Essays on Low Cost Airlines

2017-01-05

Five-Force Analysis 3 Key Success Factors of the Company 4 SWOT-analysis 5 Recommendations 6 III. Conclusion 7

Introduction

This paper is devoted to the strategic analysis of the company Ryanair. It is an Irish low cost airline that is well-known in Europe. This company operates since 1985 and offers flights to around twenty seven different countries. There are no any incidents that could be associated with human victims during the whole company’s activity. Ryanair has become a truly budget airline in the 1990s. It has abandoned the business class, expensive airports and long-distance flights. As a result, in 1995 ...

Integrated Marketing Communications Plan

Industry/Company review CBU Airlines is a company based in Riverside, California. The company has the entire infrastructure necessary to become a prominent player in the airline industry, including jets, employees and terminals. In light of this, the company needs a new integrated marketing communications plan (IMC) to enable it to compete effectively with other airlines. The U.S. domestic airline industry earns in excess of $158 billion in revenue each year. Furthermore, the industry has been experiencing growth because of increased business and consumer spending as the country recovers from the 2007-2009 recession. In addition, the growth in the industry ...

Airline firms that do business need to understand the forces that may impact on their survival. This will enable them understand these forces and how they may impact their performance. This will enable these firms to implement strategies to counter these effects in order to maximize profits. This can assist companies to carry out feasibility studies when planning to enter a new market. This will help it analyze different market segments and assist such companies implement business models that are profitable. Bargaining power of buyers This threat is high because most customers ever search for better deals. As such, commercial ...

Executive summary

Airlines industry is marked by innovations and dynamism. With technological advancement, increased attractiveness of the industry and increasing liberalization in airlines industry, have made the airline industry highly competitive. The low cost carrier industry is going through its best growth phases presently. With level of competition is increasing with every airline company trying to gain share of profit from this industry. Price wars are increasing. To offer the services in a cost effective manner, the challenge faced by the low cost airlines is to reduce their operating costs. The companies adopt different strategies based on their product and service offering ...

Introduction

Price represents one of the primary determinants for successful revenue and profit generation for virtually any company operating in any industry. Airline companies operating within their domestic or international markets are no exception in this regard. It is ultimately the pricing strategy that each company choses to employ that will determine the competitive position of the airline carrier within its industry, as well as its ability to attract customers. The Airline industry has experienced significant change over the last few years, particularly in the years following the September 11th terrorist attacks of targets in the United States in ...

Dissertation Proposal

How Low-Cost Carriers (LCCs) Are Slowly Taking Over The Airline Industry And What Full Service Network Carrier (FSNCs) Are Doing To Fight Back.

Introduction

International airline industry has become an integral part of the global economy. In fact, nearly every part of the world has been reached with airline services. Remarkable and appreciable developments have taken effect in the airline industry since 1950s when jet airplanes were introduced. In the early stages of airline developments, mush control and regulations were imposed on their operations. Excess control of the airline operations made competition and profitability limited. Nevertheless, the deregulation of the ...

xxxxxxxxx vs. xxxxxxx

Flydubai had its start as a low cost airliner and was set up by the government of Dubai in 2008. Operating from the terminal two of Dubai International Airport, Flydubai expanded its operations rapidly around Dubai and currently serves Middle East, Gulf countries, Indian subcontinent, North Africa, Asia, Central Europe, and Eastern Europe. Flydubai serves 74 destinations in 35 countries as of 2014. That is a remarkable growth for any airline coming in a short period of 5 years. Flydubai is a profitable, unlike many other low cost carriers, and its operating profit for 2013 was nearly 61 million ...

Marketing

Introduction The recent years have witnessed a spurt in the entry of low cost airlines. This has brought about a revolutionary change in the passenger flight transport sector. The start of 1970s saw the introduction of low cost carrier by Southwest Airlines, in the United States of America. However the phenomenon gained popularity in the 1990s and diverse low cost carriers came to be launched at various parts of the world (Forgas et al. 2010). The main highlight of the business model of low cost carriers is cost saving. Such low cost carriers strike out services and comfort traditionally ...

Differences between the Low Fare/Low Cost Airlines models and the Full Service Airline models

There are many strategic approaches in their operations, which distinguish LFA/LCA business models from the traditional full service airline models. There are several main elements, illustrated below.

The service factor

LFA/LCA ́s lower prices for the customers are to some degree achieved by offering the customers significantly lower service levels. They do this for both in-flight and pre-flight services. In pre-flight services, the airline does not offer the choice of business lounges. They also do not pre-assign seats on flights as passengers are allowed to take the seats of their choice as they get on the aircraft. On the full service airlines, ...

Introduction

Airline companies offer air transport services and freight. An airline company may lease or own an aircraft for business purposes. The governmental aviation body is responsible for issuing air operating certificate or license. There are many companies operating in the Airline Industry, in US and UK. This implies that there is high competition in order to maximize on the market share. The macro environment factors involve the factors which are not within the control of the organization. The organization or a business will adjust itself in order to remain relevance in the market. Every organization must employ certain factors in ...

Introduction

The United Airlines is said to be the oldest airline to the Varney Air Lines air mail service in the United States which began its first commercial airline air mail services in 1926. It was founded by Walter Varney in Boise, Idaho. On its first commercial air mail flight, the swallow biplane flew from its headquarters in Boise, Idaho to a railroad mail hub located in Pasco and returned on the day after with 200 pounds of mail. The April 6, 1926 is regarded as the day when the united airlines company flew an airline service that operated on fixed ...

Air travel remains the as the number one link to exotic recreational places. Thus it prompts holiday makers choose this mode of transport as their link for worldwide tourism. This activity among business travel makes air industry among the fastest growing industry in the world. International trade, inter global investment, and economic growth enable the industry surge into higher ground as this activities are associated with international travel. International trade has also opened up places in South America, Asia and Africa that holiday makers would never have recognized before. Notably, these are the same areas that have been noted ...