and his ex-girlfriend after they were loaned 45000 US dollars to start up a small business in natural foods. Their first business together, SaferWay, was successful. This enabled them to expand and partner with Clarksville Natural Grocery to create Whole Foods Market. This was the first natural whole food store and was large enough to employ 19 workers. In the 1980s, the store ventured into a plan to buy off small stores that were in the business of selling off natural, organic and healthy foods. The stores that were acquired included ...

[Submission Date]

Intensity of Each Industry Force

Bargaining power of buyers is low to medium because not only consumers have various alternatives in the CSD industry to select from but both the Pepsi and Coke offered multiple offerings to beverage lovers. The power of suppliers is very high in the cola industry. The number of soft drink bottlers in the United States has greatly reduced from two thousand in 1970 to three hundred by the end of the year 2009. The industry is still dominated by Pepsi and Coca-Cola. These bottlers helped the national beverage brands secure shelf spaces and customer attention. Since there ...

Most of us like eating food that looks good, vegetables that fit the standard and fruits that are a perfect color pallet. Yet our planet was not created to produce things that look exactly the same. Each of us is different. There is no identical plant or animal. Each snowflake has its very own intricate design. We love the uniqueness of our world yet cannot seem to accept it in food. Over 1 billion tons of food is estimated to be wasted every year worldwide (Ross, 2013). That number seams unreal especially when one in nine people around the ...

Demand function (QD) = -5200 - 42P + 20PX + 5.2I + 0.2A + 0.25M Where; P= 500, PX=600, I=$5,500, A=$10,000 and M=5,000

Replace values in the equation;

QD = -5200 - 42(500) + 20(600) + 5.2(5,500) + 0.2(10,000) + 0.25(5,000) = -5200 – 21,000 + 12,000 + 28,600 + 2,000 + 1,250 = 17,650 Price elasticity of demand = ∂QD∂P×PQD ∂QD = change in quantity demanded, ∂P = change in price; P= price, QD = quantity demanded ∂QD∂P = -42 QD= 17,650 P= 500 Price elasticity of demand = -42 ×50017,650 = -1.1898 The above elasticity indicates that the product’s quantity demanded ...

American Public University

1. Compute the elasticities for each independent variable. Note: Write down all of your calculations. QD = - 5200 - 42P + 20PX + 5.2I + 0.20A + 0.25M and Q = Quantity demanded of 3-pack units P (in cents) = Price of the product = 500 cents per 3-pack unit PX (in cents) = Price of leading competitor’s product = 600 cents per 3-pack unit I (in dollars) = Per capita income of the standard metropolitan statistical area (SMSA) in which the supermarkets are located = $5,500 A (in dollars) = Monthly advertising expenditures = $10,000 M = Number of microwave ovens sold in the SMSA in which the supermarkets ...

Data-driven marketing strategies have overtaken the traditional mass marketing strategies. Business entities are increasingly using data not only in market segmentation but also in the determination of what products to produce, how to market the products, and how to price them. As a consequence, the currently applicable marketing strategies are considered to be more fluid, and there is the need for marketers and business professionals to increasingly consider value creation in marketing strategies that they employ (The Nielsen Company, 2015). In light of this understanding, this paper presents marketing segmentation, and value proposition for a recommended retail shopping bag ...

Introduction

Firms in different industries across Australia operate in varying market structures including oligopoly, monopoly, and monopolistic markets. Monopoly firms include Telstra, a telecommunications company that has over the years proved to be the dominant supplier of the internet and mobile services. Grocery supermarkets including Aldi, Woolworths, and Coles operate in oligopoly structures where they have dominance over smaller grocery retailers. Firms operating in the monopolistic structure include restaurants and hairdressing shops where firms aim at expanding their market share through product differentiation. The paper, therefore, uses examples drawn from Australian markets to discuss various market structures.

Oligopoly market structure in Australia

The grocery retail ...

(Student’s Full Name)

According to Peter Capelli, “52% of U.S. employers surveyed say they have difficulty filling positions because of talent shortages” (par. 10). However, at the time that The Wall Street Journal article was written the unemployment rate was around 9%. The writer explains further that American employers are still complaining about “talent shortages” because they would like to employ persons who do not require any “training or ramp-up time” (Capelli par. 10). These employers hardly hire anyone despite having an “abundance of workers to choose from” (Capelli par. 10). The unwillingness of U.S. employers to hire ...

Introduction

Businesses have a common goal of achieving success and uniqueness that helps them to stand a mile ahead of their competitors (Chattopadhyay et al., 2012). However, over the recent years, many companies have embraced the concepts of merger and acquisition in efforts to exploit their business potential fully. Mergers and acquisitions are important drivers of growth for a particular organization. Companies have come up with business and international level strategies that will help them to yield high profits. The Kellogg Company has acquired companies and the Publix Supermarkets, Inc. have not acquired mergers and solely operates within the U.S. ...

Introduction

Placing eco-labels on the consumer products is thought to have immense positive effects on the consumer behavior. In particular, some studies strongly suggest that when the consumers become aware about the product origins and the method used in merchandising, their consumer choices become more ecologically and environmentally friendly. The purpose of the future is to investigate whether these assumptions are validated, or they are merely the results of unfounded marketing speculations.

Background

There is a strong opinion among the marketing professionals that the importance of eco-labelling is gradually, but steadily growing. Thus, several studies confirmed the assumption that traditional methods ...

BOP Assignment

A firm’s internal and external environment affects its performance in the market. It is worth noting that there are several tools of analysis used to determine the manner in which a given organization performs in its environment. Business operations take place within an environment. The environment factors are classified into internal and external factors depending on the type and ability of the firm to control. In this case, BHS is an example of an enterprise that was bought by an investor and merged into his wider business. After a while, it was on the verge of collapse, and ...

Introduction

Every business takes inputs from the society and processes them into outputs for members of the society. The supply chain “is a set of entities that are involved in the upstream and downstream flows of products, services, finances and/or information from a source to a customer”. Supply chain management is the management across and within the network of upstream and downstream organisations of both relationships and flow of material, information and resources. The purpose of this paper is to critically analyse the supply chain systems of various companies in order to draw conclusions on how they operate. In order ...

Chapter 1: Introduction 3

Chapter 2: Financial Performance and Position of TESCO 6 Chapter 3 Financial Management Policy 14 Chapter 4 Investment Strategy 18 Chapter 5 Valuation of TESCO 22 Chapter 6 Conclusion 26 Abstract The present report provides critical analysis of financial positioning of Tesco Plc. For this, the financial data has been gathered for past five years as well as its competitors to critically assess financial positioning of Tesco in the retail industry. The reports highlight the recent issues of Bretix which has significantly impacted economic conditions of the United Kingdom leading to declining the consumer confidence because of triggering inflation. ...

Introduction

This is a blog post which provides a critical evaluation and marketing recommendation on the Red Baron Pizza. The procedure of evaluating the product will include an application of the marketing mix and other variables relevant to the qualities and features of the frozen pizza. This will use the tools and techniques of marketing and they will be applied in order to identify whether it is a good product to buy or not. Ultimately, the research will culminate in the presentation of a recommendation on whether the product is ideal or not.

Product Description

Red Baron Pizza is a product of ...

IEG 330: Supply Chain & Logistics Engineering

Section: F2 Summer 2016

Abstract 3

Introduction 4 Objectives of the Project4 Literature Review4-5 Description of the Collecting Data Process5-6 Description of the Collected Data6-7 Mapping the Supply Chain Network of the Company8 Performance Measurement8-11 Tools, Techniques and Approach to follow11-12 Challenges Expected12 Conclusion12 Gantt Chart13 Reference14 Abstract This report presents an analysis of Kuwait indo Trading Company’s (KITCO) supply chain. Supply chain analysis and management is an imperative aspect for the business. This is mainly the results obtained help improve the bottom line of all members of the supply chain (manufacturers, suppliers, wholesalers, and retailers). The improvement results from ...

The Fall of Tesco Plc 4

Introduction 4 The aim and objectives of the research project 4 Rationale 5 Literature Review 5 Research Methods 7 Research Questions 7 The chosen methods for primary data collection 7 Findings 8 Manipulation of suppliers 8 Accounting Scandal 8 The rise of discounting stores across the United Kingdom 9 Horsemeat outrage 9 Failure to add customer value 9 Discussion and Analysis 10 Conclusions 12 Recommendations 12 Directed at the organization 12 Areas for future research 13 Reflection 13

References 14

The Fall of Tesco Plc Introduction A Statement of the Problem The choice of this research owes its motivation and driving ...

Introduction

In today’s age that is characterized by digital revolution and internet bubble, various marketing and advertising platforms have permeated every corner of our lives. The marketing and advertisement craze has for a long time taken hold of the diverse age groups of the targeted consumers, even toddlers who barely know what happens around them. Children from all over the world are exposed to tones and tones of these marketing and advertising activities. As a market segment, children represent a huge platform for the advertisers and product promoters. Unlike the early years when advertisements and marketing were mainly targeted ...

Supply Chains.

Question one. Walmart might counter the actions of Tesco by planning alternative store initiatives across the world and creating barriers to the US market entry for Tesco. Clearly, Tesco has higher market significance in all markets shared with Walmart (Hill, 2012), but Walmart can maintain and raise its market shares in these markets by establishing small stores in local towns both in the US and across the globe. Establishment of small supermarkets in local towns can create important outlets for local populations that might be underserved by Walmart. By using small supermarkets, Walmart could gain a wider reach of ...

A visit to the local small supermarket which does not belong to the big chains that have the last invention equipment for preventing from fraud shows multiple possibilities of performing small crimes that, if they persist, can cause big damages to the owner. There are five departments in the store: food (fresh and frozen) department; fruits and vegetables department and department for different house wares. The biggest is the food-staff department which occupies about three thirds of the place of totally 600 sq. m. At the exit gate there is a small kiosk for cooked food and sweet shop. ...

Abstract:

This report presents an analysis of Kuwait indo Trading Company’s (KITCO) supply chain. Supply chain analysis and management is an imperative aspect for the business. This is mainly the results obtained help improve the bottom line of all members of the supply chain (manufacturers, suppliers, wholesalers, and retailers). The improvement results from a reduction in transport, logistical, holding, and other costs associated with the transport and handing of goods and raw materials within the supply chain. It also increases the bottom line by streamlining all processes involved in a supply chain. This includes periodic product and raw material ...

Does the Dominance of the Big Four Supermarkets Hinder and Damage Competition and What is in the Best Interest of the Consumer?

Introduction

Competition is the best way of ensuring the interest of market stakeholders (Stucke, 2013). Competition in the UK grocery sector has become an issue with the big four supermarkets controlling around 71.7 percent of the market. As of the end of 2015, the individual market shares of the big four supermarkets are 27.9 percent for Tesco, 16.6 percent for J Sainsbury’s, 16.4 percent for Asda, and 10.8 percent for Morrisons (Kantar World Panel, 2016). The UK ...

Different reasons have been documented as being the resulting factors for William moving away from the commodities markets. The first reason was that the farm was dealing with big supermarkets that on most occasions were pressing for larger discounts. Besides, these supermarkets had a higher propensity of cutting off the suppliers within a short notice. William notes that they vividly saw the cracks already magnificent on the wall. In fact, this made them lose their bargaining power on top of considering the commodity being produced as lacking fun in it. The commodities were also considered as being low-margin and ...

In this paper, the analysis of Whole Foods and Wild Oats merger will be provided, and some important answers will be given. Therefore, while summarizing the entire case of Whole Foods and Wild Oats Company merger, it can be said that this case provided detailed information regarding both company backgrounds and their merger stories. In this case, it is mentioned that Whole Foods is an old brand that is serving the organic food industry since 1980. The company proved it within the industry and followed strong strategies to grow their business. The management of this company strived hard to ...

Probability and prediction plays a significant role of every person. Starting a new day, we take a look at our plans and expectations and estimate the probability of a few events which can happen in this or that part of the day. As for me, I rely on probability practically every day. Almost any action can be delayed, hindered, or accomplished due to this or that circumstance. For example, when summer comes to our city and good weather visits us, more and more people strive to spend their free time in the open air as far from the city ...

The Future of Food

Every Tuesday morning people would always be seen trekking towards the direction of the sunrise with their bags and some with cartons. To a visitor in the village, he or she would be confused and would think that the usual long line of people was going closer to the sun just to stare at its beauty. In the village, every morning the sun would always be seen up in the sky with beautiful horizon before it turns wild. None would be seen wasting time in the way as every footpath was marked in the same direction. Other paths in ...

Marketing Mix

Product positioning The Silk Almond milk positioning is based on the benefits, ingredients and size. It is meant to offer more calcium than the dairy milk in addition to being an excellent vitamin E source. Further, it has low calories with 60 per serving, no saturated fat or cholesterol, no added artificial flavors, colors, free of soy, dairy, casein, egg, lactose, gluten and MSG. Finally, it is also non-GMO verified. In that view, it is meant to address the consumers’ health concerns (Silk, 2016). Regarding the ingredients, the original silk almond is rich in almonds and filtered water, Sea ...

1. Use of Information Technologies in the logistical operations of examples. Cali Inc. is an ice cream manufacturer that sells ice cream and related products in the southwest states of the United States of America. The company produces ice creams in plastic containers and nacelles. The company has the production facility in Moapa Town in the Clark County of Nevada, United States of America. The production facility has two production lines, a raw material area, and finished products area. The company sells almost all its production in the states of Nevada and California. The company has ten years of ...

Abstract

This paper is a marketing report on the launch of a new product for Kellogg’s: Ready fit for 2016/2017. Any new diversification of the product requires a thorough information selection and analyzing, this report is aimed at describing types of marketing research and define target market strategy for Ready fit and distinguish its positioning strategy. The paper takes into consideration different characteristics of the consumers, such as demographic factor, age, gender, work status, social class. This research defines primary and secondary methods of marketing research that help Kellogg’s company to identify proper strategies for the line of ...

Business

Executive Market Summary The given marketing plan is based on a sub-brand of Yogi tea, a tea known for its origin in Ayurveda. The tea comes in more than forty-four flavors which are divided into categories so as to please the customers with different preferences and tastes. The target market of Yogi tea includes individuals and families in Europe and America. The aim of Yogi tea is to give a feeling of comfort, freshness and relaxation to the customers as they sip the flavorful tea during or after a hectic day at work. Yogi tea is doing well in ...

Day One: Perfect Competition

On the first day of the week, I went to the supermarket which is located close to my residence and I wanted to buy a packet of milk and some groceries. However, I decided to compare the prices of these two commodities between two supermarkets that are located adjacent to one another. I noticed that the price of milk was exactly the same in the two supermarkets, while that of groceries had a very small almost negligible difference between them. This is an example of a perfect competition whereby suppliers can only price their commodities at the same exact ...

Company Background

Coca-Cola is a leading brand in the beverages industry. The company has a global presence and is the third strongest brand in the world. It was formed in 1886 in Atlanta by a pharmacist. The products of the company include the soft and carbonated drinks. The company has enjoyed enormous growth over the years of its operations and diversified its product portfolio. The growth of the company is attributed to its vast distribution and the bottlers’ network around the globe. The industrial operations and the B2B selling have contributed a lot in the success of the company. The business ...

Abstract

This project aims at marketing a new product, in the food industry, known as Foodrator. It is divided into sections: the background and the process of the product introduction. The feasibility of the product is studied in the project. The project also also conveys the possible, plausible cost attached to the product; both to the final consumers and the manufacturers. The possible competitors, threats and challenges are also discussed. It gives a definitive view of what it will take for the product to fully penetrate the market.

Project background and description

Over the years people have reported to have left the market only ...

Introduction

Wal-Mart is the world’s largest retailer with more than 4,300 stores in the United States and over 8,000 worldwide, with global sales topping $400 billion in 2009. It is the largest retailer in the U.S., where more than half its revenue comes from grocery sales. This paper considers some of the retail giant’s negative impacts. Since opening its first store in Bentonville, Arkansas in 1962, Wal-Mart has steadily spread from its base in the South and Midwest to dominate the suburban and rural retail market across the U.S. Wal-Mart is addressing the first obstacle – store ...

Executive Summary

La Brea Pharmacy is a new business establishment expected to be launched soon. The proposed site for the location of the pharmacy is 3rd street, Gardener Avenue. The areas’ traffic flow that leads to the pharmacy’s parking unimpeded and adequate. With the completion of Grove Shopping Mall, Fairfax, and Strip Mall there will be a considerable number of temporary consumers and foot traffic that do not come from the area. There is an option of leasing the facility for five years or acquiring it once it is put for sale. There is well positioning of the facility, and ...

National Labor Relations Board (NLRB)

The NLRB is a government agency with two major responsibilities which include conducting elections for the labor unions representation and conducting investigations and remedying unfair labor practices in the country. The body ensures the protection of the employees' rights by the employers through justice to the employees and also protecting and promoting the collective bargaining power through labor unions. The body was formed in 1935 at the heights of US industrialization where labor unions formed to protect the rights of the employees by the employers. Its mandate was primary to reduce the unfair labor practice and to strengthen the ...

Description of what food labelling is to supermarket chains and to manufacturers and how / why different for these two stages in the supply chain. Pepsi Company is a giant drink manufacturer that has branches all over the globe. The firm has effectively practiced food labelling in its drinks. The firm has advanced more information on food labels in relation to nutrition. Even though the company has improved its food labelling policy, I feel that there are more the company can take to improve its information on the drinks it sells. The increase in the food label usage has ...

Business Enterprise Plan

Business Enterprise Plan

The gift market is not limited to specific customers, as the trends changed in thebusiness world the way of doing businesses changed as well. The two major markets for “Smiles for Miles” can be the individual givers of gifts and the corporate sector clients. However, in KSA expecting gifts from strangers or people who are not close is considered embarrassing as gifts are more frequently accepted from close friends. Therefore, individual gift givers will be the primary market for the business. The secondary market of “Smiles for Miles” will be corporate clients. In Saudi Arabia, businesses ...

Food deserts are those areas within cities where the local population has no or little access to fresh fruits and healthy vegetables. There is evidence that the food desert areas are more prevalent in the lower income neighborhoods. Lack of healthy foods leads to obesity and health ailments such as heart disease and diabetes. It is also seen that the neighborhoods with low-income are mostly African American. The essay discusses the Food deserts, what they mean and who is affected and how. Research works on food deserts in Baltimore city are looked into and how a lack of nutritious ...

Whole Food Market Company is a supermarket specializing in organic food based in Austin Texas, United States. It is a chain of supermarkets and has over four hundred branches in the US, UK, and Canada. The company only sells products that meet the quality of being natural and minimally processed. The foods are free from hydrogenated fats, sweeteners, artificial flavors, preservatives, and colors (Johnston, 2015). In addition, it cannot sell milk and meat from cloned animals that have made the company’s food safe for human consumption.

Strategic planning

The company has a corporate image strategy that can be achieved through ...

Legal research

Introduction Every business should abide by the business laws to remain competitive and relevant. Particularly, concepts surrounding the law of contracts, torts, and employment law guide most conflicts occurring in businesses today. However, businesses are faced with challenging situations that require precise understanding and interpretation of different commercial case laws and concepts. The lack of understanding of these basic concepts may cause businesses to suffer legal consequences arising from frequent litigations (Singh, 2007). The current paper analyses three events that happened at Wicked Theatres Group Ltd.’s theater. In doing so, the paper sheds light on the legal principles ...

Company/Product Description

Angel wholesale foods are a company that specializes in the supply of vegetables, fruits, and fresh foods. It specializes in the supply of these products to supermarkets at a wholesale price. We purchase fresh vegetables and fruits from our farms. We also outsource other farmers for their fresh products. This practice enables the company to have an adequate supply of the fresh product that meets their customer demands.

Strategic Focus and Plan

Mission The primary mission of our business, as explained earlier, is to offer quality products to our consumers all over the region.

Goals

It is the company's objective to ensure that there ...