Essays on Print Media

Equality between females and males cannot be attained using legal channels only. How people, cultures, and societies perceive gender and equality can make an immense difference. The aspect means that individuals must start believing and behaving as if women and men are equal. The attitudes towards equality and females are shaped in various ways. They can arise from personal experiences, social values, or people’s upbringings. Two essential contributors of stereotypes and attitudes are culture and popular media. This paper examines popular media particularly print media to identify how women are represented as well as their presence or absence ...

A career in marketing can be described as tricky and evolutionary at best. To excel in the short term, one has to be really talented. Success in the long run, however, requires both talent and inherent acumen. An interview with JR Little, the global director of strategy at Essence Digital, a marketing and advertising midsized firm revealed some insights into the professional world of marketing in the 21st century. Mr. Little is a perfect professional for this interview having evolved with the world of advertising from the days of print to the current digital advertising. According to Mr. Little, ...

The USA today is one of the oldest news sources in America. The paper operates as a flagship operation of its parent company Gannett Company. It was in late 1982 and is currently being printed at thirty-seven different site across the United States. The paper has five additional printing stations internationally where it prints its international papers. The paper has managed to stand out through the use of a dynamic design that stands out from other newspapers. USA Today uses concise reporting coupled with colourized images and graphics to pass its information to its readers. The newspaper combines America’ ...

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

The new media presents new experiences to the field of authorship and the academia. The new media which is the existence of the digital online content has completely changed the interaction of the authors with their audience and readership. The new media offers a faster and accurate communication so that the marketing of published works has become easier than ever before (Manovich, 2001, p. 12). Despite the emergence of the new media it would not be possible to replace the authors and hence they continue to occupy and enjoy their position only that they emerge at a faster rate ...

Description of the Forestry Manager Position

Introduction The contemporary forest management recruits various forestry professionals who are majorly involved in forest operations and administration. Those who are interested in forestry management position are required to equip themselves necessary education and experience that can help in making sound decisions and formulation of forestry policies. At the same time, they must be able to use the modern technologies that help in effective and efficient forest management. Forestry manager, therefore, must have the essential knowledge, skills, and experience to succeed in the position. A focus on the description of forestry management position by specifically looking at the task ...

Background

Globalization and internationalization of the businesses have had the tremendous effect on the activities of the modern corporations (Sadler, 2003). According to The Guardian (2015). 2015 Gates Annual Letter predicts that the next 15 years will be driven by innovation in technology or innovation focused on giving access to the technology to a larger population and obtaining higher data collection and transformation speed along with the development of technologies and innovative solutions, aimed at vertical and horizontal business integration. That said, Accenture Technology Vision 2016 report outlines the major business technology trends for the near future: intelligent automation, liquid ...

Executive Summary

South Korea is one of the vibrant democracies and leading economies in Asia. The country is heavily populated, and the majority of the citizens show active involvement in both the new and traditional media. It is essential to mention that the South Korean constitution protects and promotes the freedom of the media, and this explains why the country is one of the media-rich countries in the world. The South Korean press and mass media enjoy the freedom of expression. In essence, the South Korean communication system is vast. There are multiple national television networks and radio stations, telephone facilities, ...

Executive Summary

The business plan consists of relevant sections that are useful in introducing new products or services in the market. Traffic Lights offers trips to various European countries, and now it is intended to introduce new trip to Asian countries. The new division is based on the vision and mission of the company that is to provide high-quality products and services to all types of customers. The proposed business model for Traffic Highlights is simple that it requires extending its product line by introducing a new division of the business. The preposition value statement of the company is clear that ...

1. Project Proposal 1.1. Research Background Media campaign has always been central consideration for any marketing plan. Trends of communication using different media have been undergoing steady evolution for the past several decades. Today’s marketing plan involves much more sophistications than ever before requiring companies to adopt state-of-the-art approach to it to maximize their chances of success (Napoli, 2011; Noll, 2007). The proposed research is going to revolve around the assessment of effective ways of collecting the required data for STA (a traveling agency) helping it develop its new marketing plan aligning to existing and emerging trends of ...

RESPONSE PAPER 6: “THE MEDIA SPECTACLE COMES TO MEXICO”

Article This is a response to (Paz 2016) article entitled “The Media Spectacle Comes to Mexico”. Core Argument/Thesis Paz (2016) argues that although politics and the religious elements are vital aspects that define civilization and, in this case, social wellness, media contributes a lot. In fact, media dictates the fate of social matters in any conflict in the society. For the Mexican people, media was instrumental towards unmasking the truth behind the people’s struggle and the representation of grievances of the various social movements.

Literature Review

It is ideal to recognize the power of religion in defining morality, values and ...

Company Background

The proposed company to be formed is to be called Cloth Monger. The domain name, ClothMonger.com is available and can be easily purchased and utilized for the creation and maintenance in order to meet the corporate objectives. Therefore, this company will create a platform where many people will be able to log in, make orders and pay through an ecommerce system like a credit card or direct bank debit. The company will focus on affordable clothes. This will include sourcing for clothes from China, Asia and other countries directly and also selling from popular brands that are known for ...

Global Communication

Global communication is the ability to express and exchange ideas and understanding internationally through speaking, listening, writing, or reading. It plays a vital role in today’s society. Over the years, however, global communication has changed dramatically and this has promoted the welfare of our society over time (Hamelink, 2015). At the same time, global communication has brought with it some negative consequences in various aspects of our day-to-day lives. The objective of this paper is to look into some of the important benefits as well as the negative implications that global communication has brought.

Benefits of Global Communication

Here are some of ...

Section I. Reflections

My reflection on Assignment 1 incorporates that it will be challenging to motivate the teenagers to attend the 3D program. The teenagers will be unwilling to register for the program and even after being registered, they may not be consistent towards attending the program. This is due to the fact that teenagers will want to spend their weekend by means of engaging in some extracurricular and recreational activities. Moreover, the teenagers who already have encountered the situation of driving under influence will also refrain from attending this program due to their juvenile or resistant behavior. The revision for assignment ...

WHAT ARE THE MAJOR CHALLENGES THAT PANALPINA WILL HAVE TO OVERCOME AND THE CAPABILITIES THAT WILL HAVE TO DEVELOP TO MAINTAIN ITS LEADING POSITION AND THE RAPID PACE OF GROWTH

Background

Globalization and the unprecedented pace of internationalization of the businesses have had the tremendous effect on the activities of the modern corporations. Some of the major challenges which the companies face in the contemporary business environment include innovation and technology advancements. This document focuses on the analysis of the specific company, Panalpina, one of the biggest logistics companies, which proud itself in excellent supply chain solutions for the global ...

Starbucks to Offer Brand Visa Card,” by Julie Jargon, WSJ, March 24, 2016.

Initiatives Starbucks announced at their recent shareholders’ meeting In their recent shareholders’ meeting, Starbucks announced several marketing initiatives that would be adopted in a bid to enhance the business’ marketing competitiveness and customer attraction as well as retention. The company announced the adoption of a new loyalty program by the introduction of a “Branded prepaid Visa card”, by the year end, that would enable the customers using it to earn reward points from the company coffee shops. The new card would be used at any retail outlets that accept such and the points earned would eventually be redeemable in ...

“Student’s Name”

“Institution Affiliation” “Instructor’s Name” “Date” Abstract Libratone intends to expand into Brazil introducing its two unique Zipp Speakers that use new technology. Because market entry is not an easy thing, it becomes necessary to investigate economic conditions that favor and challenge entry decision. Further, once economic conditions are determined, a marketing approach to facilitate entry and penetration is required. In this study, market conditions in relations to economic environment of Brazil are investigated. The study establishes that Brazil presents favorable macro-economic factors such as high growth economy and stubborn inflation that guarantee sustainability and profitability of the company. ...

Introduction

Definition of Managerial Accounting Businesses must implement effective decisions at varying phases of growth through management accounting for a chance of a future. According to an article on the Harvard business Review, businesses mainly go through two main phases of growth: the start-up phase or the mature phase. According to Churchill and Lewis, each of these phases demand and rely on differing strategies that fulfill a need and/or takes the business to the next phase. The techniques used or applied to haul business through these phases are referred to as managerial accounting techniques. The parties responsible for reinforcing managerial ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Major Developments In Mass Media Over The Last Century

Throughout the twentieth century, there has been considerable development in the mass media. It is important to note from the outset that during the start of the century print media was the major source of information and entertainment. As such, the media, mainly consisted of the newspapers and periodicals. Most people relied heavily on these sources of information to report on various events the world over. Consequently, radio became a dominant form of media during the 1940s, especially during the World War II and thereafter. As more people sought to know about the current events about war situations and ...

Advertising is a paid form of communication that conveys information about commercial products or services for promoting sales. It is a method to attract the attention of the public. According to the American Marketing Association (AMA), “Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor”. Advertising is necessary to create awareness about the different products that are available in the market. At present a large amount of capital is spent for advertisements as it has become a part of marketing strategy of a business. Due to competition it is ...

Claim

Is it permissible for organizations in the pharmaceutical industry to engage in aggressive product promotion using nonfactual fictional information to woe clients at the expense of their health?

Explanation of the claim

In the recent years, there has been stiff market and product competition in the pharmaceutical consumer goods; the increase in the number of the products in the market due to increased technological advancement which has made production easy. Easy availability and affordability of technology to manufacture pharmaceutical products in the 21st century has made it easy for new producers to enter the market which has increased the production of substitute pharmaceutical ...

The research project is to determine the necessary parameters that communities need to follow to establish an Arts and Public Market in a their community. The goal of the research is to establish a suitable pattern and guide from securing the space, to attracting vendors, and marketing to customers to keep the market a viable business enterprise. Many communities are in need of a grassroots venture such as this and are in need of a guide to bring the project to fruition. The definition of a Arts and Public Market is a selling place in the local community featuring ...

Compare/Contrast

One of the greatest concerns in research based on gender coverage is the limited coverage of women sports by different media; for example, the social media, digital media, and the newspapers (print media). Accordingly, the quality of sports coverage despite the remarkable participation of the female gender intensifies the support for men's sports while diminishing the women's sports. Basketball is one of the favourite games, not among the American people but also among other people worldwide. The two common premier basketball leagues in the world are the NBA and WNBA. This paper discusses the similarities and differences between coverage ...

Undeniably, environmental issues have attracted global interest. All economic activities take place in the environment. Therefore, it is imperative to address any matter affecting the environment with urgency. Production activities in industries result in high economic benefits since they supply goods and services that are fundamental to human life. However, most of the environmental problems experienced throughout the world emanate from these activities. The decisions made by governments as well as companies’ managements affect the value of the environment positively or negatively. Therefore, the decision-making process in public or private institutions must consider the environmental impacts. Media plays a ...

1 Introduction This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

Individual Differences

The uniqueness of the volunteers in the club brings about a dynamic that can affect the cohesiveness of the group. With differences in behavior and motivation among the volunteers, leadership is required to channel their skills and time towards productive activities within the community. Leadership is also necessary to ensure that the individual differences within the volunteers do not undermine the objectives of the club, or the effort and hard work of other members. However, an issue related to leadership has been identified. Issues related to the ego are expected to a medium and high extend. The behavior modeling ...

For a long time, women and the minority in the society have not been able to climb the ladder towards top positions in organizations. People consider women as a weaker sex that cannot perform complex tasks associated with top management. Therefore, there has been a barrier hindering women from achieving their goals. Glass ceiling is described as the invisible and unstoppable barrier that denies women and minority in the society from going higher in their achievements (Kulich, 2015). The name originated from women conference in 1979 at a press club. Since then, the term has continued to be used ...

Problem Statement - What are the Problems that require Attention?

The case study ‘Morrison’s Dilemma’ by Leonard A. Jackson over the Caribbean restaurant by the name ‘Irie Caribbean’ discusses in detail all the aspects of restaurant operations, reporting about each and every aspect of its functioning to find out the problems faced by the management. Morrison and his partner wanted to turn the business into a profitable venture. This case study digs deeper to analyze why the business has not been able to generate profits as per the owners’ expectations. Jackson, the case study writer, quotes Morrison in the beginning, feeling proud to get second ranking for the ...

Nationalism and the Press

Nationalism is a feeling of loyalty and devotion a person has towards his country. It is a sense of national consciousness where an individual praises his country and places primary emphasis on the country's culture and interests as opposed to other nations. Nationalism can lead to uniformity of thoughts, actions and assumption among various individuals in a country. Nationalism is a major cultural defining factor in any state. It mainly depends on a country's ideology and way of life. The press, on the other hand, is an independent body that sensitizes the citizens on various aspects of life including ...

Dunkin’s Donuts operates two main brands, which are Dunkin's Donuts and Baskin-Robbins, in more than 60 countries using a distribution of more than 1800 franchises located in different parts of the world. One of the biggest challenges facing the growth of the Dunkin’s Donuts is the existence of poor franchise relationship that has resulted to numerous law suits every year. It acts as a major setback towards the development and expansion of the company since such lawsuits ruin its reputation; thus, scaring away investors from investing in the company. For instance, in 2010, the company experienced a ...

Business

iPhone Print Proposal

Introduction

Leadership in technology and innovation is what Apple is all about. The mobile device industry was changed with the company raising the bar of the competition for being the most innovative company that offers the best quality products. After 20 years of dormancy in the tech industry, the brand has expanded into one of the biggest names in consumer electronics owed to the monumental success of the iPod followed by iPhone. Today, the brand became consistent with its product offering paired with exceptional customer experience. The product proposal highlights the new Apple service branded as iPrint. ...

Introduction

The business environment has become so competitive, and companies are attempting to lure the limited customers to their services. Due to this limitation in the market share, it is critical for companies to devise effective marketing strategies that will help build a strong customer base and also retain the customers and the market share

History of Budget Air Travel

The revolution of budget flights began following the deregulation of the European domestic markets thus allowing the rise of several airline companies. Such deregulations allowed airlines to take routes of their convenience thus creating a culture of liberalization in the domestic travel markets across Europe. ...

Technological Determinism & Print Media

Introduction George Rodman states that the introduction of new technology changes the society sometimes in unexpected way. (Rodman, 2009 P.40). He states that printing changed the world culture from an oral culture to one driven by writing and literacy. I strongly affirm this theory as different innovations in technology have taken the world to a new level. Print media (books, newspapers and magazines) have had a great effect to the society.

Books

These are known to be used for imparting knowledge. Books have been used to enlighten people and hence change their ways of life. Much technological advancement have been made ...

Turbulent change, rising competition, new ways of production and distribution, and generally new types of products have categorized the situation in the print media industry for the last few decades. It has been concluded that digitization is influencing the industry (King, 2004). It is affecting the existing market and requires new strategies (Chyi, 2002). According to the statistics, the development of the Internet has come with its significant changes to both advertisers and the audience that challenge the long-term survival of the print media, newspapers, book industries and magazines. There are various strategic management implications on the print media ...