Essays on Value Proposition

Executive summary

The smart home integrated energy efficiency product will come in packages of silver, bronze, and gold to target consumers and homeowners in the United States of America. Bronze packaged products will be marketed to consumers of lower income bracket while energy efficiency products that are packaged in silver and gold will be marketed to high-income homeowners. This product is fabricated to ensure that it reduces the amount of energy consumed by electric appliances and in effect reduce the electric bills that are paid by consumers. Due to the complexity of this product market representatives will be used to visit ...

1. List of industry and jobs I want to work in the financial consultancy industry and build my career efficiently in a leading financial consulting company that provides services to the banking industry. I am interested in three job positions including Financial Consultant, Financial Advisor, and Finance Analyst. 2. Financial consultancy industry and jobs positions Financial consultancy industry is one of the fastest growing industries in the world that provides a variety of services to other organizations to improve their performance. I am interested in pursuing my career in the financial consultancy industry that offers a variety of service ...

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Business Model Generation

Tim Horton’s is Canada’s largest chain of Quick Service Restaurants (QSRs). It was acquired by 3G Capital and Burger King in 2014 with the creation of a new entity – Restaurants Brands International. Since 2014, the chain has expanded its operations not only in the United States but also globally in the Arabian Gulf.

Part 1: Business Model for Tim Hortons

Tim Horton’s future growth is greatly dependent on its key strategic partnerships. The QSR chain works through a model of partnerships (franchisees) and joint ventures. Tim ...

Business

Assignment 1

1. Amazon changed shopping by changing the value proposition for the consumer by facilitating them with online shopping experience, providing convenience, low price, and selection from a wide variety of merchandise. 2. Amazon’s value proposition is to focus on the matters, solving problems of prime members, identifying pains and gains of prime members, never running of necessary items or essentials, and providing comfort and peace of mind to customers. 3. Amazon’s strategy was different as compared to other companies at the time it started because it focused on selling books online, and then strengthened its ...

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Section 1

For the purposes of this assignment, we choose to launch he portable mobile charger. Since we are in the pre-launch phase, there are many sources of funding which can be utilized. Funding forms the most critical element for any innovative start up idea. For example in the U.S.A., about 17% of businesses do not have access to funding (Legros et al., 2013). Once the idea is established and the business objectives are evolved, it is important to set in to motion the process of fundraising. It is ...

Data-driven marketing strategies have overtaken the traditional mass marketing strategies. Business entities are increasingly using data not only in market segmentation but also in the determination of what products to produce, how to market the products, and how to price them. As a consequence, the currently applicable marketing strategies are considered to be more fluid, and there is the need for marketers and business professionals to increasingly consider value creation in marketing strategies that they employ (The Nielsen Company, 2015). In light of this understanding, this paper presents marketing segmentation, and value proposition for a recommended retail shopping bag ...

Assignment 2: Middleville Regional Healthcare

Assignment 2: Middleville Regional Healthcare

The Governing Board is objectified towards determining the organization’s strategic direction by means of identifying the external challenges and opportunities and utilizing the internal resources in such manner that it enhance the outcome and efficiency of the organization. The strategic initiatives are incorporated under the strategic plans that are developed by the board members which encompasses the strategies, budgets and responsibilities that are further delegated to the respective departments. In this manner, the continuous analysis of market and the forces that effect the organizational efficiency and productivity takes place and the Governing Board ...

Discussion Questions appending to Nespresso Business Market Strategic Management.

Question #1 – Business Background, Definition, Role and Scope The scope of business definition extends beyond Customer Relationship Management (CRM) in theory, or celebrity endorsements. The strategically-priced encapsulated Nespresso coffee, for machines development, capitalizes on an emotional goods category. According to a report by Conley, Bican, and Ernst (2013) the 1986 Nestlé of Switzerland launch segmented a role for coffee-enjoyers to receive premium product in hermetically sealed pouches filled beforehand. The concept underlying the performance of the unit, boosted by a fancy international campaign dangling the face of movie star, George Clooney, thus by accomplishing a move away from the ...

Apple Inc. is a multinational company with headquarters in Cupertino, California, and deals with the designing, development and selling of computer software, consumer electronics, and online services. The company has managed to create value in an industry that is highly competitive by differentiating its products and focusing on stylish and quality designs, and superior customer service. Apple has formulated its strategy to ensure value creation and to have the best competitive position in the industry. The business strategy of Apple Inc. is to bring innovative products to its customers so as to ensure the best user experience. The business ...

Value Proposition in Patient Care

Value Proposition in Patient Care For a long time, the health industry seemed to be immune to the need to tend to consumer needs like most services industries were doing. As a result, many of them began falling behind the new ventures that sought to address issues affecting clients while seeking care. The trend caught on across the globe and the value proposition for patient care became an issue of continued demand across various health centers. As a result, heath services became more client-centered and services were made convenient to meet the needs of the consumers. Prices were lowered ...

Introduction

Sustaining a business can be a challenging task especially during the times when it needs to change its strategies or adopt new approached. That is why, it is important that business owners must be open to any forms of business model changes in order to sustain the profitability and save the business itself. Thus, changing the model of the business can be done through development of short-term change and long-term change. The purpose of this study is to present two change models that are applicable for both short and long-term changes of Sea Treasure, a small group of retails ...

Business

Assignment 1 Business Model of Dollar General Corp The business model can be described in terms of value proposition, market segment, value chain structure, revenue generation and margins, position in value network, and competitive strategy.

Value Proposition

Dollar General Corp is facilitating customers with household needs, and is providing variety of products of general merchandise. It is providing items at everyday low price in small box stores that are conveniently located. The strategy of the company is to satisfy needs of customers by providing them convenience, quality products at low price, and help them in saving money.

The company is serving ...

Pandora’s original business model was about giving each potential subscriber 10 free hours to listen to their favorite music and subsequently persuading them to pay a monthly subscription of $ 36 for their service. No wonder, individuals were not ready to pay that much for a service which they got free of cost on FM radio (Laudon, 2012). Failure of the original model motivated them to introduce the “freemium” model which gives limited free service to everyone; the ads showing up between songs tend to reduce the quality of the listening experience and influence listeners to subscribe to the ...

Response to Q.1a

The proliferation of glossy and unrealistic CSR reports as well as inaccurate CSR ratings and rankings has contributed to the failure of companies to understand the responsibility. By giving in to pressure groups among the stakeholders, the companies further deepen the divide between actual responsibility and unrealistic short term action. Moreover, by basing their CSR actions on the views of the outsiders, they are doing injustice to their own capabilities in terms of helping the society . The companies have so far focused on the relationship between business and society as that of tension rather than interdependence. Companies have in ...

Abstract

Marketing strategy is the one component of a business organization that determines its relevance and sustainability in the contemporary market. An outdated marketing strategy or a poorly informed model of doing marketing leads to the inevitable failure of a business organization. Zappos, TOMS, and Payless are shoe companies that originated in the U.S., and each one of them has positioned itself to its clients’ uniquely and differentiated its brands to establish a territory in the expansive global shoe market. Zappos is quite established in social marketing practices, specifically customer relations. However, it spends more than average revenue to finance ...

Business Plan for a Proposed Three Star Category Hotel in Auckland

Business Plan for a Proposed Three Star Category Hotel in Auckland

Executive Summary

The present paper proposes analyses and presents a business venture in the form of a 3 star category 70 room hotel Business. The business is projected as low cost and high value proposition to the mid to upper scale business and leisure clients. It is found that the business is capable of recovering its 5 year working capital costs within a span of 2 years and 2 months thus an early operational breakeven is likely. Annual revenue of $1,609,650 at 70% occupancy and $90 ADR (Average ...

The Vision, Mission, and Value Proposition of Coca-Cola’s Naturally Sweet Division

1.0 Naturally Sweet Division: A new vision, mission, and value proposition Innovation drives market-relevant and consumer-need-fulfilling product development (cf. Kanagal, 2015). The primary purpose of the Naturally Sweet Division is to develop naturally sweetened products using proven innovative technologies that brings the traditional culture of the Coca-Cola brand in products that perfectly satisfies the growing health-conscious, sugar-free product preferences of the post-modern consumers. This innovation factor will drive and guide the Naturally Sweet Division’s vision, mission, and value proposition to its health-conscious target consumers of all ages, guiding its product research and development endeavors.

Our new mission: To keep the world healthy, trim, and slim

Our new vision: Consumers: ...

Findings

The jewelry store is a family business, and the head of the business is the son of the founder. Unlike his father who was a skilled jeweler, he was more of a salesperson. John managed to move the jewelry store to a higher end location which increased its profitability until the global economic crisis of 2008. Profits started going down, and when John lost a salesperson and a jeweler to other employers, he decided not to replace them. An employer should be able to offer a value proposition which will ensure that the employees remain loyal to the business ...

Executive summary 3

Company Description 3 Strategic Focus and Plan The Service and its Value Proposition 4 Marketing Goals 4 Marketing Situation Strengths and Weaknesses 5 Opportunities and Threats 6 Market Strategy Overall Marketing Strategy 7 Market Needs 7 Target Markets 8 Marketing Mix (4 Ps) Product 8 Price 8 Promotion 9 Place 9 Conclusion and Recommendations 10 References 11 Appendix 1 13 Executive summary The following report discusses market strategies and marketing mix, developed by Ryanair, Ltd. The company at hand operates a broad network of low-fare airline routes that connect 186 airports in Europe, as well as Africa (Morocco). The ...

Introduction

This paper addresses the major steps that Caring Angle Hospital can implement to realize its goals. Also, it recommends one strategy that the heath care provider can adopt to obtain a large market share. Finally, it examines value-added services will strengthen its value proposition.

Major steps for Caring Angle Hospital

Improve the quality of care Improving the quality of care is important since it will prevent patients from hopping from hospital to another. Caring Angle Hospital can employ various strategies to enhance the quality of their services. The hospital administration should consider managing the process of care rather than focusing on controlling on the physicians. ...

Interview

Introduction The interviewee is the president of the concourse institute. The major area of interest is recruitment and how companies can ensure that they get the best hand for the job. The president of a company is responsible for all the employees at the organization. Concourse Institute is located in Mumbai and is specifically interested in IT courses. As explored in this paper, Kolb’s experimental learning theory, Ajzen’s planned behavior theory, Schwartz value motive theory and the six hats thinking tool explain how managers perform their role. A manager’s greatest asset is people, and when handled ...

Introduction

The marketing plan for Nokia was aimed at regaining agility and leadership in the mobile market (Mktg-Plan Blogspot, 2010). The market plan entailed the supply chain and its management, a description of the company’s features, and the three V’s of variation, volume, and variety. Their marketing plan also included the SIPOC processes, which entailed supplier, inputs, processes, output, and customer (Daga, 2007). However, due to the narrow focus on both operational success and ensuring renewal and upgrading of their systems, their strategic sensitivity was jeopardized.

Quality

The marketing plan, however, appears flawed, especially in their strategies for marketing ...

The canvas model

The canvas model refers to an ideal business model which is comprised of 9 major items, which touch on different aspects of business (Wirtz, 2010). The firsts aspect here, as pointed out by Wirtz (2010) are key partnerships. These refer to alliances that an enterprise creates to help in its normal operations. At Blue Buddies, the manufacturing of most accessories is outsourced, meaning that the manufacturing firms in the Far East come up as the key partners. The second aspect is the customer segments. The segments refer to the different categories of customers that a company targets . At Blue ...

Business

Every year hundreds of people in different countries across the world take a chance and try their faith and start their own small business, which requires a lot of hard work. But for those who survive, the rewards is worth a try. An entrepreneur is an individual, who starts building up his business with limited amount of resources, knowledge, planning, who should always take into account all the risks, remuneration and rewards of his business venture. Business ideas of new start ups set up by entrepreneurs are usually new to the market – an innovation, product or service, but not ...

Business Model Canvas: Blue Buddies

Editable: https://canvanizer.com/canvas/wqatP05HhUfOW

Basics

An ideal business model comprises of 9 building blocks which describe the specific parts of the business (Wirtz, 2010). Key Partners: These are the alliances created by a business to help in its operations (Wirtz, 2010). At Blue Buddies, they do not manufacture most accessories. Instead, they source them from the far east. Customer Segments: The company serves different customer segments. Segmentation at Blue Buddies is by demographics, personality, and behavior.

Value Proposition: Involves giving the different segments a product that is useful to them (Lindic & Marques da Silva, 2011).

Channels: Include communication, distribution, and sales channels utilized by Blue Buddies to cater to their customers. Customer Relationships: Involves how Blue Buddies relate with each customer ...

Introduction

Preliminary strategic audit refers to assess the current performance of the operations of the business. It examines that if the functions of organization are moving in the designed direction that is set to achieve specific goal or objectives. AT&T is a multinational company that provides effective communication products and services to its global customers. Its product includes smartphones, tablets, and broadband services that are widely used by the customers all over the world. The mission and vision of the company is to provide technological and innovative products to its valuable customers and ensures high satisfaction in the world market. ...

Introduction

The name of the proposed business is EnergyFizz. The name of the founder is STUDENT NAME. The proposed business will create new organic formulas for energy drinks. The company will obtain these formulas from companies in the Asian markets and modify them to introduce in the US market. The idea is to offer a wide range of energy drinks with different tastes in easy handling packaging to consumers across the U.S. market. The idea of the proposed business is motivated by the success of 5-Hour Energy that has become a success in the US for its unique value proposition ...

AIRBUS VALUE PROPOSITION

Airbus is a leading company in the Aviation industry. It manufactures and sells aircraft for commercial applications. Airbus aims to produce value proposition to its clients and customers in its market offerings. Airbus market offerings include a combination of products, information, services, and experiences which are developed and packaged by the company in a certain way to bring value to its customers. Airbus marketing team employ good marketing practices. They start with the customer in mind. They employ a customer-driven marketing strategy to deliver products which satisfy their customers. Airbus strives to diversify its customer base, and it understands ...

International Marketing – Iceland Supermarket

Introduction Iceland Foods Ltd. is one of the leading names in the food retail sector in the UK. The company was founded by Malcolm Walker in 1970; and, since then, it has undergone consistent growth in its popularity, consumer-base, and profitability in the domestic market. Before, fridges and freezers came to be commonly used; it focused on selling loose frozen foods i.e. vegetables and meat. Later on, it worked on product development strategy by introducing some branded grocery items that proved to be a booster to its sales revenue. Within 46 years of its business life, the company has ...

List of Figures

Figure 1: Simon Sinek's Golden Circle 4

List of Tables

Introduction Subway, the world’s largest restaurant franchise, was founded in 1965 by a 17-year old college going kid, Fred DeLuca as a means of fulfilling his dream of becoming a medical doctor. He was looking for a way to earn money to pay for his college and had money only to eat burgers in restaurants. His family friend, Dr. Peter Buck, loaned him a 1000 USD and suggested that he open a submarine sandwich restaurant in Bridgeport, Connecticut. Based on his experience of eating unhealthy burgers, Fred DeLuca wanted to focus ...

1.0 Introduction KFC, the world’s largest fried chicken chain restaurants, was started in 1952 by Harland Sanders, under the name Kentucky Fried Chicken though the idea was first discovered in 1930 when Sanders started to sell fried chicken to visitors in Corbin Kentucky. It is the second largest restaurant chain, with about 1800 locations, with over 3000 stores in China, and a revenue of about $ 15 billion, McDonald’s is the first (Hu & Xie, 2013). In 1939, Sanders came up with an original recipe for fried chicken incorporating 11 spices that are kept at the Company's headquarters in ...

Individual Project of McDonald’s

Individual Project of McDonald’s Different organizations belong to different industries. One of the most distinct among them is the food and service industry. Thousands of organizations belong and operate within this industry. It is otherwise defined as catering industry, which provides prepared meals such as restaurants and fast food chains. Food service industry is important when it comes to sustaining the supply of food products in the market. Thus, food service companies are known to influence the people’s eating habits (United States Healthful Food Council, 2012). For many individuals, eating out became a necessity more than luxury. ...

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Market Opportunity Analysis

Market profile Arkadia’s tourist industry is anchored in its historical attractions with a thriving tourist traffic of 5 million a year or 6% of its population per month. Its hospitality sector also serves its formidable business sector by hosting various conferences throughout the year. Assuming that each tourist would be spending US$1,000 per trip, that would amount to US$5 billion annual revenue. There are 20 large companies who at the least will hold 2 conferences per year with an average spend of US$10,000 per event. That would amount to US$ ...

In the context of contemporary global business environment, a good business model describes the logical functioning of a business/organization and it pronounces the specific manner in which a business makes profit. Principle description of a business model helps to understand, analyze, and communicate the key factors of success or failure of a business. Principally, a well-developed business model is comprised of three major components i.e. value proposition, value chain structure, and revenue model. The value proposition is the first and the most significant component of a business model as it directly communicates the business value to the customers. The ...

According to Amy Shuh in the case Cole Parker: Cole and Parker: Socks That Start Business, Jeff had taken a trip to Colombia where he was humbled by the generosity expressed by the people in the region, and upon his return, he entered into a partnership with Diana to form Cole and Parker. Using one for many business models, they established a socks business where the profits of each socks was loaned out to young entrepreneurs through Kiva and upon payment of the loan, it was reinvested for the purposes of funding other micro-loans. However, during their initial stages ...

Which concepts covered in the textbook and Power Points were important to understand for the simulation, and why?

I played the role of a reseller in the Simulation. The first step of the simulation was to set up 12 international sales offices and/or regional web-centres for e-Commerce. This required me to understand the process for conducting Facility Location Analysis as detailed in the textbook, which is a part of Logistics Network Design. A site location would affect the time and place relationships between facilities, markets, or between supply points. It could also impact the transportation costs, service, and inventory requirements . The Power Points talked about the specialized functions that are needed for both the resellers and the ...

The business environment is witnessing multiple changes, and that calls for constant innovations in every enterprise to ensure that they can stay in line with the shifting dimensions. Technology is one of the most influential forces in the market with various implementations providing each company with an opportunity for better performance. The airline industry has evolved since the beginning and requiring innovations in the business models to keep up with the changing trends (Marques, 2015). Various factors influence the performance of air travel companies, most of them deriving from the conditions in other market aspects. For example, movements in ...

Introduction

Since its inception, CloudFlare Inc. experienced exponential growth to the point of rivaling the main players in its industry. The innovative idea upon which the concept of the company was based, its customer value proposition, go-to-market plan, technology and operations management, and the cash flow formula all contributed to the growth of the company. However, the company was faced with several resignations over a short period. It was evidence that these resignations pointed to other underlying issues within the organization and its culture. An analysis of the problems in the company will lead to recommendations that form part of ...

Business Plan

Contacts: [Toronto, Canada] Business Description Foodies Company is a for profit company that is going to offer dairy products, free of artificial flavors and chemicals. The fresh products will be offered to the consumers. The purpose of the business is to increase the health awareness among the people, offering them healthy, quality and free of the artificial flavored products that directly impacts on their health. Initially, the company will offer milk, butter, yogurt, cream and cheese. No artificial sugar, carbohydrates and sodium and any other flavors as well as chemicals for its preservation and sanitizing will be used in ...

Advantages of Family Businesses

The first advantage of a family business is commitment. When the needs of the family are at stake, then a family member is going to have a better sense of commitment to the business. This type of commitment is not possible in the businesses that are not run by families. The second advantage is flexibility. This means that family members are going to be more willing to do things that other people might not be so willing to do. Therefore, they are going to help the best way that they can to make the business successful. The third advantage ...

“I know what our USP is (unique selling proposition), but I am struggling to define our overall CVP … core value proposition. How would you define it? What should we focus on?” So before we discuss that Jeremy, let's look at the five most important value drivers which are idea, benefit, target, perception, reward. If we look at the idea behind the customers procurement decision we would realize that the quality which is being provided is optimum and hence needs no further special efforts, as already there is enough value which is being given to the quality control ...

Apple Defies Gravity with Innovative Genius

In 2011 Apple has become the most valuable brand in the world, having overtaken Google by more than $40 billion. It is hard to believe that only 15 year ago Apple was experiencing major problems and could only compete in a small niche of the computer market. Their current success was made possible through the innovative and effective business model, which allowed efficient use of the company core competencies in order to successfully compete in the market and attract more and more customers.

According to Lindgardt, Reeves, Stalk, & Deimler a business model is comprised of two components: operating model and the ...