Domino’s Pizza in a New Market
History Domino’s Pizza, being the largest pizza franchised chain in the United States, shares the same history with Pizza hut, which is its rival. It was started by two brothers, Tom and James Monaghan in the nineteen sixties through borrowed equity. They bought a Michigan Pizzeria and named it Dominick’s and ran it jointly. Later on James sold his shares to raise money for a second hand car. As a result, Tom revitalized the company’s image including changing its name to Domino’s Pizza. The company had grown to more than 200 franchise businesses in the ...