Essays on Jetblue

JetBlue is an airline company which is good at building long-term customer relationships. The staff take into account their customers’ needs: more legroom when flying coach, the LCD entertainment system embedded in each seat, free beverages and snacks on board, and facilities to use email and messaging services in the air. Moreover, the company offers other services which customers want: reserving ‘Even More Legroom’ seats for extra $10 and watching a movie or television show for another $6 on board; high-ending dining, retail stores with a wide selection of goods, and lounge areas for adults and children in the ...

5 Forces Case Report: The Air Express Industry Case Questions

Introduction

The air industry in the US dates back the early 1970s and its growth and development was gradual and based on numerous factors. In the initial period of operation, the industry particularly dealt with small packages and the entry into the industry was challenging due to the environment characterized by significant regulations. It is essential to understand the primary factors which led to its growth and development to its current status. First, the deregulation in the industry is attributed with significant changes, which allowed Federal Express, which was among ...

The Difficult Path to Software Upgrades

A1. Both Westjet Airlines and Jetblue Airways approached the process of upgrading their system in a different way. Westjet Airlines was a the predecessor for the upgrade and thus had to plan the process anew. The process for westjet was to implement all the changes in one go, on one day during the light winter traffic. They tried to move substantial amount of customer reservation data in one go, and ideally, all systems (like reservations, check-ins, kiosks etc) were to come online at once when the data was moved to new location. But that did not happen. To exacerbate ...

1. In the case, both airlines upgraded to the same application, but approached the upgrade process differently. What were those differences and how much impact did they have on the outcome of the project? WestJet was the first airline to upgrade so it had a rocky time of it. While the shift to the new software occurred after winter when the airline had lighter loads, it still maintained the normal number passengers for each of its flights. It meant that the same number of people who needed to be on the website. Furthermore, they did not inform passengers about ...

Product Market Analysis

Product/Service Mix With an experience in the airline industry of over four decades, Southwest Airlines has polished its low fare flying policy. Economy flying across various United States destinations is SA’s main product that has become an eponymous for the company (Southwest Airlines official website, n.d.). Its product mix includes rapid check ins, two free checked pieces of luggage under specific sizes and weight, no reservation policy and a friendly crew that engage travelers during their flights, which is SA’s personal signature (Southwest, 2014). Southwest product differentiates from other airlines’ products because it comprises the largest Boeing ...

Introduction and Background of Organization

JetBlue Airlines was founded in 1998 by the former executives of the Southwest Airlines led by David Neeleman. The company specializes in the low-cost travel, but it is very different from the other competitors, because it was able “to bring humanity back to air travel” (Dess, Eisner, McNamara, 2012, p. 148). In particular, the company offers in-flight customer service; the booking and check-in systems are user-friendly, and the multiple routes and low flight fares provide JetBlue with the strong competitive advantage. However, the quick growth in the 2000s meant being exposed to many risks that existed in the external ...

Business Strategy Class Project

JetBlue Airways Company is a low-cost airline based in the United States. The airline was founded in the year 1998, and developed to become among the top 11 best players in the industry within a short period of six years. Together with Southwest airline, JetBlue managed to realize profits in the aftermath of the attacks in World Trade Center on September 11, 2001. Other players in the airline industry experienced losses as there was a decline in their overall operations in the market. The core strategy of JetBlue airline was to lower costs mainly by use of smaller and ...

Introduction

There is a very large difference in the price and operating economics of aircraft and this is only one aspect of several important factors that are absolutely vital for fleet planning. “Fleet commonality” and costs associated with it must be considered very carefully to obtain a better economic viewpoint of the way that cost effectiveness will impact the operations and eventual survival of the airline from an all encompassing point of view. Some carriers chose to have only a single type of aircraft for their airlines while others usually chose two or more types of aircraft to offer diversified services for ...

1) In reviewing this case a s a public relations practitioner, identify the legal and ethical dilemmas that Jet Blue faced in seeking to maintain relationships with key publics. 

In dealing with the Steven Slater case, Jet Blue had a very difficult line to toe. On one hand, it needed to be able to demonstrate that it had a staff of highly trained, professional staff on its payroll. On the other hand, Slater's insubordination and rebellion captured the imaginations of jet Blue's client base; it could not simply condemn Slater's actions without seeming a poor sport in the eye of the ...

Introduction

The essay will analyze the human resource strategies, policies, and practices as they pertain to JetBlue Airways. The JetBlue Airways case study offers numerous lessons in the field of human resource management starting with the three national equal employment opportunity laws that affect JetBlue’s hiring practices. Additionally, we can learn human resources strategies from the company’s recruitment efforts and its personnel selection. Examining the factors that influence JetBlue Airways’ performance appraisal system will also reveal some lessons about human resource strategies. Moreover, analyzing JetBlue’s Airways’ 360-degree feedback evaluation system will reveal its rationale and advantages for ...

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Abstract This report delves into John Fitzgerald Kennedy Airport (JFK). It provides a brief history as well as the old and new structure of the airport. As well, it gives a panoramic view of the old and the new structural features of the Airport for the future needs.

John F. Kennedy International Airport (JFK) Airport: An Introduction

JFK is run by the Port Authority of New York as well as New Jersey, under a charter ratified in 1947. It is amongst the leading passenger-volume airports all over the USA, as well as the busiest international air passenger entrance, managing more air ...

JetBlue is a relatively new airline in the United States. JetBlue has produced impressive financial results at a time when the other airlines were suffering from losses. The company instead of targeting the masses selected to target a niche market and specialize in the underserviced airline routes. It currently stations its planes in secondary airports to avoid competition and get better treatment from the airports, and has been promptly acquiring new aircrafts in response to its growing popularity and increasing number of passengers.

SWOT Analysis

Strengths: - Balances cost cutting well with high levels of customer service - The company does not ...

The New York based JetBlue airways outpaces most ambitious projects in 2007. This was due to advanced services by the flight service that ensures customer satisfaction. The company experiences flawed decision making that tarnishes the reputation of JetBlue even as the firm records losses. The company resurrects after the deregulation Act that eliminates government control over the commercial aviation. This airline is the brainchild of David Neeleman who has helped in the setting up of other airlines. Neeleman designs JetBlue with the recent features to ensure customer satisfaction and lowers the freight charges to counter the stiff competition. ...

Industry factors

The company enjoyed prosperity in 2001 and 2003. In fact, it took advantage of the situations of other Airlines in U.S due to September 11 attack. The competitors began to recapture the market by lowering prices. Due to the changes, JetBlue was affected by low fares implemented by Delta and United Airlines. In 2003, JetBlue focused on busiest routes by launching new flight routes. The competitors entered the market and lowered its prices and at the same time increasing capacity. Delta and AirTran responded JetBlue flights from Atlanta to Los Angeles aggressively. This move forced JetBlue to withdraw its ...

The concept of providing membership to the users and giving them additional benefits is very old. Many companies have tried it with great success. This concept is also being used in the airlines industry. One example of this trend is Jet Blue. The company gives “TrueBlue” points to its customers who have spent $1000 or more on flights during a year using the services of Jet Blue. The reward program allows the customers to continue accumulating the points and they can later redeem six points for one eligible dollar. They have also offered family pooling of points and the customers ...

Business Strategy

Business Strategy is termed the determination of a fundamental long haul objectives and goals of the undertaking and the reception of activities to accumulate all assets to complete these objectives. With the end goal organizations should succeed they think of a heading in which it will lead them down a long haul accomplishment of targets empowering them to develop and stretch. With a specific end goal to wind up fruitful another entrepreneur must figure out what market it ought to enter and in the event that it will can rival other comparative markets. When the business sector is chosen, for example, the air ...

JetBlue Airways Corporation is an American airline which provides low cost, but high quality services by imposing advance technology and effective customer service. The airline was founded in 1998 and is headquartered in Long Island City nearer to New York City (JetBlue Airways). The fundamental business strategy is cost leadership and differentiation. JetBlue Airways has aggressively cut down the cost without neglecting the quality and comforts that customers want. Company aimed to develop efficient cost structure which supported low fare rates with standard quality services. The fares offered by company are almost 50% lower than other airlines. For ...

Abstract

Performance appraisal and employee development practices that include rewards are part of performance management systems that promote the function of human resources management in an organization. Employees and managers of an organization suffer from many flaws that affect business operations either positively or negatively. Companies reward employees who fail because a successful innovation is preceded by a series of failures. The following research aimed at investigating how organizations reward failures and its impact. The research also aimed to answer the question as to what type of rewards do organizations give those who fail, and how effective are these rewards towards employees’ ...

Research Paper: Southwest Airlines and Jet Blue Air Mission Statements

Introduction Southwest airline was founded in 1971 as a result of re-branding of the former Air Southwest Company after its President Lamar Muse sold off its promissory notes. Currently, it is one of the key airline companies dominating the United States airline industry. Its Mission Statement is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. It endeavors to provide affordable services to its customers and seeks not to overexploit them like its competitors do. On the other hand, the Jet Blue Air’s Mission Statement is ‘to ...

Management

Management Chapter 8, pg 304: When Antivirus Software Cripples your Computers - What management, organization and technology factors were responsible for McAfee’s software problem? The technical factor that was responsible for McAfee’s software problem is that they failed to include “Windows XP Service Pack 3 with VirusScan version 8.7 in the test configuration of operating systems and McAfee product versions”. Another blunder committed by McAfee is that the users were not given a warning that “svchost.exe was to be quarantined or deleted, instead of automatically disposing the file”. Management could also be faulted for relying ...

Air travel remains the as the number one link to exotic recreational places. Thus it prompts holiday makers choose this mode of transport as their link for worldwide tourism. This activity among business travel makes air industry among the fastest growing industry in the world. International trade, inter global investment, and economic growth enable the industry surge into higher ground as this activities are associated with international travel. International trade has also opened up places in South America, Asia and Africa that holiday makers would never have recognized before. Notably, these are the same areas that have been noted ...

Demographics. Technology and younger generation of travellers. The change in demographic pattern shows that air travel is becoming more appealing to younger generations. It is because of the integrated technology to airline services such as wifi, social media and mobile features. An example of this trend is the increasing number of South Floridians flying to Caribbean, which prompted expansion plans for the industry (Satchell, 2011, web). Economic Segment. Continued Growth. The effects of the economic crash back in 2008 is slowly wearing out. As a result, more and more people are now turning to air travel. In fact, the ...

As regards our textbook, Twitter as a social media has become a powerful source of information both as a source and a their platform for sharing. Together with its equivalent social media, Facebook, Twitter has made people self reporters and publishers of the information they hold and could never have published. Being a business student, however, my main interest is in how this prominent social media have effects on the economic market. In a bid to understand this, I came across JetBlue as one of the companies that has appreciated and is already using Twitter towards achieving its goals and objectives, considering efficiency and effectiveness. ...

Jet Blue is an American airline that was incorporated in 1998. It implements a hybrid business model by offering low-cost tickets in combination with high level service and an extensive range of in-flight products.

The trends in the U.S. airline industry and their impact a company’s strategy

Perhaps, the most significant trend in the airline industry both in the U.S. and worldwide is a constant rise in oil prices. Moreover, the spread between oil and jet fuel prices is continuously growing. These two factors put a significant pressure on the profitability of the airlines and dictate the need to reduce costs. For Jet Blue the increase in fuel prices might indicate the need to raise ...