Research is very critical to a business since it enables the business to get the right information. Research cuts through information overload interpret different viewpoints and develop insights that allow the management of a business to view the landscape of the business with more clarity. This helps the management in making day to day decisions in a business. The successfulness of a research depends on the method used to carry out the research. There are various research methodologies that are used according to the scenario involved. The methodologies include qualitative, quantitative, mixed, and action research methodologies.
Qualitative research methodology
Qualitative research is ...