Essays on Niche

The flame broiler is changing their environment by changing their food choices from fast foods to healthy choices. It is trying to expand its target market to include the health conscious consumers.

Use the Five Forces Model to describe the business environment faced by this organization.

Competitors- the company faces competition from fast food chains as well as restaurants who offer purely healthy options. Flame Broiler is located in business complexes to target business executives who are health conscious (Poole and Van de Ven). Customers- Frame broiler is targeting health-conscious customers. However, the company’s market research that determined that the customers are not aware of the quality of the food they sold. ...

Swatch Group is a conglomerate that is actively involved in the design, manufacture and sale of finished watches and watch components. The watch company is popular for running a number of entities that bring together a lot of revenue to the parent company. One of the possible niches that Swatch can explore is the smartwatch industry. This is an industry that some smartphone companies like Apple have exploited successfully and contain a significant market share. The purpose of this report is to conduct a critical analysis of the major environmental trends in order to deduce the opportunities and threats ...

Film Studies

The primary aim behind making movies is to visually communicate the cultural ideas, while leaving the articulation of the movies’ themes to a wide range of receptive audience. Although a particular film genre and its identifiable iconography can traverse across national boundaries, yet comprehending and understanding the intended message of a particular film still calls for a quite a bit of premonition and intelligence. An American scholar in the field of Japanese cinema, Donald Richie states that contrary to a few nations like France and the United States, motion pictures have been regarded as a highly reputable form of ...

Introduction

All companies must adapt to their specific niche or they are doomed to failure. American Apparel is no exception to this rule. While some companies choose to address the variety of competitive players in the market through designing better products or by offering the same quality at lower prices, other businesses choose to use a single feature that defines the product that they are offering. For American Apparel, there is no evidence of higher quality than analogous brands, and the prices are quite high for the clothing they are offering; as such, the company’s main appeal for the ...

Environment Analysis of Spirit Airlines

Introduction The aviation industry remains to be one of the fastest growing business in many countries. Air travel is a central key in fostering globalization, as it helps promote the growth of many other industries. This paper aims to provide a comprehensive environmental analysis of Spirit Airlines, Inc which is an ultra low-cost air carrier based in the Florida, and carries passengers on flights within the United States as well as in key cities of Latin America. It is interesting to note that despite several controversies ranging from contentious advertising campaigns, discrimination and poor customer service among others, the ...

[The Course]

Printed media had been the main source of information (particularly news) for people since mass printing technologies invention in XVI century till the middle of XX century, when alternative kinds of media started growing. The first considerable decline of newspapers popularity took place in 1950s, when television became the most important source of news and entertaining information thanks to its attractive audiovisual characteristics. And the recent shock for printed media owners was caused by online media vast emerge in 2000s. If in 1940 there were 1 878 newspapers in USA, in 2014 their quantity shrank to 1 ...

Fashion, Culture And Global Consumerism In Fashion

Fashion and culture are the two phenomena, which are closely associated with each other. It is very important for the fashion industry to know the cultural trend of the respective community in which the business is trying to establish and flourish. The cultural aspects both tangible and intangible, influence significantly in shaping the fashion industry. The tangible aspects are available fabrics, accessories, traditional motifs etc. The intangible aspects of fashion are the cultural beliefs, values, taboos, festivals etc.

Globalization and Its impact on Fashion Industry

With the emergence of globalization, the overall approach of the businesses has rapidly changed. The globalization has had its impact on ...

The NAB company name and its significance

The name of My NAB Company is “Ice Crystal”. The significance of the beverage is for everyone who enjoys the taste of ice cold and crystal clean water. The name is easy to remember it will stick to your customers. It clearly reflects the main goal of the product – refreshing and healthy experience from the ice cold and crystal clean water.

The Company’s Mission Statement

Our Mission is the production of environmentally friendly non-alcoholic beverages using advanced technology and quality standards. We are committed to providing enjoyable, healthy and refreshing experience for each customer.

Trends in the non-alcoholic beverage industry

In general, demand for mineral water is seasonal. The ...

The main key points of the article are the evolutionary changes in a group of species caused by the thermal environment. The author’s primary goal is to identify whether different climate and temperature have a significant effect on the ecological speciation. In this article, the Plestiodon skiltonianus and P. gilberti species are taken as the example with which the further experiments are conducted. According to the article, in order to identify the effects of the climatic niche in this particular group, the authors use the quantitative research method. As a result, this kind of species becomes accustomed to ...

In his article “Revenge of the Nerds”, Steven Pinkler analyzes how and why humans, of all the animals on the planet, evolved on the cognitive niche and became the dominant species. His main claim is that human ancestors’ particular characteristics, namely visual orientation, social living, particular hand development, and hunting, made them more apt to evolve causal reasoning than any other animal on the planet. The article is clearly organized and structured in order to create a strong argument in favor of his thesis. He bases his claims on different types of evidence which try to prove not only ...

Foundation Course – Name

Introduction Hospitality industry demonstrates rapid and significant growth in the last years due to globalization process and fierce attempts to reshape the marketing niches offering better services for various groups of customers. The success of hospitality industry depends on the skills of the personnel and the quality of services they provide to the guests despite of their individual preferences. The task of the hospitality manager/leader is to ensure that all key components of the service chain function properly guaranteeing the best conditions to every guest visiting the hotel. Tourism is an indispensable part of the western reality reflecting individual’ ...

Executive Summary

Marketing concepts represent valuable resources that can support marketers in designing marketing strategies for their products. The case of Ted Baker retailer in Leeds indicates how marketing strategies, such as marketing mix, segmentation or differentiation can impact the performance of its product, Ted Baker Bowicon Large Bag. This reports analyses the marketing mix used for Ted Baker Bowicon Large Bag, with the purpose of identifying if the utilized blend of product, price, placement and promotion is suited for the examined product. Based on the identified marketing mix, the report further discusses the targeted segments and their compatibility with the ...

[College]

3) Mission, Vision, Statement of Values and Objectives: Suggestions to Improve. 9

Mission: Focus on R&D, Invest & Grow. 9

Strategic Mission, Strategic Posture and Spark NZ Performance 10 Strategic Mission, Organization Structure and Firm Performance of Spark NZ 10 Strategic Mission, Competitive Marketing Tactics, and Firm Performance 10 Vision 11 Hard Skills 11 Soft Skills 11 Statement of Values: Focus on Integrity, Community Citizenship, and Customer Service. 12 Objectives: Focus on Development of 4G, Telecommunication, Cloud Computing, IPTV Protocol and Acquisitions. 12 4) External Environmental Analysis and Internal Capability Evaluation. 14

Strategic Position. 14

a) PESTEL Analysis: Threat-Cost of Mistake; Weakness-Reliance on Technology. 14 b) Five Forces: Differentiation ...

What is competition between small businesses? Developing a competitive edge as a small business presents several adversaries and challenges if the small business owner does not conduct the proper research and analysis of the industry that he or se intends to enter. Cited by Enz(2010), Michael Porter (1985), states that “to have a competitive advantage a firm must create superior value for buyers by offering lower prices than competitors for equivalent services or by providing unique services that a buyer is willing to pay for at a premium price”(p 297). Offering unique products and services to customer ...

Don Cortez Cornelius, popularly known as Don Cornelius, was a television show creator, host, disk jockey and producer. He was widely known for creating the dance and music franchise called Soul Train. Soul Train, a long-running syndicated entertainment program was critical in increasing Black American music and culture to the world and providing exposure to several upcoming artistes at the time. Don Cornelius was the host of Soul Train from 1971 till 1993. He was married twice and raised two sons. The paper will explore the life of Don Cornelius, the growth and impact of the Soul Train show ...

Introduction: Executive Summary

Mark-Tech Consultants Inc. is a brainchild of individuals who have worked in various capacities in a range of global consulting service, market research and personal computers consulting firms. The company will be owned by the founders in collaboration with principal investors and operators. Based on the knowledge and experiences of the founders, Mark-Tech will be a consulting firm that specializes in the marketing of high technology products and services to global markets (hence Mark-Tech). Particularly, the company will be offering manufacturers of high-techs reliable and high-quality consulting services on global business, channel and market development. This will involve high-level ...

Executive Summary

This executive summary gives the details relative to the Parkway Phone Lenses Business Plan.  The company identification information, mission of the business, business goals and the keys to success are defined enabling a clear understanding of the business for the investors, bankers and any other business professionals who desire to learn about the business.

A1. Company Identification

The name of the company is Parkway Phone Lenses and will be located at 5256 Longshore Drive, Colorado Springs, CO  80917.  The company specializes in phone lenses as people are continually taking pictures in the office when attending meetings or to capture directions, when on a site ...

BUSINESS PROPOSAL

Eco-Friendly KC Printing and Accessories Inc. is a registered company at B. Yallahs, St.Thomas, Jamaica W.I. a building owned by Kerry-Ann Campbell. This company offers services from printing, cell phone Accessories and Repairs. The business is owned by several members each contributing a share qualifying to be a private company.

Product and services

Eco- friendly KC printing and accessories Inc. offers services ranging from printing, cell phone accessories and repairs. The company intends to offer quality products and services to its consumers by offering cell phone accessories for all models of phones and repairs for dead and malfunctioning phones. The company has a team of experts ready ...

- Introduction Jackson plumbing is a sole trader business that provides high quality plumbing services to newly construct residential and commercial buildings in the area at some of the most affordable rates. The business also offers high quality repair plumbing services to both commercial and residential buildings in the area. The location of the business, a low number of competitors and a growing metropolis makes the business a potentially highly profitable undertaking that is bound to experience impressive growth rate in ...

VALS lifestyle profiles

After taking the survey, I found my primary lifestyle profile is an experiencer. An experience is an individual with high energy levels and takes on into a new challenge with vigor. Additionally, I am motivated by the need to express myself. As such and experiencer consuming patterns are impulsive with the need to possess a product appearing as soon as they identify it, and without prior consideration of its purchase. This habit is explained by their need to quench rapidly their curiosity of the product in question, and to satisfy their experimental nature. An experimenter/ experience is bored easily with a prospect ...

Global Talent Management (GTM) makes the subject of the article “The Role of the Corporate HR Function in Global Talent Management”, written by Elaine Farndale, Hugh Scullion and Paul Sparrow and published in 2010 in Journal of World Business. The discussion covers the challenges of GTM in the current global economy, reflecting more upon the corporate Human Resources (CHR) tasks into managing GTM. The authors of this article use a HR specialized language for presenting the current situation of multinational companies (MNCs) that are playing in a global economy, having increased concern for developing their competitive power by approaching GTM as ...

Part A: Your Marketing Plan

Executive summary Business operations are dependent on effective planning. Admittedly, the most fundamental facet is marketing plan. As such, a marketing plan generates an overview of the approach that an organization will inculcate in ensuring brand growth, awareness and sales within the market of operation. Marketing plan necessitates an effective blue print that an organization incorporates towards sustaining profitability, shareholder returns and necessitating returns on the investments made. Accordingly, from the evaluation of AHA beverage company, a marketing plan forms a plausible tool towards the launching its AHA vitamin water. Thus, through the inculcation of the marketing plan, the organization will ...

- Introduction to Relevant Literature

This chapter reviews the literature sources which provide relevant information and data for analyzing the chosen topic of applying the marketing mix in three chosen countries on the examples of three companies: Blizzard Entertainment (US), Rockstar North (UK) and Tencent (China). The main area for the collection of academic sources was marketing, as it is directly connected with the topic. Due to the reason that marketing in computer games is not extensively researched, I reviewed the literature on marketing, game industry and some sources about the three chosen ...

INTERNATIONAL MARKETING

Introduction Market ventures into new markets have become a modern tool of business success used by various businesses to ensure and sustain their positions. The basic acknowledgement of the various international marketing elements of marketing which are price, product, place and promotion has catapulted various businesses to greater levels of performance. Through strategy implementation and evaluation, businesses have been on the steadfast path to success. However, the need for re-evaluation of the previous strategies incorporated has ever been witnessed due to the changing business frontier. Thus, I will evaluate the various aspects that need proper evaluation in venturing into ...

Curiositea Gift Company, the project that I developed together with other four girls, had the mission to sell affordable handmade vintage teacups filled with tea scented candles, shower gel or bath bombs, separately or as a gift. For this aim, we targeted as the end use women aged 30-50, with refined tests for home accessories and an interest in relaxation, harmony and aesthetics. The direct buyers, however, are much more varied, ranging from students to adults who desire to purchase gifts for their friends, mothers, and acquaintances. The main marketing strategy consisted in a combination of strong social media ...

Fiscal planning is the means of ensuring that one is making the best use of his or her money and help individual to prepare for their future. The planning may involve a range of activities, with strategies ranging from the short-term to the long-term (Garman & Forgue, 2011, p.21). A person may want to create a budget to enable him or start saving towards a future purchase, or they may be more concerned about guaranteeing their future financial security through retirement planning. Financial planning prevents a person from overspending by crafting and sticking to a sensible budget. It can also help people to avoid accumulating ...

face-to-face, by phone or email, etc. There are two main roles of personal selling in the promotional mix. First of all, it is used to link the company with its customers. Because salespeople represent the company, to most of customers the salesperson is the company, therefore, customers may become loyal to the salespeople and company. Meanwhile, salespeople represent the customers to the company, which means company could understand customer needs through salespeople and provide more valuable products and services to gain more advantage relationship between customer and company.

The other role of personal selling is coordinating marketing and sales. ...

5A. Niche Clientele is a portion of the market that an organization identifies as having some special features and determines that it is worth marketing to that portion of the market. The organizations tend to use niche clientele most often are those in the private sector-such organizations are owned and run by individuals. Considering a micro-finance: the questions usually asked in this case is: who will be their clientele with specific features and how will knowing their clientele help the organization? Such small finance corporation will often target people with low income or middle income level people. Understanding the specific income ...

1. Executive Summary

UniTour (short for “Uniting Tourism”) is a niche travel service provider that offers affordable prices for families and young groups of people. UniTour targets people who want to take a break from the technology and enjoy the genuine virtue of real-life communication. The second major target segment are families with communication problems. With the help of UniTour’s special services, its customers can experience a truly unique vacation that improves their relationships and encourages them to get to know each other better. UniTour’s motto is “No cellphones. No laptops. Only what truly matters.”

Key components of ...

Weaknesses

Competition One weakness to opening an online derma-cosmetic business is the competition. This industry is not new and many are already successfully running their own businesses. It can then be hard to enter this market.

Inability of Customers to Sample Products

Still, another weakness is that unlike brick-and-mortar stores where customers can sample products, this can’t be easily done with online stores. This becomes a weakness in that the store will not be able to easily promote new products as customers won’t have the chance to try them or even see them in their actual form.

Difficulty in becoming a Reseller for Large Brands

In addition, it may be quite ...

Introduction

There are numerous multinational enterprises (MNEs), which dominate the global market and operate in different regions, but proliferation of MNEs has existed for more than 200 years now. Initially, multinational enterprises represented a segment of direct foreign investments in various states as they did not form joint investments with local firms. However, with the introduction of globalization coupled market liberalization, MNEs have had an opportunity to expand their market niche and enhance efficiency and productivity; a move that has propelled them to become key players in the business arena. Although MNEs dominant global markets, they have experienced several global financial crisis ...

EVALUATION OF WOOD GROUP EXISTING STRATEGIES - AN OIL AND GAS SUPPORT/SERVICES COMPANY BASED IN SCOTLAND THAT OPERATES IN SOME 50 COUNTRIES

Executive summary

Wood Group Engineering Wood group is an autonomous supplier of pivoting tool services and clients who are in demand of the energy of oil and gas markets. The services the GTS provides include industrial designing, architecture, obtainment and construction. They also provide office operations and support, updates, optimization and overhauls of gas and steam turbines, pumps, compressors and other many services. Their strategy and goals work on ensuring that they are a global leader in their callings, hence ...

a. Innovative Nursing Care Model: The Nursing Caring Delivery Model

The clinical nursing standard suggests that the primary role of nurses’ borders on direct patient care and professional performance. In a potential hospital work setting, nurses are face challenges that revolve around patient care outcomes and improving their professional outcomes (Canadian Nurses Association [CAN], 2010). Complex responsibilities include nursing assessment, planning, diagnosis, evaluation, intervention and care coordination for patients and families. In a potential hospital setting, the accountant ability of nurses for educational, clinical and fiscal patient care outcomes can be measured using the nursing caring delivery model. In an ideal hospital setting, challenges such as economic pressures, shortages of health ...

Introduction

Employees are the fundamental part of an organization. They are known as the most fundamental factor of production in any organization. Therefore, employers across the globe have been extra-keen on how the manage as well as retain workforce. Such positioning of an organization highly depends on the ability to bring the right people on board, utilizing their talents, developing the talents and retaining employees. Although, this process is challenging to different organizations employers should never give up on acquiring the best talent. Possessing a talent in an organization is unique in itself as it is a proper definition of excellence of ...

Movenpick restaurant

Introduction

Movenpick restaurant is an organization offering services and products to the respective customers within the market. The technological changes and the increasing trends in the hotel industry depict the need of the organization to develop dynamic approaches that reflects such changes. This depicts the essence of having effective and efficient transformational leadership and embrace organization changes within the industry towards creating a competitive advantage. Transformational leader’s embraces unique qualities that define their leadership style as availed in the preceding analysis that incorporates the respective entities under the leadership style and the organizational change based approaches. Having worked for the ...

1.0 Executive summary

Business players always devise strategies aimed at keeping them afloat in the market. They build up on their competitive advantage which in turn they utilize to be ahead of their peers. The strategy may be informed by what the customers, employees and the management expect of each other. South West airline has strived to offer flights within the USA and the surrounding areas which are lowly priced while at the same time with excellent services. Through this strategy the company has managed to build a reputation for itself whereby it has emerged has the company many in the country opt ...

Businesses take many different forms, and understanding the different faces of businesses and their ownership can help us understand the businesses that make up our community. In Southern California, we pride ourselves on being open to entrepreneurial businesses and new ideas, and founding communities that are welcoming to new businesses with different approaches to the traditional business model. In this article, two local businesses will be examined; they are Dirty Dogs, which proclaims itself to be the “earth-friendly pet product store and spa,” and Jimbo’s, which is a local health food grocery store (“Dirty Dogs: Earth ...

Management

Introduction Harley Davidson is one of the leading manufacturers of heavyweight motorcycles across the globe. This company has two organizations under its banner – the Harley Davidson Financial Services and the Harley Davidson Motor Company. The main products of Harley Davidson Motor Company are general merchandise, apparel, riding gear, accessories, and motorcycle parts of Harley Davidson, touring, cruiser and customized heavyweight motorcycles. On the other hand, the Harley Davidson Financial Services provides retail and wholesale finance services, protection plans, extended services, insurance and credit card schemes to the riders and dealers of Harley Davidson in Canada, U.S.A. and ...

Based in U.S.A. California Tesla Motors, Inc, specializes in cars designed and manufactured through electricity.

Founded by Elon Musk in 2003 the primary objective of the organization is to make the world free of oil based combustion engines and help the environment through electric cars which are affordable and at the same time gives a great fun drive (About Tesla, 2013).

Tesla Motors has been able to provide a car which is both beautiful in design and effective in dealing with environmental issues, Innovation is the key at Tesla motors and the intent is there to constantly upgrade the technology in ...

Abstract

For this evaluation, a website was analyzed for the quality of its usability and interface design. There were several factors for which scores were issued with 10 being excellent and 1 being a very poor score. Although there were quite a few positive features to acknowledge, the overall quality was found to be quite low. Suggestions are included for what would make this website more usable and valuable for its visitors. What was learned from this study is that a website needs to engage the reader. This can be done by offering a solution to problems. Another way to improve usability is to offer a ...

Question 1: What is a business-level strategy?

A business level strategy is a laid action plan that a business organization puts in place with an intention of gaining a business advantage over other businesses, mainly gaining competitive advantage over its competitors, customer service, and relations. It involves early discovery of the possibility of gaining competitive advantage over others usually using the comparative advantage or strength that the business has. Comparative advantage is of great importance in marketing especially when entering or penetrating into new markets as it involves reducing operational costs (Hanson, 2013).

A strategy in its integrated way is coordination of actions and commitments aimed at discovering a step ...

Several types of information were used to study the customers. Some of them were the customer’s preferences and sensitivity in terms of the features they like and most need. The initial strategy for coming up with a competitive advantage was the pricing policy. However, the best strategy used was the production of several models, in that the low cost, eco-friendly, family and image. The company has maintained this strategy by improving on the models and using different market strategies to market. On the analysis of the team, several things have been done to effectiveness. The first one is the ...

- Summary of articles

In this article, The Globalization of Markets, Theodore Levitt is quick to point out that world markets have become more integrated as a result of technological and communication advancements. Many companies have been able to relocate from their parent companies to new host countries. According to Levitt, different territories have different cultures that inform the kind of preferences and tastes that customers have regarding different products. However, through globalization new products have been introduced in new territories. Many cultures have begun to accept some products that were not indigenous to their cultures.

Levitt argues that world preferences and tastes in ...

Comp Tech Ltd is a small company that intends to start operating in London. The main vision of the company is capturing a wide market niche by selling computers and software. After a thorough feasibility study of the London market, the financial officers were able to identify that the majority of firms in London did not high quality laptops and genuine software. Their research identified that many firms dealt with laptops and desktops from Lenovo, HP, Sony, Samsung and Apple. Considering that Comp Tech Ltd products will be high quality and reliable, the company intends to sell computers particularly in the entire ...

Daniel Mitchell is the founder of the source a company started by selling computer parts to maintenance companies. He believes that in order for the company to be successful a business either had to be huge or it had to be a niche. His entrepreneurial mind chose a relatively high margin niche market. Mitchell started his company by negotiating a three month rent free deal on premises then trading on supplier’s credit and borrowing on his credit cards to fill the gaps when necessary. Mitchell had no capital he started by trading and getting supplier credit then reinvesting the profits.

Entrepreneurs are self ...

It depends on what the business is trying to accomplish that decides which strategy to use. The businesses have to think about what their customer wants or needs and how their competitors are reacting to the situation. Timing is another important factor. Whatever strategy – all need creativity. An ability to design a practical strategy is crucial to reaching the business goals due to the competition that now exists. Therefore the manager must understand and use well the assets the company has as resources. Strategy means setting up the process that will best reach the goals effectively and efficiently; clearly ...

In the current highly competitive market, it would be virtually impossible for a business to remain in business without an operational strategy to ensure its survival. This usually calls for ways of enlarging the market outreach of the business. One of the most efficient and recent modes of enlarging the market outreach has been use of messages on billboards, television advertisements and even on the actual products of the firm (Kang, 2007).

So as to come up with the best message, three basic factors are involved. The three aspects are: relevance, originality and impact. The three aspects draw the big ...

Introduction

The increase of human population is a grave issue that is growing by shocking geometric progression. Each day, about two hundred thousand people die but in the contrary, about four hundred and fifty thousand others are born (Jones, Schoonbroodt & Tertilt, 2011). Indeed, this indicates that there are about two hundred and fifty thousand new people to feed each coming day. However, it is very hard to support infinite population growth on a finite planet; resources are becoming scare with each coming day. In this regard, a debate has come up, which rotates around two basic questions: whether an increased population is bad ...

EXECUTIVE SUMMARY

Marketing management is one of the most important tools in any business’ industry as it ensures that the enterprise’s sales balance with customers’ satisfaction, and it is one of the best means to use in determining whether or not customers get reward for their money and expenses. Marketing ensures that a customer is well informed about the product he/she wishes/intends to purchase and this way the customer will be fully conversant with the product which he is about to acquire (Campbell, 2007, p. 92). This therefore becomes a very important aspect in tourism, bearing in mind that it is one ...

Introduction

In "Inside Dyson: a distinctive company?" , Shepherd et al. (2011) detail the secret of Dyson's success, the company specializing in innovative, design-heavy vacuum cleaners and other household appliances. The successes and failures of Dyson's design efforts (from their successful vacuums to the 3 in 1 vacuums that did not test well with customers) are detailed, as well as their unique perspective on business, which puts quality and innovation over all else.

1 Using frameworks from the chapter, analyse the strategic capabilities of Dyson.

The strategic capabilities of Dyson revolve primarily around the a resource-based view of strategy, with a heavy focus on engineering design; they spend a tremendous amount of time developing ...

Background of the organization

Apple Inc. is one of the best internationally known computer companies that specialize in designing and creating iPads, iPods, iTunes, Macintosh desktops and laptop and operating systems like the OS X. The Company has embraced the revolutionary technology and has ventured in the manufacturing of iPhone. Apple is a brand that actively competes with others in the market. According Linzmayer (2004) the brand is very competitive even in the very competitive markets, in the PC market it is well represented by its highly reputed Macintosh computers and accompanying and related programs and software. In the electronics industry and market, Apple ...

Introduction

Change is an inevitable phenomenon in the organization. When initiatives for change run aground, business executives face resistance to change among its employees. Change agents can easily point their fingers at the people who never wanted to be the part of the change. However, blaming in the change phenomenon is not only pointless; it can also pave the way to destructive managerial behaviors. If the perception of managers for the resistance is threat, they can become defensive, competitive, or uncommunicative. The need is to find out the missing pieces and defective assumptions. Although resistance can be self-serving or unreasonable, ...

Nike Inc. is a global company activating in the sports apparel, ranking as the first player in this industry, as a result of its business strategy. The company incorporates a complex mix of organizational, operational or marketing strategies for assuring its leadership position on its market, succeeding with this integrated business approach to become one of the world’s most recognized and valued brands.

Organizational Analysis

Part of the integrated business approach to the international sports apparel market in which it activates is the organizational strategy. The organizational strategy comprises the Nike Inc.’s ethos and business philosophy centered on diversity, celebrating the differences ...

Introduction

TaTa Motors has been a successfully diversified car company in India since 1945. In 2012, they were the number one in revenue for Indian car manufacturers. They quickly lost ground though, and had lost even the number three spot by 2014. While the economy is partly to blame for some of the issues which caused TaTa motors to so quickly decline, there are many other issues which added to the bigger problem. The purpose of this paper is to define the problems which TaTa motors is facing, analyze their causes, and to make recommendations as to the actions that ...

Information communication technology has become a very integral and essential part of businesses. This new way of doing business is called Electronic Commerce (E-Commerce). E-commerce means selling and buying of services and products over of internet called World Wide Web (WWW). E-commerce is unavoidable and strategic for organizations since it is the key in finding new revenue sources, reducing costs, expanding into new markets, and also creating business breakaway strategies. Electronic commerce includes trading of stocks, electronic trading, hotel booking, banking and many more. There are several types of electronic commerce but for this case, business to business (B2B) and ...

The post-modern era, which is from the 1970s up to now, is defined as one dominated by computer technology and globalization. This cultural shift has had a profound effect on capitalism. Before the post-modern era, First World countries were involved in a Modern Industrial Age. The Industrial age focused on mass production while the post-modern era focuses on the production of specialized items for niche markets. Producers only have access to these niche markets due to globalization and the connectivity of the Internet. On the other hand, perhaps these niche markets only developed because of the ability of the relative minority ...

Introduction

The case study by Rebecca Henderson and Cate Reavis, entitled What’s Driving Porsche? Is an investigation into the current realities for the Porsche car company (Henderson and Reavis, 2009). Porsche has made some significant changes in recent years, ceding control and gaining control within certain parts of the automotive industry; the purpose of this report is to give a thorough discussion of the changes that are occurring in the automotive industry, particularly the luxury automotive industry, and examine how these events have affected Porsche as a company and as a brand. The transitory nature of the automotive industry branding tactics have ...

I have chosen Donatello as the artist I particularly like. The two works of art that I will discuss for this paper are: St. George and Slaying of the Dragon. Donatello belongs to the period of Early Renaissance. The attitude towards the depiction of the human body was classical. Donatello rediscovered the art of the ancient masters. He reintroduced contrapposto (the position in which the statue’s weight is on one leg). Contrapposto means that the figure seems to be in the state of possible movement. The leg which is bearing most of the weight is engaged and the ...

(Institution Name)

The Age of the SME

Several studies have been conducted to investigate whether the age of an entrepreneurial SME affects its success, and if so, how. Nunes, et. al. (2013) concluded that both age and size restrict the growth of young SMEs, yet do not seem to affect older SMEs in the same way. This is presumable because an older firm has grown in size since its inception and/or has acquired adequate management experience to navigate difficult times and environments. This same study also identified two more factors that are limiting for young SMEs, yet not so for older enterprises. As ...

Business

Saigon Pete has carved a niche for itself as a source of quality Vietnamese food. Saigon Pete’s banh mi is famous throughout the city. It is important for Saigon Pete to capitalize on the momentum of growth and add to its fleet so as to expand business. The process must be completed in the short term to beat impending city laws that would make it difficult to obtain permits later. The transformation would make it possible for the owner, Pete Pham, to get back to his true love- focusing on food. To help out Pete and the overall process of ...