Marketing Mix
Product positioning The Silk Almond milk positioning is based on the benefits, ingredients and size. It is meant to offer more calcium than the dairy milk in addition to being an excellent vitamin E source. Further, it has low calories with 60 per serving, no saturated fat or cholesterol, no added artificial flavors, colors, free of soy, dairy, casein, egg, lactose, gluten and MSG. Finally, it is also non-GMO verified. In that view, it is meant to address the consumers’ health concerns (Silk, 2016). Regarding the ingredients, the original silk almond is rich in almonds and filtered water, Sea ...
