Analysis of the Jaguar F Series Coupe Launch Campaign
The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.
The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)
The theme chosen has been British villains and the tagline “It’s Good To Be Bad”
The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...