Essays on Niche

Question 1: Arabic Perfume Unique Selling Propositions and Position Strategy in the Global Market

Pursuit defines unique selling propositions as an act that sets a business to stand out uniquely because of what it produces in the market. In most cases, companies make mistakes of wanting to be known for everything as soon as they enter the market. One of the Arabic Perfume propositions is that their fragrance produces are descent and anchored in the local’s culture, and traditions and consumers use it a lot, and the businesses have a tradition of gifting the fragrance. For this reason, a Middle Eastern customer can buy several units of same scent perfumes (Elizabeth Arden ...

The objective of this paper is to answer to specific questions related to marketing management.

Question 1: Market Segmentation is vital to targeting the correct consumer market for today’s numerous types of businesses. In what ways can a company divide their consumer markets into segments? Market segmentation is an integral part of effective marketing. Market segmentation, in some terms, is slicing out a group of people from a large market based on common characteristics, needs and behaviour (Rizzi, 2015). So, a market segment is a set of customers that are expected to respond in a similar manner when exposed to a marketing activity. There are four main ways that a company can use ...

Introduction

Genting Singapore is an international hospitality company that deals with integrated resort development and gaming (Genting 2017). Specifically, the company builds integrated resorts and runs casinos as its core business. It also consults for the hospitality industry businesses and investments in the area of sales and marketing support. Besides, it offers information technology services such as software development, systems integration and maintenance among others. Its markets of operation include Singapore, Malaysia, Philippines, the Bahamas, Australia and the UK. The company that began as Genting International was first listed on the Singapore Securities exchange in 2005. It acquired the Stanley ...

Apple is a multinational company that is headquartered in the Californian State of the United States of America. The company mainly develops, sells and designs the major apple consumer electronics. The company also develops consumer hardware and software. Among her hardware products include; iPad tablets, iPhone smart phones, iPod media player (portable) introduced in the year 2001, Apple smart watches, Mac personal computers, Apple digital televisions and Mac personal computers. The company has also increased its online services that suite productivity and creativity. Subsequently, the apples consumers’ software’s have been developed to meet customers’ needs and satisfaction. This ...

Innovation can be defined as new ideas that a company incorporates to meet the requirements and standards of the consumer market in order to bolster both their economic interests and the growth of the company while maintaining good relations with the consumer. Depending on the type of company and their market targets, the company can approach can handle innovation in different ways to meet its set objectives. Color Kinetics Incorporated as a company can focus on different approaches to innovation such as sustaining innovation, breakthrough innovation and disruptive innovation. In addition to relevant frameworks in place that help the ...

Introduction

Sony Corporation began in 1946 in Tokyo as a manufacturer of measurement and telecommunications equipment. Over the decades that followed, Sony became a major player in electronic markets such as communications, audio and video equipment’s meant for professional and home use. By 2010 the company had more than 171,000 employees worldwide in countries such as china, the United States, Europe and japan. In the financial year ending March 31st, 2010, Sony Corporation reported annual sales of $89billion. Sony introduced the VAIO series of computer products to build its consumer lines and debited the market with desktop product ( ...

INTRODUCTION

Color Kinetics Incorporated (CKI) used the Disruptive technology. Disruptive technology refers to the technology in which when introduced it displaces the technology that has been established. This particular technology was applied in the case whereby CKI targeted its products to a different market that is the merchandising, retail and architectural as well as display industries. It was initially selling its products to the professional and entertainment industries. The particular change that CKI applied is also known as visual or “Retailtainment” merchandising. (Narayandas, & Caravella, 2001). Through the application of the visionary market sales strategy, CKI was able to succeed in ...

Introduction

Under Armour is the brainchild of Kevin Plank who initiated the company in 1996, which has grown to a multi-billion business venture operating in the American market and producing accessories and sports clothing. It is among the largest suppliers of casual and sportswear apparel in the Americas. The company is headquartered in Baltimore, Maryland with franchises across Houston, Austin, Denver, Texas, New York and other major states in North and South America. Further, Forbes notes that Under Armour’s core business is the manufacture, marketing, and distribution of branded sports apparel including footwear, accessories for men and women and ...

1. What I found most interesting and useful in the article "Public Relations (PR): traditional media confronts social media" produced by Dan Schawbel is the relationship of types of communication and relevant methods. According to Schawbel (2007), "we must first look at what we are communicating and match it with the proper method" (qtd. in Personalbrandingblog.com). Considering that social media and traditional media press releases play a vital role in PR industry, this information will definitely help me improve my skills and competences as a PR practitioner, as it contributed to deeper understanding of differentiation between traditional and ...

BUSINESS STRATEGY – KEBAB-JI CASE STUDY

Introduction Kebab-Ji is the concept of healthy Lebanese cuisine quick casual restaurant. Different from fast-food due to more refined meal options and restaurant layout, this concept became very popularly among many consumers. Timely service and fresh ingredients are the key elements of the marketing strategy, chosen by the management. The purpose of this study is to analyses the operations of the restaurants, its mission and vision and other aspects, which affect the effectiveness of the operations from the Supply Chain (SCM) standpoint.

A variety of dishes and ingredients underpin the authenticity of the Lebanese cuisine. Moreover, the company places ...

Background

The Multifibre Agreement was developed in 1974 and governed the world’s textile sector until 2004 when it was phased-out. The accord inflicted quotas on the amount developing countries could export to the developed world. It was meant to help the developed countries adjust to existing absolute advantage that the developing countries have in the textile industry. The existence of the agreement allowed the Bangladesh textile industry to flourish in the 20th century and early 21st century. It was highly expected that the phase-out of the MFA would greatly affect Bangladesh negatively as the country was highly dependent on ...

This report shall be a case study on change management and it shall focus on one particular company. However, rather than focus on a gleaming example of change management done right or a company that emerged stronger when it came to the practice of change management, this report shall instead focus on a company that did it too wrong and too late. Indeed, Blockbuster Video used to have a commanding share of the video rental market. However, they failed to read the proverbial tea leaves when it came to the paradigm shift to streaming and the use of kiosks ...

Discussion

There are definite rules and ways that the different generations and groups within the marketplace should be treated. Hence, it is essential for the physicians first to conduct a comprehensive study to examine the needs and interests of each group within the market. Afterward, they can configure their offices and schedule their hours in a way that will capture the interests of the different generations. For instance, the Boomers may not appreciate high technology as the N-Gen white collar employees. Hence, the market profile should take into consideration that the Boomers are resistant to changes and the N-Gen workers ...

An Investigation of the Impact of Sky Scanner on the Travel Choice of Chinese Customers

Introduction: There is an increasing demand, among consumers for competitive, and easy to access travel solutions. More specifically, online applications offer comparison of travel options, and low rates to travelers, in a do-it-yourself travel economy that has moved away from using formal travel agencies, and instead moved toward self-sufficiency supported through web sites that over agent-like services. One such service, is Sky Scanner, however, the embattled company has suffered from a large amount of negative publicity, and has struggled to adequately serve the target market. The following study, therefore, seeks to consider the impact, or potential impact, of Sky ...

Abstract

The paper involves the study of the implementation of management accounting in the business environment as a way for companies to attain competitive advantage. The aspect of the paper is of high importance because every business needs to succeed or be ahead of a competitor and the only way to achieve that is through use of the competitive advantage. Competitive advantage can be difficult to obtain especially if a firm does not implement Porter’s competitive resources to analyse and understand the market environment. The paper will also briefly describe the aspect of management accounting and the activities it ...

Introduction

Strategic management involves the plan that is employed by the firms as the form of the vision for the enterprises so as to move forward with the clear plan so as to keep in mind. The changes in the external environmental factors that tend to have an impact on the way the businesses tend to operate as well as adapt, the business strategy tends to highlight the ability as well as the drive success over the competitors in the entire market (Bizmove.com, 2017). The aim of the strategic planning involves enabling the firm to achieve a sustainable edge over ...

The business world is ever-changing. Every day, new trends come up, and it is up to a manager to understand the impact of these trends on the firm and how they can ensure profitability. Two of the greatest changes that have taken place in the 21st century is the adoption of technology by most business operations and globalization. Most companies have continued to adopt technology in an effort geared towards improving their overall efficiency. Corporations have also globalized their operations to increase their customer base and profitability. It is, therefore, prudent for any manager to strategically position his/her company ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Branding Strategy: The Company plans to invest and efficiently manage its branding strategy to achieve its growth objectives. The core of the company’s success lies in implementing a relevant and coherent branding strategy. Defining each and every element of the branding strategy will enable management, customers and employees to understand what the brand vision is and what the company aims to achieve. This is really important if the company has to fight and grow in a competitive market place. ...

The Hershey Company was founded in 1894, and is an international leader in superiority and non-chocolate confectionary and chocolate associated grocery in the Northern American industry. The company also has a good reputation and is a leader in the gum and mint industry. The company’s leading rivals are Purdy’s, Nestle and Meiji. Hershey employs a number of strategies which have continued to ensure that the company remains ahead of its competition. These strategies include a competitive advantage, international markets, and measures of cost, productivity and opportunities. The company can steer its growth by seizing opportunities with the ...

Boats that are hauled out of the water for winter or for any kind of mid-season repairs will often need the hull cleaned. Hull cleaning helps protect the boat against typical wear and tear. Depending on the type of boat, hull cleaning time can also be an excellent time to clean and maintain other aspects of the boat as well, including the decks, the head, and the holds. Maintenance of these structures is extremely important as failure can lead to structural failure over time. The company structure will be a sole proprietorship. As the company is primarily owned and ...

Abstract

The purpose of this paper is to determine how curriculum impacts students who are considered as at risk. In addressing this research question, it is quite implicit to first determine the prevalence of at risk students. The introductory part of the paper provides a statistical overview of the status of the country’s students who are considered as at risk. The population considered in this paper is only limited to students who have not yet graduated from high school. It also provides a background on how curriculum on pre-college education was developed, particularly in the United States. It also ...

Introduction

Businesses have a common goal of achieving success and uniqueness that helps them to stand a mile ahead of their competitors (Chattopadhyay et al., 2012). However, over the recent years, many companies have embraced the concepts of merger and acquisition in efforts to exploit their business potential fully. Mergers and acquisitions are important drivers of growth for a particular organization. Companies have come up with business and international level strategies that will help them to yield high profits. The Kellogg Company has acquired companies and the Publix Supermarkets, Inc. have not acquired mergers and solely operates within the U.S. ...

Question 1:

The key environmental forces that created an opportunity for Robert Stephens to start the Geek Squad Company include: changes in emerging technology and customer preferences. A change in emerging technology is probably the biggest environmental factor leading to the success of Geek Squad. When Geek Squad was formed in 1994, technology was in the crux of changing and becoming more common place in daily life. During this time there was not any smartphones and personal computers were emerging on the national market with changes from Microsoft and Apple in the 90’s (Kapko, 2015). Therefore, with the new technologies ...

Section A

Higher education is considered the epitome of learning and research in the scholarly world. Therefore, leadership in higher education institution ought to be in maximum effectiveness at all times. Leaders at higher education institutions had better employ strategic leadership and management skills to ensure that such institutions attain the goals that define their existence. The current paper will analyze and comment on theories and research paradigms that have been presented in the integration and practice of leadership and management at higher institution centers. This section holds that although several theories, concepts and research paradigms have been presented, still there ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Marketing Mission: The mission of the company is to create a separate niche market in the travel kit category by launching new variants of kits with exciting combinations of high-end products. The products will be highly valued by the target customers and will have a novelty value at the right price. The company aims to target customers through various channels. Primarily targeting travelers who are high end, the company will use distinct strategies to reach the customers and promote the ...

Transitioning from one career field to another can be a daunting task. Apparently, specific work place political issues should be understood to ensure that everything works out smoothly. In my situation, I was transitioning from the medical field to the corporate niche of business in the US. Clearly, the change involved in such a situation brought about some conflicts that strained the laid down power structures in my new place of work. In this paper, I will be analyzing the way the situation occurred, the political structures and frameworks that were overstretched during its occurrence and the strategies that ...

VITALMIN C MARKETING PLAN

In the world today, the most rampant killers are the lifestyle diseases that come with poor lifestyles. That involves heart diseases, diabetes and even cancer. Therefore, people have become aware of these diseases and most of them are changing their lifestyles to make them healthier. That reduces market for businesses dealing in ‘junk’ foods. At the same time, however, it opens a market niche for businesses intending to specialize in healthy food stuff such as healthy drinks. Thus, this company’s choice of investment in vitalmin C drinks is not a coincidence but an opportunity to utilize this niche. ...

Post 1

A medication wallet card is a card that indicates a patient's medication names, doses and it’s easily kept in a patient’s wallet for easy retrieval and referral. A wallet card is very beneficial to a patient particularly in regards to creating awareness of the current patient's ailments, which will help improve the patient’s quality of life considerably and also lead to revenue generation by the clinic. Depression is an infringement to the normal way of life of an individual and does disrupt it in a major way. An amount in excess of $210 Billion has been ...

Galaxy International operates in a niche market; this is because skiing is only possible in very specific areas, and only a limited number of the population skis regularly anyway. Despite this, the company has performed outstandingly well to be achieving the level of sales with a small staff. This being said, Galaxy International needs to raise capital quickly and in an efficient way to successfully continue expanding to fully capture its full market size. By offering a unique product that is flexible yet tough, Jeremy is likely to continue to increase the volume of his sales and therefore the ...

Wells Fargo is a $222 billion bank with diversified financial services that provides consumer finance services, mortgage, insurance, banking and investment services. It is the leading internet bank and has over 5300 stores globally (Han-Yuh 2007). Wells Fargo is a publicly traded corporation and was founded back in 1852 (DeYoung & Rice 2004). Based on the recently released Forbes report, Wells Fargo was ranked at position 26 in the world based on market value, assets, sales and profits. It is vital to note that this company prides in operating as the first national bank charter in the US and recently ...

Innovation and Risk Management

Innovation and Risk Management

Introduction

This report aims at producing a strategic growth report for Apple Inc. Apple Inc is a telephony company that provides innovative products to suit customer’s needs. The innovativeness of Apple Company is a significant factor in steering its growth in the international market. The paper delivers the strategic growth plan in four parts. The first part is an overview of Apple Inc and why it is innovative. The second part contains the strategies that Apple can adopt to realize the proposed growth. Third is the components of New Product Development and how it can ...

An effective supply chain management is vital for the success of the firm. In turn, it lies in the deep understanding of what is the company’s target audience and what are the needs and expectations of the clients. A well established supply chain is an effective network between the firm, its suppliers, intermediaries and consumers. Innovation industry cannot adopt a single type of the supply channels, either direct or indirect, as this market niche is rapidly developing and thus must be both, flexible and stable. Hereafter, most of the successful high-tech companies use a mixed channels model (Mohr, ...

History and 4Ps

Founded in 1931 by Ferdinand Porsche as a design and engineering services provides for the automobile industry, Porsche Automobile Holdings SE (Porsche) is one of the largest and most successful global automobile manufacturer, famed for its innovative and stylish designs as well as leading automotive technology/engineering. The company launched Porsche 356, a branded sport car in 1948, after the success of VW Beetle, which it had designed in 1934. With access to Volkswagenwerk’s distribution and organizational infrastructure, Porsche quickly established itself in both Germany and Austria, before finally moving its production activities to its own facilities in Stuttgart. ...

Question 1: Using examples for precise illustration, explain how BMW has planned innovation and new product development to manage its technology life cycle, i.e., product life cycle. BMW is one of the high-tech companies that successfully use customer-friendly and coupled with an approach to innovation management (Stanleigh, n.d.). This innovative culture is what determines BMW to be an effective firm. Company’s management states that all departments of their business are equally oriented on innovations in their area, however at the same time the company does not loose its main orientation. This innovative approach can be viewed in new ...

Introducing

Begun in 1987, Red Bull is a Thai-Austrian company that currently sells the world-famous Red Bull energy drink. The company itself was founded by the Austrian Dietrich Mateschitz, who was inspired by the drinks that are common in places like Thailand (Red Bull 2016). The first Red Bull energy drink—that is, the drink that is commonly recognized today, rather than the earlier iterations of the drink—was first sold in 1987. Red Bull is commonly considered to be the world’s first real targeted “energy drink,” and remains a powerful figurehead in the market to this day. According ...

Question 3: Creaholic

Introduction Creaholic is a company of innovation and high technology products that was founded by Elmar Mock in 1986. The company serves its clients with the help of the team of highly knowledgeable and skilled, technical and creative-minded individuals. The company usually works on the clients’ project to provide them with the innovative solutions to improve their products; however, it also started working on its own projects (Creaholic, n.d.). Being an innovative and high technology product development company, it is very important to market and advertise the company to increase its brand awareness so that the company can attract ...

Overview

The company upon which this market analysis is based is Estee Lauder Cosmetics INC. The history of Estee Lauder Cosmetics INC. can be traced back to 1946 when the company began operations. The founder of the cosmetics company was Estee Lauder. The premise upon which the company was founded was that there is an inherent beauty in every woman. The company has added more products its product line as a mark of its continued growth over the many decades the company has been in operation (Estee Lauder Cosmetics INC., 2016). Over the seven decades in which the company has ...

Developing a Marketing Plan

Executive Summary This report is an analysis of PepsiCo marketing strategy in Cambodian market. The report starts by giving an explanation of the significance of marketing plan for Pepsi. It goes further to state the goals that the company intends to achieve and the mechanism to make them. The current marketing situation analysis gives the facts on the ground about the enterprise. It goes further to illustrate how the company has positioned itself in the market. There is SWOT analysis for PepsiCo. This gives the strengths and weaknesses that the firm has. Working to improve these factors and exploiting ...

Absolut vodka has developed into one of the largest spirit corporations in the world. The Swedish company’s campaign of “constant creativity” have caused it to perform strongly over the years. Absolut was founded in 1879 by Lars Olsson Smith, and by the time he was in his twenties, Smith controlled one-third of the Swedish vodka production by improving the production process and using local products (Pernod Ricard). Distilling this fine liquor in a country where vodka was already a rich tradition, Smith invented the process of continuous distillation, where the liquor is continuously distilled through its production. This ...

Abstract

Marketing strategy is the one component of a business organization that determines its relevance and sustainability in the contemporary market. An outdated marketing strategy or a poorly informed model of doing marketing leads to the inevitable failure of a business organization. Zappos, TOMS, and Payless are shoe companies that originated in the U.S., and each one of them has positioned itself to its clients’ uniquely and differentiated its brands to establish a territory in the expansive global shoe market. Zappos is quite established in social marketing practices, specifically customer relations. However, it spends more than average revenue to finance ...

BUSINESS MANAGEMENT AND DECISION-MAKING PROCESS: CAIFU

Executive Summary Caifu, in an effort to maintain its growth and sustainability, looks to invest its money in a credible organization that has a sound management system and trustworthy leadership. Currently, the companies at its disposition include H&M and Next. Prior to committing any initial capital outlays to one of these companies there is a need for a very thorough analysis in relation to what choice would be lucrative to Caifu especially in the long run. As an employee affiliated to Caifu and its interests, I have been asked to come up with a management report to forward to ...

Social media marketing has become an imperative need for every business organization irrespective of their size and resources. Social media marketing is a term used for collective intelligence in developing online collaboration, and it describes the approaches that any business may use to achieve organizational objectives by creating and communicating online value for stakeholders. Bob’s Bistro can also effectively use social media marketing strategies and platforms to communicate with their customers and to increase user engagement. Social media can offer Bob’s Bistro to generate attention for the brand or the product, generate online conversations to enterprise content, ...

The history of film, much like any other industry throughout time, has largely been male-dominated, with the vast majority of opportunities and accolades going to male filmmakers. However, it is important to note the influence of women in the film industry, and the sorely underappreciated role they have throughout the history of cinema. When tracking women directors through the 100+ years film has existed, their impacts and struggles has ebbed and flowed in surprising ways. From the silent film era’s breadth of opportunities to modern filmmaking’s slow but steady infiltration of women directors today, female filmmakers have ...

Business Plan for a Proposed Three Star Category Hotel in Auckland

Business Plan for a Proposed Three Star Category Hotel in Auckland

Executive Summary

The present paper proposes analyses and presents a business venture in the form of a 3 star category 70 room hotel Business. The business is projected as low cost and high value proposition to the mid to upper scale business and leisure clients. It is found that the business is capable of recovering its 5 year working capital costs within a span of 2 years and 2 months thus an early operational breakeven is likely. Annual revenue of $1,609,650 at 70% occupancy and $90 ADR (Average ...

BUSINESS PLAN FOR UNIVERSITY GROUPWORK COHESION (UGC)

Business Plan for University Groupwork Cohesion (UGC) Executive Summary The aim of this project is to design, develop, and market a mobile application for assisting students in their productivity especially when placed in groupings of several modules. Group works are considered one of the most hectic assignments that students are required to perform. However, as most of the students point out it is not the actual assignments that are hard but the interactions, planning and delivery of the work across several students. This project, therefore, aims to provide a simple and efficient means of handling such issues among students ...

Importance of Entrepreneurial Activity to the UK Economy

Assignments 2 Introduction The constant growth and evolution of economic relations, both between countries and between entrepreneurs within a country, are requirements for the creation of new business forms. Entrepreneurship is an important, but not a sufficient factor in economic and social developments of countries (Waschik, Fisher and Prentice, 2010). However, if left uncontrolled by the state, entrepreneurship can become just as harmful as the administrative-command system in an economy. Entrepreneurship is essential for the development of a competitive economic environment; in order to give the final consumers the freedom of choice, but does not content with goods offered ...

Zipcar is one of the most revolutionary business ideas that has come along in a long time. Zipcar, along with Uber, have been instrumental in leading the consumer’s choice to not pay for expensive parking and car transportation options in big cities, (Zipcar Case Study: An Overview, 2016). Zipcar’s target is the consumer who perhaps is not a long term resident in the city they are residing that does not want to invest in the responsibility of owning a car and all of the expenses that come with owning a car, (Zipcar Case Study: An Overview, 2016). ...

Executive Summary  

The purpose of the paper is to describe the launch of the new product by LEGO. It is very famous toy company, which produces kits of varying degrees of difficulty for the acquisition, as well as sets of differing details. The most famous series of LEGO are called “The Lego” or “The Lego system”. It is represented by a variety of series, “City”, “Castle”, “Space”, “Pirates” series, “Star Wars”, “Harry Potter” and so on. FIFA World Cup is one of the greatest events. Launched in 2012 series of FIFA World Cup brought profits of almost DKK5 billion (The LEGO ...

IKEA: Case Study Summary

IKEA The world’s largest furniture retailer, IKEA, was founded in 1943, Sweden. The company assumed its current position as primarily a furniture business after Ingvar Kamprad, its founder, started selling furniture through IKEA five years later. The expansion of IKEA into different countries in Europe and then subsequently to other continents could be regarded as one of the historically significant event that led to modern globalization. As of today, IKEA is operating a sum of 384 stores and in 48 countries. This essay is an attempt to outline the working principle of IKEA, its organizational structure, corporate culture, ...

Background

Karen Millen (KM) is an English-born organization, which prides itself on individual design for each of the collection pieces and hand-crafted by Karen Miller designers in their home atelier. This proposition delivers unique customer experience, superior quality and attention to detail. The Brand positions itself as an affordable luxury fashion, present in 65 countries across six continents and operating two of its flagstone in New York and London (KM, 2016). KM felt the impact of the international economic crisis and its recent demerger from Aurora Group along with the toughening competition in the sector, going through significant financial challenges ...

Introduction

Costa Coffee is a multinational coffee company, founded in 1971 and headquartered in Dunstable, Bedfordshire. Founded by Costa family, the company started as a wholesale operation, working with specialist Italian Coffee shops. In 1995, the organization was acquired by Whitbread, who adopted very aggressive growth strategy, expanding the physical operation of Costa Coffee to over 2,800 shops across 30 countries. With over 1700 stores in the United Kingdom account for a major part of the total revenue of the company. Costa Coffee employs over 45,000 people and serves 25 million customers annually. Costa Coffee operations are complex, ...

Importance of Entrepreneurial Activity to the UK Economy

Introduction Constantly growing and developing economic relations, both between countries and between participants within a country, are prerequisites for the creation of new forms of business. Entrepreneurship is an important, but not the only factor in economic and social development of many countries (Waschik, Fisher and Prentice, 2010). However, uncontrolled, no adjustable (wild) business (without the supervision of the state) is just as harmful as the administrative-command system. Entrepreneurship is essential for the development of a competitive environment, in order the final consumer of products has the right to choose, but does not content with goods offered to him/her ...

The Ford Motor Company has been a powerful automotive company since its foundation in 1903. Founded by Henry Ford, the company quickly became a leader in innovation, notably inventing the assembly line process which allowed for cheaper production of cars for Americans to enjoy. Ford Motors survived the Great Depression and every recession since then, but the International Financial Crisis of 2008 affect it differently. US automakers heavily influenced by the crisis, as GM, Chrysler, and Ford were folding under due to many reasons, namely international competition, healthcare coverage, and the tightening of the American wallet due to the ...

Question 1

Guthrie (2001) mentions that for the sustainability of an organization, having appropriate level strategies that are coherent to the mission, aims, vision and its niche is significant for the attainment of the entity's objectives. Various enterprises such as the Latitude Financial Services utilizes the strategies in planning and creating yearly operational plans. A notable organizational level strategy for the company would be to assess the existing external environment that the company conducts its operations. Here, strategizing the manners in which the trends and opportunities of the company can be harnessed and, on the other hand, finding ways of mitigating ...

Internal Analysis

Internal Analysis

Introduction

According to David (2011), every organization has weaknesses and strengths in its functional areas. Organizations have several functional areas depending on the industry they operate in. A firm that seeks competitive advantage against rivals must build on its distinctive competencies, which are inimitable strengths that others cannot replicate. Similarly, it is important to build on weaknesses and to turn them into strengths. The process of internal analysis, therefore, involves establishing the company’s strengths and weaknesses within key functional areas. Once completed, an internal analysis helps employees to understand and perform their roles within the larger organizational ...

Part A:

1) Filobasidiella neoformans 2) Cryptococcus neoformans 3) Christensen’s Urea agar 4) Person to person through inhaling the aerosol droplets. Part B: Similarities and individualities between Cryptococcus sp. vs Histoplasma sp. Cryptococcus sp. belongs to basidiomycetes that consist of dimorphic life cycles, one is prominent yeast form and second is the hyphal form that produces infectious basidiospores. Similarly, Histoplasma sp. also is a dimorphic fungus with yeast forms and hyphal forms. These both species are responsible for meningoencephalitis and meningitis that is caused by its encapsulated form. The most prevalent etiologic agent of Cryptococcus sp. is Cryptococcus neoformans while ...

Executive Summary

This paper explores and analyzes the case of Maritime Trading Company with its desire to utilize the Internet to generate more revenue for the company. The plan is to have a Web site that will be truly responsive to the customers through the fostering of closer buyer-seller relationships. In order to explore the existing business scenario, analysis will be conducted through: 1) a summary of the situation; 2) an examination of material exhibits; 3) strengths of the business situation, and; 4) weaknesses of the business situation. In this manner, alternative approaches can be identified and recommended courses of action ...

Part #1

“Guidelines for Treatment of Candidiasis” “Mucosal biofilms of Candida albicans” “Thrush and breastfeeding” Distinction among Candida species The five species from Candida genera that possess specific medical significance include Candida albicans, C tropicalis, C. galbrata, C. krusei and C. parapsilosis. Candida albicans is widely present in human host as a commensal agent that may be exogenous or endogenous and mostly lives on the skin and the human mucosae of mouth, intestinal tract, and female genital tract. Other environmental places such as surfaces of plants, soil, and water are also its habitat. The prevalence of C. krusei in candidiasis is ...

Retail is one of the most dynamic and long standing business that has been part and parcel of every culture for centuries, the tradition of trading has developed and evolved with time, and constantly moving forward to this ear the trends are changing very dynamically and the challenge for big retail stores such as Home Depot and Lowes is to constantly connect with the trends and strategize to connect with the consumers. The requirements of retail are complex and with globalization and the success of digital media and a set of highly informed consumer base it is imperative for ...

Strategic Management Case Study

Introduction This paper aims to analyze a case study of the CEMEX organization to determine the implications of the impact of strategic planning on the long-term business growth. For a business to plan strategically there should be future aspirations that contain the mission, vision, objectives, and capabilities. Then, there should be strategic management implications that criticize the business decisions to get the best out of them, and then the competitive capabilities should be recognized. The case study should be used to model a new strategy for another market. The case study gives an insight into CEMEX organization which under ...