Essays on Coffee Bean

Abstract

This paper explores how research methodologies can be used to resolve organizational issues. Using Starbucks as the company of focus, this paper discusses the qualities of qualitative and quantitative research and how they can be used for investigation and analysis in an organizational setting. It is hypothesized, for instance, that the decline in Starbucks’ sales as well as the poor performance of some of its stores is due to poor customer service. The concept of customer service, however, is too abstract to measure directly. However, this hypothesis can be determined using qualitative research methods as opposed to the quantitative ...

Peg's Coffee Clutch has 20 years in the business of coffee. The company has the thread from local and multinational competitors. The local competitors are Joe Joe's Cup of Joe, Sallie's Little Sip and The Big Cup. The multinational competitors are Starbucks, McCafe (McDonalds), Pacific Coffee and The Coffee Bean and Tea Leaf. It is necessary for the company to create a new product with a new strategy that helps it to increase sales in a moment when the founder has health problems. The new product must maintain the values of friendship and compromise of the company with the ...

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Introduction – Business Idea

Coffee Bean Importer (CBI) is the core business idea for the project proposal. CBI will be developed as platform where International vendors can come together to do business and list products, identify potential customers and generate sales leads. CBI would enable potential customers to browse through the variety of product listings, contact vendors, purchase products and get those delivered to desired location. The core business functions for CBI include vendor management, product management and customer management, while the support functions include sales, finance and accounting, human resources, ...

Modern day managers who care less about employee motivation and satisfaction do so at the business’s peril. It is imperative that the business managers put in place strategies to maintain low staff turnover by placing value not only on clients but also on the employees (Grant, 1984). Fullerton and Toossi (2001) assert that doing this assures the business of continuity and gives it a competitive edge over its competitors. The case of a Peter Gibbons working for Initech exemplifies this issue by contrasting the working conditions at Initech to those at Coffee Beans.

Peter’s achievement orientation

Peter is not motivated and cares less ...