How Can a Company Become Prosper as an Analytics Competitor?
In order to become prosper as an analytics competitor the company should, first of all, use killer application, a computer program that is extremely desirable and essential product, which proves and shows the most important values of certain technologies. The killer application can be in absolutely different form. For example, Mariott International used the revenue management (revenue opportunity model). In general, the author defines three crucial attributes, which make analytics competitors prosperous, namely extensive application of modeling and optimization, an organization approach and senior executive supporters. Speaking about extensive application of modeling and optimization, Mr. Davenport explains that analytics ...