Essays on Coffee Beans

American Public University

The Starbucks Cost Analysis The Starbucks coffee shops are on every corner in many cities all around the world, and they all look like similar with a coffee color background, promotion stuff, and coffee kinds. Starbucks trains its workers as a barista and spends the effort to create a coffee environment in its stores and subsequently a coffee culture. Considering that many people are almost like addicted to the Starbucks coffee all around the world, Starbucks could create the largest coffee shops supply chain in the world. While succeeding this, Starbucks could manage to develop a cost-efficient supply chain ...

Description of Business

Starbucks is a chain of coffee houses that operate both in United States, the mother country, and on other international markets around the globe. The corporation was founded in 1971 with the flagship coffeehouse in Seattle, Washington. Although the corporation is famous for its coffees, it also sells blended beverages as well as teas. The revenue of the company totaled to 21.1 billion dollars in 2015. The corporation has 22,557 stores around the globe. The corporation is very popular in the United States of America where it has a market share of 42.4% (Statista, 2015).

Description of Industry

The production of ...

Analysis of Costa’s Activity

Business Activity Costa Coffee is the UK’s favorite coffee shop and one of the world’s leading coffee brands, serving premium coffee in .. countries around the globe (Costa official website, n.d.). The company uses Arabica and Robusta beans, originating from 70 countries situated at the Bean Belt region, in the equator, going through a rigid process of cropping and roasting, to assure the top quality coffee served in Costa’s shops (Costa official website, n.d.). Therefore, the scope of Costa’s activities refers to selling premium coffee through dedicated stores. It also includes selling coffee through vending ...

Management

Starbucks is “the global coffee and food retailer operates more than 21,000 locations in 66 countries” (Fortune 500). The history of the company began in 1971 when the first Starbucks café was opened in Seattle’s historic Pike Place Market. Since that time, the company has grown into one of the world leaders in coffee retail represented in 66 countries all over the world. Moreover, Starbucks became the symbol of ongoing process of the Americanization that embraced countries in Asia. Starbucks included in Fortune 500 on 146 place in 2016. Figure 1 illustrates Starbucks’s Fortune 500 rank ...

Peg's Coffee Clutch has 20 years in the business of coffee. The company has the thread from local and multinational competitors. The local competitors are Joe Joe's Cup of Joe, Sallie's Little Sip and The Big Cup. The multinational competitors are Starbucks, McCafe (McDonalds), Pacific Coffee and The Coffee Bean and Tea Leaf. It is necessary for the company to create a new product with a new strategy that helps it to increase sales in a moment when the founder has health problems. The new product must maintain the values of friendship and compromise of the company with the ...

Business-Level and Corporate-Level Strategies

Starbucks is an American company for the sale of coffee and coffeehouse chain. Starbucks is the largest coffee company in the world, with a network of stores (more than 20 thousand) in more than 60 countries. Starbucks sells espresso and other hot and cold beverages on its basis, and hot and cold sandwiches, pastries, snacks, and items such as mugs and glasses. Headquartered in Seattle city, Washington. Initially, the company was founded in 1971 by an English teacher Jerry Baldwin, history teacher Zev Sigl and writer Gordon Bowker, who opened a shop selling coffee beans in Seattle. When choosing ...

Ethical marketing practices is a trend that is on the rise in the expectation of businesses around the globe. That being said, the inclination to market ethically is not always something that goes hand in hand with the pressures to meet sales goals. Where a company has to strive their balance with ethics and marketing is through providing an accurate representation of their products overall. By doing this, the company can protect themselves from negative press and even potential lawsuits, (Olenski, 2015). One company that has major issues with marketing practices is the coffee giant Starbucks. Starbucks, although a ...

Suppliers play a key role in the performance of various firms. Supplier assessment is a process involving evaluation of available suppliers and selecting the best through both quantitative and qualitative assessments. The process can be conducted on both new and existing suppliers for purposes of performance improvement, cost reduction as well as risk mitigation (Gordon, 2008, p.232). Supplier management involves managing the relationship subsisting between the organization and its suppliers for purposes of maximizing the benefits arising from this relationship. This paper therefore focuses on supplier assessment and selection as well as methods so managing the relationship between suppliers ...

Research summary

This research paper aims to determine the extent to which coffee grounds can be recycled for skin care purposes. Also it aims to create homemade skincare products such as facial masks and soaps using coffee grounds that are generated in massive quantities by coffee shops and instant coffee industries. The coffee industry has a large impact on the global economy. Environmentally speaking, the industry also has a significant impact. Every year, more than two billion tonnes of coffee wastes are produced. Coffee by-products are usually deemed virtually useless. The coffee grounds are directly thrown away during the processing and ...

Executive Summary

Starbucks is rated as one of the world’s most valuable brands, with global sales exceeding a whopping $17.01 Billion, the company engages in the manufacture and sales of coffee and tea, and operates in multiple segments, globally, that includes, Americas; Europe, Middle East, and Africa; China/Asia Pacific; Channel Development; and Other. The target markets of Starbuck are Adults, Young Adults and Kids and Teens, with a focus on both genders, i.e. male and female. The competitive advantage that Starbucks have against the competition is the status symbol and also the experience that the brand is selling and this ...

In business, organizations embrace broader strategies to counter competition. However, regardless of the strategies chosen, factors such as the target market as well as competitive advantage align the business towards countering any competition from rivals. Since its inception, Starbuck has employed a differentiation strategy. The firm has concentrated on a wider segment of the coffee market. Schilling (259) points out that since 2013; differentiation strategy has assisted the company remain the undisputed leader in the coffee business. According to Schilling (259), while embracing the strategy, Starbuck had accumulated over thirteen million dollars. Besides, it had over nine thousand branded ...

Abstract

Green, fair trade companies, face unique problems since they are not oriented to maximizing profits. Indeed, they aim at improving the welfare of the members and create social and environmental impacts. As such, there is a conflict of interests from the multi-objective stakeholders. However, the study shows that careful analysis of the problems and initiating problem-solving techniques such as participatory management, strategic plans and use of qualified personnel reduce the challenges. 1.0 Background of the Study This section entails the history of the company, vision, core values as well as the vision. Additionally, it outlines the events and activities ...

With English documentary makers Nick and Marc Francis at the directorial helm, Black Gold, that explores the different facets of the global coffee trade, that originates in Ethiopia (often dubbed the ‘birthplace of coffee’), premiered at the Sundance Film Festival in 2006. The movie starts with well-documented scenes of the coffee-making process, from the poor Ethiopian coffee growers harvesting the beans, to how they are processed, packed and distributed in the market. The directors, in an effort to contextualise the critical importance of coffee for Ethiopia, included in the narrative the facts that almost 67% of the country’s ...

The coffee business is currently a very successful one in Saudi Arabia. Most Coffee shops target men, with only a few focusing on women's' needs. The need for an exclusive coffee shop for women has drawn me to investing in the coffee industry. Culturally, women and men do not hang out together in the Arabian culture. This is to a large extent, influenced by the Islamic heritage which the Saudi Kingdom draws its customs from. Women are supposed to dress conservatively and hold their own gatherings (Zuhur, 73). Women need a place where they can drink coffee, hold conversations ...

RE : Fairafric Chocolate Proposal

Introduction Fairafric is a brand that gives the consumers a chance to taste the finest chocolate from Africa. Aside from having a dose of the consumers’ chocolate fix, the brand also promotes social impact every time a bar of chocolate is purchased. The chocolates that are produced are made of Ghanaian premium beans that had been carefully selected and processed for 48 hours to be able to produce 70 percent vegan dark chocolate bars. Buying Fairafric means that the consumers support the cocoa farmers from Africa and at the same time help boost the economy of the country. In ...

Question 1. How do morality, ethics, and leadership play a role in shaping good and bad business?

Answer. With Enron and other similar scandals flummoxing the corporate world even now, the significance of morality, ethics, and sincere leadership automatically comes to the fore. There is no debating around putting the business into ethics or putting ethics into the business. Literature endorses that sustainable and fruitful business enterprises share values with the societies they operate in. The absence of this trait may put them under legal scanner or render them insignificant in the eyes of stakeholders. Statistically speaking, 59 percent of respondents, in a survey conducted in 2006, rated their school programs as good for integrating ethics ...

In the modern world the trading is an irreplaceable part of our daily life. It takes its origins since the dawn of times and is developing in the geometrical progression till nowadays. Modern trading has now two main concepts: the free trade and the fair trade. The main similarity between these two concepts is that they both are directed on the trading, as it is. The main difference is that the free trade’s main goal is to increase the nations’ economic growth and it is focusing on the trade policies between countries, not people. On the other hand, ...

Introduction

Globalization of world market has resulted in the integration of regional economies, societies and cultures through a globe-spanning network of communication. The result of the integration of national economies into the international economy through trade, foreign direct investment, capital flows migration, and the spread of technology is the increased competition for businesses. In order to succeed, a company must, therefore, develop a proper strategy. The strategy focuses on two things: a decision on where the business wants to go, and how to go there. The strategy will help it come up with a focus and plan for the market ...

Research indicates that approximately 57% of American citizens drink coffee daily, which ranging between three to four cups on average. An article titled ‘the real cost of drinking”, highlights the cost of making coffee Americans. Most individuals enjoy their coffee at home in the morning and as such, they incur several costs. The first cost is the cost of a coffeemaker. It costs approximately between $25 -$200 for a good coffee maker and about $200 for an espresso machine. Milk, cream and sugar are additional costs that go into the preparation of homemade coffee. It costs around $4 for a gallon ...

Instant Coffee Industry in UK:

Coffee is considered as one of the well-renowned beverages in the world. According to research by Mintel in 2012, the retail market of UK reached 1 billion pounds for the first time (H&CNews 2014). The people living in UK consume about 2.8 kg of coffee every year (IBIS 2014). However, people do not consume much coffee in UK as they do in other European countries like France and Germany. The coffee market of UK is of only 33% of German and 50% of French coffee market (H&CNews 2014).

The coffee market in UK is mainly dominated by ...

Since its discovery, many years ago, coffee has arguably become one of the most popular drinks in the world. Some people enjoy a cup of coffee as breakfast, while others take it during a formal engagement such as during a meeting or a date. It is for this reason that many researchers associated with the study of coffee have dedicated most of their efforts in discovering new types of coffee, improved methods of refining it, and also the most appropriate methods of preparing coffee. The reasons and impacts of drinking coffee are limitless. There are communities which relate coffee to various religious situations, ...

Summary

Introduction The current paper relates Porter’s Five Forces analysis of two companies – Starbucks and Nordstrom. Starbucks is the global company involved in selling coffee beans. Nordstrom is an American upscale retailer selling clothing, handbags, accessories, cosmetics, jewelry, and fragrances.

Starbucks Bargaining power of suppliers of Starbucks is low because coffee beans are a commodity. The price on coffee beans is affected by multiple factors including weather, natural disasters, political factor, inventory levels, and economic conditions. Besides, Starbucks is pressurized by the international community to be responsible for fair trade and ethical sourcing of the final products. These ...

Introduction

Starbucks was established in the year 1971. Later, the founders of the company and a marketing manager who happens to own the company currently, decided to list the company in the stocks exchange. Ever since, the company has experienced continuous growth. The coffeehouse company has expanded over the years of its existence (Gia, 2009). The company has expanded both in size from an initial one outlet in Seattle, Washington to twenty thousand three hundred and sixty six outlets in sixty-one countries across the globe. This shows commendable growth in just four decades of operating. Starbucks has not only grown in ...

Porter's Five Forces Analysis of Starbuck Porter's

Five Forces denote theoretical framework, which is applied in industrial analysis as well as strategy development. The five forces influencing competition in the industry comprise of the entry risk of new competitors, the rivalry intensity among the competitors, the buyers bargaining power, the suppliers bargaining power, as well as the threat of services or products substitute (Market Research World, 2008). Starbucks Coffee Corporation is an international coffee firm and a house chain of coffee, headquartered within Washington, the US. The corporation has created a consolidated income of 14.9 billion USD in 2013 with over 200000 partners as workers or employees ( ...

Management

Management: Questions and Answers for Decision Analysis Course Q2.1 Answer - Objectives in this situation and some different alternatives are there: The main objective behind purchasing of a car is to go to office and to fulfil homely affairs. In this situation, we needed budgeted family car to travel within the city. The objective of purchasing a new car is very specific as it is needed for limited purposes so in choosing the car there would be no problem. - The broad context and objectives behind purchasing a car is as follows.

Budget Features Usage Choice After Sales ...

Introduction

Starbucks Corporation, also known as Starbucks Coffee, is an American worldwide coffee organization with its head quarter situated in Seattle, Washington. It is the biggest chain-based coffee organization with up to 21,160 stores in many different countries such as The United States, China, Canada, Japan and The United Kingdom. Starbucks stores serve hot and icy refreshments, different types of coffees including micro ground instant coffee and whole-bean coffee, snacks, teas and cakes. Most stores additionally offer pre-packaged food items, and things, for example, mugs and tumblers. Apart from this, they also offer a variety of wines and appetizers ...

Organization Theory (Starbucks Company)

INTRODUCTION

Starbucks Company started in 1971. It was started by Jerry Baldwin, Zev Siegel and Gordon Bowker (Thompson 1). Starbucks is the largest coffee company in the world (Starbucks Company Profile 1). They were roaster and retailer of whole bean and ground coffee, tea and spices (Starbucks Company Profile 1). At that time in the past they had only one store that was in Seattle’s Pike Place Market which was opened due to the inspiration of the Alfred Peet (Chew n.p). Starbucks was named after the first companion in Herman Melville’s Moby Dick. Company’s logo was ...

Introduction

There are key factors in business growth and sustainability. These factors are: reliability of the service offered, high product quality and management of the business operations. Undertaking the analysis of Starbucks reinforces the three concepts of control and quality management, providing reliable service and having efficient operations. Starbucks is a global American coffee company headquartered in Seattle, Washington and was founded in 1971. Starbucks one of the largest coffeehouse company, with approximately 23,305 stores spread in more than 63 countries around the world. The stores offer hot and cold beverages, whole-bean coffee, snacks, pastries, teas and ground instant coffee. ...

Introduction

Dunkin' Brand Group is among the largest fast food companies. It is comprised of over 17000 points of distribution and operates in more than 57 countries. The headquarters of the company is in Canton, Massachusetts, in United States. In the fast food industry, it entails of two brands, Dunkin' Donuts and Baskin Robbins. Dunkin' Donuts is known for its swift customer service and high-quality coffee. Alternatively, the Baskin Robbins brand is known for its "31 flavors" slogan that represents 31 new flavors. Dunkin’ Donuts products include bagels, donuts, muffins, and hot and iced coffee. Baskin Robbins brand deals with ...

Introduction

Starbucks is the largest premium coffee selling chain in the United States with more than 17,000 retail stores worldwide. Though the company was originally involved in selling coffee beans and ground coffee, it had also added newer products such as fresh coffee, various Italian coffee flavors, premium teas and even coffee brewing equipment for personal use.

Background

Although founded in 1971, Howard Schultz in 1987 re-branded Starbucks, and started with about 17 stores employing a ‘sit-in’ coffee store format, thus positioning itself as lifestyle product. Eventually, the company also started selling its products through the retail and grocery formats as ...

Affiliated Institution:

1.Introduction The strategic management of an organization is often responsible for its success. This research will focus on Starbucks Company in an attempt to understand how strategic management is key for the success of an organization. To achieve this aim the report will incorporate appropriate models and concepts to analyse Starbucks Company. The first step will be to provide the company’s background, Starbuck’s competitive advantage, as well as models like Porter’s five forces, SWOT Analysis, Porter’s generic strategies and the PESTEL analysis. Finally, the report will offer recommendations that will greatly assist Starbucks to ...

Management

1.) The two underlying assumptions of the Resource-Based View (RBV) shall include: First is the assumption that a firm’s competitive advantage originates from the sources that are unique to it; and secondly, the brand value and customer loyalty can be used to create competitive advantages for the company (Sehgal, 2011, p.65). In the case of Starbucks, these assumptions hold true based on the context of the global coffee industry. Starbucks possess unique resources that are based on three categories, namely: direct resources, indirect resources and capabilities (Sehgal, 2011, p.65). Under the direct resources are cash and assets, while ...

MKT/421

[], 2013

ROBERT MC GEARY

In this paper, the marketing mix of Starbucks has been discussed. The components of marketing mix include product, price, place, and promotion. Starbucks was founded in the year 1971 in Seattle. The company was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker (Bussing-Burks, 2009, p. 9). The company was developed with the vision of educating customers about fine coffee. Starbucks was taken over by Howard Schultz in the year 1987. The plan of Schultz was to recreate the experience of customers regarding coffee. Schultz recreated the Italian espresso bar experience in the United States by making a personal ...

Introduction

In this paper, the marketing mix of Starbucks has been discussed. The components of marketing mix include product, price, place, and promotion. According to Gia (2009), Starbucks was founded in the year 1971 in Seattle. The company was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker. The company was developed with the vision of educating customers about fine coffee. Starbucks was taken over by Howard Schultz in the year 1987 (Gia, 2009). The plan of Schultz was to recreate the experience of customers regarding coffee. Schultz recreated the Italian espresso bar experience in the United States by making a ...

Introduction

Starbuck was established in 191 with the first store opening in Pike Place Market in Seattle, Washington by three partners Jerry Baldwin, Zev Siegal and Gordon Bowker. The main focus of the trio was to sell coffee beans and equipment. During the first year of their operations they purchased coffee beans from retailers. They started buying coffee beans directly from the farmers the subsequent years. Howard Schultz joined the company in 1983 and proposed that the company should also sell espresso drinks in addition to coffee beans. This ideas was not accepted by the other partners because it could ...

Introduction

Coffee has been a favorite morning companion for many adults throughout the years. This beverage is believed to be the motivating power people need whenever they feel they need to wake up and stay alert. However, despite the fact that coffee is an appealing trend and everyday habit for many millions across the globe, how health is it to drink coffee? Opinions definitely vary. Coffee has been both denounced as health destroying and medicinal over time. Coffee break was the outcome of an ad back in 1952 that was quickly promoted to a “daily ritual in workplaces, homes and churches” (American ...

Introduction

Starbucks Coffee Company is an American coffee maker headquartered out of Seattle, Washington. The company operates in 62 countries across the globe. Starbucks outlets serve hot and cold beverages, instant ground coffee, full leaf teas, snacks and whole bean coffees. Some of the Starbucks outlets even offer wine, beer and appetizers in the evening. Starbucks started its operation in 1971 and since then has grown to become a multinational. The net revenue for the company for the last year was 13.29 billion with a profit of 1.38 billion. The company plans to open its stores in more countries in the coming ...

Business Idea

Coffee is a globally accepted and valuable agricultural cash crop that can be traded across a variety of market segments. However, the establishment of an influential coffee house requires the knowledge of the correct blend of coffee to be brewed by the coffee house. Consequently, there are various types of coffee which would produce different blends of the product. To ensure that this business will be successful as anticipated, there must be need for emphasis on the quality of the product to be offered to the customers. It is believed that freshly brewed coffee offers an opportunity for a business venture due ...

Gates points out a Harvard study stating the link between coffee consumption and suicide (Gates 16). The study concludes stating that coffee consumption on a daily basis lowers the suicide risk. The study was conducted with 200000 participants in total making a comparison between coffee drinkers and the non coffee drinkers in the case of suicide cases and found that about 50 percent of the risk involved in suicide is reduced as a result of drinking two to four cups of caffeinated coffee daily. The study also makes a comparison of caffeinated and non caffeinated beverages and identifies that coffee with caffeine are most ...

Introduction

A lot of people have taken the presence of a Starbucks store, conveniently placed in a street corner, as part of everyday urban living. It is after all, just a cup of coffee. A lot however, can be said about a cup of coffee that the company Starbucks offers. For one thing, Starbucks has taken drinking coffee from a mere morning ritual into a lucrative business that is driven by a perception of upward economic mobility. And why not enjoy the image behind drinking a great cup of coffee? Drinking Starbucks coffee has become an enjoyable experience, anytime of the day. At the center of the new ...

Law

Trading Memo Re: Trading Agreement with Mohammed Reda and Khalid Reda The should be a trading agreement that you should enter with Mohammed Reda and Khalid Reda, who will become your business partners in Saudi Arabia. It is advised that the agreement should be signed in Italy, where your business is located in order to protect your interest. Since you are the owner of a company called JM Italian Coffee Inc., which is a well-known company in Italy engaged in buying and selling of coffee beans and other coffee equipment all over the world, it is best that your business ...

Introduction

Brazil is one of the largest coffee producing countries in the world. Three kinds of coffee beans are produced by this country including; Arabica, Coffea and Robusta (Daviron & Ponte, 2005). Arabica is the main type of coffee beans produced in this country. About twenty five percent of the total coffee produced in the world comes from Brazil. According to research, about twenty five million people are employed in the coffee industry worldwide. Of these, five million constitute those in Brazil. Currently, it is estimated that around twenty seven thousand square kilometres are made of coffee plantations. The success ...

Introduction

Starbucks Corporation is a multinational company that specializes in production and sales of coffee products including roast coffee and other coffee drinks globally. The company was founded in 1987 as a coffee roasting retail shop in Seattle, Washington by three key owners who had learned the coffee roasting idea from a local Italian retailer. The initial business performance when it was only a retail shop was a success especially since there were few competitors who specialized in the coffee roasting and sales business as most coffee houses were more into coffee brewing. The business performance was however improved when the management adopted a new diversification ...

Introduction

Starbucks is a leader in specialty coffee global business. It has more than 18,000 coffee shops worldwide. The Company is operating in 60 countries. Starbucks offers a number of products including ready-to-drink (RTD) coffee, tea, food items, roasted beans, and coffee accessories. The Company owns such brands as Torrefazione Italia and Seattle's Best Coffee (Starbucks, 2012) (Starbucks, 2012). In this paper the issues of Starbucks strategy in UK will be discussed. At the present time, Starbucks has 700 stores in the UK. Starbucks has been switching to the organic growth strategy as a part of franchise model.

Brief Overview of the Company

Starbucks Company was ...

Consumer analysis

1) Demographics- The information about the population sizes, incomes the age structure, geographical distribution etc and future trends is easily available in official government population reports. In order to obtain this information, a survey of the existent secondary information/reports was conducted by the marketing staff at every Starbucks store to determine the nature of the demographics in every market (Andreasen & Kotler, 2003).

2) Psychographics- It is important to determine the values, beliefs, personality, lifestyles and interests etc, of the market, especially since this service is largely a lifestyle product. In order to determine these, personal interviews and questionnaires were administered ...

Starbucks is currently one of the most successful companies worldwide. With over 16,850 shops in 40 countries and raking in revenues of $10.7 billion, it is clear that Starbucks is a coffee retail magnate. For fourteen straight years, they’ve maintained a 5% same-store sales growth. (Lepore, 2011). However, one does not climb to such great lengths without a strategic industrial plan. Such success is not a product of circumstance, but of in depth analysis and planning. This paper aims to thoroughly study Starbucks’s business plans through a strategic analysis model through its five components: industry ...

1. Demand and Supply

Pepitone reported that coffee futures had dropped due to favorable coffee-growing weather conditions (n.p.). Coffee lovers now enjoy 1.6%-6.0% cut prices on several popular brands including Maxwell House, Smucker, Folgers and Millstone. Interestingly, the prices for coffee products had increased for 10-20% several months ago. Smucker had increased prices for its coffee products for 10% in February and then an increase of 10% followed in May. Starbucks had upped the price for 17% for the package of coffee in the U.S. retail stores. In accordance with Wall Street Journal, key coffee producers were having the largest harvest of ...

How will Starbucks maintain it?

Abstract

This thesis presents a critical analysis of the business situations faced by Starbucks Corporation over the years. It briefly analyses its business practices and the causes of its decline in sales. It argues how the company’s move to outsource some processes is ethical. This paper also looks at the sensitive side of outsourcing and argues how even the offshore outsourcing is ethical in today’s world of globalization. In order to present the arguments in favour of ethical outsourcing the paper also touches upon concepts in business economics that were present as early as 18th century and were ...

Strategic and Competitive Analysis

1. Using Internet resources identify the product attributes customers seek when buying hot coffee. (10 marks) A product is something, which can satisfy a need or want that can be offered to the market. Attributes are properties of a given product, service, brand, advertisement or anything of interest. Attributes are inherent in the product and can be either concrete or abstract. They can also be referred to as product features that attract buyers. They are the characteristics by which a product or service is identified or differentiated. They consist of features, benefits, uses and functions of the product (Espresso Business Solutions). ...