Essays on Tactics

CANCER COUNCIL

DAFFODIL DAY 2014 Executive Summary In the practise of public relations, tactics are used to achieve the goals of the client, organization, or campaign. There are many types of objectives employed from the use of experiential marketing to media campaigns to social media campaigns. Some tactics have a short life cycle where others are ongoing. What makes a tactic is the planning and research used to decide the best plan of action and the evaluation. The most important part of any tactic is the verification of its success during the evaluation period. Being able to justify the ...

Introduction

The United States was and still the most powerful military and economic force around the globe. The country’s number one position is maintained through intervention into some countries they believe unfriendly to the United States interest. However, the superpower position has not brought victory at all times. There may have some points wherein power is not always the winning side of the war. The United States may have lacked some concrete insurgency and guerilla warfare plans throughout the war in Vietnam. Way back 1973; fifty eight thousand American soldiers lost their lives during the war in Vietnam in ...

- Introduction The 9/11 terrorist attacks by the al-Qaida on American soil brought out the weakness of the Government’s fight against terrorism and resulted in a shift, in the major paradigm shift in the counterterrorism tactics and policies. Initially America had played a very passive role in the war against terrorism because the government never thought that terrorism would affect America (Adams, Nordhaus and Shellenberger). In other words, America, being a super power, felt indisposed and safe from any terrorism. “In the wake of the 9/11 attacks, President George W. Bush declared a global war on terror and initiated a series of ...

Introduction

Nowadays, MDPD is one of the most innovative police departments of the country. The DRNC Conference is about to take place in Miami and the major of the city should do everything possible to prevent riots and strikes. Before taking measures on preventing riots, I, as the major Warrant, should analyze why MDPD has become the most innovative structure in the country, as well as the reasons for it becoming less successful. In this report, I will analyze the factors, as well as the measures that should be taken to encourage police officers becoming more innovative and initiative. Besides, ...

Introduction

The Philippine-American war was the conflict between the Filipino revolutionaries and the United States between 1899 and 1902, which started when the latter acquired the Philippines from Spain as the result of Spanish-American war. The Filipino revolutionaries made an extensive effort to achieve the First Philippine Republic’s independence from the United States during that period. This war was just a continuation of the Philippine revolution that aims to accomplish absolute independence, which started in 1896. We argue that both sides used their own tactics to win the war in which the Filipino revolutionaries and American soldiers both did well ...

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Background In this particular scholarly paper, it is needed to evaluate the crisis in sports and its impact on the parties engaged in the sports. Critically, it can be stated that the implementation of crisis management in the sports and the public relations tactics needed to be explained simultaneously. In case of doctoral studies of the stated problem, one need to follow many steps to deliver a standard paper helpful for the research work (Semyachkina-Glushkovskaya et al., 2013). It is vital to know the known parameters related to subject to evaluate a thorough investigation of the problem. As per the ...

Ku Klux Klan

Origin Ku Klux Klan also named as KKK or The Klan was formed sequentially with three movements that each reign one after another. Klan is a Greek word, which means a circle or a band of brothers. Ku Klux Klan is the name of the movements that formed in United States and had a vital role to play in the Reconstruction Era of 1860 (Hannity, 2004). The first movement, which was established by six veterans of the confederate army in Pulaski, Tennessee, had a sole purpose to bring violence against African Americans in the southern United States in the late 18th century. It ...

Can power be used to influence behavior? How many forms of power exist? Are there types of power that that generate commitment and compliance sought from peers and subordinates? These are the kind of questions that have been discussed and studied for decades. This paper is therefore devoted to highlighting power and influence. When conducting this study, the amount of power a leader should own, how power is acquired or lost as well as different types of leadership power were of central concern. For the purposes of this presentation, power influence is regarded as an essential part of management ...

Intervention Strategy

The proposed intervention strategy is centered on improving English language proficiency within the Gulfton community. The premise behind this strategy is that improved language proficiency will facilitate better communication skills that will lead to (better) employment, improved knowledge around legal status and rights, better healthcare and other amenities, and improved outcomes relative to children’s education.

This is a multifaceted strategy that aims to reach out to multiple groups of residents. In laying out an intervention strategy it is highly important to determine up front how to articulate a plan, implementation, refinement, etc. This will be laid in greater detail in ...

Situation overview

In 1980s, the Chinese government was planning to buy a new technology developed by K. G. Marwin Inc Trilliamp Process. The government was planning to implement this technology at the ethylene facility in Lanzhou, the capital of Gansu province. Marwin had exceptional negotiation skills, and this helped in a contract with Chinese Government. Marwin recommended Auger-Aiso, a Japanese company the most capable for producing the turbines. However, the Chinese government also invited other manufacturers from United States for the production of machinery. The case discusses the negotiation among these competitors and manufacturers and the Chinese government and how the negotiation was undergone. ...

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The concept of ‘Power’ in Political Science Power, most simplistically defined is the ability of an individual to influence others or act in a given situation so as to influence or control or even manipulate the situation for a specific purpose. Power and its usage is something that has evolved as long as the human history itself. There is political power, power of position, power of an authority, all having different meanings and relevance to different situations. Power has been discussed and was a subject of literature right from the times of Socrates till now. ...

Pricing strategy

Marketers should develop a pricing strategy for new products to achieve the desired impact in the market and discourage emergence of competition. For the sporting goods company, a penetration pricing strategy is appropriate because it brings in new customers, increases the market share, and builds customer loyalty. The penetration strategy fits for the sporting goods such as baseball gloves, apparels, and tennis rackets among others because they are low-priced items. The penetration strategy involves setting an initial low price, which is lower than the eventual standard price with an aim of attracting new customers (Nagle & Holden, 2002). Usually a price war goes ...

Regaining Southern Power: Comparing Whites in the South after the Civil War with the Civil Rights Movement of the 1960s

It is common to hear people talk about the Civil War as a war that was fought to abolish slavery. It is cited as an example of American determination to bring freedom to all regardless of past wrongs. This narrative continues with the northern states-- the Union-- as the victor, and the eventual abolition of slavery. However, the American Civil War, its causes, and its eventual effects are much more complex than this narrative belies. After the American Civil War, there was a power struggle in the South; white Southerners used many tactics to regain power after the war officially ended. ...

SWAT, which stands for Special Weapons and Tactics is a specially designated law enforcement team that provides certain departments with the capability to safety during high-risk situations such as hostage situations, suicidal subjects, and VIP protection details among others. To effectively carry out these risky tasks, SWAT undergoes optimum and special training similar to that of the secret service. It is a special team that is operationally deployed on approximately 210 times annually to assist federal, state, and law enforcement agencies. Its members are selected, well trained and equipped, and thereafter assigned critical tasks to counter attacks. The unit is comprised ...

The current paper is devoted to the analysis of appropriate marketing mix for Chase Bank. As well, the paper undertakes to illustrate how each one of the four elements of the marketing mix affects, i.e. product, pricing, promotion, and place, affect the development of the organization’s marketing strategy and tactics. Besides, the paper is concerned with the description of how each element is implemented in the organization. When conducting this analysis, a conclusive illustration on the company’s marketing mix is undertaken so that an inclusive decision is made as to why each of the four elements of ...

ABSTRACT

During World War II, the Allies faced an enemy with technological capabilities that matched their own. The Germans and Japanese boasted precision weaponry that was, in many ways, the envy of the world, and this skill had much to do with the success the Axis forces encountered during the war’s early years. But as the conflict wore on, the Americans and British showed a remarkable ability to adapt not only their design and manufacture of aircraft and armaments to meet the challenge of the enemy, but also their combat tactics. The speed and maneuverability of modern aircraft required pilots ...

Abraham Lincoln and Jefferson Davies led Americans in the Civil War. The titanic struggle remained the most divisive war in American history. The American Civil war started on 2nd, April 1861 and lasted for four years. The secession of South Carolina from the Union prompted Confederacy to command the US government to relinquish its fort in Charleston Harbor. Lincoln strongly condemned the attempt, and this provoked a Confederate attack. The Confederacy surrounded the fort and fought the Union forces with dangerous weapons. After two days, the Union forces were forced to surrender Charleston Harbor after the bombardment. After the outbreak, ...

Google as a company is believed to have done so much in a bid to offer innovative and differentiated products. The products or rather the brands by Google are unique to themselves, and this makes it easy to identify the products by. The brands of Google are unique. It is said that Google as a company has succeeded in positioning its brands. Some of the brands of Google include Gmail that enables people to communicate via email. They also have Google Talk, an application that gives the users the ability to connect with one another and ...

Extreme Islamic Terrorism.

Abstract This article is a research article about Extremist Islam Terrorism or commonly known as the Jemaah Islamiyah. The article focuses on the background of the Jemaah Islamiyah, their origin and organization and how they are involved in the global terror attacks. The article also focuses on the founders and members of the Jemaah Islamiyah and the terror attacks that they have been linked to over the years. Also, the article will include the methods that have been put in place by the terror victim countries such as the United States of America in order to stop the terror ...

Middle Eastern Culture: Misapprehensions in the Media

1) In disaster survival, preparation is vital. One must be equipped to handle all variables in a situation in order to navigate it effectively and safely. This is doubly true when encountering a disaster related to the undead. As relevant data shows, the undead pose a serious threat to human survival, specifically in urban settings, where higher populations make it easier to contract the affliction, thus create larger numbers of undead to avoid contact with (“Zombie Survival Tactics”). Preparing an effective survival kit is, perhaps, the most vital element to traversing the undead apocalypse alive, and in good health. To this ...

Persuasion is a powerful tool that individuals use against others every day. At times, persuasive methods can be so subtle that we do not even realize that we are being persuaded to believe something or make a decision. It is important to understand the power of persuasion, as well as the different methods used to persuade others. What is more important, perhaps, is to understand the certain type of person who is most likely to use these tools for personal gain, rather than that of the greater good. Individuals who work in sales, or who are recruiting for a company is likely ...

Smart company limited

This is a limited company that deals with the sales of the clothing and the classic designer. It deals with all gender fashions. It has different departments according to the categorization of the clothes depending on the nature and sexes. Therefore, the male and females clothes are under different management but in the same business. This company distributes the clothes in the city and the nearby towns. It is well known for its competitive nature in the business and being in the forefront in the latest fashion and designs. The management had a difficult in the tactics on the pricing ...

Counterterrorism incorporates the techniques, tactics, practices, and strategies adopted by governments, police departments, militaries, and corporations to attack terrorist acts and threats both real and implied. Most measures taken to counter terrorism tend to pay more attention to the insurgency rather than the acts of terror themselves. The term Foreign Internal Defense or (FID) is used in reference to programs meant to either to contain insurgency, or lessen the conditions which could promote the development of insurgency. Counter-terrorism includes the detection of possible acts of terrorism and the response or reaction to events related to terrorism.

US Strategy on Counterterrorism

Most of the ...

Globalization has bought about great changes into the business strategies today. Unlike before, today all marketing strategies are focused at the digital world. Customers today are hooked to the online world and social networking sites are a rage. Such social networking sites offer not just connectivity to the customer but also a great marketing tool for the manufacturer. Brands are now being marketed on various social networking sites to increase sales. Right planning and proper execution have resulted in the boost of sales. But in order to promote a product/ service online, proper strategies need to be implemented. The following paper ...

Dupuy

Iberia’s Chief Financial Officer, Enrique Dupuy de Lome may be soft-spoken but his negotiation strategy is aggressive. He maintained the upper hand in negotiations with Leah and Bright, mainly using the ‘Anchoring’ sales negotiation technique. In this technique, Dupuy as the buyer shares his target buying price to anchor the bargaining range on the low side. Dupuy is also known by Airbus’ Leah and Boeing’s Bright as setting tough price terms and requiring hard sales guarantees that lower Iberia’s buying risk. Dupoy does not relent or compromise on his target and both competitors were advised ...

Vietnam War

Vietnam War The Vietnam War is the most famous and significant US external affairs that will remain in the history of US. In essence, it is arguable whether US lost the war or to some extent; it won. Often than not, it appears that the US lost the war as it withdrew from the battlefield before achieving its agenda. The war had a significant economic, social and political impact on the people of US. The US government was overspending on this war; thousands of soldiers were being killed and protest and thus ‘no need of drama’ (O’Brien, 2014 p ...

Conflict in Syria

The conflict in Syria pits two sides against each other. On the one hand, there is the group loyal to President Bashar al-Assad and on the other hand those who are against his rule. The conflict has forced about nine million people to run away from their homes. The democracy protests started in March 2011 after a number of teenagers were arrested and tortured for painting anti-regime graffiti. The protests demanded the president’s resignation and by July 2011, the situation had escalated. In August 2013, hundreds of people were killed after rockets with the nerve agent sarin got ...

Football is not merely just a sport. It is something that is completely different to what people think at first when they hear the world football. It does not stand for people running around a ball, kicking it and throwing it into a net between two poles. It has a lot more value than just a mere tackles and ball shooting while running as if the player was in a marathon. Football is about passion. It is about so many factors that they couldn’t be piled up together in one place. Football is about technique, about team work and how it is meant to ...

Question One: How the US should deal with China

In the course we had discussed a number of readings that suggest that the US should deal with the rise of China by employing balance-of-power tactics. Other readings argue that the US can manage its relations with China more optimally by making China an equal co-partner in international institutions. I agree with the first perspective which states that the US should deal with the rise of China by employing balance-of-power tactics. The optimal option which aims at making these two countries equal co-partners in international institutions would not work and if attempted would be likely to fail shortly after it ...

Street gang violence refers to a group of individuals, either juvenile or adults who engage in criminal activities. People involve in delinquent activities for various reasons, for instance to acquire a sense of belonging, gain respect from others, get access to money, enjoyment, or for protection. Street gang violence has become a common challenge in the past three decades, and there is a need to prevent further involvement in such activities. Young people fall into the risk of performing poorly in school, disrespecting their elders, acquiring an aggressive attitude, and undergoing through multiple caretaker transitions. Street gang activities increase the insecurity level in ...

Part II

On the basis of SOSTAC strategic tool proposed by Smith and Taylor (2004); and Smith and Zook (2011) propose the use of SOSTAC, the first three concepts of situation analysis, objectives, and strategy had been tacked with respect to Updata Infrastructure. The following is the second part of the analysis, which involves the tactics, actions, and control as illustrated in Fig. 1. The analysis in respect to the tactics, actions, and control provide a better understanding of Updata Infrastructure UK and how it can effectively achieve a good market position within the UK telecommunications market. Figure 1: SOSTAC Structure Framework

Tactics

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Article 1

What is the ethical Issue? This article was published by Alan W. Dowd in the December 2011 issue of The American Legion Magazine. The article relates to the growing interest among various countries such as the US, Russia, Canada, Sweden and the Nordic countries in the Arctic region. For all these countries the driving factor is the energy reserves in terms of oil and gas found in the Arctic region. Other factors which make it attractive for countries to wish to control the Arctic region include security and shipping economics because the Northwest Passage in the Arctic can ...

World history is fraught with violence. From time immemorial, violence has been regarded as the only solution to all human conflicts. There have been two world wars within a gap of less than 20 years. Both the world wars were the deadliest in nature that history had even seen, with WW1 claiming over 37 million lives and WW2 over 60 million lives, about 2.5% of the total world population then. Going back to the history of medieval and early modern Europe, we would see an era embroiled in bloodbath. Violence and lawlessness describe the tumultuary state of medieval Europe best ...

Introduction

The fashion images have now changed and they become surreal because of the easy availability of the editing software and the photography tactics and tools. Such software, tactics, and tools are letting the designer and photographer to do as much of the processing and editing as their mind come up with, which has changed the fashion images. Now the images do not look real because they are changed to such an extent that their originality is lost. Being a photography student, in this paper, I have focused on the the improvement in the photography, the use of tactics in order ...

Marketing

Introduction Marketing communications are important in order to inform, convince and remind the customers either directly or indirectly about the brands and the products that are offered by the companies (Varey, 2002). The marketing communication is regarded as the voice of the brand, because it creates awareness about the products among the customers (Amoako, Dartey-Baah, Dzogbenuku, and Junior, 2012). Similarly advertising is done so that information can be communicated to the dispersed people and the customers can be facilitated with the product or the service. In this paper, being consultant of the Airbus Ambulance, marketing communication campaign of ...

Management

Possible threats:

1. John’s is threat to lose his masculinity as his wife leaves him for another woman; 2. Sarah’s and Matt’s confusion by the fact of the breakup of their family; 3. John’s threat of the children being exposed to the lesbian relationship of Tracy; 4. Tracy’s threat that John will get the full custody of their children and will not let her visits them oft; 5. The threat that the children will suffer from the fact that parents cannot or do not want to negotiate.

How might Tracy answer if she was using avoidance tactics (denying the conflict, changing the topic of conversation, etc.)?

This tactic means ...

Online marketing campaign plan for Muggles Mugs

This assignment is being submitted on July 27, 2015

Introduction

Business model: Muggles Mugs 4 Customer identification and targeting.4 Competitive status of market and the marketing for its mitigation5 The e-commerce Marketing campaign plan Intended result and target market segmentation5 Open sources in Online marketing plan elements Social media publicity (ft. artists and brand page promotions)6 SEO based website development..7

‘Paid for’ sources of online marketing

Google adwords.7 Google display network.7 Remarketing (Using Google analytics and trends)8 Face book advertising and marketing using Google analytics..9

Affiliate marketing.9

Conclusion 10 Bibliography..10

Appendices.11

Report Summary The undertaken ...

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Effectiveness of design The design of the needs assessment can be termed as quite impressive based on a number of things. The main aim of this particular needs assessment is to collect information about the organizational structure of Google Inc. and at the same time it is important to know the current corporate culture of the organization. The design is particularly prepared for collecting such basic information. Simultaneously by following the methods Google’s activities and creative work features can be understood clearly. Apart from that the basic information about the knowledge and skills of Google’s employees can ...

The U.S’ government decision to wage war on Vietnam without a good plan of war involving clear-cut strategies and plans was one decision they poorly made. Therefore, it resulted to a prolonged Vietnam War and made the victory indeterminate for them (Yancey, 2001). The war was between the North Vietnam which was a communist state backed by other communist nations such as the Soviets and China, against the U.S, South Vietnam forces together with other anti-communist nations. People fought the war in North Vietnam. This war took place as a way to stop the spread of communism as the North Vietnam government fought ...

Business

The consumer behavior and the placement of goods at the stores are the key elements which increase the sales and the revenue of any business. The current article explains different tactics to develop or enhance the attitude of the buyers or consumers towards purchasing of goods. Customers or the consumers react in different ways at the shopping malls or stores. Most of the consumers are the price sensitive consumers. Similarly, there are a large number of customers who prefer the quality of the product. Therefore, according to the article, it is very important to understand the trend of the customers ...

America is considered one of the most powerful nations in the world. This is because of its richness in terms of the economy and political stability. With this in mind, the country uses every opportunity to reach out to other nations in the name of helping them improve their economic and political situations. This is one of the tactics used by the country to boost its standing in the international world as the most reliable nation. Apart from the humanitarian aid and support, it gives to other nations, the country benefits by having access to raw materials and other ...

- Introduction Although the United States is a young nation, she has had a background that is full of conflict. Because the birth of the United States was born from a bloody conflict with Britain, it seems unsurprising that much of the early days of the nation was also full of conflict. Some of these conflicts were necessary conflicts, while others, looking back with perfect hindsight, were more avoidable. Regardless of how avoidable or unavoidable the conflicts in the United States of America were during the early years of the colony, however, they were very important for the development of wartime ...

- Problem Statement The purpose of this paper is to investigate a social problem that affects women more than men. In this case, the paper seeks to investigate the case of intimate partner or domestic violence. It seeks to give an opinion on the issue today in terms of what should be a stand and level on the social problem. As such, the paper seeks to describe the problem; its causes from a theoretical standpoint and what should be done to address it. The paper is divided into three parts of the problem statement, causes and the opinion. On the description ...

Relies On an Ethical Corporate Culture

Leading the Corporate Social Responsibility (CSR) of Value Shared - A Dissertation in Management Proposal Introduction - Rationalization of the Objectives of this Academic Investigation - 20th Century Business Realities Impetus of this dissertation proposal centres on having a clear understanding that business management challenges in the 21st century having the marketing edge relies on sustainable direction providing the best practices aligned to the ethical corporate culture. This is particularly important in establishing transparency within the CSR of valued shared to all its stakeholders including employees, customers, suppliers, government, and the local community and greater ...

Introduction

Engineering has been hand in hand with sports, however, this relationship has been overlooked by many individuals including the engineers as well as athletes themselves, however; the last two decades have shown that people are beginning to recognize the critical role played by engineering in the enhancement of the performance of sportsmen and women (Czyzewski, 2011). Athletic possess a very technical side which has a strong relationship with engineering that is analyzed can reveal a lot of aspects that can be enhanced through engineering. Engineering has made it possible to analyze athletes using computers in order to determine their skills and athleticism using ...

Introduction/Thesis

The idea of ‘everyday’ is intriguing because no two people see this as a common phenomenon; they see it differently. It can be a time anytime of the day, be it morning, afternoon, evening, or even night, or it could be routines or habitual activities that are repeated by individuals. Whatever the act, the ‘everyday’ phenomenon is hard to define as everyone perceives this differently. When perceived from an artistic point of view, the concept of ‘everyday’ finds a whole new meaning; it harbors on alienation, interaction, space and place, as well as materiality and dirt. Artists Francis Alys and Thomas Hirschhorn ...

Product Life Cycle

John’s company is at the declining stage of the product life cycle. The firm has encountered an approximately 20% decline in the business operations, with a sequential decline in the market share. The product shrinks during the declining stage, as customers opt for substitutes. The shrinkage may be caused by market saturation, which reduces a company’s market share. Companies can overcome the declining stage by opting for cheaper production methods, and changing the market segments.

Reasons for Downturn

One of the possible reasons for John’s Company to fail is the failure to incorporate modern marketing techniques. It is essential to note ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

Abstract

This paper is aimed at discussing the history of labor unions in United States during World War-I period while presenting the situation after World War-I. The post-World War-I era of labor unions has been briefly touched upon right after the introduction of the paper. Various tactics used by employers as well as government to reduce unionization among labor is also briefed in this paper. The tactics mentioned in this paper include union busting, brute force against unions, strike breaking by students, and labor spies by the employers. The paper in ended by a concise conclusion while summarizing the main points ...

Iranian civilization history

For the first time in history in the 13th century a phenomenon arose in central Asia of a virtual world war due to the fury of the Mongolians. The existence of new tormentors amidst them was something the Euro/Asiatic land masses did not expect as the Mongol tribe unleashed their fury on them. The few works of art that have lived to give an impression of how the invaders looked like being just two objects that show similar images but different cultures of the Mongol conquerors: The furthest point to the west that the Mongols reached which in recent times ...

English 113B

Social networking websites form a contemporary medium of communication whereby people from all over the world can interact, make friendship, share ideas and discuss some issues that affect the dynamics of the world we live today. These sites are referred to as social media. Such websites are, Facebook, Twitter, MySpace and Google + among others. Various opinions are harbored by various individuals, organizations as well as governments on the importance, influence and impact of social networking websites on the contemporary society. Some find social media vital in the circulation of information while others frown on the great influence it has on ...

Introduction

During the age of Frederick the Great, 1740 to 1786, Western militaries used similarFrederick’s time, the West applied military tactics and that swept away the most obvious approaches to military organization. These Western warfare techniques and tactics throughout the west. It provoked several decades of furious debate over the extent and nature of the changes in the 16th century warfare. There were several aspects of warfare during the age of Frederick the great. According to Geoffrey Parker, “five essential aspects of Western warfare remained constant for centuries always including a combination of superior technology, high discipline, aggressive traditions, rapid ...

Introduction

‘Paint the Beat’ is an event aimed at promoting the art and music industry in Melbourne. The event plans at achieving this through collaborating local musicians and artistic painters to create their work of art through a different avenue of inspiration. As music is performed, the painter’s expression of its lyrics increases the audience’s understanding of the same. The guests enjoy the ambience of performance in a completely new light of artistic and musical expression, and also encouraging and supporting local artists and musicians. The event will be held on Thursday, 10 October 2013 at The Leveson, and ...

- Why is economic nationalism on the upswing? Why do rising food and energy forces force national governments to take action? What kinds of action are they taking? Economic nationalism is on the rise because of the increased emphasis by governments on domestic control of capital information, economy and labor. As such, policies that regulate and at times restrict the movement of labor, goods and capital are instituted by governments. This is in response to the effects of globalization that has among other things seen the loss of significance of national boundaries. Rising food and energy prices have ...

Introduction to Marketing

Tactics could be regarded as a more defined and elaborated version of company’s strategy which aims to explain how the organization would work to achieve its desired goals and objectives. In simpler words, tactics are the strategies in detail (Anderson, 1982). In this section, the tools that would be used to promote the iTunes in the market are explained and integrated within the strategies.

E-marketing

E-marketing is an emerging trend in the world of business due to which the organization must focus and utilize the emerging trend to its benefit. Since the use of website is at its peak, the ...

The use of trained sales representatives to convey the merits of the relevant pharmaceutical therapy is a big debate. This, many health professionals believe, should not be the case since the sales representatives are bound to be profit oriented and may overlook the key regulations, which guard the medical practice. Manipulation of patients and doctors to ascribe to the drugs of these pharmaceutical firms through gifts and exaggerated adverts exposes the deep underlying issues of ethics in Big Pharma. This case exposes the many insidious ways that illness is used, manipulated, and in some instances created, for capital gain. ...

Guerrilla warfare and urban terrorism.

The period starting 1970 towards the 21st century has seen a number of attacks by organized groups against established governments in the struggle for control of resources. Terrorism is an activity that has taken publicity in the recent years. The 9/11 bombing of the world trade centre is a vivid example of terrorism activity. A closely linked version of retaliation and struggle to wield power and control is the guerrilla warfare. This model has existed for some time. It employs undercover tactics that target a rather unstable government. Looking at the operations of terrorist groups and guerrilla warfare tactics, we come to a ...

The period of enlightenment in the 16th century did not only spark the American Revolution but also led to political upheavals. Consequently, the battle of Cowpens is among the American historical civil wars. To emerge victorious, both the British and Americans had to gather enough military personnel, weapons and fighting tactics. Therefore, the next discussion gives a detailed description of the military personnel and intelligence applied during the battle.

The Americans gathered army personnel through acquiring volunteers.

In addition, each army group was aware of the military weapons acquired by their opponents. Due to competition, the army leaders had to acquire guns competitively and other military equipments like ...

Pompey was made sole consul in 52 BC. To what extent did he engineer the situation so that he would be called upon to "save the state?

Introduction:

Rome in 52 AD was a rather parlous state as it was still reeling from the effects of the slave revolt a few years earlier which had been crushed by Crassus and the constant bickering and infighting between himself, Julius Caesar and the same Crassus. Becoming First Consul in 49 BC was obviously important and crucial to the continued well being of the Republic and Pompey obviously felt very much in control when faced ...

Outline

Collective bargaining seeks to solve all types of conflicts between workers and management, and amongst workers themselves. The aspect of collective bargaining is preferred by the employer in order to avoid paying individual attention to every workers complain. It is easier for the management to deal with workers as a group than dealing with individual worker. On the part of the workers they can easily convince the management to consider their demands when they are organized in a group.

The paper focuses on the bargaining process by identifying its advantage, forms of collective bargaining and the steps of collective bargaining. There ...