Essays on Campaigns

Introduction. 2

Strategic Plan3 Program Description.5 Leadership Challenges..6 Ethical Implications..7

Engaging communities and building constituencies.7

Budgeting, financing, and human resources.8 Performance management & Health Informatics..9

Appendix 1 SWOT Analysis10

Appendix 2 SMART Objectives..11 Appendix 3 Budget..13 References15 Introduction In the past decade, chronic lifestyle diseases such as type 2 diabetes, heart/cardiovascular disease and stroke have increased exponentially in the state of Minnesota. Sedentary lifestyle and poor diet has led to an increase in obesity which in turn has led to an increase in heart disease and stroke. Most adults in Minnesota have poor lifestyle which has increased their risk to heart disease and stroke. As per the Minnesota department of health, ...

Public Health

Public Health Today, many diseases, which emerge can be transmitted to a large number of population in different parts of the world. Everyone is vulnerable, even though technology and other health care informatics are evolving every day. However, there are efforts from different professionals in the medical field to address all health concerns and diseases that target the human species. In 2015, the Zika virus disease has been identified as a local transmission in Brazil and continue to spread through different areas of the United States. In the following year, travel-associated cases have been reported to increase. In addition ...

Globalization is regarded as a process involving integration (Dixon & Davis, 2014). This occurs due to exchange of products, ideas, and various cultural aspects. Globalization has been enhanced by advances in telecommunications, the internet, transportation, and steam locomotives. Additionally, it has led to the growth in certain regions. Globalization has several advantages including development, economic growth, as well as expansion. On the other hand, critics maintain that it has detrimental effects on global populations (Dixon & Davis, 2014). Globalization affects the social well-being of individuals. The sustainability of increased expansion has been debated for long. These negative effects have led to ...

Introduction

The beer industry in the United States is a multi-billion venture estimated to generate about $137 billion dollars annually. Besides, it is estimated that the United States consumes about 7.3billion gallons of alcoholic products annually. Nonetheless, the potential of growth in the industry can be harnessed through taking advantages of the opportunities that abound in the market but also being mindful of the imminent threats that threaten stability and growth of the industry.

Opportunities

Potential for the industry to expand globally and exploit consumption in the emerging markets The U.S beer market is tough for new entrants; however, international evolution ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

Critical Review of Marketing Campaigns

Critical Review of Marketing Campaigns

Coca-Cola ad #MakeItHappy was based a theme of making the internet a happier place. The marketers had developed a platform that turned hateful and negative tweets into cute ASCII code photos. The ad opens with a group of students being mocked in a video by classmates, followed by negative comments and terse words being shared behind the scene. The scene then opens to a server room where a cold bottle of coke spilled into the servers and sending sparks into the servers that then spread into happiness in the cyberspaces around the city. This ...

The state of women’s health ranks among the worst performing initiatives in the United States. Many women die during childbirth, and others do not access proper medication during the same. Another campaign is that against abortion. Adverts are put in place to help create awareness to the public on the effects of the act (Snyder, 1998). Mass education is also organized to ensure that everyone knows the impacts that abortion causes to the society. All women are expected to have full access to quality and good health care services. This policy is regardless of their state of the ...

Introduction

This paper covers the Saratoga campaign of the Revolutionary War. The paper describes the tactics, leaders, battles, as wells the consequences of the battle. Saratoga campaign of the revolutionary war occurred in 1777. It was as a result of the British high command attempting to gain the military control of the Hudson River. The river valley was located in North America. The British were aiming to conquer the Americans and expand their personal interests. For example, gaining economic power and showing other nations the strength of their military. The period was marked by the American Revolutionary War (Corbett 38). ...

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

The environment changes constantly. As the surrounding changes, so does the essence of becoming aware of the challenges surrounding it. With the influx of global warming, variations in weather patterns, natural disasters, cooling periods, amongst others, people need to understand the environmental problems that the earth is facing. The Greenpeace Organization is at the forefront of circulating the information and knowledge regarding ecological issues. The organization is leading a campaign that will utilize peaceful protests to creatively communicate and expose the international environmental challenges and develop solutions for a peaceful and green future. This essay examines their campaigns that ...

Political parties and interest groups have similar as well as different roles. Political parties are nominating candidates, raising money, are running campaigns and are offering the support services for candidates of parties, they are promoting a set of values and opinions on various different issues. Parties organize the government, conventions and party functions. They have an effect on elections with recruiting candidates, nominating and supporting them, along with educating the electorate. Their role is the contribution to the legitimacy of the political system and providing a link between the citizens, different groups and the political systems. On the other ...

Health professionals have recognized and embraced the importance of tailored health messages and health campaigns that are based on social support groups that target populations and help to reduce the gaps in delivering health information to different groups. In the attempt to reduce the spread of HIV/AIDS in developing countries such as Uganda, study findings indicate that issues such as perception of risk, individual knowledge, attitudes and emotions, and policy issues have been critical in the HIV-related campaigns that seek to promote behavioral change (Kaufman, Cornish, Zimmerman, & Johnson, 2014). In addition, the HIV/AIDS infection rate in the country remains ...

Introduction

The jewelry manufacturing and sales industry has been posting exponential growth rates in the past years. A lot of companies that operate in this industry have likewise exhibited significant upward growth rates. One of those companies is Pandora. Pandora is a Danish multinational corporation whose core business involves the manufacture and retail of jewelries. The company was founded in 1982 by Per Enevoldsen. The company was, at that time, engaged in small scale jewelry importation. It imported pre-manufactured jewelries from Thailand and sold it to its customers for a profit. Enevoldsen, upon seeing that there is a great potential ...

Background

Successful modern business marketing lays emphasis on meeting the needs of the customers. This focus is a departure in the opposite direction from the traditional business whose major concern was selling its products or services. Corporate Social Responsibility (CSR) is one way of meeting not only the direct customers’ desires but also the needs and expectations of all the stakeholders of a business (Ortenblad 2016). Unethical profiteering practices of large companies and customer awareness due to free flow of information have forced many companies to make CSR a key strategic focus in their conduct of business. Besides enabling a ...

The rate of consumption varies from state to state as identified in the Center for Disease Control & Prevention (CDC) report 2013. The study by CDC conducted a survey and focused on consumption, laws, and prevention campaigns in each state of the US. The insights or highlights of the survey were presented in the form of map to highlight crucial points that are relevant to the topic. The main finding noticed in the overall results of the survey was that consumption was high in the areas where there is an absence of laws and/or prevention campaigns. It could be argued ...

Corporate businesses have all forms of connections with other businesses that bind them in a loop. A manufacturing firm has relations with other businesses including vendors, distributors, and other service providers. It is considered as a compulsory practice for organizations that they derive and provide incentives from and to their other business connections. Companies provide offers and incentives to maintain healthy relationships with other businesses. In the case of Orlando Bizline, the parent company from which Orlando Bizline Split had an agreement with a local radio channel for discounted rates.

Operational Problems

After splitting from the parent company, Orlando Bizline faced ...

Introduction

Accenture is a global consulting company providing services to large business corporations all over the world and, most successfully, in the highly competitive American market meaning that this company knows how to differentiate itself from the competitors. The priority consulting spheres are strategic planning, optimization of the business process, outsourcing, client relationship management (CRM), logistic and supply chain management, HR and IT implementation projects . This is the company I took practice as a student and, though, my experience of working in Accenture was not broad I realized that the company offers perfect career opportunities for the young specialists. I ...

Re: Junior Brand Manager Position opening

Dear Mr. / Ms. First name Last name: Greetings! My name is -----. I’m interested in applying for the position of Junior Brand Manager at ------. Given my background, skills and training, I know I am the best candidate for the position. As a young and dynamic individual with a passion for marketing since childhood, I am excited to apply for this position in your company that promotes highly reputed Fast Moving Consumer Goods. I am glad to present my educational background and previous experience for your convenience and perusal. My academic training has prepared me for a ...

According to article “Nunavut’s battle to preserve Inuit Languages” by the Toronto Star posted on September 2, 2013, the Nunavut governments engages different strategies in a bid to preserve Arctic languages and dialects such as Inuktitut that are threatened by extinction through the popular introduction of smart-phones and pop culture occurring in the globalized world (Nunatsiaq Online 1). Per the article Inuktitut is considered the most vibrant language among sixty of the aboriginal languages in Canada. Worryingly, the young Inuit population is quickly becoming disconnected to the language and have increasingly lessens their interest in Inuit as their ...

Introduction p. 3

Significance p. 4 Trend Drivers and Patterns p. 5 Impact on the Hospitality Industry p. 7 Subway: A Case Study p. 7 Impact on Future Professional Development p. 9 Conclusion p. 10 References p. 11 Chemicals in the food chain and the relevance to the hospitality industry. 1.0 Introduction: In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

Samsung Company is one of the best company selling phones and other technology items. It has been operational for several years thus serving a large number of consumers worldwide. Recently, I happened to meet with the head of the marketing department, sales representative, marketing representative and agents as I was taking the consultation task. The aim was to understand the challenges facing the marketing department as they market their products across the country. The consultation was necessary to help point out the gaps facing marketing department and implement strategies to address the gaps for better performance in the market. ...

Introduction

Riverside County has registered an increase in tobacco use over the previous one decade with the department of public health expressing its grave concerns on its effects to the community. The infamous electronic cigarette is the bond of contention due to its increased use even by the underaged who find it convenient as its symptoms are not easily noted. The adults, however, remain the most affected with most efforts getting futile so far. The smoking issue was marked as critical at the time when the National Institute on Drug Abuse raised the alarm on the increased public smoking habits ...

In her book Social Media and Public Relations: Eight New Practices for the PR Professional, Deirdre Breakenridge illustrates eight new skillset that public relations experts require to make brands and involve clients in a social world. She also illustrates how to combine technology and communications in a more efficient manner, how to cultivate insights into how clients perceive and construct their brand relationships. In this book we learn from her that through public relations we can be able to avert a crisis in communication within the organization and with the customers. We can also be able to eliminate communication ...

Introduction:

The main purpose of writing this report is to determine the marketing metrics and marketing effectiveness of Apple. Marketing metrics are the performance indicators, which permits the business to perform overall marketing performance. The marketing metrics help to attain greater accuracy in the business activities. Marketing plays an active role in the business and the success lies in the marketing abilities. The marketing metrics are categorized into various types’ namely behavioral, financial, physical availability and consumer profile etc. In this report, these metrics with respect to Apple Inc. will be discussed. As a marketing consultant, I will provide the ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

Describe the transactional and transformational leadership characteristics that Don Green and Michael Budman possess.

According to the available literature, some assumptions are held regarding the transactional leadership. Transactional leadership style believes that leaders are motivated by the reward and punishment the satisfaction of such leaders is on seeing the company excelling (Kurland, Peretz and Hertz-Lazarowitz 8). They also believe that social network works best with a clear and defined chains of command from the top. Again, they believe that the primary purpose of the subordinates in the organization is doing what they are instructed to do. Transactional leadership involves a situation where leader works by creating a clear structure of what should be ...

Introduction

Are humans threatening the survival of our planet by disrupting the ecosystem? Marvin Gaye and the public believed this to be the case in the 1960’s and 1970’s when the modern Green Movement first began. Gaye sang “Poison is in the wind that blows from the north and south and east. Radiation underground and in the sky, animals and birds live near by all die. What about this crowded land, how much more abuse from man can we stand?” . Greenhouse effect, ozone layer depletion, ocean poisoning, topsoil depletion, food chain poisoning, acid rain, pollution along with demands ...

Introduction

Culture can be termed as a people’s way of life, their values, symbols, language, religion as well as beliefs, while communication refers to the act that involves conveying the intended meanings thus, from one entity or rather a group of individuals to another. In the modern business world, communication is paramount for the successful execution of the organization’s daily operations, which, in turn, is significantly impacted by differences in culture.

Impacts

There are numerous and diverse cultures across the globe. People from the different cultures have different languages. Difficulty arises when people from different cultures come together, especially ...

There are several strategies to improve environmental health. One of the strategies is green mobility. Green mobility involves minimizing the energy consumption when it comes to transportation. For instance, it involves using alternative methods of transportation that do not result in air pollution, such as the use of a bicycle. In addition, we can ensure the placement of quality standards for the biological, chemical and physical features of drinking water (Van der Staal, 2011). Some of the tests and stated limits are the ones that relate to the pH and microorganisms, which include the marker agents like Cryptosporidium, faecal ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

The Unionists are considered victorious during the American Civil War and there are several factors which enabled them to win the war in 1865. One of these factors is the Unionists’ campaigns in the Eastern and Western Theaters of the war. In the Eastern Theater, Unionists’ campaigns were launched in Maryland, Virginia and West Virginia. At first, the Unionists struggle due to the leadership of General Lee of the Confederate Army. However, they controlled major food supply in their campaigns in the West Virginia. In the Western Theater, the Unionists campaigns were launched in North and South Carolina, Tennessee, ...

Executive Summary:

At the beginning, it is important to say that Riva is one of the famous multinational brands. It is one of the well-known brands under the umbrella of Armada Group. The company was established in 1997. Currently, Riva is operational in five countries of the Gulf region; Kuwait, United Arab of Emirates, Qatar, Saudi Arabian and Bahrain. Riva has more than thirty outlet stores in the region with an aim to expand to 150 by the end of 2017. The company faces extensive competition globally thus needs continuos development to match the trends in the fashion industry. Riva is ...

Abstract

The aim of this study is to examine various reasons why some people agree to participate in organ donation while others do not. Furthermore, the paper will discuss the death rates that have been raising Australia due to lack of organ donors. In this regard, the research points out that the most informed people have no problem discussing their death or organ transplants while those that are uninformed rely on fictional TV dramas and Ick factors to disregard organ donation. Religion has also been considered as a topic for this discussion because while other denominations believe in acts of ...

During the first 2 centuries C.E., there was a period of peace and prosperity, called Pax Romana , which remained in history as one of the happiest and prosperous periods in the entire human history. However, the achievements of the 3 emperors of the Flavian dynasty, Vespasian, and his sons, Titus and Domitian, laid the foundations for Pax Romana because it represented a period of able administration and important political, social, military and educational changes which brought prosperity in the empire. The succession of the first of these emperors, Nerva, put an end to the Flavian dynasty and in particular, ...

<<FName, LName>> <<Class>> <<Professor>> <<School>> <<City>>, <<State>> <<Date>> Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

Enactment of the Proposed Policies

The proposed policies will be enacted through modification and enhancement of the existing laws. The present day health care system faces a lot of challenges and therefore the health advocacy is important as it will introduce a number of enhancements to the existing policies. The experiences that nurses go through in the health care system inform the decision to carry on with the advocacy on responsible alcohol service. The advocacy will influence enhancement on the existing laws, policies, and regulations on alcohol consumption. The advocacy, therefore, requires one to step beyond his/her own practices and into a world that ...

Introduction

Creativity exists a tenet of novel strategy that provides an acute and results-oriented process to existing problems. While creativity remains imperative in everyday solutions of predicaments, the overall success or imminent failure of the creative process as an insightful, and a rational means to an end is governed by the general approach and processes engaged. A myriad of decisions, policies, and laws in the United States have been subject to the creative thinking process. Evidentially, some have been successful, and some have failed. This essay will troubleshoot the general creative process that led to the failure of prohibition laws ...

Response Paper

Response Paper Messner’s article focuses on outlining the relationship between the consumption of alcohol and modern men’s sport. The central argument in this exposition is that beer and liquor play a critical role in the vicious cycle involving sports, hegemonic masculinity, and alcohol (Messner & de Oca, 2005). On the other hand, Schlosser’s article talks about the American fast food business with particular emphasis on MacDonald’s. The article also describes the relationship that existed between Ray Kroc, founder of McDonald’s, and Walt Disney, founder of the Disney empire. The article assesses the proliferative growth of ...

History

Fashion photography is the use of a photograph to display clothing or accessories. Typically, fashion photography has a marketable intent as it is used in documenting or selling the particular fashion in the photo. Fashion photography has the ability to expose attitudes, ambitions, sense of taste of time, visions, desires, values, sexuality and self-image. The photographer hopes to give the viewer something to believe in. Baron Adolf de Meyer was the first American fashion photography to have impact on the fashion photography industry with the use of form, and light. Harper’s Bazaar and Vogue were the first fashion ...

In my opinion, Dove’s promotional campaign is one of the favorable campaigns, because it helped in reframing the way in which people consider and view beauty of a female in a positive manner. Dove used an attractive tagline, ‘Imagine a world where beauty is a source of confidence, not anxiety’ in its campaign (Hopkins, 2015). With this tagline, the company focused on educating girls and women for building self-esteem, and creating healthy perception in them. In the campaign, the company targeted females of 18-34 years age. The company, however, targeted women of upper middle class and high income ...

People’s budget, income, and substitution effects are connected in demand theory. If the price of some product (beef, for example) is growing, and income (budges) stay on the same level, people start to substitute this product with another (cheaper). These actions are called substitution effects. In case of beef, such a substitution products could be pork, poultry, etc. Substitution effect is one of the core principles of behavioral economics (Hursh, p. 435). People always react to any economic changes, and the most common reaction to changes in prices is changes in budget dispersion. With the same level of ...

For the purposes of this term paper it was decided to analyze factors affecting marketing strategy of the European brand "Fairy Dragons" that manufactures souvenirs and toys. The fabulous legend about dragon's family that has magical powers and help people was formulated for the promotion of the brand. The brand name clearly relates to the main heroes of that legend - thereby the brand's mission is much broader than the mission of usual souvenir manufacturers. "Fairy Dragons" has taken on additional psychological meaning for the consumer. The brand is presented in retail places near European must sees visited by ...

“The Few. The Proud. The Marines.” This is a well-known, long standing slogan for the Marine Corps military recruiting campaign; originations dating back to 1799 (Szoldra, 2015). This slogan wishes to draw attention to the promise of creating one with an elite social status. Through many centuries of recruiting, and many slogan trials, this slogan has stood the test of time and creates familiarity by mere existence. Now consider the latest slogan being launched by the US Marine Corps, “Toward the Sound of Chaos” (Dao, 2012). The marketing method unfolds by focusing on something that is found in endless ...

Introduction

Ceros Inc. is a self-made creation that operates from New York. The firm deals with developing brands to grow revenue by exhibiting information about the name in decorated, magazine-like structures on devices such as tablets and phones and through websites and social media platforms. The company is looking for a Sales Development Representative who will join the efficient team of sales representatives reporting to Chief Revenue Officer.

Develop preliminary job information

The Sales Development Representative will produce new business opportunities in following a prescribed process into targeted accounts. The selected individual will learn how to recognize and research lists of firms to focus ...

Profosser

Introduction Brand Momentum Inc. is a company that sells its services to other business to help them secure a foothold in their respective industries by showing them how to effectively market their products. BMI serves several major clients, though they are seeking to expand their cliental base through marketing. The options available to BMI are much more limited in scope; this is because of the difficulties associated with business-to-business marketing. BMI can directly advertise its services through various media forms, like magazines or newspapers. The company can also employ new media outlets to market the product, such as LinkedIn ...

[City and State]

Introduction

The media, which collectively refer to various forms of mass communication, are considered as a major source of public information. Their primary interests lie on gathering, evaluating, and distributing facts, which are of relevance to human society (Shoemaker & Reese, 1996, 15). There are, however, instances wherein the media is seen as an insinuator of conflict. Such conflict may arise when media and the information they possess has a potential to cause social unrest; scenarios wherein telling the truth will cause more harm than good. An unregulated mass media have two opposing sides; one that is detrimental ...

SWOT Analysis

The SWOT analysis is a tool used in the evaluation of the internal environment, where the organization conducts an analysis of its strengths, weaknesses, opportunities and threats. The Sony retail company in London has low product diversification, making it vulnerable in the face of the businesses that have a broad range of goods. The threat posed by the competitors is real. Many players in the DVD/CD and video games market have emerged, and the management is concerned that it is becoming extremely hard to retain dominance of the market (Williams and Chinn, 2010, P.426). Several Substitute products are available ...

Analysis of Australian Conservation Foundation

Introduction Not all organizations or sectors which could influence policy making could belong to the government. Non-government organizations could also play a role in policy making and influence the progress of society through policies and laws. These organizations could also influence the decision making process of the policy makers with regards to the issues of the environment. One of these organizations includes Australian Conservation Foundation (ACF). The ACF is a non-government organization which operates on Australia. It is considered as the leading Australian non-government organization which focuses on improving the environment and solving issues and problems associated to ecology ( ...

Today most products that reach the growth stage of the product life cycle have to do with technology. In order to ensure that they are accepted by the public, marketers have to fine-tune them several times before they approach the growth cycle (Boone & Kurtz, 2015, p. 401). This paper will discuss two common offerings that are currently in their growth stage as well as potential threats to their further development and possible techniques for their elimination. In order to guarantee success, practitioners strive to stimulate the demand for a new-market entry (Boone & Kurtz, 2015, p. 401). Correct choice of ...

Australia and the USA have different health care systems whose aim is to promote good health of the citizens in the respective countries. Each of the countries has elaborate public and private health care systems managed by the governments, private health insurance companies, individuals, and other organizations. This essay aims at comparing the health care systems in the two countries with an objective to achieve an informed stance on the issue. The Australian health structure is composed of both the private and public players. The system has an explicit financing control to enhance regulation of the essential service. Further, ...

Analysis of Fogo de Chao Service Marketing

Abstract Contemporary challenges in the business environment are determined by globalization and the increasing complexity of the operations of organizations, which grow outside their national cultures. The effectiveness of marketing strategies for these organizations given high diversity and specificity of business in each of the countries is one of the important discussions in academic context. Service marketing is significantly different from a product for several reasons. To look at the challenges specific to service industry in a context of the international operation, this document analyzes the strategy of Fogo de Chao, Brazilian multinational company, operating steakhouse restaurants in the ...

Introduction

Cigarette collection systems comprise of the major ways that several companies including Tobacco manufacturing industries that help as one of the strategies in managing effect of cigarette butts in littering bins that is currently a big challenge in urban areas. According to Riutta, (2012), it is imperative to address this topic of issues concerning cigarette butts in our daily city lives because of the high negative impact they have on our environment, and thus health being one of the leading causes of preventable deaths. According to health analysts, cigarette butts are made from a fibrous material that is essential ...

Executive Summary

Better Fresh Juice Parlor is determined to create a distinctive place where customers can exchange meaning and entertain each other in a relaxed environment as they enjoy quality fresh juice and snacks. Apart from serving the customers, we will be conscious in providing satisfaction to our employees and steady returns to the shareholders by constantly reinvesting our profits in a portfolio of businesses. The business will capitalize on the high population of Minnesota Institution of Management as it focuses on developing a big customer base for its products. 1.1 Objectives

• To be the best Fresh Juice parlor in the region as rated by local authorities.

• To maintain a profit margin of 40% and above, • ...

“Food Advertising and Marketing Directed at Children and Adolescents in the US”

Mary Story & Simone French Mary Story and Simone French raised certain important issues in the study devoted to the analysis of food advertising and marketing aimed to govern the opinions of children located in the United States. The authors stand to the position that the companies treat adolescents and children as the major partners in the promotion of the food or relevant goods in this industry. From this perspective, children become the primary objective for the managers of the companies that concentrate on understanding of the needs of these children and this interest. Meanwhile, children are believed to have ...

Sexuality and Politics in Music Marketing

Paper Due Date Introduction The music industry is a complex and multifaceted structure of relationships, views, perceptions, tastes, and opinions, which creates the audience and artists. While each of the artists aims at bringing individuality and its unique style to surprise, attract and retain his listeners, there are numerous concepts and elements of our social environment, which build on collective interest and create debate. Understanding of the differences between the worldviews on such critical social elements, as political environment, sexuality, religion, allows companies use this knowledge as marketing instruments of modern businesses. To narrow down the discussion, this document ...

Answer 1. Public Relation( PR) and advertising play different roles in business promotion. While advertising relates to creating paid announcements that are promoted via various media channels, PR is a strategic communication process that aims to strengthen the mutually beneficial relationships between the organization and public as a whole. Unlike advertisements that are more or less targeted to customers, PR's ambit is much wider that includes employees, stockholders, suppliers, government regulators, interest group and the press. Furthermore, advertisements have fewer takers when it comes to credibility. Customers view it as a core marketing tactic to sell or promote organization's ...

Crowdfunding is a strategy that involves raising money for a project, and it has become an increasingly popular alternative finance vehicle for people or groups who either would not qualify for funding from traditional channels or would simply prefer not to go that route. For the crowdfunding process to work, there needs to be a person or group to initiate the project, people or groups who like the idea and consequently want to back it with funding commitments, and a platform to facilitate the process. According to CrowdExpert.com, crowdfunding worldwide raised an estimated $35 billion in 2015 ("Massolution Crowdfunding ...

 Fire Alarm Monitoring- contact Datawatch and have them change status to “testing” during any inspection or anything that could trigger the fire alarm. Fire Alarm Out of Service: Datawatch is the facilitator for fire alarm services in the building. The code of building is 966, and the contact number of Datawatch service center is 240-683-6520. He will take few minutes to come and resolve all the issues related to fire alarm without charging any additional amount as it is a free service.  Roof Leaks- Call Firestone. We use Tecta America as the company that provides the service. Our warranty ...

Analysis2

E-Commerce in Retail Sector.3 Customer Information..4

Improved Marketing Techniques5

Security Issues7 Conclusion8 References..10 E-Commerce & Retail The emergence of the internet and of computing technology in general over the last generation or so has had drastic and dramatic effects on all of society including both the personal and business realm. Indeed, these new technology has made it easier to spend money, work and so forth in a way that makes one’s home life and work life blend together in many ways. However, this report will focus more on how e-commerce has come into its own as part of this new technology and ...

Diabetes is one of the leading causes of death in developed and industrialised nations owing to sedentary and unhealthy lifestyle. Diabetes accounts for over 5 million deaths around the globe annually (Bhutani & Bhutani S. 2014). Diabetes can be controlled and complications arising due to diabetes can be prevented or controlled; however, due to the lack of awareness and education, most people suffer from chronic complications such as cardiovascular disease, stroke, and hypertension. Based on current evidence, early detection and control is a recommended intervention in reducing the morbidity and mortality of the disease. There has been significant advancements in ...