Essays on Wirtz

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

Introduction

Delta Airlines is an international Service corporation that was incorporated in 1934. Initially, Delta focused its activities on the transport of agricultural produce but as it grew and expanded it adopted other market strategies. Essentially, Delta headquarter is based in Atlanta and it operates a fleet of more than 700 aircrafts and a worldwide population of more than 80000 employees (Sky team, 2016). The company targets over 160million customers annually, and a range of 350 destinations in over 60 countries (Sky team, 2016). The services offered by the airline include a world class airline loyalty program, sky miles frequent ...

This paper sets out to analyze the overall impact of a physical evidence of a service organization on its target audience. The purpose is to assess the ways in which different aspects of the underlying physical evidence manage expectations of the organization’s customers and to find out if there are any positive or negative gaps between promising and delivering the components of services communicated through physical evidence. London Bridge Hospital has been selected for this purpose. It is the largest hospital operating in the healthcare industry of London (Official Website, 2016). Physical evidence of the hospital is composed ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

Executive Summary

For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...

The canvas model

The canvas model refers to an ideal business model which is comprised of 9 major items, which touch on different aspects of business (Wirtz, 2010). The firsts aspect here, as pointed out by Wirtz (2010) are key partnerships. These refer to alliances that an enterprise creates to help in its normal operations. At Blue Buddies, the manufacturing of most accessories is outsourced, meaning that the manufacturing firms in the Far East come up as the key partners. The second aspect is the customer segments. The segments refer to the different categories of customers that a company targets . At Blue ...

Business Model Canvas: Blue Buddies

Editable: https://canvanizer.com/canvas/wqatP05HhUfOW

Basics

An ideal business model comprises of 9 building blocks which describe the specific parts of the business (Wirtz, 2010). Key Partners: These are the alliances created by a business to help in its operations (Wirtz, 2010). At Blue Buddies, they do not manufacture most accessories. Instead, they source them from the far east. Customer Segments: The company serves different customer segments. Segmentation at Blue Buddies is by demographics, personality, and behavior.

Value Proposition: Involves giving the different segments a product that is useful to them (Lindic & Marques da Silva, 2011).

Channels: Include communication, distribution, and sales channels utilized by Blue Buddies to cater to their customers. Customer Relationships: Involves how Blue Buddies relate with each customer ...

Introduction

The Hilton Hotel HHonors program is a service that is ran in both Hilton Hotels Corporation and Hilton International. Hilton views this program as a highly effective marketing tool set to serve the frequent business traveler. This is at an aim to create and retain loyal customers given the severe competition in the hotel industry. This loyalty program works by allowing regular guests to acquire and accumulate points as well as airline miles every time they use any of the Hilton services offered. This program is among the largest of its kind with over 30 million registered users.

Q1 (A) Strengths and Weaknesses of the Hilton HHonors Program from the Standpoints of Hilton Hotels Corp and Hilton International

Green, ...

Abstract

Managing small businesses is a complex undertaking that requires skills and perseverance. This is based on the understanding the small businesses face some challenges that are unique. Some of the key issues include limited access to funds, limited access to professional skills, and overdependence on the family. The small business managers also complain of long working hours and the need to be present in the running of the business. They also lack perpetual existence, which further complicates the succession politics. The owner has to constantly worry about how the business will perform if he or she dies. This paper ...

Discussion of the crisis issues associated with the Indian Ocean Earthquake and Tsunami Disaster in 2004

Management in crisis is a tough enough situation. However, the horrific onslaught of a suddenly unexpected tsunami literally crashing dramatically upon one’s doorstep is simply unthinkable. The inconceivable occurred in Indonesia, when the Aceh-stimulated earthquake stirred the violent killer waves in 2004 costing the lives of 127,000 people, roughly half a million injured – leaving behind potential scores of disease-prone epidemics and mourning of loved ones (Pascapurnama, Murakami, Chagan-Yasutan, Hattori, Sasaki & Egawa 2016). One international journalist and helper in the aftermath of the Indonesian Indian Ocean Earthquake Tsunami disaster, Bill Nicol, in his book Tsunami Chronicles, described the ...