Essays on Media Platforms

Advertising has over the years transformed to become a necessity in both the corporate and the social sphere. The different forms of advertising that range from TV commercials to billboards and social media ads have got massive critic and reviews on their effect on society. While they are regarded as strategic investments for the businesses, they have been found to promote values that are directly opposed to human well-being, environmental and a fair society. These conflicting views, however, do not refuse the massive strides in innovation and creativity that the sector has amassed over the years. A section of ...

The functionalist perspective is based on the premise that the various structures in society as well as social institutions act collectively in order to satisfy the needs of society. When it comes to explaining the prevalent role of social media, the functionalist approach suggests that both the latent and manifest functions of society determine which trends become popular in the digital world. Since the functionalist perspective attempts to explain the stability and cohesion that is required for societies to maintain their existence, individual differences are largely ignored in favor of social equilibrium. This perspective assumes that different elements of ...

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Capstone Project [Phase]

Computer and Information Science Sharjah Higher Colleges of Technology Literature Review Introduction The project aims to create a website for a restaurant that is yet to incorporate online applications into its functional operations. It is imperative for the restaurant to have a website for allowing customers to see all the foods and drinks on offer without necessarily going to the stores and also for allowing them to pay for their orders on online platforms using their credit cards. Additional advantages the ability to view pricing of varied items alongside the delivery times and pictures of the varied food items ...

Charlotte Supplements is a small-scale organization operating in Charlotte North Carolina (NC) selling over 6,000 products. The portfolio of the company includes supplements for vitamins, minerals, herbs, and sports edibles. Due to its scale, the company does not interact with the audience digitally regarding product information such as prices. Moreover, the company operates for a limited span each week (CS, 2017). The purpose of this paper is to propose a business model and a competitive strategy for overcoming this small-scale but a potential competition. The paper will explain the core concept of strategy briefly prior to the proposition. ...

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Introduction/Synopsis

Digital media types are some of the greatest technological advancements that provide benefits to humans. They can be used in various ways that every individual is able to achieve his or her goals by using different types of digital devices, such as mobile phones and personal computers. Digital media also enables humans to access a wide range of communication to the point that geographical location is no longer an issue just to send and receive messages and information from different parts of the country and around the globe. In ...

Part One

Question One Social media was used to outline the goals and objectives, especially at the beginning of the project when some individuals were still unaware of them. The project manager used social media platforms to point out some of the benefits that stakeholders would derive from the project (Gilbert, 2015). Facebook and Twitter are the primary social media platforms that were used. Using social media had the advantage of facilitating open communications, which eventually led to enhanced information delivery and exploration. Additionally, social media targeted a wider audience, thereby making it a useful and effective means of recruiting potential ...

The Effect of Social Media on the Selection or the Desire of UAE Nationals Living in Abu Dhabi to Choose a Tourism Destination

Abstract

The aim of this study is to investigate the effects of social media on UAE nationals living in Abu Dhabi in their choice of tourist destinations. The study will identify the challenges the social media users in the city go through as they select the places to visit for leisure as well as offer solutions to these issues. The researcher will collect data from 50 Facebook users in Abu Dhabi using online survey questionnaires. Purposive non-probability ...

Business Plan

Introduction In the modern business environment any business whether a start-up or an existing business develops a plan to enhance the achievement of a competitive advantage and success in the market. As such, there are several factors that determine the success of a new or existing business, which can easily be referred to as the determinants of business success. It is essential to note that such determinants originate from within an organization and from external environment, which work together in determining the level of business success and competitiveness in an industry. The factors that are are not within the ...

Business Plan to Pitch to Investors

Business plan to Pitch to Investors

Service station gloves are essential in ensuring that motorists are protected from the bacteria. Yeast, animal bacteria and vegetable bacteria, which are found on these gases pump handles. The introduction of clear gloves that are easily disposable and available in gas stations will make sure that customers are not harmed by bacteria as the gloves will be disposable. The external environment surrounding this business venture is both supportive and challenging. With increased sensitization of customers through advertisements, brochures, placards, and billboards placed near service stations, the customers will tend to gravitate towards adopting ...

Yves Saint Laurent is a French fashion designer renowned for making ready to wear clothing. Recently Yves Saint Laurent has changed the brand name to Saint Laurent Paris. The change in brand name to Saint Laurent Paris was introduced by the director Hedi Slimane. “Unfortunately, Hedi Slimane is no longer with the company (Phelps, 2016)” and the director is now” Anthony Vaccarello for Saint Laurent Paris (Milnes, 2016)”. In the fashion world things are subject to change which is good in some ways. It depends on the timing of the change in the industry. To make sure the name ...

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Overview

Technology has both positive and negative implications on the lives of the people. The proliferation and advancement of technology tools have enormous effects on the lives of the people with respect to the odds of space and time thereby influencing the nature of social interactions. In particular, the technological advancements have direct effects on social evolution and social interaction across the globe, especially on the internet. The relationship between technology and social development results in the new realities of the individuals and the society. In particular, the relation between the society and technology encompasses the social networks sites, modern ...

Business Plan

Wedding management and planning will comprise the primary objective of the company. Ideally, wedding organization and management occupies a significant percentage of the events services market. The company will engage in all organization work, which will include scouting for viable wedding locations, providing services such as photography, transport, décor, and establishing original and unique concepts for the wedding. There are numerous opportunities in the wedding management and planning industry. Specifically, most individuals are opting to hire professional event planners for their day-to-day events as well as weddings. As a result, the wedding planners are getting more jobs, irrespective ...

Motivation is important in any marketing segment because it stimulates the behavior of consumers. The tension of a need that is not satisfied initiates the motivation process. Marketers should understand the motives that influence consumer behavior so that they can easily convince them to purchase their products. The process of motivating the consumers is not easy because people have different needs, motives, and personalities. The marketers should strive to understand all these aspects for the success of the business. This paper will discuss various challenges and difficulties that the marketers encounter as they try to motivate the consumers. It ...

Question 6.

The findings of the survey on where the product, wireless feeding device, would most likely to be purchased shows that most customers would buy the product from the supermarket followed by online and pet store respectively (Surveymonkey). The survey, additionally, shows that no customer would visit electronic product store to look for the wireless feeding device. It is imperative to note that this product targets middle-income employees who have full time jobs and are living in a city. These target customers have busy schedules and would probably use their free time to complete necessary tasks such as shopping for ...

Part 1: My Experience Using Twitter

Twitter has emerged to be one of the most used platforms for communication in the modern age. As one of the most popular social media platforms, Twitter is used for many other important activities. The platform is effective when communicating directly with a specific person and when communicating with a larger audience. I have been using the Twitter platform for more than three years now and in this paper I will detail how I use it, its benefits, the challenges of using it and the reasons I believe it is a better platform than most other online social media ...

It appears that Facebook and Amazon are making attempts to implement the e-commerce business model through e-publishing channels. E-commerce has become an imperative model of business in the contemporary business environment. This has been made possible by the existence of social media platforms and the fact that a significant number of clients across the globe are able to access modern communication technologies such as smart phones. E-publishing as implemented by Facebook and Amazon are some of the modern aspects of e-commerce that have been recommended by many business stakeholders. In this regard, it can be concluded that Amazon and ...

Communication Techniques

Abstract Communication is considered as an effective means to support the flow of information within and across the departments in an organization. The prevalence of globalization has intrigued the organizations to operate in different geographical regions due to which it has become critical for the organizations to maintain the adequate flow of information to support the work processes. Communication is also considered as a building block of the organization because it supports the managerial functions related to the planning, organizing and leading in an effective manner. The current paper enlightens the scholarly literature in which the techniques of communication ...

Literature Review

In education communication is essential. The school, the teachers, and the parents must communicate with one another to educate their students. When there is a lack of communication the students suffer. The modes of communication are evolving every day, because of the advances made in technology. School systems needs to transition into using some of these modern forms of communications to better reach the diverse population of parents present within a school. Connecting with parents using multiple methods could increase parent involvement as well as student achievement. Different styles of communication could be used for different reasons. It must ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Communication and New Technologies

Communication and New Technologies Communication is one way of expressing the feelings, ideas and thoughts regarding of an issue or situation. New technology has improved communication at a greatly and hence changing impact in economic growth, political focus and social networking. This happens through digital technology on devices such as cell phones, televisions, and computers technology that supports communication. The paper focuses on communication changes due a result new technology, especially in the social media. Furthermore, the study projects on the impact of communication on the new technology in development, especially in the business context. The article news; Use ...

VITALMIN C MARKETING PLAN

In the world today, the most rampant killers are the lifestyle diseases that come with poor lifestyles. That involves heart diseases, diabetes and even cancer. Therefore, people have become aware of these diseases and most of them are changing their lifestyles to make them healthier. That reduces market for businesses dealing in ‘junk’ foods. At the same time, however, it opens a market niche for businesses intending to specialize in healthy food stuff such as healthy drinks. Thus, this company’s choice of investment in vitalmin C drinks is not a coincidence but an opportunity to utilize this niche. ...

Vivendi SA

Introduction Vivendi SA has been the second largest entertainment provider in the entertainment industry and it incorporates complete control over its value chain in order to enhance the quality and efficiency of work processes (Vivendi, 2016a). The current paper aims to present the SWOT analysis of the company in accordance with the company’s internal and external strategic factors and core competencies. Furthermore, the paper also enlightens the recommendations in order to determine the adequate and feasible course of action for the company.

Key Internal and External Strategic Factors The SWOT Analysis of Vivendi SA in accordance with the ...

“Food Advertising and Marketing Directed at Children and Adolescents in the US”

Mary Story & Simone French Mary Story and Simone French raised certain important issues in the study devoted to the analysis of food advertising and marketing aimed to govern the opinions of children located in the United States. The authors stand to the position that the companies treat adolescents and children as the major partners in the promotion of the food or relevant goods in this industry. From this perspective, children become the primary objective for the managers of the companies that concentrate on understanding of the needs of these children and this interest. Meanwhile, children are believed to have ...

1. Introduction Link between consumer buying behaviour and social media is strengthening following the growing popularity of social medial platforms among large number of subscribers (Forbes & Forbes, 2013; Liu, 2013). Therefore, the problem statement is as follows: 1.1. Problem Statement Social media is shaping buying behaviour of consumers into different dimensions such as loyalty, buying decision, preferences, etc. The proposed research aims to dig into this tendency of modern consumer based on the influence of social media. 1.2. Research Objectives 2. Background Technological advancement that accelerated over past few decades has a strong impact on almost all walks of ...

Identity and Information in the Internet Age

Today’s generation of kids and adults are dealing with technologies like no generation before. The major engine in this truly unique period is social media and the Internet. This has forever changed how we interact with one another as well as how we get information. We can interact with people all around the globe, with different cultures and nations, and do so all from our own living room. This new way of interacting with one another has had a great affect on how we form our self-identity. Social media and the Internet have made inaccuracies of information much ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

Abstract

This paper presents the research study on a public relation campaign run for positive motivation and psychological perspective of the children with physical disabilities. The paper discusses the background of the campaign #ToyLikeMe and how public relation and other communication tools falling under the umbrella of public relation helped campaign reach to millions of people across the world. The paper utilizes the knowledge of internal and external markets, launch and openings, promotional materials, social media, visuals and images and other tools to understand the importance of communication as one of the most effective strategies for the success of a ...

The integration of technology in our daily lives is something that has significantly changed the way we communicate. In the contemporary setting, information received in one corner of the world will within seconds be discussed and aired across major and local media stations and shared widely across the social media platforms (Thomas, McIntosh & Edwards, 2013). In essence, we are living in a global village with the internet having outwitted all the physical barriers that have previously hindered communication. This aspect has created a society that is in dire need of information and each one of us is yearning to ...

Questionnaire Administered Over LinkedIn

Research Instrument: Questionnaire over LinkedIn to consultants in similar organizations Questionnaire — 6 research questions: Dear LinkedIn colleague: Thank for you clicking on the link to my questionnaire (McQuarrie, 2006, pp. 143--148). I am researching the best ways to train senior staff on using social media. Please complete the following questions ONLY if you use social media in your work and if you learned how to use social media within the last three years.

What social media platforms do you use in your work? (Check all that apply).

Facebook ____ Instagram ____ LinkedIn _____ Twitter ______ Pinterest _____ Tumblr ______ Other (Please specify) _____________________________________________ 2) How/where did you learn to use these social media ...

In the capacity of a social media administrator, I identified that the conditions of severe competition in the market dictate the acute need for launching a new campaign which will get our company's brand more attention. The rationale behind this is that social media is dramatically revolutionizing the way the audience and brand interact. The fundamental goal of this campaign is to raise awareness about the company and our brand among the representatives of the target audience and attract as many of prospective customers as possible. Our brand will be promoted by means of regular content posting on various ...

There has been a tremendous increase in information exchange and presentation as reflected in terms of enhanced delivery, time and response. Delivery of information has been magnified to the extent that a corporate can reach its customers through a number of communication platforms that include SMS, email, or even social media platforms. This means that connecting a customer to a product is instant, and the availability of information enhances this possibility. Therefore, the need to invest time, policies and other resources into information practices should be enhanced. The simulation is vital for checking the performance of the products and ...

Introduction

Microsoft is recognized as one of the leading competitors in the global technology market(s). The company currently licenses and manufacturers products and services ranging from consumer operating systems, cloud computing solutions, mobile tablets (e.g. Surface Pro 4), smartphones, and enterprise software/hardware solutions (MarketLine, 2016). Microsoft grew its sales revenues by 7.8 percent from 2014 to 2015 (MarketLine, 2016). Although the company’s sales revenues increased in fiscal year 2015, Microsoft’s net profits decreased by 44.8 percent during the same period (MarketLine, 2016). While the substantial decline in 2015’s net profits can largely be explained by the ...

1. Project Proposal 1.1. Research Background Media campaign has always been central consideration for any marketing plan. Trends of communication using different media have been undergoing steady evolution for the past several decades. Today’s marketing plan involves much more sophistications than ever before requiring companies to adopt state-of-the-art approach to it to maximize their chances of success (Napoli, 2011; Noll, 2007). The proposed research is going to revolve around the assessment of effective ways of collecting the required data for STA (a traveling agency) helping it develop its new marketing plan aligning to existing and emerging trends of ...

Literature Review

In the article, ‘Online Stars and the New Audience: How YouTube Creators Curate and Maintain Communities’, author and researcher Hector Postigo highlights the participatory culture of YouTube and how it manages to capitalize on bringing in valuable funding that is needed to help it not only be more visible but the choice for many successful entrepreneurs and businesses alike . Smith has defined the participatory culture of YouTube by explaining that content creators connect directly with their followers and thus the videos that are shared on the platform are a more personalized communication than mass information broadcast. Not only that, ...

Social media marketing has become an imperative need for every business organization irrespective of their size and resources. Social media marketing is a term used for collective intelligence in developing online collaboration, and it describes the approaches that any business may use to achieve organizational objectives by creating and communicating online value for stakeholders. Bob’s Bistro can also effectively use social media marketing strategies and platforms to communicate with their customers and to increase user engagement. Social media can offer Bob’s Bistro to generate attention for the brand or the product, generate online conversations to enterprise content, ...

Abstract

Media companies utilize the media to provide information for the benefit of users. They also provide platforms for communicating information and sharing ideas. Multinational corporations are able to accomplish this on an international scale to an international audience. Comcast is such a media company. This research paper analyses the use of electronic media and Email in Comcast Media Company. This Media Company has made use of a wiki to streamline its websites to be user-friendly both to users and employees. In fact, the wiki the assimilation of the wiki into their websites has proven efficient. They have also used ...

The Hollywood industry has faced tremendous changes since the beginning of operations. The industry deals with movie production and has moved from the times of high theater movie attendances, for instance, by the year 1929, four-fifth of all American population, which makes up around ninety-five million people who attended the movie theaters, weekly (Epstein, 2009). The Hollywood industry is therefore controlled by the movie producers, the film owners, the directors and the movie stars themselves. The concept of popcorn economy on the other hand, revolves around productive resources being limited. As a result, Hollywood is in the process of ...

Introduction

Customers and businesses have realized that flexibility in communication is among the best ways of reaching out to each other. The need for improved relations has contributed to organizations changing the way they do business in efforts to accommodate interactive platforms for responding to customer inquiries in real time. Online marketing is key to promoting effectiveness and efficiencies of how goods and services are offered to customers in ways to improve brand and customer loyalty. Among the major benefits offered by online marketing is the ability to easily reach out to global markets without incurring many costs in advertisements ...

Research Skills

2016 Introduction The use of social media has mainstreamed the marketing platforms for most companies today. This practice has been so common due to the introduction of digital technologies that connect the entire world. Therefore, information dissemination and realization of connectivity is highly manifested on the social media platform than any other marketing precepts. On the other hand, there has been a massive transition from traditional marketing concepts, even as most companies embrace this new marketing portfolio (Wollan, Smith, & Zhou, 2010). Jingle Clothing Limited Company is not exempt to this massive migration since it needs to catch up with ...

Introduction

The city of Belfast has its fair share of world history that spans thousands of years (Phoenix 2001). Additionally, the bursting apprentice on ship building and heritage pride have placed it at the top of favorite tourists’ destination around the globe. Belfast is a true definition of old and new with a deep history and vast thirst to replicate an ultra-modern way of life for its residents and endless streams of visitors. As such, his paper will analyze its past events, facts, and figures surrounding Belfast. Additionally, it will outline strategies that will be adopted to turn around the ...

Executive summary

Cases of negative experiences on Facebook are on the rise hence the need to research on effects of such events with regards to gender. Cyber bullying is an online epidemic for both males and females with the teens being the worst affected since they are the ones who spend a lot of time interacting on Facebook. However, females are prone to incident of cyber bullying more than their male counterparts since the latter engage more in peer harassment. Among the acts that expose ladies to incidences of cyber bullying on Facebook include spreading rumors about someone online, distributing unflattering ...

Social media has been one of the technological developments of this digital age, with people using this platform for networking with colleagues, hunting for new job opportunities, and staying in touch with family and friends. But terrorist groups, too, have tapped into the power of the Internet, in general, and social media, in particular, to further their agendas in ways that would not have been possible previously. Whether it involves Facebook, Twitter, YouTube, or any of a number of social media sites, terrorist groups have proven themselves adept at leveraging the power of social media to recruit and to ...

Abstract

Social media technologies – such as social networking sites, blogs, and social tagging has developed at an incredible pace. Organizations have taken this opportunity to use social media with the aim of improving important organizational processes. Though social media can improve various aspects in an organization, its effectiveness usually depends on the ability of an organization to link its business objective and various social media strategies. Executives need to understand how social media can fit into the overall goals and objectives of the organization in order to improve the connection and collaboration with customers. Social media has assisted many organizations ...

With the science, information and technological boom in the past few decades, the internet has become the ubiquitous resource when it comes to acquiring information and knowledge. However increased use of search engines and other websites to acquire information has also given rise to questions about its effect on intelligence and behavior, especially in the case of children and adolescents. Children and adolescents are more likely to be affected as they are in their formative years and are highly susceptible. Access to information that is just a click away and this can lead to a mistaken belief and illusion ...

Introduction

Gay marriages have been a controversial issue in the recent past. Quite interestingly, it has received mixed reactions from different people of different nations, religions, and cultures. It is essentially a marriage between individuals of the same sex (ProCon.org, 2016). This is a contradiction of many religious and cultural beliefs since traditionally, marriage is meant to be between people of different genders. On the contrary, times have changed, and people have been brought up under different circumstances. Some people have an attraction towards people of the same sex, and this has led to same-sex marriages. The differences in opinions ...

Communication is vital in every organization, and more so in the inception and incorporation of disaster management. Different modes of communication instigates collaboration in various operations. There are different methods of communication, they involve techniques such as; physical interface, which is commonly referred to as face-to-face communication, and online communication. (Whybark, 2007). Online communication is the most popular and highly utilized form of communication in the world today. It is in this perspective, that online communication has been widely embraced and popular across the world, allowed to the vast and fast growth of technology over the years. There are ...

Political - Legal Factors

The Riverlife operates in Australia and the political-legal factors of the country are likely to have a strong impact on the operations of the business. The business laws of Australia are developed to look after the rights of customers and to increase competition and trade in the market. Australian business laws also stress organizations to engage in ethical and legal practices to ensure that there is a positive and increased competition in the market (Prasad & Tata, 2003). The country also supports the practice of consumer laws whereby such laws protect the rights of the customers and provide them with ...

Introduction

The report is based on the ways wherein I plan to manage my personal resources. The paper is structured into different parts each dealing with a separate consideration. Initially, there is a detailed summary of results of the self-assessment test recently undertaken by me, which is followed by the description of future aims and objectives i.e. where I expect to see myself in ten years from now. In the next section to that, I have provided the details with regard to my plan of building my personal network that will be a source of support and information for me. ...

(Professor/Instructor) (College/University/Institute)

The digital revolution that reached its peak in the second part of the 20th century pervades its influence on every facet of the global society. One of the effects of a society impacted by this evolution is the faster access to data and the availability of the global community to that information. Nonetheless, there is another instance that is changing the operation of contemporary society-extremism. Examining all of its contemporary features, extremism is posing a two-pronged threat; one, it impacts the global community and two, terrorism impacts the changes that society will undergo. It is only after ...

Where Old and New Media Collide

Human culture has often grown through word of mouth, legends, and through interaction with other civilizations and cultures. The convergence of the bygone eras has long since given way to the current modes of media that are used to mainstream information to much larger and more diverse populations. These populations are now able to absorb and process mass amounts of information at an alarming rate that begs for a continual flow of information so as to appease the masses. In order to placate the growing number of viewers and users that seek to access this information the media of ...

Question One

ISIS can be said to be in a state that is under demented utopia. They show a lot of love and affection to the fellow Muslims, who obey and adhere to their rules and teachings. ISIS takes a different form of terrorism unlike others who indiscriminately attacked varied groups and cause a lot of death and destruction of property; The organization has adopted a new style that is very deceptive, showing affection to those that only support and oblige to their rule and command. Berger and Stern view things differently, though, and by claiming that they are better terrorists ...

Major Developments In Mass Media Over The Last Century

Throughout the twentieth century, there has been considerable development in the mass media. It is important to note from the outset that during the start of the century print media was the major source of information and entertainment. As such, the media, mainly consisted of the newspapers and periodicals. Most people relied heavily on these sources of information to report on various events the world over. Consequently, radio became a dominant form of media during the 1940s, especially during the World War II and thereafter. As more people sought to know about the current events about war situations and ...

Question 1

Historically, organizations focused on usage of traditional media outlets, which included newspapers, magazines as well as television as part of their advertisement strategies for their products and services. Traditional marketing, otherwise referred to as offline marketing, created some form of disconnection between consumers and organizations (Puccinelli, Wilcox, & Grewal, 2015). That created higher possibilities of failure in the marketing processes, as consumers believed that the products delivered did not suit their individual expectations. That acted as one of the key disadvantages of using traditional marketing strategies within a given marketing campaign. However, this limited organizational understanding of consumer needs and ...

Introduction

Pacific World Singapore Pvt. Ltd, human resource function, continuous to be critical department and remains as the core staff in ensuring successful accomplishment of its mission. Operating in tourism and hospitality sector, Pacific World Singapore Pvt. Ltd has many employees from different regions and culture making its strongest team of tourism and catering attendants. The employees consist of 1800 travel agencies, and countless incoming agencies along other technical and other operations employees. Pacific World Singapore Pvt. Ltd deals with diverse culture and different category of clients from all over the world. The success of the company is highly depended ...

Introduction

The development of social media has affected social interactions and studies to a great extent. For instance, the advancement of technology has enabled students to use their mobile gadgets like computers, mobile phones, and tablets in numerous ways to communicate. It is possible for individuals to use the gadgets to access the social networking sites like Facebook, Twitter, and Instagram for communication purposes. Clearly, social media has both positive and negative effects towards student’s interactions and work ethics in institutions of learning. An article by Emma Reves (2015) depicted that one in four people consumes more time in ...

For the purpose of this paper, the contemporary issue of choice is the increased use of social media in the workplace. Technological advancement has made it possible for employees of an organization to easily access their social media platforms such as Facebook and twitter. Currently, most companies have accepted and appreciated social media as a necessity in connecting people. Although initially this vice was banned, the same is not the case today. Many companies have adopted the practice, the extent to which they use such media to advertise their products and services (Zhong, 2016). Through platforms such as Instagram, ...

Kim Kardashian in Public Eye

Celebrity has become a staple in households. The big growth in social media platforms, reality shows and mobile applications – all has made celebrity news and gossip more common at home, school and workplace. In sharing entertaining information (aka infotainment) users of social media and viewers of TV reality shows compete in sharing and spreading celebrity news and information. In recent years, Kim Kardashian – and her sisters – has emerged as power on social media platforms and TV among all age segments. This rise is partly justified by reasons related to rise of social media, partly by how Kardashian sells her ...

1.0. Introduction Human resource management in the modern times is at divergence from its classical model. Over the past few decades, it has evolved remarkably, as several new considerations have been included in its mechanism (Vani, 2011). Of such concern is recruitment that refers to the process of evaluating and hiring new talent on the basis of the preset criteria defined in relation to organizational objectives. In other words, the purpose of the recruitment process is to determine the contribution of a potential applicant to the process accomplishing the overall goals and objectives of the organization. The importance of ...