Essays on BMW

The battle for supremacy of the world’s largest luxury carmaker has been a tough battle between BMW and Mercedes Benz. Both automobiles are engineered and developed by German car makers. Mercedes Benz falls under the helm of the Daimler Group while BMW is produced by Bavaria. The Daimler Group has other automobile brands under its helm such as Smart, Serta, Freightliner, Bharat Benz, Western Star, Fuso, and Thomas Built Buses. Bavaria also produces other vehicle brands such as Rolls Royce and the Mini. However, the BMW is their leading brand and main source of revenue.
1. Compare and Continue reading...

The BMW car manufacturer considers German as one of its leading target markets. BMW is a high profile company known for its posy car models. The German market segment serves the best target market for BMW’s cars for a number of reasons; ranging from geographical, demographic, psychology to behavioral.
Geographically, German is located in the same country as the BMW cars manufacturer location. Even if the company was started in the United States, it is mainly manufactured in Germany. At Bavaria in German, a number of car models are manufactured. This physical positioning of the German Market segmentation, Continue reading...

Introduction

The economies of modern era are volatile, and they are influenced by the rapid changes that are occurring throughout the world. However, an on-going position of an organization in the market depends on the evaluation as well as analysis of the surrounding. The successful organizations conduct environmental scans on periodic basis in order to analyze what the competitors are doing but their main focus is to consider those aspects that can help them in winning the race (Harari, 1994). BMW, i.e., Bayerische Motoren Werke is one of the leading players in the industry dealing with car manufacturing. It has Continue reading...

Ford operates in a global automotive industry. According to current estimates (“Global Automotive Report”, 2013) total revenues of car producers worldwide constituted about $800 billion in 2013, and sales volumes accumulated approximately 80 million cars and other light vehicles. Top players of the industry are headquartered in the U.S., Germany, Japan, South Korea, and Great Britain, and include Volkswagen, Toyota, Daimler, GM, BMW, Nissan, Honda, and Hyundai. Analysts forecast that the global automotive market will continue to expand actively, and over 100 million units will be sold annually by 2020 (“Global Automotive Report”, 2013). Such growth will be fueled Continue reading...

Session 2

Tesco
- What’s next for Tesco? Where and how can it grow? Who will it target?
The next growth I see for Tesco is branching into the automobile/gas sector. This sector promises growth since the consumer always looks for ways and means to save money, especially in the context of frequently rising price of fuel. This will target anyone who owns or operates a vehicle that needs or requires gas (Fletcher, 2006).
- How can Tesco take its customer loyalty programs to the next level?
Tesco can take its customer loyalty program to the next level by giving Continue reading...

Background

BMW was awarded the 'Outstanding Corporate Innovator (OCI) award in 2002 as a result of outstanding and innovative growth strategies. “This award was the culmination of continuous innovation, product development and brand loyalty exhibited and the company “(Oswald, 2002). This award came as a major milestone for the company that had been on an innovation and growth strategy to further its overall company long term objectives. Most industry observers expected that such an award would further assist the company reposition itself as a leading player in the automobile industry. However, this global recognition was not without its challenges that Continue reading...

Introduction

BMW is a German company that deals with automobiles and motorcycles manufacturing and production, with its headquarters in Munich. BMW is ranked among the top three luxury car producers and manufactures in Germany. BMW has a footprint all over the world, and it is among the best-selling luxury automakers in the whole world. BMW continues to revolutionize its products and maintain a competitive edge over its competitors. The customer is at the heart of any production company, and this is not different at BMW. Every model it produces is designed to meet the needs of a specific or target Continue reading...

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BMW Group’s Differentiation Strategy
BMW’s official website offers an overview of the differentiation strategy used by the firm, and the strategic objective of the company is clearly defined. This is evident from the statement, “The BMW Group is the only manufacturer of automobiles and motorcycles worldwide that concentrates entirely on premium standards and outstanding quality for all its brands and across all relevant segments.” There are a number of areas in which BMW seeks to differentiate itself from the other competitors in the market. One such area where BMW differentiates itself Continue reading...

Industry Analysis of luxury car Industry

This memo provides an overview of the Luxury Car industry analysis and discusses the attractiveness of the industry in terms of competition and sustained profitability. The memo provides a background of the industry and the uses the Porter’s five-tool to analyze the industry’s attractiveness (Porter 81). The selected industry is the automotive industry and focuses on global operations of BMW AG. The vast scope of focus is vital because the top 3 competitors in the automotive operations have extensive global presence.
The automotive industry has many firms, but I will focus on three key competitors, which are Continue reading...

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Introduction

In terms of business economics, ‘risk’ refers to the assumption of an organization attaining profits that are below expected or forecasted levels. It could also refer to the possibility of a loss. There are several aspects that influence business risk. Some of these factors are unit price, volume sales, cost of production, and economic and political environment . Organizations that aim to lower risk in order to attain stability often maintain low debts. This enables the company to assure that its financial liabilities are always payable.
Maintaining low financial risk levels has become an imperative in Continue reading...

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When one talks about movies that proved to be the biggest successes in cinema, one cannot forget James Bond. The first edition of James Bond was released in 1962 and since then sequels to the movie have been produced quite constantly. James Bond, the character, is famous for his intelligence, cars and girls and the automobile industry could not resist the temptation of advertising a car in a James Bond Movie.
In the year 1995, the 7th part of James Bond, GoldenEye, was released. The German car manufacturer, BMW, took Continue reading...

- Contrary to the popular opinion that luxury items may not fulfill the needs in collectivist cultures, luxury cars like BMW can meet the needs of Chinese citizens, their collectivist values notwithstanding. Firstly, the Chinese economy is doing very well, and consequently, this has increased the purchasing power of its citizens. The number of citizens who own vehicles is increasing by the day. Additionally, more and more Chinese are purchasing luxury cars, similar to the one vended by BMW. Secondly, Chinese nationals associate such a car with prestige and social status. Additionally, the sedan models vended by BMW are Continue reading...

CONTENTS

ABSTRACT3

CHAPTER ONE4
1.1 REPORT OVERVIEW4
1.2 HISTORICAL OVERVIEW.4
1.3 DATA COLLECTION.5
CHAPTER TWO...7
2.1 THE ANNUAL REPORT 7
CHAPTER THREE..11
3.1 RESEARCH OBJECTIVES11
3.2 RECOMMENDATIONS FOR MARKETING..12

REFERENCES13

APPENDIX A15
ABSTRACT
This report will discuss, in depth, the automotive giant BMW. By taking into account the available information on the company via the information that is required to be accessible by various international governing bodies, this report will discuss background information on the company, data collected in investigations regarding the company, and the marketing and business strategies employed by the company. This report will also discuss the most effective Continue reading...

Introduction

The purpose of this document is to analyze the influence of the leadership on the organizational behavior, development and future perspectives of the BMW Group. In the scope of this research the author will look at the general concept of leadership and its influence on organizational effectiveness based on the theoretical analysis of existing business and scholarly studies and provide share personal view on the this topic. This will outline the direction of the analysis specific for the chosen organization – BMW Japan. The choice is justified by the interesting external environment that put pressure and to some extend determines Continue reading...

Introduction

In the compact luxury sports segment, the main competitors are Mercedes-Benz C class and BMW 3-series. In general, both these models offer “fresh styling and modern, sophisticated interiors” . Both of them have been recently redesigned, and they both offer new four-cylinder engines. Their engines are turbocharged, even in the entry level model, to improve the fuel economy.

The Mercedes C Class uses a 1.8 litre turbocharged engine that has four cylinders and is direct-injected. It delivers 201 horsepower and a 229 pound-feet of torque. In comparison, the BMW 328i has more muscle, as it delivers 240 horsepower and 260 Continue reading...

The auto part business has become a popular and lucrative business opportunity across the continent since of the increasing demand of automotive parts. The auto part stores have thrived so well due to the fact that there is mass usage and dependence of automotive in every corner of the continent. However, the increasingly massive production of automotive and the tendency of wear and tear of such automotives have highly contributed to the rise of high demand of their spare parts. The automotive industries began in USA in the 1890s with hundreds of manufacturers venturing in commercial and private manufacturing Continue reading...

- Explain the likely issues (as discussed in the chapter) that might come up during the Z4 campaign management process.

- The modes of campaigns to be used – One of the major factors to be considered in any campaign management process is the type of campaign that will be used. In many cases, the strategies used in campaigns plays a significant role in determining the overall success of the exercise.
- The criteria to be used in selecting relevant prospects for the launch in 2013 - Determining a transparent and effective criteria of selecting the relevant prospects of the launch Continue reading...

The luxury cars industry in the United Kingdom has been resilient over the recent years despite the global recession. In particular, the United Kingdom luxury car makers continue to make increasing sales to other booming markets such as Russia and China. This research paper seeks to conduct a competitive analysis of the whole luxury car industry in the United Kingdom in a bid to examine the market situation of the individual car makers. This paper shall look into some of the significant brands of luxury car makers such as Rolls Royce, Land rover, BMW, Tesla, and Chrysler in this Continue reading...

I have a long term goal to achieve in my life. To start with, being a student of business management, I really would like to use my managerial skills in my country in order to captivate a flourishing evolution in automobile industry, cars in particular. Personal satisfaction plays a key role in my career decision. Today cars are the most common mode of transport in our growing world. I, being a management student, have a little planning to run an international company that manufactures cars. I do not really believe in overnight success and in order to achieve my Continue reading...

Introduction

The Bayerische Motoren Werke (BMW) began during the World War I. It specialized in engines manufacture. The company broadened into its current two principal product ranges: automobiles and motor cycles. BMW is one of Germany’s prominent and most successful companies today. BMW cars are not the most reliable, the most powerful, or the most luxurious on the market. They however, score well against all these criteria. BMW’s products are not exceptionally innovative although it rightly stresses the advanced nature and quality of its technology. The design of its cars is convectional and models styling is decidedly traditional.

Generic Strategy

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BMW business strategy

Introduction
BMW is one of the leading manufactures of luxury automobiles all the world. In the first quarter of 2011, the group sold up to 382,758 units which were an increase from the previous years. Despite its great achievement, it is facing various challenges like competition. A particular threat is the Chinese automobile company that increased its market to around 32.4% in 2010( BMW group 2012).the paper seeks to analyze and evaluate the business strategy that BMW has pursued using Porter's Generic Strategies framework, identify the unique resources and capabilities that underpin the value chain and Assess Continue reading...

Business Model

BMW US manufacturing company is a vehicle assembly plant based in South Carolina in Spartanburg. It is the only production facility for BMW in the United States. This paper seeks to explain the business model of the BMW US manufacturing company. It will explain in detail the value proposition of the company, the market segment in which it operates, its value chain structure, revenue generation margins and its competitive strategy. The paper will also undertake to conduct an environmental analysis of the company using the SWOT analysis.

Despite the economic hardships that have been experienced in the past few Continue reading...

Facebook: http://www.facebook.com/BMW?fref=ts
Owned media represents a marketing channel that a firm controls. There are two types of owned media, including fully owned media and partially owned media. Examples of fully owned media used by BMW include its own website and mobile site. BMW also has partially owned media such as Facebook account that it uses to keep customers updated on new models and the latest information the major attributes of the company’s product. BMW uses paid media in Facebook by posting advertisements which people can click and pay Facebook per click. The firm uses earned media by having Continue reading...

Features for Mobile Site
According to Carsten Frien the CEO of Madvertise ,leading mobile advertising network, mobile sites are at the core of the mobile marketing strategy for any company. However, before designing a mobile site it is important to clearly define the objectives that the company wants to gain through its mobile site. The presentation and the features of the mobi version should therefore serve the corporate goal they want to achieve through this medium.
There are certain features that are considered important for the mobile version of a website as these devices have some limitation as Continue reading...

Automobile Industry: BMW

Introduction
The automobile industry is a very lucrative sector in terms of revenue when economies of scale are taken advantage of. It involves designing, developing, manufacturing, marketing, and selling motor vehicles (Datamonitor, 2011). More specifically, in the US a quarter million vehicles are in use and globally 806 million are on the road according to 2007 automobile production statistics (Automobile Industry Profile, 2011; Table 2). The same trend has resulted to an average growth of 0.8% as shown in table 1 below.

Figure 1: Percentage growth of automobile industry between 2006 and 2010 (Source: Datamonitor, 2011)

Figure 2: Volume of automobile Industry from 2007 (Source: Datamonitor, 2011)
These vehicles consume a lot of Continue reading...

a) Company name: _____ Motors, in the car and motor industry

Advantages of going public:

i. Good method to further the growth of the company
ii. Generate capital needed for expansion
iii. This capital can be used to further Research & Development, fund capital expenditure or pay off existing debt
iv. Increase public awareness of the company and generate publicity
v. Increase market share of company

b) Necessary managerial roles in firm:Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Head of Sales and the Chief Procurement Officer and Chief Risk Officer.

c) Shadow firm: BMW
i. Downloaded annual report
ii. Continue reading...

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[Tutor’s Name]

1.0 Extended Introduction
There are many theories that have been put forward that try to address the issue of leadership and success in an organization. Many theorists have taken different issues and focused on them to try to explain the disparities in leadership styles that are adopted by different leaders in different organizations. Since the seventeenth century, there have been researches that have been focused on leadership in relation to hereditary attributes as seen in the works of Galton and Eysenck (1869; Derue et al. 2011, p. 7). In their research, it was intended Continue reading...

A company’s international marketing management strategies evolve over time as it increases its involvement in international markets. Changes or transitions in international marketing management occur in three different stages – foreign entry, local marketing, and global management. The following report focuses on the evolution in six different companies – United Cereal, Samsung, Kikkoman, Natura, BMW, and MontGras – after their increased involvement in the international market.

Foreign Entry

Kikkoman’s strategy to penetrate the foreign market is through branding. The company sought to transform Kikkoman as an American brand. To do so, the Kikkoman introduced its product as an “all-purpose seasoning” to appeal Continue reading...

Interpreting Market Trends for BMW Dealership in Sydney, Australia

Specializing in the sale of automobiles in Sydney’s BMW dealer has been a top premium brand choice. However, with an ever-changing environment and new trend factors, the General Manager, Helga Schmit would seek to re-think the dealership’s marketing strategies in order to assist it produce batter sales results. Thus, there will be a need for collecting data on various market factors that are specific to the Sidney’s BMW market. In that view, the collection of data will be focused on the capital city of Sydney, Australia. The data factors are summarized as follows:
- Disposable income: Continue reading...

Interpreting Market Trends

Data on various market factors will need to be collected for identification of their effect on demand of vehicles in the Australian market. Those factors are summarized as follows

Disposable income is the level of income that households can spend for their consumer purposes. It is the income after taxation whose level determines the income that consumers have at their disposal. In that respect, it is determined by employment level within an economy.

Purchasing power: Price index/inflation:

Purchasing power refers to the ability that the income held has in buying goods and services. The change in purchasing power determines the quantity of goods Continue reading...

Arguably, most global companies in the world are facing various problems. The most profound problems are dealing with the issue of the aging workforce. Management in many companies faces a lot of difficulty in solving this critical issue. In fact, most companies in the world focus in achieving their objectives, through strengthening and motivating its workers. BMW Company is not an exception, their main objective is to design automobile that are capable of meeting various challenges in the future. Company’s main focus is to be efficient and remain competitive. Based on the case study BMW faces a lot Continue reading...

The rise in environmental awareness has increased organizations’ focus on the adoption of sustainable and ethical practices. It occurs through the Corporate Social Responsibility process in which organizations integrate environmental and social concerns into their business operations voluntarily (Crowther & Aras, 2008). The paper explores the ethical standards of four major companies. Some companies comply with CSR policies by acting ethically, whereas others do not.
Some companies exhibit comprehensive compliance with the existing CSR policies. BMW is a company that has made significant contributions towards a reduction of global warming. In its CSR policies, BMW outlines strategies to adopt ecologically Continue reading...

The case of Mathias v. Accor Economy Lodging delves into the question on whether failure by the motel to take preventative measures against a situation that result in offensive non-consensual touching and some degree of physical harm constitute intentional torts. It further looks at whether such failure as well as the subsequent non disclosure of possible harm is an intentional tort whose remedy can go beyond compensatory damages. The case is on the in intentional torts of fraud and battery. Battery involves the intentional offensive
non-consensual touching while fraud is the act of a known misrepresentation (Barth, 2008).
The Continue reading...

Link to Article

Brooks, G. (2013). Australia: BMW boss predicts end of GM Holden Manufacturing. Just-Auto, Retrieved August 25, 2013 from, http://www.just-auto.com/news/bmw-boss-predicts-end-of-gm-holden-manufacturing_id137441.aspx

GM Holden Australia: Media Release

Recent press publications on the fate of GM Holden Manufacturing note its impending downfall. An article published by Glen Brooks on August 23, 2013 predicts the end of GM Holden. BMWGroup’s boss Phil Horton attributed this to the election. If the Liberal-National parties’ coalition wins the federal election, GM Holden will lack subsidies; these subsidies previously supported their locally-established manufacturing operations.The impending closure might occur by the end of the year if nothing is done. It raises a need Continue reading...

Questions 1

Discuss that factors that would be involved for a business to choose a framework to guide their CSR programs.
CSR is a critical aspect in the modern times. Companies and firms have to come up with these strategies for various reason. However, the framework of the company depends on the social and economic environment of the business location, the ethical framework of the enterprises, and the cost implications.
According to Ismail (2009 p. 201), the managerial theory of CSR suggests that a firm has to consider everything hat is external to its operations in making decisions. Such entails the Continue reading...

Introduction

The analysis of situations in a global marketing environment involves determining the internal and external aspects that help understand the potential abilities, the potential customers as well as the environment in which the business aspires to take part in. It involves using various methods put together by the company’s managers and consists of the SWOT analysis, the five forces described by Porters model and the 5c’s. The process also requires formulating good and clear marketing plans that will be used as a guideline for articulating the benefits related to the company’s products to the market. The Continue reading...

Page No.

1. Executive Summary.. 4
1. Introduction.. 4
2. Porters five forces (Task 1). 5
2.1. Threat of Entry 5
2.2 Power of Suppliers. 6
2.3 Threat of Substitutes.. 6
2.4 Competitive Rivalry. 6
2.5 Power of Buyers. 6
3 PEST Analysis 7
3.1 Political Aspect 7
3.2 Economic View.. 7
3.3 Sociological View.. 8
3.4 Technological View 8
4. SWOT Analysis.. 8
4.1 Strength 9
4.2 Weakness 9
4.3 Opportunity.. 10
4.4 Threat 10
5. Marketing and Positioning strategies (Task 2) 10
6. Ansoffs Matrix (Task 3). 11
6.1 Market Penetration 13
6.2 Product Development 13
6.3 Market Development.. Continue reading...

Background

Car manufacturers have started to enjoy a hefty amount of profit since the beginning of the industrial era. Pioneering companies started to mass produce vehicles for personal, family and corporate use. If we are to compare the methods that pioneering companies in the automobile industry use 50 years ago, we will surely be able to see a huge difference.

Why it is being used?

Car manufacturers have anticipated that there will be a tremendous demand for automobiles in the future. So, they developed ways how to make both the supply and demand ends meet. They thought that if they could automate the process of Continue reading...

ROLLS-ROYCE COMPANY

The Rolls-Royce Company is a house hold name in the motor industry. The business was ideally started by Henry Royce at around 1844. Henry built his first motor car in 1904. A partnership with Charles Rolls saw the expansion of the business. The manufactured cars would be sold by the CS Rolls & Co in the agreement reached by the two business individuals.
It is after this partnership that business became successful prompting the two partners to form the Roll Royce Company. This was in 1906 in the month of March. It is still within this Continue reading...

A sales team sets out on a sales trip plan to identify and convince prospects to work with them. The sales team consists of two members; the destination management company’s sales director and the sales manager of Waldorf Astoria hotel. This is the selected destination in Orlando.
Waldorf Astoria Orlando is a magnificent tourism and business destination located in central Florida. The hotel offers satisfaction in comfort, luxury and is convenient compared to others around the same area. It offers free Wi-Fi internet connection, a pool, an exercise gym and boasts of a 18 hole golf course. It Continue reading...