Essays on Small Businesses

The affordable Care Act 2015 formerly christened as Obamacare is one of the major reforms in the health sector. Obamacare seeks to expand and improve health care access to a majority of Americans by curbing costs of healthcare through taxes and regulation. The primary focus of this policy was to provide more Americans with access to health insurance, improved quality of health insurance and health care, reduce healthcare expenditure in the country and more importantly regulate the insurance industry. However, the policy has received support and opposition in equal measure. Proponents of the policy call it a monumental legislation ...

Project Proposal: The Risk of Starting a Small Business by an Emarati's Women By Taking a Loan from Abu Dhabi Islamic Bank

Introduction

Over the years, various steps have always been taken to ensure that the Emirati women are then able to be empowered. This has included through the various issues such as the increase in their involvement in the workforce and further the setting aside of certain positions within the society that need to be filled with women. All these steps have been taken to empower women. Even though these measures may be deemed to be similar to many ...

Set-asides are contracts awarded exclusively to small businesses to encourage their participation. There are several opportunities for small businesses to participate in business with the US government, the largest single buyer in the world. I would recommend the company to bid supply contracts under the prime contracts category. The company can benefit from the federal government’s goal that 23% of the total dollar value of contracts should be given to small businesses. Supplies are easy to deal with since no technical or specialized knowledge is required. Besides, the company qualifies for the contract since it is a small ...

Employee Benefits Plans For Small Businesses

Employee benefits are very crucial in the lives of employees together with their families. Employees will consider benefits if they are to work for an employer. There are those benefits that employers must provide as required by the state while others are optional and it is the employer who decides whether they can offer the benefits or not. Most benefits provided include employee social security, unemployment insurance taxes, employee compensations, disability insurance, leave benefits, family, and medical leave (United States Small Business Administration, 2017). On the contrary, optional benefits may include COBRA benefits, employee incentive programs, health insurance, and ...

INTERNET BUSINESS

Abstract: A usage of internet has become popular in the field of business. E-business is the business which the business owners can sell and buy the products over the internet. It keeps the preserve to hold the position on the competitive market. It helps to increase the role of internet and increase the market share. With the help of websites, the startup business has been utilized the essential characteristics of the business facility provided on the internet business. The improvement of information technology in the internet business plays an active role in the startup business. It offers online service ...

Business-Government Trade Relations

Introduction Since the question that needs to be resolved by examining real-world examples involves understanding whether government intervention in international business trade is harmful or helpful in businesses, picking Micromac Techno Valley Ltd. was a simple choice. The company works in the area of software and website development and that caters to the financial or banking industry in particular. Some of the products that they have designed so far are eDeal, DigiDoc, eDoc and PBMS and which cater to the banking industry in Bangladesh. Apart from this, they also design websites for a number of small businesses while also ...

Introduction

The European Union is the result of the flow of economic integration in the world. It was created in 1958 and became a powerful economic group. Within the framework of the Union, the benefits of mutual trade are established, the general economic policy is carried out, and restrictions on the movement of goods, capital, and labor are constantly removed (Krugman, Obstfeld, and Melitz, 2014). The creation of the EU was due primarily to the fact that in Western Europe after the Second World War, the contradiction between the international character of modern production and the narrow national and state ...

Business Management and Entrepreneurship

Introduction Business management or being an entrepreneur is one of the interesting jobs but also challenging. Entrepreneurs or business managers face various challenges as they manage their business. Some of the challenges can include coming up with products/services that attract customers, executing different business objectives, recruiting and retention of the right employees and also maintaining a wide range of business laws and regulations. In most cases, entrepreneurs that are most successful in managing their lines of business have a conceptual knowledge in managing business functions. Therefore, it is important for an entrepreneur or business managers to take business management ...

Introduction

President Obama enacted the Affordable Care Act as a United States Federal statute in 2010. Together with the amendment to the reconciliation bill, it promised to expand health insurance to all citizens at a reasonable cost. PPACA defines the health care as neither the right nor privilege of people but it states that citizens, however, do have a right to “affordable” healthcare, which it tries to achieve through a partnership between the market and the government. The ACA is a result of an evolution of government-funded plans such as Medicare and Medicaid as well as statutes such as HIPAA, ...

Learning Activity # 01

In the contemporary business settings, the purpose of marketing is to make your product available where your customers are. Apparently, your target customers are dispersed everywhere due to the emergence of several information transmitting mediums. Modern business requires a holistic marketing approach, which facilitates reaching the target market customers by all means while ensuring that the right message is communicated to the right audience. Nowadays, people have advanced technological gadgets like smart phones, tablets, and laptops, and have greater accessibility to information. Therefore, apart from newspapers, magazines, television, and radio, they are also frequently using social media, web pages, ...

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Section 1: Basic Concepts Concept of the Cloud The IT term “ cloud” is short for two related concepts. For the man on the street, it can just mean the internet and that is acceptable1. For the IT initiate, it would be “cloud computing” which is the delivery of on-demand computing services (e.g. applications) to clients via the internet from server farms of the service provider. These services are applications and databases which reside in the vendor’s various locations unknown to the customers. Google and Facebook are there in the cloud. Such architecture allows the type of service called ...

Considering the fact that majority of the potential customers in the world are geographically distributed outside the US market, a significant factor to consider in the expansion to the global markets is the advancement of favorable trade agreements. North American Free Trade Agreement is a regional trade agreement that seeks to facilitate the free flow of goods, services, and labor as well as to improve political relations of the US, Mexico, and Canada (Villareal & Fergusson, 2015). NAFTA offers a number of advantages for US small businesses. For a small business seeking to expand into the global market, the establishment ...

Wells Fargo is a $222 billion bank with diversified financial services that provides consumer finance services, mortgage, insurance, banking and investment services. It is the leading internet bank and has over 5300 stores globally (Han-Yuh 2007). Wells Fargo is a publicly traded corporation and was founded back in 1852 (DeYoung & Rice 2004). Based on the recently released Forbes report, Wells Fargo was ranked at position 26 in the world based on market value, assets, sales and profits. It is vital to note that this company prides in operating as the first national bank charter in the US and recently ...

The following literature review evaluates scholarly research on the challenges of entrepreneurship, project management and sustainable development in Africa. Based on the discussion meaningful implications and suggestions are mentioned towards the end. Africa is a land of magnificent natural sceneries and resources but even in the 21st century it is still considered the Dark Continent, bearing metaphorical meaning. It is the least developed continent in the world. Despite major efforts in improving the lives of Africans there are many challenges that face the continent.

Sustainable Development in Africa

Africa has immense natural resources and precious minerals. For decades the practice of finding energy ...

Contrary to a person, who can exercise their responsibilities directly, companies are inanimate bodies without such capabilities. However, the stakeholders of a company are able and supposed to undertake the corporate social responsibilities, which is vital to the sustainability of a company. According to Steve (20), a company has the responsibility of delivering quality products to its customers and protects the welfare of the society while complying with the laws and regulations of the government in which it operates. The ability of a corporation to adhere to its corporate responsibility significantly determines its level of achievement (Steve 133). It ...

Internal Analysis

The process of internal analysis helps in identifying and evaluating an organization’s capabilities, resources, and core competencies. Internal Assessment The internal assessment has three main components that are resources, value chain, and core competencies. The assessment of these components helps in determining the internal strength of the company.

Resource Based Views

The resource-based view helps an organization to analyze the tangible and intangible resources that are available at the disposal of the firm and can be used. These resources are determined to develop a competitive advantage of an organization. The main aim of the model is to analyze the internal resources ...

There have been a lot of documented events wherein large scale multinational corporations have been successfully victimized by cyber security and information system attacks. It is surprising and frightening at the same time that even those corporations are being targeted despite the fact that they are the ones that are very much capable of setting up formidable information system defenses against malicious entities. In the case of Sony, one of the latest victims of cyber security breaches, their latest announcement suggests that they are investing $15 Million for a more formidable cyber security defense. Evidently, their previous budgets were ...

The end of the Second World War ushered Japan into a completely different era. A new constitution was instituted that made Japan a parliamentary democracy. The constitution recognizes the emperor as a ceremonial leader. Actual activities of the legislative and executive arm of government is to be split between a bicameral parliamentary system (the National Diet) and the Prime Minister who heads a cabinet elected by the National Diet and approved by the Emperor. The Liberal Democratic Party (LDP) led Japan for many decades before they were defeated by a landslide victory by the Democratic Party of Japan (DPJ) ...

Executive Summary

The modern business environment is characterized by the increased use of information technology and data comprise an essential component of the modern information systems. Database management systems are softwares that were developed with the objective of creating, storing and retrieval of data with ease. The database management systems commonly abbreviated as (DBMS) are software systems that can easily be updated with new information with ease. They have been essential in the use of information systems because they link the end applications with the end users of a database. Additionally, unlike the traditional methods of filing where data was easily ...

Bose, S. (2016). Xerox (XRX) Misses on Q1 Earnings, Split Likely in 2016. Zacks. Web. 21 July 2016. Supriyo Bose (2016) discusses financial results of Xerox Corporation in first-quarter of 2016. Despite a little decline in earnings some years ago and a challenging macroeconomic environment, a company has improved its positions and productivity that resulted in adjusted earnings. The author informs about the current economic environment, financial result of Xerox, and provides points of view of experts on how to increase earnings.

Areas of Agreement

Supriyo Bose (2016) proclaims that Xerox has adopted a decision to provide a three-year strategic transformation program ...

Introduction

Leadership is defined as the art and science of moving people from one point to another. This means that leadership refers to a situation where a person prepares the minds of his or her followers in order to work to attain a certain set of goals as a team or group. Leading brings people together for the attainment of results and the conduct of active work. Leadership might be construed as a process “by which one individual consistently exerts more impact than others on the nature and direction of group activity”. Leading in the context of businesses and companies ...

Starbucks coffee is the most well-known coffee brand in the world. The company’s mission statement is: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Corporation)”. The company has grown rapidly since it was bought in 1987 by Howard Schultz, and currently operates all over the world. In 1995, the company expanded to selling bottled frappuccinos due to a partnership with the Pepsi Corporation. At the end of 1996, Starbucks employed over 20,000 employees and operated over 1,000 stores in thirty-two markets in North America (Kachra). By 2002, ...

Importance of Entrepreneurial Activity to the UK Economy

Assignments 2 Introduction The constant growth and evolution of economic relations, both between countries and between entrepreneurs within a country, are requirements for the creation of new business forms. Entrepreneurship is an important, but not a sufficient factor in economic and social developments of countries (Waschik, Fisher and Prentice, 2010). However, if left uncontrolled by the state, entrepreneurship can become just as harmful as the administrative-command system in an economy. Entrepreneurship is essential for the development of a competitive economic environment; in order to give the final consumers the freedom of choice, but does not content with goods offered ...

Thesis: Small businesses rely on marketing philosophies and creativity and need relevant knowledge to excel. The following articles on small business operation enforce this statement.

Article One: Small Business Adoption of the Marketing Concept vs. Other Business Strategies

Small and established businesses alike adopt styles of doing business to achieve their goal as an entity. These goals are geared toward the prosperity of business, hence the need to a department handling the idea and practice: the marketing department. Businesses tend to adopt a set of ideas that can offer the greatest value to the business. This article refers to theses sets of ideas as business philosophy. This article is expressive of the ...

The Hollywood industry has faced tremendous changes since the beginning of operations. The industry deals with movie production and has moved from the times of high theater movie attendances, for instance, by the year 1929, four-fifth of all American population, which makes up around ninety-five million people who attended the movie theaters, weekly (Epstein, 2009). The Hollywood industry is therefore controlled by the movie producers, the film owners, the directors and the movie stars themselves. The concept of popcorn economy on the other hand, revolves around productive resources being limited. As a result, Hollywood is in the process of ...

Article one: Social Media Marketing in a Small Business: A Case Study

This article recognizes that marketing is an important activity that is crucial for the success of business. Small businesses rely more today on exploiting marketing opportunities that are oriented more through the word of the mouth. In particular, when small business enterprises want to acquire new customers, they rely on establishing relationships with customers through recommendations. This was an effective way for small businesses in a business environment where technology had not taken root. However, with today’s changing business environment, small businesses need to leverage technology capabilities that have been enabled by social media so as to create ...

AdGrove.com

Adgrove.com is an internet advertisement infomediary or adfomeiary that specializes in providing radio advertisement information to small businesses that are looking to advertise on radio . The company presented a business plan to potential investors in order to raise setup capital. The plan presented the overview of the company, the target demographic, the marketing strategy, the operations strategy and the financial overview. Creating and buying ad spaces is a time-intensive process that involves several hours of transactions (sometimes to the tune of 3 weeks) and several disparate pieces of information. As such these activities are very expensive for small business ...

The Patient Protection and Affordable Care Act (ACA) was signed by President Obama in 2010. There were three major goals of ACA: to expand health insurance coverage, to shift focus from treatment to prevention, and to reduce costs but improve the efficiency of health care in the USA. “The intent of the ACA is to reform how insurance and health systems work to ultimately improve health care access, quality, and individual and public cost” (Hellerstedt, 2014). Indeed, The ACA provides incentives for delivering preventive care and funds for primary prevention programs. Nevertheless, The ACA’s primary goal is to ...

The financial plan is presented as below:

Financial Plan The following would be the projected income statement for the Company in the first year of operation. The profit for the business in the first year can be expected to be higher than a thousand dollars. The asset planning for the business can also be presented in the following table. The asset has been prepared keeping in mind the conservative policy of asset planning.

Guerrilla Marketing Plan

Guerrilla marketing is all about understanding the market and competition dynamics and using unique ways of marketing ideas and products. For the expansion plan that is under consideration, the following aspects could be ...

Community bank is an independent, small and locally-owned commercial bank, which operates and obtains its funds solely from the community, where it is based. Community banks focus on providing traditional banking, derive deposits locally and mostly make loans to local businesses. It is widely known that today community banks provide most of the loans to our nation's small businesses and are an important financial resource to small cities. Because of that and because of the fact that they have knowledge of their local community and their customers, they are called “relationship” banks. They base their credit and loan decisions ...

The following data is an attempt to give an idea about the types of hardware and software that small businesses may require to meet their functional needs. This work does is not based on any specific category of business but contains a brief note on the technical requirements of all businesses in general. Computer and Devices: The computing requirements of small offices are usually limited to Excel sheets or Word processing softwares and occasional powerpoint presentations. For using such small application suites office computers need not possess high grade processors or storage space. But some small offices might need ...

Introduction

Before the collapse of the USSR the international community was divided into two opposing parts: the socialist and capitalist countries. Among the latter, there were so-called third countries - a group of developing (mainly underdeveloped) countries ("Third World Definition | Investopedia", 2011). This division was confrontational due to the idealistic notion that the whole world is going through a transition to socialism, which represents a higher stage of economic development and social justice. In socialist countries, it was believed that socialism can be achieved without going through a long, painful years of feudal and capitalist development. Currently there is no ...

Business

Every year hundreds of people in different countries across the world take a chance and try their faith and start their own small business, which requires a lot of hard work. But for those who survive, the rewards is worth a try. An entrepreneur is an individual, who starts building up his business with limited amount of resources, knowledge, planning, who should always take into account all the risks, remuneration and rewards of his business venture. Business ideas of new start ups set up by entrepreneurs are usually new to the market – an innovation, product or service, but not ...

Business Decision-Making

Option 3: Increasing Investors5 Option 4: Keep the Business as it is6 Business Decision6

References8

APPENDIX9 Introduction Businesses exist in a dynamic environment where circumstances keep on changing, and the businesses have to adapt to the changes to succeed. Businesses that are unable to adapt to the new environment find themselves closing shop and considering other options. Changes in government policies tend to affect small businesses more than they do to established businesses. This is largely because, the small businesses have limited capital bases, and their net income is usually limited and cannot significantly cushion them when harsh policies are ...

Introduction

Cloud computing is a considerably new development which has taken root in the business world (King, 2008). Mell & Grance (2011) define cloud computing as a model that enables the convenient, ubiquitous, and network access to configurable computing resources that are pooled together. These resources include computer services, network servers, networks, and storage space for data. These resources can be provided to prospective customers and also forfeited without the need for significant management effort. The interaction between the provider of cloud computing services and the customer is also not required for this model (Mell & Grance 2011). Cloud computing consists of ...

Small businesses assist in the generation of economic growth in every country. They represent a high percentage of all the employer firms in a given state. The outputs of the small businesses make up the large part of the gross domestic products (McFarland, Mcconnell and Geary 1). In those countries where the impact of the small business to the economy is so high, the leaders formulate more laws to support the interests of the small businesses. It is evident that for the opportunities of the small enterprises to be facilitated, there should be an environment with an efficient regulatory ...

MANAGEMENT

Literature Review Literature on marketing suggested that it was years ago that organizations carried out their businesses in brick and mortar form and depended heavily on the door to door marketing to create and maintain a customer base. As technology continue to chip in, new avenues started to open for business marketing such as television, radios, telemarketing, emails, direct mail, print advertisement etc. Although the technology based marketing efforts have helped businesses make a huge amount of profits but now they are seen as intrusive or ineffective. Consequently, the customers all around the globe began to ignore the traditional ...

Introduction

For a long time, consumers in the United Arab Emirates suffered from unfair competitive practices that they experienced as a result of companies looking to gain the best profits. The companies thus took advantage of the fact that there were no existent rules and regulations that could control the unhealthy competition in the region. Unhealthy competition is act as a barrier to new firms joining that would automatically provide services that are price friendly to the users. Additionally, consumers are supposed to receive quality goods and services from the companies. However, in the presence of weak regulations with regards ...

[Date: mm/dd/yyyy] The penalty rate incorporates the rate of pay that is granted to the employees for the services that are being provided under difficult conditions or unusual timeframe. The penalty rate is provided when employees work during weekends, overtime, night shifts, early morning shifts or public holidays. The penalty rate has been reduced as a strategic decision to increase jobs by means of providing opportunities to the new employees rather than dividing work within the existing employees (Daly, 2014). The current paper enlightens the dynamics of the penalty rate that tend to justify the penalty rate and analyzes ...

Activity 1 Answer

There are various disasters that affect the operation of small businesses in the world today. Firstly, property loss is an example of a manmade threat that affects business operations. It involves loss through theft by employees. It occurs when the business lacks enough security systems to monitor its assets. It is a big threat that may lead to the closure of the business in the long run. Proper inventory management is vital in assisting small businesses to overcome loss property threat. The business also needs to have adequate coverage that helps in determining the loss effects of the business ( ...

The increase in taxes to those wealthy Americans will have a statistical impact on the growth of the economy and to its driving factors including the savings, investments, labor supply and the productivity growth. Having high taxes on the wealthy helps in financing more in investments that are found in different fields including those investments in the education, scientific research and infrastructure of which are critical to the growth of the economic prospects especially those in the middle class. It is possible because the high taxes on the wealthy leaves the country with much to spend on other main ...

The concept of full employment, or the natural, frictional, and rate of unemployment plays a central role in macroeconomics and its policy. Let's start with natural employment. The determinants of the natural rate of unemployment are duration and frequency of unemployment. The duration of unemployment depends on cyclical factors in addition to the structural characteristics of the labor market. The organization of the labour market including the presence or absence of employment agencies , youth employment services. The demographic makeup of the labour force. The ability and the desire of the unemployed to keep looking for a better job which ...

Affiliated Institution

Appendix: Introduction Objective P. 3 Program Details & Classification P. 3-4 Obstacles Facing Stakeholders. Citizens. P. 4-10 Immigrants. P. 10 Employers & Workforce. P. 10-12 Options for Individuals without Affordable Coverage. P. 12-13 Conclusion. P.13 References. P. 14 Introduction The purpose of this report is to analyze the Affordable Care Act (ACA) that was passed by the Congress in March 2010. In this document, we are going to discuss the program’s objective, how it affects the different stakeholders within the American Society, what are the pros and cons and what are the barriers for its implementation (or consequences); we will ...

Abstract

Managing small businesses is a complex undertaking that requires skills and perseverance. This is based on the understanding the small businesses face some challenges that are unique. Some of the key issues include limited access to funds, limited access to professional skills, and overdependence on the family. The small business managers also complain of long working hours and the need to be present in the running of the business. They also lack perpetual existence, which further complicates the succession politics. The owner has to constantly worry about how the business will perform if he or she dies. This paper ...

Business Plan Model

Business Planning Business plans remain crucial to businesses as they guide the decisions and processes adopted by the firm from the start-up stage to the desired level of growth. The development of a business plan remains crucial in the clarification of the individual aspects relating to the firm processes (Carrier, 2007). The plan of activities influences the development of rim objectives considered instrumental in guiding the processes adopted within the organization. Additionally, the business plan provides a prediction for the potential market changes and required resources within the company that will meet the growing level of need in the ...

Introduction

Wal-Mart is the world’s largest retailer with more than 4,300 stores in the United States and over 8,000 worldwide, with global sales topping $400 billion in 2009. It is the largest retailer in the U.S., where more than half its revenue comes from grocery sales. This paper considers some of the retail giant’s negative impacts. Since opening its first store in Bentonville, Arkansas in 1962, Wal-Mart has steadily spread from its base in the South and Midwest to dominate the suburban and rural retail market across the U.S. Wal-Mart is addressing the first obstacle – store ...

Introduction

Graham and Harvey surveyed about 4,440 firms chief finance officers, and only 392 reviews came back. Large enterprises rely primarily on present value methods, capital structure and capital asset pricing models whereas small businesses likely use the payback period technique (Graham 12). Companies are more concerned about sustaining financial flexibility, healthy credit rating, stock appreciation, and EPS (earnings per share) dilution, especially when the entities are issuing equity. Little evidence was also found that organizational executives have a great concern about asymmetric information, personal taxes, free cash flows, and asset substitution. There is also some support for trade ...

The Patient Protection and Affordable Care Act (PPACA), which is often christened the Obama Care, provides provisions to Americans for more protections and rights in access to high-quality health care that is cheap to the many millions who are not insured (Rawal 16). By 2014, this law made it a requirement for all American citizens to have health insurance. The ones without minimum essential coverage were required to pay a monthly fee. In 23/03/2010, this act was signed into law. It was later repealed in 2012 to opt-out Medicaid. The law has caused many controversies among proponents and critics ...

Introduction

Flipkart is an e-commerce company which was founded on 5th September in 2007 by Binny Bansal and Sachin Bansal. The firm is headquartered in Bangalore, India and employs approximately 33,000 people. The firm was started with an initial investment of INR 4 lakh or $6,000. In a manner of few years, the Flipkart business model became a successful one and transformed the form into one of India’s most successful and prosperous e-commerce firm. Flipkart was initially launched as a simple website to be used for price comparison, but then it took the shape of an e-commerce ...

Introduction

Factors to consider when doing marketing Creation of the marketing strategies The action, measures and controls to take when doing marketing Marketing within the SME’s Best methods and techniques of SME marketing Introduction to the entrepreneurial theory Relationship between the SME marketing and the entrepreneurial theory Analysis of the small business marketing environments Introduction to the standard marketing theory Comparison between the standard marketing theory and the small business marketing strategies Major marketing problems faced by small businesses Conclusion Introduction

A) Creation of a Marketing Plan

Marketing is the process by which goods and services are made available to the consumer. In marketing, various ...

Delivery date

Entrepreneurship is the backbone behind which all economies thrive. It leads to the formation of businesses which generate capital which keeps the economy running. Of all the businesses that contribute to the growth of the economy, small businesses occupy the largest part and are so many. They also contribute towards a large part of employment of people in the country and are thus critical. Their success is thus very crucial not just to the economy, but also to people who rely on them. The reason of this paper is to research on entrepreneurship failure. A small business that started ...

Every day, a lot of business projects are failing because of different reasons. About 90% of all small businesses fail within the first two years of work, primarily because many entrepreneurs do not have enough basic knowledge and experience in dealing with problem situations. Let us consider several common problems that arise during this important preliminary stage of formation.

Lack of preparation

Often, entrepreneurs can’t wait to start a business. That’s why they neglect the basic preparation, which includes the development of a competent business plan. This business plan should include a clear description and vision of your business, the ...

Following the guidelines of the course ID guidelinesStudent’s NameUniversity

Globalization comes up with different challenges and opportunities for a company. The development of technology and innovation through new solutions to make life better and easier has several impacts on the growth of business on a global platform. The case study presents different facts related to challenges of growth through innovation for PepsiCo. PepsiCo is a well-recognized beverage brand across the globe. The case study shows the challenges faced by the company due to innovation. Along with that, PepsiCo needs to face the problem of immense competition due to innovation. The paper will focus on identifying the causes of ...

Neoliberalism is a politico-economic theory that has been used widely in the study of social sciences. It supports massive economic policies such as privatization, free trade, deregulation, fiscal austerity and it advocates for governments to cut their spending so as to enhance and augment the role that the private sector plays in the economy. The lecture by Derrick Hamilton was meant to explore how this theory has contributed to a racial wealth gap and its effects on businesses and the economy in general. The ‘Neoliberalism and Racial Wealth Gap’ lecture was an eye opener to the massive flaws of ...

Introduction

Mobile marketing refers to a type of marketing that facilitates direct communication between business enterprises with its customers. It is through mobile marketing that tools such as cell phones are supported. Time and location barriers are limitations that have been eradicated by this form of marketing. Wireless networks are involved, and they provide information that enhances the promotion of goods and services thus creating value (Scharl et al. 163).

Advantages

According to (Viswanathan), mobile marketing comes along with numerous advantages. First, the employment of wireless media in this form of marketing promotes its existence. Wireless media supports mobile devices that ...

Sustainability Strategies of Small Business Owners

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Prospectus: Entrepreneurial Attributes and Competencies of Small Business Owners

Foundation of the Study There are 28 million small businesses owners are the engine of America’s economy (Business & Industry, 2015). Small businesses are responsible for creating enough jobs for over one-half of the employees in the USA (SBA, 2015). Healthy and thriving small businesses across the country are necessary to stabilize the economy and the mission of the SBA is to support those business owners with loans, practical knowledge, and improving the circumstances for promising small business owners (SBA, 2015).

The purpose of this study is to explore strategies that small business owners use to sustain the business.

Background of the Problem The amount of new small business startups is approximately 10 to 12% each ...