Essays on Jetblue Airways

Product Market Analysis

Product/Service Mix With an experience in the airline industry of over four decades, Southwest Airlines has polished its low fare flying policy. Economy flying across various United States destinations is SA’s main product that has become an eponymous for the company (Southwest Airlines official website, n.d.). Its product mix includes rapid check ins, two free checked pieces of luggage under specific sizes and weight, no reservation policy and a friendly crew that engage travelers during their flights, which is SA’s personal signature (Southwest, 2014). Southwest product differentiates from other airlines’ products because it comprises the largest Boeing ...

Business Strategy Class Project

JetBlue Airways Company is a low-cost airline based in the United States. The airline was founded in the year 1998, and developed to become among the top 11 best players in the industry within a short period of six years. Together with Southwest airline, JetBlue managed to realize profits in the aftermath of the attacks in World Trade Center on September 11, 2001. Other players in the airline industry experienced losses as there was a decline in their overall operations in the market. The core strategy of JetBlue airline was to lower costs mainly by use of smaller and ...

JetBlue Airways Corporation is an American airline which provides low cost, but high quality services by imposing advance technology and effective customer service. The airline was founded in 1998 and is headquartered in Long Island City nearer to New York City (JetBlue Airways). The fundamental business strategy is cost leadership and differentiation. JetBlue Airways has aggressively cut down the cost without neglecting the quality and comforts that customers want. Company aimed to develop efficient cost structure which supported low fare rates with standard quality services. The fares offered by company are almost 50% lower than other airlines. For ...